This company name, which he originally proposed but was rejected on the spot, eventually became the product name of this cockroach killer.
Although this plan is far from his original goal, it is not unacceptable.
After all, Mr. Shuren said it right.
Chinese people are all compromises.
Then Xu Yun was silent for a moment, looked at the glue, and asked Qian Guanglin:
"Director Qian, what is our current daily production capacity of cockroach medicine?"
Qian Guanglin had obviously done his homework a long time ago. Hearing this, his expression immediately dropped and he said:
"Currently, we have three production lines in our workshop, which can produce one round of finished products in an average of three hours."
"However, due to the many reactions involved, the effective volume of the homogenization system is only 10L, and the efficiency of the filling production line is 30 bottles per minute."
"The density of glue is higher than that of water, and the volume of one gram of glue is about 2.2 ml, which means the production and supply speed must be slower than the filling speed."
"If we work two shifts normally, we can produce about 10,000 cockroach poisons every day, and if we work overtime, we can produce 15,000 to 20,000 pieces."
Xu Yun nodded slightly.
He has never been engaged in chemical production, but he once read a piece of news about Yunnan Baiyao’s smart factory:
The smart factory has a production area of 113 acres and 9 large production lines. The total length of each production line exceeds 400 kilometers.
Among them, the fastest production line is 510 pieces per minute, and the others are 300 pieces per minute.
The production area of my factory is only more than 2,000 square meters. The investment in the production line is mainly in technology, and speed is not its strong point.
Taken together, face to face.
No matter in terms of production scale, equipment accuracy, sewage treatment, etc., they cannot be compared with Yunnan Baiyao's factories.
Coupled with the information Xu Yun obtained from a friend who is engaged in the production of norfloxacin ointment,
The production capacity of 10,000 pieces per day is almost the standard production capacity of this factory.
Think of this.
Xu Yun twisted the cap of the cockroach poison again, pinched out some of the glue, and asked Qian Guanglin:
"So Director Qian, what's the cost? How much does one cost?"
"The cost..."
Hear the word cost.
Qian Guanglin's originally smiling expression suddenly became much heavier.
He was silent for a moment and said slowly:
"Dr. Xu, our products involve many special reactions, some of which require the use of molecular probes to determine the target."
"So in terms of cost, our price is much higher than ordinary glue...or similar imidacloprid products."
"According to our careful calculations, excluding pre-installed equipment costs and future transportation costs - that is, in the production process alone, the cost of an 8-gram imidacloprid bottle is close to seven yuan."
"If you include transportation costs, pollution, electricity and other expenses, the single cost will probably reach 7.8."
"Of course, this refers to the Chinese currency."
"7.8..."
I heard this number reported by Qian Guanglin.
Xu Yun's expression also became more solemn, and his brows were slightly wrinkled.
Although he had just returned to Luzhou from Yangcheng, he had not read the trial production report carefully, and was not sure about some details yet.
However, since Qian Guanglin dared to tell the specific figures in front of Tian Liangwei and Zheng Zu, there must be no big problem with the cost.
Eight grams of finished product.
The cost is 7.8 Chinese coins.
This number is much higher than the mass production cost that he and Qiu Sheng initially calculated - the figure they calculated through simulation at that time was that the comprehensive cost was about 6.3.
But this is normal.
After all, in the industrial mass production process, the yield rate must be considered. This is a rough range, and it is difficult to be completely accurate in calculation.
In simulation calculations, the yield may be 9.8% or 10.1%, but this is reflected in two completely different costs in the production process.
all in all.
In chemical pesticide preparations.
The comprehensive cost of 7.8/8 grams can be regarded as the top one, and it may not even be tied for one.
Because chemical preparations are different from other things such as food, a large part of their costs lies on the research and development side.
This is commonly known as scientific research cost.
If you want to determine the most effective and optimal formula of a preparation, on the premise of exclusive patent ownership, R&D funding will basically start at one million US dollars.
For example, the World Intellectual Property Organization... is shown in the attachment of the 2019 "World Intellectual Property Report" released by WIPO.
in 2019.
According to the report alone, the average R&D cost of chemical patents that have been put into production is as high as US$1.9643 million.
