Chapter 306: 200 million, we want to be the exclusive sponsor of the Spring Festival Gala!
After returning from the school anniversary, the busy mode started again.
Directly-operated stores in various provinces and cities are already being established in full swing, and the regional leaders who have issued military orders are also very capable.
They are either highly capable elite employees at the company headquarters, such as Liu Wanyin.
Either they have switched jobs from other companies and are already experienced talents with rich experience.
Coupled with the fact that Su Zelin spent three days and two asking about the status of new directly-operated stores in each province one by one, these regional leaders did not dare to relax.
They all know that if they successfully open up new territories for the company today, they will be rewarded with impressive performance and generous bonus returns tomorrow.
New Century adopts an incentive system that directly links the income of regional leaders with performance commissions.
Anyone who knows a little bit about arithmetic can figure it out. As long as you manage the market well and perform well, it is very possible to earn hundreds of thousands or even millions a year.
This also gives each regional leader a great motivation to work hard, and some people work day and night without realizing it.
A few days later, Su Zelin embarked on the road to Yanjing, accompanied by Yang Fen and Kang Baohong.
The three giants are very busy, and only very important events will allow them to travel together.
That's right, their trip to the capital this time is related to the second big deal this year - Yang Ma's Spring Festival Gala naming rights.
This year's New Year's Eve is in February, and if there is no surprise, it will be before New Year's Day just like last year, and it hasn't started yet.
However, Su Zelin never takes the usual path in doing things.
He does not plan to obtain the naming rights through bidding, but directly talks to Yang Ma about how to cooperate in depth.
Although the attention of the Spring Festival Gala is horribly high, the cooperation between sponsors and Yang Ma over the years is actually very simple.
For example, Combas Watches, which became a sponsor of the Spring Festival Gala nine times from 1984 to 1993, actually got a zero o'clock time.
This is also the reason why the watch company has sponsored the Spring Festival Gala for so many years but has never become popular.
Many people in later generations have never heard of this brand.
No matter how popular the Spring Festival Gala is, how much of a deep impression can such pitifully little exposure leave on consumers?
Until 2003, the situation improved, but the Spring Festival Gala cooperation between Yangma and sponsoring brands was still superficial.
In Su Zelin's view, this is far from enough.
His plan is not only to win the naming rights for this Spring Festival Gala, but also to have in-depth cooperation!
Just like the Spring Festival Gala sponsorship by several Internet companies in later generations, you can send out a wave of red envelopes with an amount of hundreds of millions. It would be strange if ordinary people don't recognize your brand!
Seeking in-depth cooperation with Yangma is an unconventional thing, which sounds impossible.
However, as long as you have enough money in your pocket, there is nothing that cannot be discussed.
New Century has prepared a large amount of money, and the budget was originally higher than last year's Spring Festival Gala sponsorship. Su Zelin didn't believe that Yang Ma would not be tempted!
The three of them went to Yanjing by plane.
For Su Zelin now, time is money, and it is impossible to spend too much time on travel. He always uses the most efficient way to travel long distances.
And it’s really not that expensive to fly.
When Xia Guo's aviation industry first began to develop, all air ticket prices were set by the government. Later, many reforms were carried out.
In April 2004, the economy class base fare was determined at 0.75 yuan per kilometer, and airlines had room for an increase of no more than 25% and a decrease of no more than 45%.
The flight from Shenghai to Yanjing is more than 1,300 kilometers, and the economy class ticket only costs less than 1,000 yuan.
In fact, it is lower, because as we all know, air tickets are often discounted, and there are many people who have broken bones.
In the 200th century, the Xia Kingdom's economy took off, and more and more business travelers chose to fly for business trips.
The Beijing air ticket market is filled with smoke and fierce competition. No matter domestic airlines such as Air China, Hainan Airlines, China Eastern Airlines, or foreign giants such as United Airlines, German Lufthansa, Maple Leaf Air China, etc., they are all fighting for customers.
They all resorted to "ruthless" moves.
Taking the flight from Yanjing to Shenghai as an example, Air China has launched a 40% off ticket price of 500 yuan, while Hainan Airlines and Shanghai Airlines have also launched 50% off tickets, and Shenghai's family is called Jinyan
An air ticket agency has set the fare for all flights from Shenghai to Yanjing during New Year's Day to 400 yuan, which is only 30% off.
The flight was in business class, which cost about 1,000 yuan per person after the discount. This kind of flight class is also the travel treatment for senior executives stipulated by the company, and it can be reimbursed when you return.
