After all, Li Zhongtian had experienced the world through hardships. When the two girls' mouths turned into an "O" shape and their eyes were about to pop out, Li Zhongtian just pressed his hands on the table and stared at Mu Tian, seeming to be exploring Mu Tian.
What exactly is this young man's intention?
"Mr. Mu, are you going to do some advertising?" Li Zhongtian's voice was still trembling a little.
"Yes and no?"
"Advertising is advertising, news is news. Your 'yes and no'. What is that?" Ji Ruoxi seemed to have woken up from the shock and was the first to ask a question.
Li Zhongtian raised his hand to stop Ji Ruoxi.
"Miss Ji is young and her words are inevitably abrupt. Please don't mind Mr. Mu. But her question is pertinent. What does Mr. Mu intend to publish when he buys our space at such a high cost? I am also very concerned about it." Li Zhongtian said softly.
He said forcefully.
"Soft article." After Mu Tian said these two words, he looked at them inquiringly.
"What is a 'soft article'?" Li Zhongtian asked, with a hint of caution in his tone.
"Simply put, it is advertising in the form of news reports. Newspapers can treat it as advertising, but readers are watching the news."
The muscles on Li Zhongtian's face twitched a few times and he turned to look at Ji Ruoxi next to him.
"Now is an era where new concepts are flying all over the sky, and new gimmicks appear almost every day. However, Mr. Mu's concept of 'soft articles', forgive me for being ignorant. Although you said 'advertising in the form of news reports', we still
I don't understand how to operate it." Ji Ruoxi stared at Mu Tiandao.
"That's it. If a well-known business figure in Shanghai holds a private party, and the attendees are all people of similar stature, given the current tone of your newspaper, will you send reporters to cover it?"
Mu Tian explained calmly.
"Of course." Ji Ruoxi said without hesitation.
"But the newspaper office has no money to make, as far as this report is concerned." Mu Tian stared at Li Zhongtian and answered Ji Ruoxi's question.
"Originally, advertising is advertising, news is news, and news does not make money." Ji Ruoxi twisted her neck, as if she was debating with someone.
"Soft articles are different. They are both news and can make money for the page." Mu Tian continued. Why are these cultural people so ignorant? No wonder they are all poor.
"Mr. Mu is talking about 'paid news'. The concept of soft articles actually blurs the boundaries between news and advertising. But forgive me for being stupid, isn't this approach deceptive?" Li Zhongtian said with a smile.
This man is an old fox who smiles every time he makes a move.
"All news is paid. Don't readers pay to buy your newspaper in order to see your news?" Mu Tian's voice became a little cold, as if he was determined to start a serious discussion with them.
"Then..." Ji Ruoxi was speechless for a moment.
"We must first step away from self-promotion and recognize the commodity nature of newspapers. This is easy to understand. Because you have to sell it on the street. It is what you call distribution, but when it comes to the newspaper boy, it just says 'Sell newspaper. Sell newspaper.
',Is this ironic?"
"Our news is free of charge, so that we can maintain objectivity and fairness to the greatest extent." Ji Ruoxi argued.
"We have entered the media era. The world that people see is the world that the media wants them to see. Capital and media practitioners all have their own opinions on what news to report and how to deal with it in newspapers.
How can news be objective and fair?" Mu Tian looked at the people who were deep in thought, "Not to mention the various organs and newspapers whose purpose is to spread opinions. In short, what is reported and what is not reported, and how to report it, are all determined by
Specific people are responsible, and people all have opinions and belong to a certain social circle. Now, only traffickers live a perceptual life, but they are also influenced by opinion leaders. These so-called
Social elites who are opinion leaders live in the media world. And their opinions hidden behind objectivity and impartiality are also a form of deception, aren't they?"
Mu Tian's words made Ji Ruoxi and Ouyang Hui look at each other.
Li Zhongtian laughed twice and said, "Mr. Mu is indeed extraordinary, but I am not here to discuss academic and theoretical issues. Making money is the basis for the newspaper to operate. I would like to ask Mr. Mu to make it clear before the newspaper can consider it.
.”
"Mr. Li is open-minded. I have a private party tonight and have invited some well-known people from all walks of life in politics and business. I hope your newspaper will send someone to report it. It will be published in the newspaper page I bought tomorrow."
"Mr. Mu, please rest assured. Even if we don't remind you, if the people present are important enough, we will send people to interview and report." Li Zhongtian said calmly.
"I hope that this interview will be led by Miss Ji. The interview outline will be provided by me. After the manuscript is completed, please send it to me for review first, but the final review authority still belongs to Chief Writer Li."
When Li Zhongtian heard that he still had the final say, that the newspaper was still his own and that he could still make money, he immediately relaxed. "That's okay." He said lightly and glanced at Ji Ruoxi.
"The second thing is the layout of the page. That's it. What I need is a second page, or at best a third page. But there must be at least a synopsis on the first page. Of course there is a message, even if it is just a title plus a lead. This message
The expenses will be settled separately. Also, we have prepared a press release and hope that you will send it to colleagues in the newspaper industry as much as possible. There is no requirement for publication. We have arranged transportation and lunch expenses for all reporters who go to cover reports. Li
Editor, do you think this is okay?"
Li Zhongtian stood up and said, "What a formidable young man. Mr. Mu not only knows the essence of the newspaper industry, but is also proficient in the editing business. I admire him. I admire him. Ruoxi, when you go back, you will coordinate various departments and organize the team for this report. You are responsible for all
The editorial business. You tell Lao Guan that the second page of social news is ready for publication. Let’s talk about the rest.” Li Zhongtian, the chief writer of the Oriental Morning Post, actually started working on the spot.
"Don't you need to ask Ji Fenglin for instructions, Boss Ji?" Mu Tian asked tentatively.
"No need, I understand his philosophy. But I have a merciless request."
"You're welcome, please speak."
"I want to put the word 'advertisement' on the forehead of the special edition you bought. Isn't it an offense?" When Li Zhongtian said this, he seemed to be extremely humble and extremely painful, as if he was experiencing a great shock in his heart.
.
When Mu Tian heard what Li Zhongtian said and looked at Li Zhongtian's face that clearly said "sad" or even "desperate", he couldn't help but feel sad.
For a veteran newspaperman who has always held the creed of enlightening people's wisdom, reestablishing folk customs, supporting justice, and caring for people's livelihood, he was unable to refute the hypocritical bastard theory of a childish person.
At this time, Mu Tian could understand Li Zhongtian's inner sorrow.
He could not face this respectable old newspaper man. For the newspaper's last humble request to save his face, he nodded silently and turned around quietly.