The lowest number among them is an eyewash made by Kobayashi, which cost US$40,000 to develop, half of which is the patent transfer fee paid to Takeda.
The highest is a new drug patented by Medonsa, with a total research and development fund of US$120 million.
This is just the R&D expenses for a single item. Giants like Roche have annual pharmaceutical R&D funds of up to 10 billion U.S. dollars, and Pfizer’s is in the early 80s. (I’ve included the source table in this chapter. Every time someone writes some big figures, someone
I find it hard to accept and don’t check it out...)
In other words.
After the recipe is determined.
The production cost of many products is actually very low.
For example, 4-isobutyl-α-methylphenylacetic acid, also known as ibuprofen.
Guess how much it costs?
The answer is 57.5w/t.
The unit is Chinese currency. As for the unit t, which we have all learned in primary school, it refers to tons.
This is still the cost of synthesis using the BOOTS method, and the yield is only 40.03%.
In terms of cost, the pollution cost of by-products is even higher than that of the main products.
Not to mention the BHC synthesis methods of major manufacturers.
Although protonic acid is used as a catalyst in Friedel-Crafts acylation reaction, the catalytic cost is very high.
But as long as you have the relevant technical reserves and equipment, it’s only a matter of time before you get your money back.
Due to too many technical barriers in the production process, the actual cost of the cockroach poison produced by Xu Yun and others reached more than 4.8 million yuan per ton.
It is clear.
In terms of optimizing the production process, Xu Yun and others still have a long way to go.
then.
Xu Yun and others used the cockroach containers they brought to test the effectiveness of the medicine again.
The onset time of the first generation was 14 minutes and 27 seconds, which was faster than that in the laboratory, and the cockroaches also showed obvious symptoms of thirst for water.
So far.
The production line has been completely inspected.
Xu Yun and his team then handed over the workshop to Qian Guanglin and set off to the office on the other side of the factory.
Seeing that they obviously wanted to discuss business secrets, Yang Hongzhi took the initiative to say goodbye at the right time on the grounds that there were still things to deal with in the high-tech zone.
After Yang Hongzhi leaves.
Tian Liangwei and others moved chairs in the office and sat in a circle with the office as the center.
Then Zheng Zu stood up and asked Xu Yun:
"Dr. Xu, I'm a bit of a layman in terms of technology, so I'm curious..."
"The verification of the production line should be completed now, right? No need to do a second operation?"
Xu Yun nodded and affirmed:
"There is no problem with the equipment, all reactions are going very fully, and the adjustable values are basically full."
"The remaining coefficients cannot be adjusted initially. We can only rely on subsequent practical operations for empirical optimization, but it will not have a big impact on the production results."
Zheng Zujian nodded repeatedly, took out a box of Furong King from his pocket, and spread it around a few people.
Although Xu Yun didn't smoke, he didn't refuse. Instead, he held it in his hand like a pen and turned it around.
Click——
Zheng Zu lit up the cigarette, blew out a smoke ring after passing through his mouth and lungs, and said:
"So Dr. Xu, can you think so..."
"This product of ours is actually ready to go on the market?"
Xu Yun nodded again:
"Yes, you can do it anytime."
Pesticides are different from conventional drugs. Conventional drugs - including health products that are not drugs, have a very serious problem in sales:
Basically, they are inseparable from offline supply.
This is determined by the purchasing group and the popularity of medical insurance, and is a very complicated process.
Therefore, when new products such as drugs are launched on the market, they basically have to be shipped to the municipal level first...or even worse, to provincial pharmaceutical companies or agents.
Then advertising will be carried out to achieve a complete docking effect.
This way.
There will be a relatively long window period.
But insecticides are different.
Except for paraquat, most disinfection products can be sold directly online.
And the more high-end products tend to rely more on the Internet.
For example, ordinary urea may be 30-70% online, agricultural pesticides may be 50%-50%, and agricultural imidacloprid may be 70-30% online.
When it comes to disinfectant products like Kao's, online sales generally account for 80%.
Moreover, if Bai Mushi was not for the offline business of direct door-to-door disinfecting, it might not even open a few physical stores.
