Linna's first batch of clothes are autumn clothes, because it is already August, and autumn will come soon. Summer clothes are no longer popular, and if they are released, they will have to be backlogged in the warehouse.
The designed style is almost complete. After some details are completed, we can find a third-party clothing processing factory to enter the production process. Before that, there is still some time to do something else.
It is very important to start the first battle, which not only affects Nanazi's confidence, but also affects the confidence of designers and all employees.
If no one cares about the clothes you have worked so hard to design, it will have a great impact on the morale of everyone in the company.
Su Zelin didn't care. Even if the bastard's business went smoothly in this life, it was because of the rebirth's vision and the experience in his previous life. But he also experienced setbacks in his previous life, so even if Linna Clothing didn't get up for a while, or even suffered a loss, it wouldn't be a problem.
His Taoist heart cannot be shaken.
In addition to design and marketing, special clothing such as trendy brands also depends on fate. With the same design language, some brands sell very well, while others end miserably.
Although Su Zelin is not afraid of setbacks and can afford it with his current financial resources, he will not deliberately fail if he can win the battle, not to mention that he also hopes to give Nanazi more confidence.
Therefore, you must make necessary preparations.
As the saying goes, before the soldiers and horses are moved, food and grass go first.
Before the first store in the new century, the Caiyuan store, opened, the gangsters also used various means to market it, and it became an instant success.
First, let the artist design the official website and the homepage of the Gold Taobao store according to his own requirements. Based on the impression and style of the trendy brands in the previous life, make it as trendy as possible. At least it must be ahead of this era and attract the trendy brands at a glance.
Fans’ eyeballs.
Then, let the navy go to the fan forum to set the pace and compare the popularity with foreign big names.
Of course, if you do this, you will definitely be scolded.
After all, it’s just a little-known domestic brand.
However, fans cursed and cursed, but they unconsciously remembered this brand and became curious about Linna. Some people even couldn't help but search online and found that the trendy brand would not officially hold a new product launch conference until September.
Listed for sale.
As a result, some fans scolded it even more fiercely, but Su Zelin is sure that these people will most likely come over to take a look.
Curiosity killed the cat, it’s human nature.
In this way, the purpose of gaining a sense of presence is achieved.
It doesn't matter if you are scolded, the most fearful thing is that there is no enthusiasm or discussion, just like a pool of stagnant water.
Just like fruits, Huawei, rice and blue and green manufacturers in later generations, which mobile phone giant is not scolded by others? The one that is scolded the most sells the best.
Some anti-fans bought it after cursing it, and it tasted really good.
Then he bought the media and launched all kinds of overwhelming publicity. The speed at which Su Zelin burned money made Nanazi frightened. She originally thought that the bastard would open a company for herself, and the monthly rent and labor expenses of tens of thousands would be very distressing. However, she did not expect that
This is just the most basic expenditure, the highlight is yet to come.
Nanazi also saw what it was like to operate with a lot of money. Sometimes it was normal to spend tens of thousands a day, and Su Zelin didn't even frown.
Li Mengning also became more prominent. Although she was the operations director of Linna Clothing, and she was the one who hired the navy and the media. However, this first operation was actually the operation under Su Zelin's secret instructions. While giving a demonstration to Li Mengning,
It also gave her great confidence.
For a company to be successful, it is very important whether the boss is willing to invest. After all, it is difficult for a clever woman to make a meal without rice. If the boss is scratching his head, it is not impossible to do it, but it is very difficult and relies heavily on luck.
.
It was very comfortable to follow a boss like Su Zelin who was strong and courageous, generous and willing to spend money like crazy. Su Mengning felt that she might have made the right bet.
As expected of the operations director of the new century, the way he works is different from other small bosses!
The money-burning effect was immediate. Linna became popular before she sold it. Even her former classmates in the financial management class accidentally found relevant soft articles on the Internet and called Nanazi one after another.
After Shenghai’s last party, it soon became known to the whole class that Nanazi opened her own company and became the boss’s wife.
