Chapter 192 First Day Sales and Sudden Accidents (6.4K)
December 3, 2022.
Saturday.
Eleven o'clock in the evening.
Xu Yun, Tian Liangwei, Zheng Zu and many other directors or department leaders of Huadun Biotech have all gathered at the company headquarters.
The company's conference room was temporarily converted into a 'operations department', responsible for coordinating all matters related to this sale.
In fact, according to the previous plan in the previous chapter.
The release date of "One Mantis" was originally scheduled for the early morning of December 3rd, which is when it was officially launched at 0:00 today.
However, Xu Yun and others suddenly discovered during the final verification that December 3rd was actually the International Public Welfare Day for Persons with Disabilities.
Considering that the attention of this kind of public welfare day is limited, a considerable part of the topic and traffic will inevitably be diverted from the launch of ‘One Mantis Killer’.
This kind of popularity-grabbing behavior is unnecessary and undesirable.
Therefore, after a second discussion by the board of directors, the company finally decided to postpone the offering date by one day.
That is to say, it will not be officially launched until 0:00 a.m. on December 4th.
After all, compared to December 3rd, the 4th is not so special.
If you have to say it.
It was on this day 22 years ago that Yanjing officially decided to bid for the Olympic Games, and its bid was officially successful on July 13 of the following year.
In addition, on December 4, two years ago, Pan Jianwei, a well-known handsome man from HKUST, and Lu Chaoyang's team successfully developed the "Nine Chapters" quantum computer, which once dominated the hot search list.
Other than that.
This day in history was basically calm, with no big news.
At this moment.
In the conference room.
Gu Qunqing was holding a business tablet and making a final report to Xu Yun and others:
"Dr. Xu, Dean Tian, there is only one hour left before the product is released. No, there are only 59 minutes left."
"At present, all our offline ports are fully prepared and waiting for actual use."
"In terms of logistics, we have reached a cooperation agreement with EMS for the first quarter. EMS is very cooperative in arranging an expedited transshipment tonight, which can basically guarantee the rapid shipment of the first batch of products."
Xu Yun nodded:
"Thanks for your hard work."
The current sales method of "One Mantis" is 100% online. The logistics on the JD.com platform are naturally handed over to JD.com's Luzhou warehouse, while the logistics on Taobao need to be chosen by Huadun Biotech.
There is a saying on the Internet of Things currently.
There are only three types of express delivery called Huaxia, namely SF Express, JD.com and other express delivery.
Needless to say the first two of them.
Although they have a lot of controversies and occasionally some scandals, they are indeed the top two logistics companies nationwide.
Among the remaining express delivery products, the various brands are somewhat mixed.
The worst among them is undoubtedly a certain four-character express delivery service. Basically, you can’t find anything good to say about it on the Internet. The remaining ones have their own advantages and disadvantages.
If you have to choose.
EMS, Yunda and STO should be the top three companies.
Actually tell the truth.
Among all express delivery, Xu Yun and others’ favorite target is obviously SF Express. However, SF Express’s shipping cost is too high.
If 'One Beetle Killer' can be sold for 40 yuan, then it's okay, it can be done with Debon.
But with the current selling price of 19.9 and the manufacturing cost of 7.8, the profit margin is quite limited, so SF Express can only be temporarily excluded from the candidate list.
In the past few days.
After many negotiations with Gu Qunqing, the company finally reached an agreement with EMS.
The two parties agreed to settle the postage monthly at the price of the EMS secondary partner, and the agreement was valid for one quarter.
After the validity period expires.
Both parties can decide whether to continue cooperation based on the actual sales of the product.
Then Xu Yun looked at the time again and said to Gu Qunqing:
"Aaron, what about the warm-up?"
Gu Qunqing slid his fingers on the tablet a few times, handed it to Xu Yun, and explained at the same time:
"The warm-up officially started a week ago. We put a soft article on the market and the number of reads was pretty good."
"The warm-up of social media starts after 6 o'clock tonight. After all, the morning is still the time to announce the Day of the Disabled. Although the most popular one is the love scandal of a certain celebrity, which is quite shameless."