This is the convenience of online sales channels.
also.
‘One Mantis Killer’ has long ago undergone official and third-party commissioned testing organized by the General Office of the National Health Commission and ZIC Zhongguancun Disinfection Testing Center.
Imidacloprid is not as seriously harmful to the human body as rat poison, and it can be put on the market without obtaining a hazardous chemicals business license.
So in terms of procedures, HKUST Xinchuang has already taken the necessary steps.
In other words.
Just as Zheng Zu said.
Now after confirming that the production line is correct.
‘One Mantis Extermination’ has reached the final stage before being launched.
As the person in charge of the HKUST New Venture Fund, Zheng Zu has to deal with various accounts every day, and he undoubtedly attaches the highest importance to the word money among all the people present.
So soon, he raised a very critical question:
"Dr. Xu, do you have any thoughts on the price of our insecticides?"
price.
Hearing this word, the atmosphere in the office suddenly became solemn.
Since several officials from the Price Department of the National Development and Reform Commission were arrested, the government has now canceled the pricing of pharmaceuticals and chemicals - of course, hemp and alcohol are still set by the government, and some are produced at designated locations.
Duld, for example, strictly monitors and collects every broken ampoule from source to final use.
Nowadays, in principle, the price of a drug is basically decided by the manufacturer.
Guyi
Although Xu Yun's shareholding ratio in the company is not the highest, due to the previous agreement on AB shares, his voting rights in the company are currently as high as 90.1%.
Therefore, Xu Yun has far more decision-making power than other shareholders in terms of pricing of "One Mantis".
Then Xu Yun thought for a while and reported a number:
"19.8 for one, Secretary-General Zheng, teacher, what do you think?"
"19 yuan 8..."
Tian Liangwei repeated the number and thought:
"If I remember correctly, the price of a bottle of Bai Mushi should be 40 yuan. If you buy more bottles, you can get a discount of about 25 yuan, right?"
Zheng Zu nodded. As a colleague, of course he remembered the information about his competitors and immediately answered:
"That's right, this is the specification of 5 mg of BiaMushi. The discount for buying three can be reduced to an average of less than 27 per tube."
"But Dr. Xu, the effect of our insecticide is much better than that of Baimieshi, and the capacity is larger. The key is that the cost is not low."
"So do you think the price...can be raised a bit?"
Although Zheng Zu is still affiliated with the scientific research system, namely the Chinese Academy of Sciences, he is obviously more like a businessman than a scientific researcher.
Therefore, in terms of price, I naturally hope to set it higher.
Just like Tian Liangwei said a long time ago.
The fifth generation imidacloprid may have average academic value and will not arouse much popularity in popular academic circles.
But anyone who is not a fool can see its commercial prospects.
Every dollar raised now may become a huge value in the future.
If Xu Yun had not agreed to the price, he would have pushed the price to over 50 yuan.
Looking at Zheng Zu with '￥￥' in his eyes, Xu Yun suddenly thought of the Mavericks in the 1665 copy. Maybe these two people have something in common about money.
Then he paused and explained:
"Secretary-General Zheng, ours is just a new product that has just been launched. Although the effect is much better than that of Bai Mushi, its background is still not as good as others."
"Just like many new domestically produced products, such as Utopia's Bluebird and Anker, their quality is better than imported products of the same price, but not many people choose them."
"This is an almost ingrained concept. The more cutting-edge technological products are, the better they are from foreign countries."
"Even if you are bragging about domestic products online, when ordering offline, unless you have a limited budget and a brand that hates boycotts, you will often subconsciously prefer imported products."
"The reasons for this situation are very complex. There are long-term ideological indoctrination and the experience of being deceived by various unscrupulous merchants, which leads many people to believe that foreign products are guaranteed. Therefore, the so-called admiration for foreigners cannot be entirely blamed."
"All in all, due to this situation, I am certain that even if our product sales are very effective in the early stages, some people will still choose to wait and see."
"Therefore, if the price is set too high, it will discourage some consumers from purchasing, which is not a good thing."
"The other thing is that if we look at pricing alone, our initial price is not lower than that of BMS. After all, the tax rate is there."