Luo Xi was both happy and envious for her good sisters. She knew that the Linna brand became known to so many people so quickly, and it must be related to Su Zelin's operation. Her best friend obviously did not have such means.
Nanazi not only lays down flat, but the gangster squad leader even made the bed for her, so she can lie down as comfortably as she wants!
Fortunately, Su Zelin also promised to help him in the future, which gave Ban Hua some comfort.
However, the bastard squad leader definitely did not help him as much as he helped Nanazi. After all, she was not his girlfriend.
……
It’s mid-August.
Tasteful Home.
Zhang Yuanhang is very excited because his hotel will welcome two important guests tonight.
The first one is Su Zelin.
Needless to say, Mr. Zhang is now backed by a mountain.
Because he persisted in giving away special cigarettes and took the initiative to get along with him, the gangsters regarded him as a friend, and would occasionally come to the restaurant for dinner as a favor, but he was not considered a rare guest.
But the other one is really a rare visitor, and he is an absolute big shot.
To this end, he specially prepared a few extra hard dishes tonight, and also found a few bottles of expensive wine.
Even though it was Su Zelin's treat, and he didn't want to owe Mr. Zhang any favors, he would have to foot the bill anyway, but that didn't stop Zhang Yuanhang from giving him more things.
At a quarter past six, a black sedan drove up to the entrance of Taste of Life. It was Su Zelin's Passat. The security guard who had been waiting recognized the distinguished guest and quickly led the car to the parking space that had been arranged.
, and used the intercom to inform the proprietress, Sister Ru, who is also the shopkeeper of Taste of Life and Zhang Yuanhang’s girlfriend.
Then Sister Ru and Mr. Zhang personally welcomed them out of the hotel.
Su Zelin had just gotten out of the car, and Ding Linna and Li Mengning were also following him.
The bastard did not invite people to dinner for no reason tonight, but had a purpose. The person he would meet later was related to Lina's clothing.
"Mr. Su, you are here."
Zhang Yuanhang greeted him slightly flatteringly.
"Su Zelin, you haven't been to our Tasty Home for a while. We specially prepared some good things for you tonight, haha."
Sister Ru also treated him politely.
As long as they come to Taste of Life, without Su Zelin's instructions, the two of them will naturally go to great lengths to prepare some exotic goods from the mountains, and this time the bastard is entertaining a very important guest.
"Okay, I don't worry about your work."
"This is Ding Linna, my college classmate. After graduation, she opened a company called Linna Clothing."
"Li Mengning, the operations director of Linna Clothing Company."
Su Zelin briefly introduced the two people around him, and Zhang Yuanhang and Sister Ru's eyes fell on them, slightly surprised.
Of course, I am more concerned about Nanazi.
It is rare for college students to start a business right after leaving campus.
Starting a company is not just setting up a stall to run a small business. The investment is usually not too small, and an operations director is hired, so the structure is impressive.
Even if this woman's family is rich, it will be difficult for a rookie to start a company. It seems that Mr. Su has strong support behind her.
Tonight, Mr. Su specially brought them to meet the distinguished guest. It seems that he is very interested in this woman and intends to help her grow bigger.
The relationship between these two people is extraordinary!
Zhang Yuanhang and Sister Ru are also old people, so they made a quick judgment.
It seems that Mr. Su is also a romantic figure. When he first met, he would get angry at the beauty, forcing his few short-sighted younger brothers to each play Maotai, and now he is opening a company for another bastard.
However, Mr. Su really has a good eye, and all the horses are top-notch. No wonder when I usually go to nightclubs with him, he is not interested at all in the other girls he calls out. It seems that quality is more important than quantity.
Zhang Yuanhang also claimed to be romantic. As a rich and handsome man, he naturally had many girls around him, but he felt that his girls were incomparable to Su Zelin's.
"Zhang Yuanhang, Mr. Zhang, is also our New Century investor. He has opened several franchise stores in Lin'an and is also the owner of this restaurant. Sister Ru is the shopkeeper and proprietress."
Su Zelin also introduced Nanazi and Su Mengning to them.