"In short, starting from six o'clock, Weibo has provided a set of data streams, but the cost is very high."
Xu Yun didn't say anything, but took the tablet and looked at it a few times.
On the tablet, the data of each channel is collected on a table in the form of images + text, which is very intuitive to check.
Among them, the top expenditure is self-media, with an expenditure cost of about 200,000.
As early as more than a week ago.
Gu Qunqing and others contacted several public accounts through self-media channels and introduced the dangers of cockroaches in the form of soft articles.
The article did not directly include an advertisement for "One Mantis Killer", but it all mentioned the live broadcast of the disinfect at the University of Science and Technology of China.
In the process of spreading the soft article, many people also remembered this big scene more than a month ago.
In addition, I found several well-known insect video accounts and asked them to test the effect of 'One Beetle Killer'.
Now that the papers and patents have been successfully submitted for approval and the product is about to be launched, Xu Yun and others no longer worry about leaks.
The column ranked behind the self-media side is the social port.
The expenditure on this part is quite terrifying, much higher than that on self-media, reaching 60W+.
Naturally, most of them are occupied by hot searches on Weibo.
Although Weibo is currently filled with all kinds of monsters and monsters, some of whom even the Emperor Huangtian can't stop with a punch, but Daily Live is indeed the top social media at present.
The remaining expenses are Bilibili, etc.
For example, at this time, some friends who browse Bilibili will find that there is a product link at the bottom of the video page. Clicking on it will jump to JD.com.
These are some common methods for publicity and distribution, and they are also necessary expenditures for new product launches.
Even "Guigu Bahuang", which is said to have endless running water, actually spent a lot of operating expenses in the early days.
See here.
Xu Yun couldn't help but take out his mobile phone and open Weibo.
At this time, the hot search for 'One Beetle Killer' was surprisingly posted on Hot 3, which specializes in advertising layouts, and more than 30 people also had a non-advertising topic.
In addition, you can also see a promotional Weibo from the official Weibo of HKUST in Xu Yun’s hotspot:
[The much-anticipated, self-developed cockroach-killing tool 'One Cockroach Killer' developed by HKUST will be launched on time at 12 o'clock tonight. The cockroaches in your home are getting more and more rampant. It's time to kill them all! Click the link below to receive HKUST's exclusive three-yuan discount coupon
One piece!】
The number of comments on this Weibo is as high as 8,000, while the number of comments on the official Weibo of HKUST is generally only a dozen or even single digits.
Xu Yun clicked on the homepages of several accounts at random, and it was obvious that none of them were navy accounts. It should be the data flow from Weibo that had the effect.
Then he suddenly thought of something and said to Gu Qunqing:
"By the way Aaron, how's the cyber security going?"
Gu Qunqing pointed downstairs, which is the computer room of the company's network security center, and said with a smile:
"Dr. Xu, Brother Rong is in charge personally, and Director Wang is in charge of the University of Science and Technology, so don't worry."
Then he looked around and said in a low voice:
"In terms of Taobao, Rong Ge specially asked Brother Dao to take action. There will definitely be no problem. Except for the big guys in the system, there will not be more than ten people in China who can give Brother Dao face."
Xu Yun breathed a sigh of relief.
Xiaorong's task this time is very simple. He is responsible for the security issues of the company's homepage and various traction ports, mainly the latter.
After all, it has been less than a week since Huadun Biotech's company homepage was created, and it is mainly a portal used to decorate the front door.
Except for the product introduction, there are no secondary pages and no visitors. To put it bluntly, it was hacked and no one was discovered.
As for the pulling port, it refers to the jump connection of each website, which is also known as the portal.
Xiaorong only needs to ensure that there is no problem with this line. The product pages will be taken care of by the security departments of the two major platforms.
Taobao can invite Wu Hanqing to take charge, and the specifications are basically the same as Double 11.
all in all.
When things have reached this point, it has almost reached the stage where everyone knows everything about destiny.