Hearing Xu Yun's last words, Zheng Zu blinked in confusion:
"tax rate?"
Xu Yun nodded and prompted:
"Don't forget, whether it's Bai Mushi or Kao, they all have to charge customs duties, so the selling price will inevitably be set very high."
Zheng Zu was stunned for a moment, then patted his head:
"Hum, look at me... I have been exposed to domestic projects all year round, but I have really forgotten about the tariffs."
Friends who were involved in overseas products in their previous lives should all know this.
in international trade.
Tariff is a quite core concept.
International trade cannot be without tariffs, just like online novels cannot be without irrigation.
my country's tariff system is relatively complex. Strictly speaking, it can be divided into preferential tariffs, most-favored nation tariffs, generalized system of preferences tariffs, protective tariffs, anti-dumping tariffs, countervailing tariffs, retaliatory tariffs, etc.
simply put.
These chemical products, such as Baimieshi and Kao, need to be charged a general import tax rate of 35% + a value-added tax of 9%. (Customs code 3808911290)
Therefore, their prices are inevitably high, which is a huge expense.
But Huadun Biotech is not like that.
Xu Yun only needs to pay 9% value-added tax on the sales side, which is equivalent to saving a large sum of sunk costs.
After deducting this part of the tax price, the price of "One Beet Kill" is indeed not much lower than that of Bayer Kao.
Think of this.
Zheng Zu no longer insisted on the idea of significantly raising prices, but after being silent for a moment, he mustered up the courage to speak again:
"Dr. Xu, how about we lift it up a little bit?"
Then, without waiting for Xu Yun to speak, he raised a finger and looked like he was about to cry:
"It's a dime, I have obsessive-compulsive disorder. If 19.8 is the final price, I won't be able to sleep well for a week..."
Xu Yun originally planned to persuade him again, but when he heard this, he was stunned and immediately burst out laughing.
The co-author, the secretary-general of the new venture fund, is also a patient with obsessive-compulsive disorder.
And judging from his condition, he must be in an advanced stage, right?
The price of one cent was insignificant compared to the selling price, so Xu Yun still agreed with dignity:
"No problem, just book it for 19 yuan and 9 yuan. It's a good thing to make an extra dime."
When everyone heard this, they all laughed immediately.
Then Tian Liangwei shook the cigarette ashes and said to Zheng Zu:
"Xiao Zheng, since the price has been determined, the platform will depend on your connections."
Hearing this, Zheng Zu patted his chest and looked very confident:
"Dean Tian, don't worry. I know the operations of Soubao and Soudong. At worst, I will go to Qiantang and Yanjing."
"Actually, the platform handover process is just that, it's nothing more than volume distribution and promotion. I promise to get a suitable price for you and not hold anyone back."
As the two major online platforms in China, Moubao and Moudong actually have different models in terms of commission.
Aubao’s main expenditures are on keywords, Taoke promotion and through trains, which is the advertising price.
In addition, ordinary stores do not charge points, while Tmall requires five points.
And Dongdong mainly charges commissions, and the commission ratio is extremely high.
The commission price of self-operated stores is generally 20%-30%, so you will basically not see cheap service products on Dongdong.
In short, the two platform models have their own advantages and disadvantages. The long-term sales of disinfection products such as imidacloprid may be better in some places, so neither platform can give up.
"correct."
Speaking of promotion, Zheng Zu suddenly thought of something.
He turned his head and said to Xu Yun:
"Dr. Xu, speaking of promotion, do you have any plans to find a spokesperson for our products?"
Xu Yun was stunned when he heard this:
"Spokesperson?"
Seeing Xu Yun's expression, Zheng Zu knew that he must not have thought of this, so he lit another cigarette and said:
"That's right, Dr. Xu, I specifically learned before that whether it is Bayer or some other chemical companies, they actually have brand spokespersons."
"Bayer's spokesperson in Europe and the United States is Albert Pujos, a very famous baseball player in Europe and the United States, who is regarded as a myth."
"It's just that domestic baseball promotion is limited, so Bayer didn't sign an endorsement contract with him in China."