After exchanging pleasantries, the three of them were brought into the box, where a good-looking cheongsam waiter brought tea.
Zhang Yuanhang and Sister Ru then left with good intentions, leaving space for them.
However, Mr. Zhang knew that when necessary, Su Zelin would let himself and his girlfriend stay for a while to make themselves familiar in front of the distinguished guests. He had done the same to other distinguished guests several times before, which was considered to give him face and peace.
Opportunities to meet people in higher circles.
This was the first time Nanazi followed Su Zelin out to socialize. She felt a little inexplicably excited and curious at the same time: "Mr. Su, who are we going to see?"
In front of Li Mengning and other people in the company, she is used to calling Su Zelin this way.
"Haha, you will know later. In fact, you have also met this person. He should be very helpful to Linna's clothing. Of course, if you ask him for help, you have to use this."
The gangster rubbed his index finger and thumb and made a gesture of spending money.
"Have I seen it?"
Nanazi is a little confused.
In addition, Li Mengning over there didn't ask, although she was also curious.
However, she can be sure that this guest must be extraordinary, otherwise Su Zelin would not make a special trip to treat him to dinner.
While several people were drinking tea and chatting, the box door was pushed open again.
The guides were Zhang Yuanhang and Sister Ru, but when they saw a middle-aged man behind him, Nanazi and Li Mengning couldn't help but trembled.
This is a face that has a unique appearance and is quite recognizable. Once you see it once, it is difficult to forget it.
Lao Ma, the helmsman of Ahri!
The person we are going to meet tonight is actually Lao Ma!
Nanazi and Li Mengning couldn't help but be a little scared.
Today's Dad Ma is not as well-known as later generations, but Ahli is also a well-known big company, especially its headquarters is still in Lin'an.
If you pay more attention to the news, you will know that Ali experienced its third round of financing in February this year, with an amount of US$100 million. This is US dollars, not soft coins, and the financing investors are all giants. In addition,
With the rapid development of gold mining, Lao Ma's status in the business world has also increased.
And Linna Clothing is just a company that has just been established for more than a month and has not even launched a product. In terms of results, it is only a little popular at best. How can it be qualified to associate with someone like Lao Ma?
Su Zelin knew Lao Ma, and Nanazi knew this, because Lao Ma was one of the invited guests at her boyfriend's birthday party, and he also came to show his respect.
Now she finally understood what Su Zelin meant when he said she had seen it before.
It was the night of the birthday party, but at that time we only met each other once.
Li Mengning was amazed.
Mr. Su is so proud that he even invited the leader of Ahri to have a meal!
With such a network of contacts, there is no reason why business cannot be successful!
She increasingly realized how wise it was for her to switch jobs to Linna Clothing.
In addition to Lao Ma, there is also another senior executive of Ahri and his female secretary.
The nature of this female secretary is different from Song Yuwei. She only works for Lao Ma, and in addition, she also drinks for him.
Many people thought that Lao Ma didn’t drink much in the early days of Ari. When he first raised funds, at a dinner party, a coal boss said that if Lao Ma could drink nine glasses of liquor in one go, he would invest 500,000.
At that time, Lao Ma was still in a dilemma because he didn't know how to drink, and he drank glasses of white wine continuously, which even a moderate drinker couldn't stand. However, his secretary took the wine glass and blocked her boss's request to drink, and ended up drinking 27 glasses.
.
Since then, when Lao Ma went to some dinner parties, his secretary would be the shooter.
But today, Lao Ma can actually drink some wine. Ahri can do this because of socializing. Some important guests cannot use gunslingers, so he still has to drink a little.
Then in later generations, Lao Ma was able to drink, and even served as the vice president of the "National Liquor Moutai Culture Research Association". Once he invited boxing champion Pacquiao to visit Lin'an, and drank directly from the pot during the dinner, and drank thoroughly.
Practiced it.
The other executive is also a drinker.
These two are not new faces. Previously, New Century spent 5 million to purchase the value-added service just launched by Ali. After signing the contract, the group had a dinner, and the executive and secretary were also among them.