There is only one word that everyone can do
wait.
at the same time.
In addition to Xu Yun and everyone at the company headquarters, there are many people who are also looking forward to the arrival of Zero Point.
For example, there are Zhou Peiyao, Chang Licheng, Qiu Sheng and others who have a good relationship with Xu Yun.
They are Xu Yun's group of relatives and friends, and they plan to support Xu Yun's product sales to the best of their ability.
Another example is Yuan Yin, who circulated the video of her first accident.
She has no interaction with Xu Yun, she just wants to get the cockroach medicine as soon as possible, and she is a consumer in the standard sense.
There are also product spokespersons like Zhang Guangyuan, as well as many other media reporters who have participated in the cockroach disinfecting live broadcast, etc.
For example, the cockroach lady Chen Shanshan who entered the live broadcast of the Cockroach Center
There are also some other looks from neon, Europe, America, and Australia.
Those people were standing in the small dark rooms of their respective homes, with solemn expressions and malicious intentions.
that's all.
Time passed slowly minute by minute.
23:15
23:28
23:47
23:56
finally.
In the eyes of all walks of life, time slowly came to the early morning of December 4th.
The equipment used by Taobao to calibrate the release time is a cesium atomic clock, which together with the rubidium hydrogen atomic clock is one of the most accurate calibration clocks in the world.
It would take an average of 20 million years for an error of 1 second to occur.
So at the moment when time reaches zero o'clock on the 4th.
The platform's program starts instantly and changes the product attribute to purchasable.
One second later.
On the big screen in the conference room.
A number suddenly appeared:
3/7.
The number on the left is the number of customers who placed orders.
The one on the right is the number of glues sold.
The refresh frequency is ten seconds.
That is to say.
The moment the product was first released, three customers bought 7 tubes of glue.
They may be using an app to conduct a flash sale, or they may be three singles who have been single for 20 years and quickly pressed the password-free payment.
In total, gold coins +139.3.
Ten seconds later.
The number jumps again:
17/28.
Then comes the twentieth second of the sale
Thirty seconds
When the time comes to the first minute, the numbers have become:
147/195.
Then Xu Yun and others waited for another ten minutes.
The numbers become
1723/2189.
Seeing this number, everyone present felt relieved.
After a while.
There was applause and cheers in the conference room.
Zheng Zu even walked up to Xu Yun and Tian Liangwei and took the initiative to extend his palm:
"Dean Tian, Dr. Xu, congratulations!"
Xu Yun smiled and patted him and said:
"Secretary-General Zheng, the New Venture Fund is also a shareholder of the company, so I should say Tongxi."
Zheng Zu nodded with a rosy face, almost as if he was about to open the champagne.
Earlier, when Gu Qunqing was making the first-day sales model, he also estimated the sales volume during the qualifying period.
At that time, he judged that the product would be released that month, and the number of possible ordering users would be 600,000.
The monthly sales volume of the product is between 800,000 and 900,000, which is three times the monthly sales volume of Bayer.
Among them, the number of people who placed orders on the first day was about 50,000. The number of people in the first hour, the first ten minutes, and the first minute were:
12000/1500/130. (The proportion is referenced from 10.14089/j.11-3664/f.2021.09.010, all numbers are shortened by a hundred times)
Looking at it now.
The difference between the actual after-sales user portrait and the model is not particularly large, and can even be said to be extremely accurate.
Just like Tang Li said before.
The live broadcast of cockroach disinfecting at the University of Science and Technology is unprecedented. There is no data for reference, and no one knows how enthusiastic users are about purchasing it.
All the data is produced by Gu Qunqing relying on his own business sense, which is a real "hand rub".
Being able to make such a model under such circumstances shows Gu Qunqing's ability.
If this number continues.
The number of people placing orders for "One Mantis Killer" on the first day may be around 70,000, and the product sales may be over 100,000.
In the past eight days, the factory has carried out paid overtime work in accordance with Xu Yun and Gu Qunqing's requirements.
The daily production capacity has reached 18,000 pieces, and the total inventory is about 136,000 pieces.
