Chapter 185 Song Yuwei’s invitation, a special dinner
With less than a week left before the holiday was collected, Su Jianjun filled up another tank of gas for Santana, intending to take advantage of the last few days to get more addicted, when Zhao Lixia suddenly approved the purchase of a car.
When Lao Su learned the good news from the tigress, he was overjoyed.
I was finally able to buy a car. I originally thought there was no hope, but unexpectedly, things took a turn for the worse at the last moment.
At the same time, Su’s father suspected that he had been cheated again.
After he filled up the tank of gas, Su Zelin said he would talk to Zhao Lixia again, and if he didn't succeed, he would be successful.
This timing is really accurate.
Just a few days before the start of school, neither early nor late, and just after filling up the tank, it is difficult not to be suspicious.
I always feel that the brat could have convinced his mother a long time ago, but he deliberately dragged the fat laborer to give him a winter vacation!
In order to cheat my father, I really tried my best.
Although Su Jianjun was a little angry, overall he was mostly happy.
He had to admit that his son was quite capable, and he didn't know what method he used to convince the tigress, but he really agreed.
When Su Zelin swaggered over to ask about the reward, Su's father was very straightforward and immediately transferred five thousand. The father and son set off that day and went to pick up the car with great interest. Next door's father Qin also followed to watch the excitement.
Su Jianjun also liked the same model of Santana. After driving it for a while during the holiday, the teacher felt that this car was quite comfortable and the price was also suitable. It was more than 100,000 yuan, which was not very expensive.
Although the Santana 2000 is better, it's 40,000 more, so it's not worth it.
The place where I picked up the car was the same auto trade shop in Shenghai last time. Jiang Lan was quite close to Shenghai, about 150 kilometers away. I drove there and came back the same day.
It’s only been a few days since I picked up the car, and it’s almost time for vacation.
Every time when a holiday comes, Su Zelin has to return to school earlier than others, because the beginning of the school year is the peak season for digital stores, so he has to make work arrangements early.
No surprise, five stores once again made a lot of money in this back-to-school promotion. Song Yuwei was a little frightened when she saw the crazy money-making in the new century. She felt that the money was made faster than robbery, and it was legal. She now finally understands why New Century was able to open five branches within one year.
Just when Su Zelin was counting money and his hands cramped, another piece of good news came.
"Mr. Su, people from New World approached me today and said they hoped to join. What do you think?"
Brother Yang said this on the phone.
Su Zelin was happy when he heard it.
Hey, can’t you stand it now?
In fact, it hasn’t been long since New World opened. If you exclude the month of winter vacation, it has only been two months since it officially opened on New Year’s Day.
Zhang Yuanhang is not a patient person. This leader is so ambitious. When he saw others making money using this model, he thought he could do it too.
However, he was hit hard when he opened his business. He was used as a stepping stone by the New Century and labeled as copycat and plagiarism. The image of the Polytechnic University was ruined. There was another management problem and he was in chaos. On New Year's Day and the beginning of the school year, he was in chaos.
There was no improvement in the two peak seasons, and Zhang Yuanhang was disheartened.
Seeing that his son had lost his fighting spirit, as a father, Zhang Baisheng gave him a piece of advice.
If you can’t beat it, then join!
If the brand of New World is replaced by New Century, there will naturally be no image problem of copycats.
How to operate and manage a team? We have opened five branches, and New Century, each of which has been very successful, is naturally very good at it.
This is the fastest and best way to bring the new world back to life.
"Do you want to join..."
In fact, Su Zelin is not opposed to franchise stores.
In the last semester, he and Brother Yang discussed the future development plan for the new century.
One is to stick to the current direct-operated store model.
Another option is to recruit franchise stores.
This is also a common method used by later chain companies to expand their scale.
They each have pros and cons.
Directly-operated stores are personally managed by the head office, from the beginning of store construction to team building, appointment of store managers, employee recruitment and training.
The head office has absolute control, and this approach is steady and steady. However, because each store requires a lot of energy and funds to build, the development speed is too slow.
