Chapter 324: The First Xia Kingdom Trendy People Show, the Chaozhou Clan’s Big Move
In the midsummer of July, even in the evening, the entire ancient city of Lin'an is still sweltering with heat, like a furnace, making people feel the intense heat.
"Whoosh!"
An Audi A6 drove into the Lin'an Expo Center parking lot. Su Zelin got out of the car and walked into the Expo Center from the VIP channel. It was very lively inside. Apart from the staff, almost everyone was wearing trendy fashion.
Handsome men and beautiful women.
Tonight, the first Xia Kingdom Fashion Show opens in this exhibition center, hosted by Nanazi’s Chaozhou Clan.
Fashionable brands are all very expensive, far more expensive than ordinary clothes. Is it because of their design or materials that they are particularly good?
No!
It’s because fashion brand enthusiasts feel that wearing this kind of clothes can express their personality, attract attention, and be very classy, so they are willing to pay high prices and even pay IQ tax.
The cost of materials is almost negligible among fashionable brands with considerable prices. Unless it is cashmere, mulberry silk, satin and other special materials, there is basically no need to worry about the cost. However, fashionable brands usually do not use these luxury materials.
of.
As for the design fee, there is no need to mention it. For example, when Chaozhou was first established, Nanazi, a non-professional rookie, did the work herself. She randomly hired three college students who had just graduated from the clothing department to form Chaozhou Design.
The team, as a result, after successful marketing, Chaozhou clothes sold very well, and even today Nanazi has a good reputation in the industry.
How much does it cost to hire a few fledgling designers?
Therefore, the most important thing in making a trendy brand is neither the design nor the materials, but marketing.
As long as a fashion brand is famous and influential, and fans feel that wearing it makes them look good, they will become fans of the brand.
For this reason, the brand must continuously increase its exposure and presence in this circle. It must make some moves from time to time in order to maintain high popularity.
This is true not only for trendy brands, but also for most fashions. To be successful, marketing must override all other factors.
The first Xia Guo Hipster Show is the biggest event of the Chao tribe this year.
Doesn’t this sound like a big deal?
In fact, to put it bluntly, it’s just a brand new product show.
Anyway, you make your own reputation, as long as you don’t break the law, you can still scare many people no matter how high-minded you are.
This is a niche market. Originally, there were very few domestic fashion brand companies, and almost all of them were small and uncompetitive. At first, they aimed to become the number one fashion brand in the country, and it was less than a year after its establishment.
Chaozu has really achieved its goal now, and its sales volume and reputation are worthy of its name, because it is the only one with a little influence in the domestic fashion brand circle.
Therefore, there seems to be nothing wrong with the Chaozhou people organizing the first Xia Guo Chaoren Show.
This idea came from Su Zelin.
No matter how well you do it, as long as you dare to do it, the purpose of increasing your exposure and presence will be achieved.
Is there a second fashion show venue in China?
No!
If this show can be produced, the reputation of Chaozhou people in the circle will be greatly improved.
As long as you don't overdo it, your brand image can be improved to a higher level.
Then we will hold the second and third sessions... If we keep doing this, Chaozu will be firmly established as the number one fashion brand in the country, and it will become more prestigious in the minds of fashion brand enthusiasts.
It doesn't cost much to hold a show like this, a few hundred thousand is more than enough.
Chaozu is selling well now, and the profits are extremely high, so Su Zeli can afford it without spending any additional money.
However, this time Su Zelin only came up with ideas and left everything to Nana Zi and others. After all, he had to be so busy with the "Thousand Counties Plan" in the new century. How could the Chao Clan have time to do it themselves?
Besides, Nanazi also needs more training to grow.
Nanazi, Chaozu's operations director Li Mengning and other company employees are busy at the scene, testing speakers, directing rehearsals, or carrying props.
She has been preparing for this show for nearly two months, just for the few hours of tonight's show, she can only succeed, not fail.
"Mr. Su."
Li Mengning soon discovered Su Zelin.
"Well, just be busy and don't worry about me."
The gangster nodded slightly at her, and then strolled behind Nanazi on the catwalk.
Nearly a year after starting the company, this beauty from Qilu has washed away the youthfulness she felt when she just graduated and entered the society. In addition, the success of Chaozhou has given her confidence, and her words and deeds are quite aura of a female boss. It took a while before she noticed Su Zelin's presence.
"Ah, when did you come?"
Su Zelin promised to come to tonight's trendy show, so his appearance did not surprise Ding Linna.
"I just arrived, haha." Su Zelin smiled and asked casually: "How are the preparations for the show going?"
"Almost, everything is under control!"
Nanazi's red lips raised a confident smile. Although it was her first time to hold a brand fashion show, she was very confident.