This inventory is enough to cope with the initial sales volume of 'One Mantis Destruction', and there is even a slight surplus.
What is a pity is that the cost of 7.8 yuan/piece is too high. After deducting the value-added tax and logistics, the profit obtained may only be 800,000 yuan.
To know.
For a preheated product, the trading volume on the first day of sale is much higher than the subsequent daily average, which is what is known as a good start.
For example, for some lipsticks and perfumes, the delivery and receipt sales generally account for 15%-20% of the monthly sales.
Some e-commerce products, such as mobile phones or headphones, can even exceed 40%.
This way.
Huadun Biotech's monthly profit may be around 4 million, which is not a very high figure.
Of course.
This is only an initial market, which far cannot represent the final sales volume of the product, let alone the division of the industry structure.
Nowadays, I don’t know how many people have chosen to wait and see, not to mention that the global market has already cut costs.
As long as there is a breakthrough in any of the above points.
The sales volume of "One Mantis Killer" can reach an extremely exaggerated level.
all in all.
This is an expected result, a healthy starting number, but not too surprising.
It's almost like a freshman in high school who performed well and could theoretically go further, but in reality only got an average score.
We are not left behind. There is still a lot of room for improvement in the next two years, but that's all for now.
at the same time.
Messages from acquaintances gradually began to appear on Xu Yun's WeChat mobile phone, and he also began to reply one by one.
For students like Zhou Peiyao and Ren Yongcun, he replied politely, "The sales volume is not bad, in line with expectations. Thank you for your support."
For someone like Qiu Sheng, who had grown up acquaintance since childhood, he responded with the affectionate word "go".
As for spokespersons and veteran artists like Zhang Guangyuan, Xu Yun returned the call more formally.
Informed the other party of the exact sales volume.
At the same time, Tian Liangwei and Zheng Zu were busier than Xu Yun.
After all, their personal connections have long left the campus, so it is much more complicated to deal with them.
After hanging up the phone, Xu Yun and others waited for the sales data for another half hour.
The results were all normal, with occasional small increases or decreases, but overall there was no A-share possession.
And just when Xu Yun was planning to let Tian Liangwei and others go home first.
Jingle Bell
The intercom on the desk suddenly rang, and the person indicated was Xiaorong.
Xu Yun and Gu Qunqing looked at each other and quickly connected the phone:
"Hello, Brother Rong?"
"Well, it's me, Dr. Xu. Two things just happened."
"What's going on?"
"The first thing is that as expected, our official website and jump links have been attacked, and the attack is quite large."
"However, all of them were successfully resisted by our team and did not cause any losses to the company."
Xu Yun had already prepared for this, and his tone basically showed no fluctuation:
"Thank you for your hard work, Brother Rong, what about the second thing?"
This time Xiaorong was silent for a moment and said:
"The second thing is that in the dark, there is news from Director Wang Qingchen of the University of Science and Technology."
Hearing the vague hesitation in Xiaorong's voice, Xu Yun suddenly felt a chill in his heart:
"Director Wang? Could it be that something happened at HKUST?"
Xiaorong continued to be silent for a few seconds:
"Something happened to the University of Science and Technology of China, but not to the University of Science and Technology of China."
A question mark appeared on Xu Yun's face:
"?"
at the same time.
Opposite the communication equipment.
At this time, Xiaorong's expression was a little strange, as if she was suppressing a smile and patiently explained:
"A lot of attacks came from abroad today, but they don't seem to understand the relationship between the National University of Science and Technology and the University of Science and Technology of China. About 40% of the attacks went to the University of Science and Technology of China."
"The network security staff at the National University of Science and Technology come from a confident engineering background, so logically speaking they are not that weak."
"But the key is that Guoke has no preparation for this matter, and many of the hackers are top foreign hackers, so"
"The official website of the University of Science and Technology of China is fine, but the official website of the University of Science and Technology of China has been hacked."
"By the way, today is also the day when the National University of Science and Technology opens course selections, so this matter has become more and more popular on Weibo."
