Under the same starry sky, the Night Guard and the Monster Hunting Department.
Ye Han stood alone in the small courtyard, glanced at the guard at the door, and hid the anger in his eyes.
As he walked, he thought in his heart.
Zhao Mansion.
"Sir, Tang Enxuan wants to harm Li Qingxian again."
"Um."
Street Patrol Room, Room A9.
When the sun rose and he woke up, Li Qingxian wanted to go home directly, but Liu Muwa from the Ministry of Works personally came to the door and took Li Qingxian to the winery of the Prison Division.
In the temporary meeting hall of the wine shop, people from the Night Guard, the Ministry of Household Affairs, the Ministry of Works and the Internal Treasury Office gathered together.
At this moment, there are more than fifty officials gathered, more than ten of them are middle-ranking officials in scarlet clothes, and the rest are all low-ranking officials in green clothes.
The winery was basically finalized, and after the distillation tanks were replaced with fine steel, there were no major accidents.
Next, the focus of the winery shifted from brewing to operation and expansion.
Liu Muwa, Luo Jing, Jing Guan and others discussed the expansion and management methods together.
Li Qingxian listened humbly to people discussing business at first, but the more he listened, the more speechless he became. These bureaucrats were worse than ordinary businessmen, let alone himself, a self-media person who has been baptized by the flood of information.
Unable to bear it after listening, Li Qingxian stood up and said: "Do you know what the well of death is? Do you know what the adoption life cycle of new things is? Do you know what innovators, tasters and the public are? Completely ignoring it
The actual situation is that if you just open your mouth and be blindly confident, how can you make the winery bigger and stronger in the future?"
Li Qingxian's mouthful of new terms shocked the entire audience.
Li Qingxian said, "Liu Sizheng, please take out your magic fog board. I want to demonstrate in public what new things adopt the life cycle. This is what my grandfather, a fortune-teller, mentioned when chatting with my father.
thing."
Liu Sizheng waved his right hand, and a white-backed yellow-striped shell flew out of the lucky silverbait bag. The shell opened its mouth, and the black pearl in the center spit out a cloud of white mist, which condensed into a whiteboard of mist behind Li Qingxian.
Liu Sizheng took out a pointed snail that stored magic ink and handed it to Li Qingxian.
"When new things are accepted by people, they are basically divided into five stages, namely the innovator period, the tryout period, the early mass period, the late mass period and the laggard period."
Li Qingxian held a pointed snail, drew horizontal and vertical lines on it, and said: "The horizontal axis is time, and the vertical axis is product sales."
Then, Li Qingxian drew a slowly diagonal upward line from left to right from the vertical and horizontal intersections. After reaching the top, he began to draw downward, as if it were a rugged mountain. Then he drew vertical straight lines with his pen to make the mountain pattern vertical.
Cut into five sections.
"The first stage on the far left is very rare. It is called the innovator period. It means that after an emerging thing appears, only a handful of innovators use it. Only one or two people out of a hundred people use it."
"The second stage to the right is called the period of newbies. These are people who like to try new things. There are only about ten people out of a hundred."
“As time goes by, under the influence of innovators and new tryers, it will enter the third stage, and the public will gradually accept new things, so the early mass period will appear. At this time, these people are the main buyers of new things.
There are probably more than 30 people out of 100 people. Our wine can only be considered stable until the early mass period! Because..."
Li Qingxian drew many dark shadows between the second stage and the third stage, dividing the two stages.
"Between the taster stage and the early majority stage, there is an invisible well of death! We cannot be sure that new things will be accepted by the public, and facts have proven that 99% of new things fall into the well of death for various reasons.
There is no way to climb out of the well. The things that are really familiar to the public are not even 1%."
Having said this, Li Qingxian glanced at everyone seriously.
"We have just entered the first stage. Before we have entered the second stage, some people are carrying out massive construction projects and opening up hundreds of shops. This is clearly going straight to the well of death! Let me ask you, is the wine-making process fully mature? No! Wine-making
Have you trained masters and apprentices? No! Have you started cultivating innovators and new tasters? No! If you can’t sell the wine, have you made a plan? No! If the wine sells too well and sells out, how should you deal with it? No! You guys
How to ensure that the quality of wine is always consistent? No! I won’t say anything else. It doesn’t matter what you want. You are so hyped about it. There was not even a safe production process at the beginning. How many times has this winery been bombed? Who gave you the courage?
Do you firmly believe that the winery will be a hit once you open it and will continue to be a hit?"
There was silence in the meeting hall, and everyone's faces were red.
After a while, Luo Jing said cautiously: "Weren't you the one who blew it first?"
Everyone nodded slightly.
"I thought you all knew these basic things!" Li Qingxian said without mercy.
There was a look of shame on everyone's faces.
"It comes from family background." Liu Muwa sighed.
"Then what should we do?" Luo Jing asked.
"Our spirits strategy should be to focus on the niche first, then the masses; first the special groups, then the general groups; first hunger marketing, then mass shipments; first iterate in small steps, then make big strides, endure uncertainty, and find the right target.
Pain points, choose the best way to play, and form a flywheel effect..." Li Qingxian waved his arms, quite like an Internet tycoon who talks without saying anything.
These people have never seen this kind of dimensionality reduction attack, and they nod like chickens pecking at rice.
"But...how to do it specifically?" Liu Muwa said.
Li Qingxian said: "It's very simple."
"The so-called first the niche and then the public means taking the route of the powerful, first promoting it among officials, wealthy businessmen, wealthy families and monks to create a high-end spirits brand. I ask you, do you dare to build a big one?"
"What big one?" Liu Muwa asked.
"If you don't want to make a royal wine, you can just change the word 'roy' to the word 'yu' for jade."
All the officials looked frightened.
The eunuch Jing Guan said hurriedly: "You are really making money at the expense of your life, but... jade seems to be fine."
Li Qingxian thought for a while and said: "Master Jing, this is going to trouble your inner treasury to present this wine to the emperor. When we sell wine, we can secretly tell customers that this is what the emperor drank.
Wine, to be honest, that’s okay, right?”
Jing Guan said helplessly: "It's okay, but don't say it in public."
Li Qingxian secretly scolded these cowards and said: "You can figure it out for yourself. The so-called first special groups and then general groups, for example, first promote it among soldiers and scholars, spend a lot of money to find a few scholars who are addicted to alcohol and have literary names, and write
A few poems about our wine, in short, just to build momentum..."
Li Qingxian kept talking, and everyone present was confused.
With Li Qingxian in control of the general direction, the route was clear, and everyone worked together to slowly formulate various plans.
Pay close attention to production, wine cellar storage, gradual expansion, wine bottle packaging, powerful route, marketing gimmicks, poetry promotion... a series of plans were formulated.
Li Qingxian knew that he had no time to go home, so he had to stay here to check.
In the next few days, Li Qingxian stayed at the Prison Division Wine Shop, sleeping less than two hours a day on average.
What Li Qingxian didn't expect was that after his content reached the Ministry of Works, Xiao Yuan, the left minister of the Ministry of Works, actually came to the winery in person.
He is the first person under the Minister of Industry and Liu Muwa's immediate boss.
After listening to Li Qingxian's explanation, Xiao Yuan was very happy and decided to go to Luliang City in person to build a brewery in a few days.