Gu Xiao thought for a while and then said: "In addition, Xiuxiu, in addition to the traditional radio charts, autograph sessions, and record store promotions, you can add a few more promotions. First, go to Beijing Sing Bar to put on that magical version.
Bring the live video of "Little Flower Porcelain" to the bar owner, and sign a license agreement with Yadong and the others. Each person will be given a license fee of 100,000. Then press 100,000 VCs and this VC to create a collection edition. 2.
Increase online promotion efforts and promote the album on the three major portal websites and famous forums. Third, create Shan Xiaoyu’s personal official website, etc., and form Shan Xiaoyu’s official fan club and support club. This can be done through the above official website, official website, etc.
Apply for membership and establish a membership through blogs, official posts, and official penguin groups. Fourth, the relevant link methods and introductions will be placed in the second batch of suppressed c and collector's editions. Fans who have registered with their real names can have priority in purchasing the collector's edition. Well, that's what I thought of for the time being.
These are a few."
"In addition, after the fan club is established, their job is to chart, build momentum, control reviews, organize fan meetings and other activities. In the future, they can also develop some peripheral products of Shan Xiaoyu and sell them to fans."
Gu Xiao recalled the function of the fan club in his previous life and added a few words.
"Captain Gu, how come you know so much about record promotion? And your idea of a fan club is so novel." Xiuxiu is now completely surrendered to Gu Xiao.
"The future is an era where traffic is king. Now the influence of the Internet is getting bigger and bigger, and young people are our main targets, and they are the most receptive to the Internet, so we must be good at targeting our targets through the Internet.
The crowd gathered and formed a momentum. Speaking of which, the promotion of Hey Tea Shop should also target young people and use the Internet as the main channel. Yang Muer, you can discuss an Internet promotion plan with Zhang Qian and Du Ziwen. If
In the future, we can open hundreds of Heytea stores across the country, so our Heytea stores will also be a very good way to promote it. Shan Xiaoyu's songs can be played in Heytea stores, and her fan club activities can be held in Heytea stores.
In the future, you can even pre-sell albums of company artists at Heytea stores. In addition, you can also launch membership cards for Heytea stores. Recharge 500 to get a Shan Xiaoyu album, which is also a kind of linkage promotion. Because people who like to drink new tea drinks and like music
The crowds are highly overlapping." Gu Xiao followed the train of thought and expressed his thoughts on the promotion of the Hey Tea Shop and its future linkage with music.
"Gu Xiao, your mind jumps so fast. Just now you were talking about Shan Xiaoyu's album, and then you jumped to the Hi Tea Shop. Haha!" Xiang Siyue said with a smile.
"Yes, but what Gu Xiao said makes sense. I will discuss it with Zhang Qian and the others immediately when I get back. In addition, we have to speed up the pace of expansion. It is not easy to achieve the goal of hundreds of stores across the country as you mentioned.
Oh." Yang Muer responded.
"Don't Pingbo want to invest? Let him buy shares then. After the stock market wave comes out in July, we will all add some more. In addition, as long as the previous stores are operating well, they can obtain bank loans for expansion. We are happy
Tea shops are an industry with very good cash flow, and it is very easy to get loans. First, we will acquire Jianghai and its surrounding areas, and in addition, we will accelerate the training of key personnel, and establish a research center in cooperation with Dongda University to continue to develop products. In the second half of the year, early next year at the latest, I will
Expand to key first- and second-tier cities, focusing on shopping around universities and in the city center. Each city only needs to build one or two flagship brand stores, and the rest will be promoted to franchise stores. Quickly occupy the market and occupy the first- and second-tier tiers in two years.
After that, it will sink to third- and fourth-tier cities. In addition, if you want to go faster, you can also turn this project into a financing project and introduce PC or PE. I believe they will like our project with such a healthy financial report. I believe a
It should be no problem to raise tens of millions in round financing. It is estimated that the valuation of the C round will be at least one billion, and we will strive to go public within five years."
Gu Xiao remembered that the valuation of Heytea in its previous A-round was hundreds of millions. Now that he has developed it a few years in advance, it will not be easy to raise tens of millions by then.
Yang Muer became more and more excited when she heard Gu Xiao's grand blueprint for the future of Heytea Shop. Gu Xiao's words opened her mind. She never thought that rapid expansion could be achieved in this way.
This was mainly because she had always operated according to traditional business ideas, while Gu Xiao used the venture capital rapid expansion model that became very popular more than ten years later.
Although Xiang Siyue, Xiu Xiu and Shan Xiaoyu don’t know much about PC,
Pe and other nouns, but from Gu Xiao’s description, he can also imagine the future rapid development prospects of Heytea Shop, and he also looked excited.
"Team Gu, I also want to invest in your Heytea shop. I wonder if I'll welcome it?" Xiu Xiu was tempted after hearing this.
"Of course you are welcome. You are one of our own, so of course I will take care of you first, haha." Gu Xiao said with a smile.
On the eighth day of the Lunar New Year, the Han people call the eighth day Grain Day. It is also called Shunxing Festival. This day can predict the luck of the year. Therefore, the old people often say that everyone must not be angry on this day, otherwise it will affect the whole life.
year's luck.
It had been cloudy for several consecutive days before the eighth day of the Lunar New Year, but the sun actually came out on the eighth day of the Lunar New Year. It was really good weather. It seemed that this year should be a good one.
Rising stars in the music industry Shan Xiaoyu and Queen Naxi coincidentally chose this day to release their albums, which also aroused discussion among many people in the industry.
"Ding Ke, what do you think Naxi wants to do by advancing the release of the album to the eighth day of the Lunar New Year? Is it really to attack Shan Xiaoyu's "Little Flower Porcelain"?" Liao Xun of Jingcheng Jingwen Music said a little strangely
Said to Ding Ke.
"Naxi has always been conceited. This time she lost the Spring Festival Gala competition at the hands of a newcomer. She will definitely not be able to swallow this sigh of relief. Release of an album in advance is something she can do." Ding Ke nodded.
"Then do you think she will win or lose this time?" Liao Xun said.
"In terms of the quality of the songs alone, Shan Xiaoyu's album should be higher. Although I haven't heard all the songs yet, I heard from Teacher Gu Xiao that except for some of the songs he composed before, they are not suitable for Shan Xiaoyu to sing.
Basically everything has been included, and there are also a few new songs that have not appeared on the market. With Teacher Gu Xiao's creative ability, I think it will not be much worse, but Shan Xiaoyu is just a newcomer after all. Although she attended the Spring Festival Gala, she was not as good as that one.
Compared with the reputation that Xi has accumulated over the years, it still seems too weak. If there are no special surprises, I think Xi will win." Ding Ke thought for a while and said.
"Yes, I think so too. Although "Little Flower Porcelain" is stunning, Shan Xiaoyu's reputation is indeed too weak. If this song were sung by Han Zi, Maureen or even Wei Wei, I would stand there without hesitation.