"Currently, Bayer is still looking for a spokesperson in China. In 2019, it seemed that Huang Qiusheng was planning to sign Xiangjiang, but because of his stance, Bayer finally gave up on this decision."
"After all, compared to other foreign companies, Bayer is one of the few companies that pays more attention to its stance. As soon as the incident of running girl Liang Mouyan broke out, Bayer issued a penalty notice almost immediately."
Xu Yun nodded, he had heard of this matter.
Whether it's to restore its image or for marketing purposes, Bayer's move is indeed very popular and very satisfying.
Then Zheng Zu paused and continued:
"Kao's domestic spokesperson is Shizuka Azai. They happen to have the nickname Kao CP because of the dubbing role. Currently, the fujoshi circle is very fond of this style. Judging from the user portraits, it should be quite successful."
"Kobayashi Pharmaceutical has just signed Shunsuke Micheda, a new young talent who has many moms and aunts fans in China."
"This company in Neon is somewhat similar to our Huoxiang Zhengqi Pills. It is very popular but not very popular, so we signed a little fresh meat to try to attack the mid-to-high-end market share."
After saying this, Zheng Zu couldn't help but glance at Xu Yun and said to him:
"So Dr. Xu, should we also choose a spokesperson for our products?"
Xu Yun nodded thoughtfully.
After all, he is a science guy with a background in scientific research. It is rare for him to think about the issue of tax rates. He really did not consider the spokesperson aspect before.
However, the product has not been released yet, so it is completely timely to remedy the problem, and it will not have a big impact on the sales process.
Think of this.
He then began to think seriously,
The products of Kao and Kobayashi are mainly cleansers, eye drops and eye masks, and generally cater to young and fashionable female customers.
Therefore, it is completely reasonable for them to choose young meat or even form a gay CP to sell rotten meat.
The rice circle is indeed full of monsters and ghosts, but on the other hand, the purchasing power of the rice circle is indeed very strong.
So this is also a very frustrating part of the rice circle:
If it were purely marketing, it would be fine. The key is that after marketing is deducted from the traffic, there are really many real NC fans.
Ji Ni Taimei's offline concert attendance is higher than Zhou Huajian's. After endorsing a certain product, her fans' sales of the product surged. How can you explain this?
It can only be said that China’s population is too large...
However, compared to the above-mentioned brands, cockroach poison is different.
This is a powerful insecticide that targets extremely disgusting cockroaches.
Therefore, the person endorsing this product should obviously have a masculine appearance.
And from the perspective of security, men may be more suitable.
Just like Bayer's European and American spokesperson Albert Pujos.
This man was once an invincible baseball player of the generation, nicknamed "Cyborg", he was burly and domineering.
There is also the rejected Huaxia spokesperson Huang Qiusheng.
Regardless of his stance, his role on screen is also that of a domineering tough guy.
Therefore, the spokesperson of "One Mantis" should also be a domineering...or a middle-aged man who has played domineering roles.
Just when Xu Yun was thinking.
Suddenly a figure flashed in his mind, causing him to raise his brows slightly.
See this situation.
Tian Liangwei, who was familiar with his apprentice, couldn't help but glance at Xu Yun and asked:
"Xiao Xu, do you have someone to choose?"
Xu Yun nodded and replied:
"I thought of a person who has a brave screen image, has played many classic roles, and has a very clean private life."
"The audience who have seen his characters are probably between 25 and 40 years old. They are basically financially independent and are currently the main force in consumption."
"And due to secondary creations on some video websites, he is also quite popular among young people aged 14-22."
"More importantly, his name is also very consistent with the efficacy of our products."
"Besides, for such old artists, I am also willing to provide them with an endorsement contract - at least it is much better than giving them to young talents."
After hearing this, Tian Liangwei suddenly became interested:
"who is it?"
Xu Yun smiled slightly:
"We'll discuss this in the next chapter...Hey, don't slap me in the face, be gentle and pull my hair!"
A few minutes later.
Xu Yun touched the dark circles under his eyes, sighed quietly, and said honestly:
"This person is the actor who plays Lu Bu and Chu Yunfei, cockroach Guangbei...ahem, teacher Zhang Guangyuan."