Although we are all shareholders, there is no need to be too extravagant to fly in first class. Business class is actually quite comfortable, with more convenient check-in procedures, exclusive security channels, and the ability to rest in the VIP lounge, etc.
Of course, it’s easier to talk about things on a plane than in economy class.
You want to sit in economy class, and when you talk about our trip to Yanjing this time to seek in-depth cooperation with Yangma to sponsor the Spring Festival Gala, the passengers next to you think you are bragging.
Before taking off, Brother Yang and Kang Baohong were very excited. Of course, it was not because of flying. Flying has become a commonplace for them, and there is nothing new about it.
Mainly because of this cooperation with Yangma.
This is the Spring Festival Gala, which almost every household will watch on New Year’s Eve!
As long as we can win the sponsorship rights and cooperate deeply, the name New Century Digital will be known to countless people in Xia during the Chinese New Year.
Moreover, this matter is likely to become a reality.
Both of them have seen big events, but this trip made them feel excited.
Such a big move is extremely rare in today's new century. When Su Zelin proposed it, even though they knew that the major shareholder had always been bold in doing things, Xiao Yang and Kang Baohong were still shocked.
If it succeeds, it may be another milestone for the new century.
Su Zelin is very calm. In his opinion, except for a few things such as his emotional relationship with Qin Shiqing, there is nothing that cannot be solved with money.
Before the plane took off, he even took out his mobile phone and dialed a number in the Yanjing area.
"Hey, old classmate, I went to Yanjing for business today, and now I'm on the plane in Shenghai!"
"Su Zelin, why did you come to Yanjing?"
Zhao Mingxuan's voice came from the microphone, and his tone was quite surprising.
Su Zelin chuckled: "I'm on a business trip to do a small thing. It will be done in about three days. Why don't you invite your classmates from Beijing to come out and let's get together?"
There are a few people in Class 982 who were admitted to Yenching University and stayed in the capital to work. Although there was a reunion for the school anniversary a few days ago, two people from the capital did not have time to come back.
In fact, Su Zelin wasn't very familiar with those two people, but his main purpose was not to get together with his old classmates, but to take advantage of this trip to the capital to meet Zhao Mingxuan's girlfriend and see if he could convince the man with glasses to give up on her.<
/p>
The discord in high school did not affect his appreciation of Zhao Mingxuan, especially after he became the class president in college, he knew how difficult it was to manage a class well, so although he had no friendship with the man with glasses, the gangster still wanted to help him, hoping that
Zhao Mingxuan will never let the HLBE prairie grow on his head.
"That's it, okay then!"
With Su Zelin's status today, it is normal for him to travel abroad on business, and Zhao Mingxuan quickly agreed.
"But I have to work during the day and am only free after evening. The situation of other students is basically the same."
"It's okay. Let's wait until you get off work. You can make an appointment with someone else for me!"
"Okay, no problem!"
We didn’t chat for too long, and Su Zelin hung up the phone after we agreed.
Not long after, the plane took off.
The seats in business class are very comfortable, and the space is much better than that in economy class. There is a dedicated toilet and a wider variety of lunch boxes to choose from. In addition, you can watch movies. Of course, you can't turn it on too loud to avoid disturbing other people.
.
Nothing happened during the trip, so Su Zelin played a movie by Zhou Xingxing to pass the time.
"Hello, sir, would you like any drinks?"
A good-looking, tall and slender man came to him with a smile on his face.
Su Zelin said casually: "Please give me a cup of tea. It doesn't need to be too strong."
"Okay, please wait!"
Not long after, the stewardess came back with a cup of hot tea in her hand.
"Sir, this is the tea you want."
"Well, thank you!"
When Su Zelin took the tea, he found that there was something extra in his hand.
A small paper ball.
"Then I'll go and get busy. If you need anything else, you can call me at any time!"
The beautiful stewardess left an intriguing word and left as if nothing had happened.
Su Zelin didn't even need to open the ball of paper to know that there would be a mobile phone number inside.
He had encountered this kind of thing many times in his previous life.
Many flight attendants are very discerning, and they can tell whether you are rich by the way you dress, talk, and temperament.
Although Su Zelin is still very young, and he only flies in business class, not first class, he has a vague aura of a superior person. The stewardess should be a rich man from Shenghai or the capital, plus he is very good-looking.
Gao, it’s normal to be handed small notes.