Franchise stores are just the opposite. You can use other people's money, resources and manpower to develop and expand your own brand awareness, and at the same time charge franchise fees.
It seems like a huge profit, but in fact it is not.
Each franchise store has different investors, management and teams, and there is a problem of uneven quality. Some franchise stores that are not managed well may even affect the image of the entire brand.
As the saying goes, one mouse droppings soils the whole pot of porridge.
How to choose between the two models is an important issue worthy of discussion for many new companies.
But in Su Zelin this is not a problem.
He already knew it.
Mixing the two modes is the best method.
Directly-operated stores must continue to be opened as high-quality demonstration stores with the best image and service, while also accepting franchise stores.
However, applications for franchise stores are reviewed strictly.
Just like KFC and McDonald's, if you, as an investor, plan to open a store in a certain city, the headquarters of these two big foreign fast food brands will first bring people over to inspect and make sure that the store is in a good location and the traffic flow is large enough.
One step.
If the flow of people is insufficient and the employees in the store swat flies, this will affect the brand image of the giant.
So almost all the McDonald's and KFC you can see open in prosperous areas of the city.
After passing the assessment and being able to open a store, the decoration and equipment of the store will also be responsible for it. Employees must receive professional training from the team at the headquarters to ensure service quality.
In fact, this is actually a win-win situation for both the brand and the franchise stores.
The brand participates in franchise store management to a certain extent, reducing the possibility of private investors messing around and damaging the brand image.
At the same time, franchise stores that receive help from the headquarters do not have to worry about lack of experience, resulting in chaotic management.
The franchise fees of these two giants are not low. In the future, it will cost millions to invest in one store. However, there are very few stores that cannot make back the capital and make a profit.
This chapter is not over yet, please click on the next page to continue reading!
In addition to brand influence, his franchise management system is also worth learning from many companies.
Not only KFC and McDonald's, but also most large companies in later generations have adopted the coexistence method of directly-operated stores and franchised stores. The verification of history shows that it is indeed the most scientific.
The bastard himself had already made his decision, but out of respect for Brother Yang, he still talked to him about his thoughts and explained his reasons.
Fate also agrees with this franchise concept, so I made the decision.
New Century's current reputation is limited to the province, especially Lin'an. Su Zelin originally planned to start developing Lin'an franchise stores this semester.
But what he didn't expect was that the first one to come to his door would be the New World.
This is a bit funny.
"Who's here to talk about joining?"
Su Zelin asked casually.
"Their general manager Zhou Rui."
Brother Xiao Yang responded.
Naturally, Zhang Yuanhang meant to join.
However, Mr. Zhang is unwilling to take the lead.
So embarrassing!
Three months ago, the two sides were still rivals. The tall and arrogant man had a mentality of transcending the new century before he opened his business. Now he has to beg to join in in a low voice. He really can't lose face.
"A general manager comes here and wants to talk to us? Mr. Zhang doesn't even have the consciousness to defeat a defeated general!"
Su Zelin smiled: "Mr. Yang, why don't you tell him and we'll think about it first."
Bastards are not incapable of tolerance.
In his previous life, his company also acquired former rivals.
There are no eternal enemies in business.
There are definitely benefits to having New World join, no doubt.
One more store has been added, and the team has grown. Moreover, Zhang Yuanhang's father is somewhat of a figure in Lin'an, so giving him a face and not killing them all is considered a favor, which may be used in the future.
However, you are desperate and still unwilling to show some sincerity. What does this mean?
Since you don’t respect me, why should I respect you!
So Su Zelin planned to hang up Mr. Zhang first and then talk about it.
By the way, kill the last of his energy, so that after joining, you can be obedient and not cause trouble.
Sooner or later, this person will find you again, and it won’t be long.
It had only been a few months since he opened the business and he was so angry that he was so anxious to beg for peace and join the franchise. This shows that he is not a patient and calm person.
"Okay, I understand."
Brother Yang understood what Su Zelin meant as soon as he heard it.