"Tsk, Mr. Ding is becoming more and more like a strong woman!"
Su Zelin's tone was a bit appreciative, but also a bit ridiculing.
He had long realized that Nanazi had potential in this field, but he did not expect that her potential would be realized so quickly, and that she would be transformed.
Nowadays, Ding Linna is quite famous in the circle, not only because she is the founder of the first fashion brand in China, but also because she has a little guidance from Su Zelin, she knows how to manage herself, often appears in fashion brand forums, and personally works as a model to post beautiful photos.
, communicating with enthusiasts, and occasionally sponsoring some related activities, making many people in this niche circle quickly get to know this trendy female boss, who has a tendency to become a celebrity in the circle.
If online social software becomes more developed, Su Zelin even thinks that Ding Linna is expected to become a popular blogger and drive the development of the brand with her popularity.
"Mr. Su, thank you!"
Having said that, Nanazi felt a little proud.
Not long ago, she went to Shenghai on business. By the way, she got together with her good sister Axi and a few female classmates with whom she was close. Everyone praised her for her great change, becoming more capable, confident, and more feminine.
.
Of course, Nanazi was not a transparent person when she was in college. She was the most beautiful girl in the class and was good at sports. However, no one thought that her other abilities were outstanding, so she was the focus of the class.
More importantly, compared with Luo Xi, who is fully developed morally, intellectually, physically, artistically, and next to her shining best friend, Nanazi looks much bleaker.
However, during this trip to Shenghai, she stole Luo Xi's limelight for the first time.
Even though she is a good sister, she still feels proud and proud, which is pretty cool anyway.
More importantly, Nanazi feels that only by improving herself can she be more worthy of Su Zelin. She doesn't want to just be a beautiful vase next to the gangster, but also hopes that she and her boyfriend will be a better match.
So seeing the admiration in Su Zelin's eyes, Nanazi puffed up her chest quite proudly.
I wasn't as good as A Xi when I was in college, but after graduation, I can become very good!
"You are not the reason why I am where I am today."
After being proud, Nanazi lowered her attitude again.
She can swell in front of anyone, but she can never swell in front of Su Zelin.
Because Nanazi knew that in addition to hard work, her success also benefited from Su Zelin's help.
Not to mention anything else, just to build this brand and realize his dream, Su Zelin invested a lot of money. He burned money in the early stage and worked hard to help himself come up with ideas and build momentum. Even the speech at the first new product launch conference was
Written by the bastard himself as a gunman.
If my boyfriend hadn't been so supportive, no matter how talented I was, I would still be just a vase in the eyes of my classmates.
For Su Zelin, in addition to love, she is also grateful.
"Nanazi, don't belittle yourself. A person who lacks ability will be useless no matter how much you praise him. You are a genius in this field. I have long seen it!"
The bastard said seriously.
Nanazi was even happier.
She never thought that the praise of "genius" would fall on herself, let alone from another true genius.
Even though Su Zelin was a little exaggerated, Nanazi still found it useful, and she said happily: "You really know how to talk with that mouth!"
"It doesn't just talk."
Su Zelin chuckled.
"Old and immoral!"
Nanazi spat and lowered her voice: "After the show, do you want to come to my place?"
"That's a must. We have to open champagne with Mr. Ding to celebrate!"
Qin Shiqing and Song Yuwei are both on business trips.
Due to the "Thousand Counties Plan", the company is busy from top to bottom. Song Yuwei, who became the deputy director of the operations department, has been traveling outside more recently than at the New Century Headquarters.
So the gangster planned to either find Nanazi or Huang Panpan at night before they came.
Tonight the Chaozhou people are holding a fashion show, and of course they have to go to Nanazi’s place.
"Really? It's a promise!"
Nanazi is even happier.
The speakers in the venue were playing music, and there was no one else around. The man and woman flirted openly for a while, and then Su Zelin said: "Okay, Nanazi, you go ahead and do your business."
"Okay, I'll see you later!"
Ding Linna also knew that this was not the time for romance, so she gave him a charming little look and walked towards the T stage with her waist swaying.
Su Zelin looked at his girlfriend's graceful back with interest.
In the year after graduation, many people in the class have changed, especially Nanazi.
She is more adaptable to this new role than she imagined, and has grown into a domineering female president.
As their women become increasingly independent and outstanding, many men will feel worried, fearing that one day the kite will come off the string if they can't hold on anymore, and they may even hesitate to suppress her secretly.
However, Su Zelin had never worried about such a thing. In his previous life, there were many strong women among his bedfellows. They were arrogant and domineering outside, but in front of the gangsters, they became like Persian cats. They were manipulated casually, whether they wanted round or flat.
Flat.
The bastard has never doubted his powerful repressive power.