The style of Nie Jingjing's new album this time is very different from the past. There are almost no catchy pop songs in the entire album, so in terms of popularity, it will not be as popular as before.
But if Nie Jingjing wants to win an award, she doesn't have to give up mindless singing, so that fans can truly feel her singing skills and the emotion she puts into singing.
Now that the announcement is in place, their working capital is not much to begin with, and part of it is invested in variety shows, so the funds for the promotion of the new album are somewhat limited.
After the new album "Twilight Date" was released, it only sold 500,000 yuan on the first day. This was the result of fans' efforts to buy it.
Even though the number of fans of artists in the entertainment industry can easily reach into the millions, tens of thousands of active fans who actually spend money for them are considered top-tier. Most popular artists only have a few thousand active fans at most.
Nie Jingjing's popularity is pretty good, but due to the change in style of her new album, she has also lost some of her fans.
Of course, there are also some fans who are still in the wait-and-see stage, planning to check out word-of-mouth before considering whether to buy it.
Nowadays, most singers have given up on physical albums and instead released digital albums.
But Xu Tian still insisted on walking with a physical album this time, and added Nie Jingjing’s daily practice and class routine to the album.
Originally, Yan Qingxue didn't agree with his approach. After all, releasing a digital album can save money, and the behind-the-scenes footage is just for fans to see. When the time comes, it will be enough to post the video on the official website, and there is no need to record it into a physical album.
But during the meeting to discuss, Xu Tian still insisted on making a physical album.
Today's society has entered the Internet age, and tens of thousands of online messages every day make it increasingly difficult for people to focus.
And because of this, music and videos that can be put online are becoming less and less valuable.
Netizens can retrieve whatever music they want to listen to or watch at any time as long as they save it, so why bother watching it right away?
As a result, if there is no viral publicity, good works will be buried.
"Nowadays, we are no longer in an era when the smell of wine is not afraid of the depth of the alley."
Xu Tian's last words made everyone in the company agree with the decision to release a physical album.
Although the sales of the album on the first day were not satisfactory, Xu Tian originally planned to use word-of-mouth for a long-term success, so even if the black fans on the Internet began to ridicule Nie Jingjing for being a has-been female singer, he did not care.
However, fans who were the first to get the album have good reviews of the new album.
[I didn’t expect that Sister Jingjing can also sing love songs. Her voice is so gentle...]
[I didn’t expect Nie Jingjing to be able to sing that kind of lovelorn state. I’ve always heard her sing saliva songs before, but this time the lyrics and music in the entire album are a bit good.]
[My family is from Jiangcheng. I received the album on the first day it was released, earlier than other cities. Sister Jingjing on the cover is so beautiful! I must buy another hundred copies for my collection!]
[Am I the only one who thinks Sister Jingjing’s singing skills have improved? Her breath is particularly stable and her pitch is no longer wandering. If she is willing to sing seriously, she might really be able to win the title of Queen of Songs in a few years.]
[But is this too much progress? How could Sister Jingjing’s singing skills be so good? Could it be that she was taken away from her? 】
[Hurry up and give us back our beautiful and cruel sister Jingjing who sings out of tune!]
…
Nie Jingjing looked at the comments from fans online with a complicated face. In fact, the album sales were dismal this time, which was a bit of a blow to her.
"I used to sing those emotionless songs, and people scolded me on the Internet, but the streets and alleys still had to repeat the cycle of brainwashing, and the sales were more than double what they are now. Why did I sing seriously this time, but the album didn't sell at all?
Are the first few pictures so good?"
"Then my hard work these past few months is nothing..."
Xu Tian saw that Nie Jingjing looked hurt and resentful, and was about to speak to comfort her, but the next second, Nie Jingjing threw her phone on the sofa, and she lay down like a corpse.
"How come Sister Jingjing's singing skills are so good? Has she been taken away from you?"
"Do you think this is human language?"
"I even suspect that they are not my fans at all. It is Heizi who deliberately lurked into the fan group!"
Although fans who have listened to the album have responded well, because Fanxing Media does not have the extra funds to buy trolls and marketing accounts to promote it, and Superstar Media and Tianfeng Entertainment are deliberately suppressing it, so that the album is no longer
Whether it's sales or popularity, it's not as good as Nie Jingjing's previous saliva albums.
"Mr. Xu, do you think I should just be a vase? At least I'm still popular and can make money."
Seeing that her efforts had yielded such results, Nie Jingjing's self-confidence was greatly affected.
In fact, it’s not her fault. Anyone’s mentality will be unbalanced if their efforts and rewards are not proportional.
"Don't worry, it's only the third day, and the word-of-mouth has not yet fermented." Xu Tian comforted, "And recently, singers from Tianfeng Entertainment and Superstar Media are also rushing to release albums and hold musical tours. They are overwhelmingly viral.
The purpose of marketing promotion is to seize all the buzz in the entertainment industry. It is normal that your album is not as popular as before."
"But I still hope that this album will win awards. Now that sales and online data are at a loss, how can I win the title of Queen of Songs? Does God really want me to quit the industry and go home to get married?"
Nie Jingjing now regrets that she impulsively posted the Weibo post about quitting the circle without winning the award.
She doesn't care so much about quitting the industry, but quitting the industry in such a bereaved way is like being nailed to the pillar of shame in the entertainment industry, and she will never be able to hold her head up for the rest of her life.
After exiting the show in such an embarrassing state, how could she smile crookedly at those little bitches at home?
"The selection criteria for the Golden Melody Awards are not based on sales volume and data." Xu Tian calmly took a sip of tea, "This is the most professional-focused award in the country. Now you have no confidence in yourself?"
"It's not that..." Nie Jingjing lowered her head and crossed her fingers, "It's just that the data of this album is not good, which makes me feel embarrassed."
"Is face more important or awards?" Xu Tian asked rhetorically.
"Of course it's about face!" Nie Jingjing replied without even thinking.
Xu Tian:……
Well, he overestimated this woman's ambition.
"If you win an award, it means you gain face. Those who mocked you before will be slapped in the face."
"Yes, Brother Xu is right." Murong Xue also said, "And the variety show "The Singer is Coming" that we recorded before will be broadcast soon, and there are still two minutes of your clean recording segment in the show.
, it will definitely change the audience’s impression of you, and maybe you can attract fans and increase sales.”