Stewardesses are used to seeing rich people, so it's not surprising that they want to climb high or make some extra money. This kind of thing is not uncommon.
When I unfolded the note, I saw, as expected, it was a mobile phone number.
If you feel bored in the capital, book a hotel room and dial this number. The stewardess just now will definitely come over as long as she doesn’t have to fly.
However, the bastard smiled and threw the paper ball into the trash can.
In his previous life, there were only two types of women he had sex with.
The first type is the emotional, long-term pillow person.
One type is Big Sword JS.
He has little interest in this kind of romantic relationship, and it can easily lead to trouble.
After all, I have no idea what kind of person the other person is.
If you are famous and you meet someone who is stalking you, you will easily get into trouble.
Two hours later, the plane landed at the Capital Airport and we took a taxi to the hotel to stay.
The next morning, the three of them arrived at Yangma’s headquarters.
This place is the old headquarters, not the iconic arched and peculiar building in Yanjing Business CBD that was nicknamed "Big Pants" in later generations. It was also named one of the top ten architectural wonders in the world by Time magazine in 2007. It is worth mentioning that the new headquarters of Yangma also started construction in October this year.
I met Xu Guorong, the boss of Yangma, in the headquarters building. The two parties had contacted and made an appointment before.
Although the national market strategy in the new century has just begun, it has already gained a certain reputation.
The biggest source of fame is the news that it spent billions on land to build a super headquarters.
Of course Xu Guorong doesn’t know about it.
He felt that this company had a lot of money, so he would give face to meet it in person.
Without this super headquarters plan, with the current influence of New Century, Xu Guorong may not pay attention to a few people. After all, he is also very busy in the position of CCTV boss, and it is impossible for dogs and cats to see each other.
Therefore, gimmicks and momentum building are very important. With appearance, many impossible things will become a reality.
In the reception room, the staff served tea and left.
Then Xu Guorong asked politely: "How many new century bosses do you have for me?"
In the previous phone call, New Century only said that it planned to cooperate with Yangma in advertising, but the specific details would be discussed at that time, so the boss of Yangma did not know the inside story.
"Our company would like to discuss with your TV station the title sponsorship of this year's Spring Festival Gala!"
Su Zelin got straight to the point.
Xu Guorong was slightly surprised.
The first person to bring up the business should logically be the person at the helm of the new century, that is, Yang Fencai.
"Mr. Su is not only the operations director of our company, but also the founder and largest shareholder!"
Yang Fen explained.
Xu Guorong couldn't help being shocked.
This young man looks like he has just graduated. It is already great to be a senior executive in the company. I did not expect that he is the real master of the new century.
"Heroes emerge from youth!"
Xu Guorong couldn't help but sigh.
In his early twenties, he actually has such means and courage.
Then he wondered why: "I think several bosses should know that our station's Spring Festival Gala title sponsorship has adopted a bidding method to determine brand partners in recent years."
Su Zelin didn't hesitate, he held out two fingers: "200 million, this is the sponsorship fee we paid!"
This is his speaking style.
Use the fewest words to express the best effect.
You have to ramble on for a long time and finally say that we will pay 200 million, which is not so shocking.
Sure enough, the gangster used his moves as soon as he came up and suppressed Xu Guorong in an instant.
Although the bidding price for the Spring Festival Gala is high, it is still far from 200 million.
This feeling is just like the other person throwing a sack of money at your face when you meet them. It's very sour.
"As far as I know, in 2002, the advertising revenue of Yangma's Spring Festival Gala had just entered the era of 100 million yuan. The final bidding price in 2003 was slightly higher than the previous year. It may be higher this year, but it should be very limited."
Su Zelin said calmly.
Xu Guorong agreed with his words and was very puzzled at the same time.
Since New Century also knows the bidding situation of the Spring Festival Gala, normal bidding is enough and it can save a lot of money. Why do they still come to the door with 200 million and give so much money to their own TV station for free?
Of course, he knows that people in the new century cannot be stupid and have too much money, and there should be other purposes.
Sure enough, the next moment Su Zelin said: "But we have two conditions. First, exclusive sponsorship, and second, have higher exposure in the Spring Festival Gala!"
Xu Guorong suddenly realized.
I actually want to negotiate exclusive sponsorship and increase exposure.
This young man has great ambitions!
In principle, it is impossible for Yangma to make such a big change in sponsoring the Spring Festival Gala.
However, he gave too much!
This is nearly double the final transaction price of normal bidding!