In fact, he originally wanted to handle it this way, but he had to seek Su Zelin's permission first.
If both parties have the same ideas, that would be for the best.
……
In the evening, a dormitory for employees of a certain unit.
Zhang Yuanhang returned home with a dark face.
Seeing this, Zhang's mother quickly asked: "Yuanhang, what's wrong? Hasn't the franchise been negotiated?"
"It didn't work!"
Zhang Yuanhang cursed: "Mr. Yang from New Century said that we need to think about it. I asked him how long it would take to think about it, and he actually said that he didn't know for sure. Didn't he deliberately deceive me? I think they are still holding grudges!"<
/p>
He felt that he had lost face and asked to join. This was a win-win situation, and the other party should readily agree.
Zhang Baisheng frowned.
There are no eternal rivals in the shopping mall. Some bosses who have personal grudges can shake hands and make peace out of interests.
With the style and spirit of the new century, there is no reason to be so narrow-minded and reject things that are beneficial to both parties.
He suddenly thought of something and asked: "Yuanhang, did you go and talk about it yourself?"
"This, this..."
Zhang Yuanhang hesitated.
"You asked Zhang Rui to talk, right?"
Zhang Baisheng frowned.
My son is proud and arrogant, and he may not be able to keep his face down.
"It's different who can talk to you. Zhang Rui is the general manager after all."
Zhang Yuanhang admitted with a guilty conscience.
When Zhang Baisheng gave him the clever tip before, he told him that he must come to the door in person, but Zhang Yuanhang didn't listen.
"I knew it!"
Zhang Baisheng was so angry that he blew his beard and stared.
It’s true that a child cannot be taught!
"Can this be the same? When we talk about such an important matter as franchising, the other party comes out to talk about it not only as the big boss but also as an important shareholder. As a result, you send a general manager over. Is this an attitude of asking for help? Even a pig can understand this, right? What are you doing?
I don’t understand!”
Zhang Baisheng almost suffered a cerebral hemorrhage. The more he talked, the more excited he became, scolding his son bloody.
"There's no point in escaping now. If you can escape for a while, can you escape for the rest of your life? If you successfully join, as the owner of this store, you will have to have contact with the senior management of New Century sooner or later, right?
Just asking you what you think!"
Zhang Yuanhang remained silent, lowering his head and not daring to speak.
Finally, Zhang Baisheng said: "Go over and talk to them personally as soon as possible. I tell you, if you don't talk to them for a month, New Century will think about it for a month. If you don't talk for a year, they will think about it."
Think about it for a year, do you believe it?"
"Okay, Dad, I'll go over there tomorrow."
Zhang Yuanhang bit the bullet.
After his father analyzed it like this, he understood the problem.
Zhang Baisheng sighed. He found that although his son was a little smart, he was really not the material to start a business.
His psychological quality is too fragile, he is not tough enough, he lacks patience, he is too ambitious, and he is obsessed with saving face. These all determine that he cannot become the helmsman of a large enterprise.
Perhaps, joining someone else's team is his best way out.
……
Sure enough, the next day Zhang Yuanhang came to talk in person, and New Century would not consider it. Brother Yang made the decision on the spot to let his store join.
Mr. Zhang originally thought that the other party would take the opportunity to humiliate him, but what he worried about did not happen.
The other party took the attitude of doing business and discussed the franchise matter very seriously, and did not ask for the franchise fee. Even because it was the first franchise store, the franchise fee was given a certain discount. Zhang Yuanhang was a little bit
He was so flattered that he agreed to the conditions proposed by the other party for agency management training in the early stage of joining.
Originally, the store management was not good now, but New Century was willing to step in and help, which would save trouble. He couldn't ask for more.
As a result, the two parties hit it off, and the New World Flagship Digital Experience Center became history just three months after its birth. It changed its doors and became the Polytechnic branch in the new century.