"Brother Su, have you been very busy these days? Why haven't you come to me for tea?"
As soon as Lao Ma entered the door, he didn't greet Su Zelin and sat directly next to him.
Su Zelin actually went to Ali's place for tea a few times. In the future, the relationship between the two parties needs to be improved, and there may be many opportunities for cooperation in the future.
Moreover, through Lao Ma, he can also make more connections that are helpful to his business.
Lao Ma is usually busy, but he really likes to have tea with the gangster occasionally, or rather, he likes to spank with him.
Su Zelin knows how to brag, but he is not bragging without any boundaries. In Lao Ma's view, the bully's bragging is extremely far-sighted, although people in this era may find it incredible and even think it is a fantasy.
Lao Ma is not an ordinary person, he also sees far.
He believes that all the bullshit Su Zelin boasted may come true.
The two parties have many topics in common, so they are very compatible. In addition to business cooperation, the personal relationship is also quite good.
Li Mengning was even more shocked.
What kind of status does Lao Ma have? He actually calls himself brothers with President Su. The two of them seem to have a very close relationship.
Su Zelin smiled and said: "Haha, there has been a lot going on lately. I haven't seen Brother Ma for so long, so I asked you out tonight for a chat!"
"With such a busy schedule, is Mr. Su planning to expand the new century to the Jiangsu, Zhejiang and Lu regions and spread it across the country?"
After several bragging and spankings over meals and tea, Lao Ma also got to know Su Zelin quite a bit.
This young man who just graduated from college is a careerist!
It is only a matter of time before the new century reaches the whole country, and it should be very soon.
Because the market in the Jiangsu, Zhejiang and Lu regions has been thoroughly developed and the base camp is very stable, it is naturally time to take a further step.
"Haha, I have this plan."
Su Zelin did not deny it.
"Okay!"
Lao Ma gave a thumbs up, his tone full of appreciation.
He admires Su Zelin very much.
Because Su Zelin is a smart man and an ambitious person like himself.
He will never be content to stand still for too long.
Although we live in a good era, the competition in the business world is very cruel, and the times are constantly changing. If you don’t advance, you will retreat.
Later, he discovered Nanazi next to Su Zelin.
"Hey, isn't this your female classmate?"
Lao Ma is a very down-to-earth person. On the night of Su Zelin's birthday, he even put aside his identity and went to the university area to chat with everyone, and he had a little impression of Nanazi.
Su Zelin nodded and said: "Yes, my classmate Ding Linna recently founded a company called Linna Clothing."
"Hello, Mr. Ma, please take care of me!"
Nanazi said politely.
"Wait a minute, I think I've heard the name of your company before!" Lao Ma suddenly remembered something: "It's a fashion brand, right?"
"Yes, where did Mr. Ma hear about it?"
Nanazi was a little surprised.
Unexpectedly, the people at the helm of Ahri actually know about this small company.
"The operation intensity is so strong, this is out of the circle, how could I not hear about it?"
Lao Ma also has the habit of paying attention to the news every day. He reads all the articles on the Internet. He turned to the senior manager next to him: "Let me just tell you, there must be someone behind this company operating it. I didn't expect it to be Su."
Brother!"
At this moment, he also understood the purpose of Su Zelin's dinner party. It was not just to chat with him, but also to do business. If nothing unexpected, it was related to this clothing company.
"Haha, to be honest with Brother Ma, I gave Mr. Ding some ideas, but the company's operations director Li Mengning is mainly in charge."
Su Zelin humbly gave the credit to Li Mengning. It was not appropriate for her to be in the limelight at this time. She had to take care of the pride of the operations director, lest she feel like a puppet.
The old horse nodded slightly.
The director of Linna Clothing may have played some role, but he believed that such methods came from Su Zelin. This is also Su Zelin's style. He really knows how to play marketing.
If nothing unexpected happens, he must have shares in this company, and his proportion will not be small.
And this boss lady is probably more than just a classmate.
Otherwise, he would not have brought these two people with him to the dinner.
Lao Ma's eyes are so vicious, it's not difficult to see this kind of thing.