"The Exotic Land Development of Vegetable-Growing Skeletons"
The rectification is also very simple, because New World is copying the new century. The store style is the same, including the layout, decoration and counters. Even the billboards do not need to be completely replaced. Changing the word "jie" to "ji" will make no difference.
It feels inconsistent.
Of course, everything related to the logo in the store must be changed, such as employee uniforms and posters.
This is a visible change, but it is not enough to become a qualified New Century franchise store. There must be deeper changes.
A new store manager was parachuted over in New Century to take over Zhou Rui's position.
This person is actually the general manager of the electronic technology branch, Xiao Yang's old department. He came over to train the team of this franchise store first.
Because neither Su Zelin nor Brother Yang expected that there would be a franchise store so soon, a team specifically responsible for training franchise store staff has not yet been established, so other store managers can only do it for the time being.
Of course, this is only temporary. After the Polytechnic University store is on track, Zhou Rui will serve as the store manager.
Of course, after becoming a franchise store, Zhou Rui's position must be reduced. He used to be the general manager and store manager of New World, but it is impossible for him to be the general manager now.
But Zhou Rui is already thankful. After all, he is an emperor and a courtier. Even if he is a franchise store, considering that the headquarters has a lot of power, if New Century says that he is not suitable to be a store manager, Zhang Yuanhang will probably do it without hesitation.
Kick him away.
But New Century did not do this.
Yang Fen talked to Zhou Rui and found out that this person still has some vision and ability. Unsurprisingly, Zhang Baisheng should have personally selected him as the second-in-command of the unit. He must have some vision when looking at people.
It is not a problem for Zhang Rui to be a store manager. The new century was so messy before and we couldn’t blame him entirely. Mr. Zhang was overconfident, good at work and meddlesome. He was involved in too much management. He only listened to good things and bad advice was offensive to his ears.
Even if Zhang Rui wants to do it according to his own ideas, he can't.
The name change of the New World franchise was widely publicized on the bbs of Polytechnic University. Suddenly, there were more people in the previously empty store, which was as magical as a salted fish turning around.
Therefore, brand image is still very important. After all, KFC is different from KFC.
This is also the reason why many investors are willing to spend money to join. It is easier to succeed with the influence of the brand.
A few days after the new world changed its name, Su Zelin received a call to see Yuwei off.
"Boss, when will you be free? I've promised you food and I'll treat you to a meal. It's already changed from the Year of the Snake to the Year of the Horse. I haven't fulfilled my promise yet. If I delay it any longer, I'll be a person who breaks his promise.
!"
MM Song said half-jokingly over the phone.
Not long after arriving in Lin'an, she said she would treat Su Zelin to dinner after her salary was paid.
However, the first month of food delivery happened to be on the eve of the holiday, and Su Zelin returned to Jianglan the next day.
As soon as I returned to school after the holidays, I had to be busy with the promotions for the back-to-school season, and then it was postponed until now.
Su Zelin woke up just now. It had been two months. If Song Yuwei hadn't mentioned it, he would have really forgotten that this happened.
"Haha, why don't we choose a better day, or tonight?"
"Okay, boss, what do you like to eat?"
"I can do whatever I want."
"Then, how about coming to rent a house with me and I'll cook for you?"
Song Yuwei asked tentatively.
"Are you going to rent a house?"
Su Zelin was slightly startled.
As a store manager, MM Song's salary is not low, and she is not a very thrifty person.
Now I have specifically chosen to rent a house and cook, which seems to have a different meaning.
"My craftsmanship is very good, no less than that of a hotel chef!"
Song Yuwei added another sentence.
However, Su Zelin heard it to some extent that there was no three hundred taels of silver here, and it was deliberately concealing something.
"Okay, then let's go to the place where you rent a house!"
After hesitating for less than three seconds, the bastard nodded in agreement.
"Boss, I'll be waiting for you at the rental house tonight. See you there."
The two seemed to have reached a certain tacit understanding.
Hang up the phone.
Su Zelin's heart beat faster than expected.
Mud, I haven’t eaten meat for a long time, and I feel like a little kid.