Two days later, Zhou Shaoxing and Zhao Hang stood on the boundary of Qingyue Mountain and got off the business car behind them. Zhou Shaoxing looked at the surrounding mountain environment. It was quiet and lonely. The mountain tops in the distance were covered with fog and clouds. He said, "This
It’s truly a secluded place for an expert!”
They took a few steps and came to a Taoist temple. The Taoist temple had the inscription "Qingyun Temple", with couplets on both sides, saying: "A place of tranquility and inaction, a natural place. A place where you can sit and forget about eternal life after leaving the country."
It makes people feel relaxed and happy when they look at it, and it reveals the mysterious philosophy if they think about it carefully.
Zhou Shaoxing nodded frequently, and his deputy Zhao Hang whispered, "This is Taoist Yu's Qingyun Temple. Mr. Wang from Hua Nuo just left the day before yesterday. When he returned, he held an internal closed-door meeting, saying that he was going to have a big meeting."
Adjustment is the prelude to showing off one’s talents.”
Zhou Shaoxing nodded.
Liu Qirong and Wang Xiangchuan still showed their fox tails. During the six months of sorting out their past itineraries, Zhou Shaoxing and Zhao Hang both noticed a tiny detail. The two of them had visited Qingyue Mountain together, and they had originally claimed to be Wang Xiangchuan.
The time came and they decided to go mountain climbing for exercise. Not long after that, Wang Xiangchuan and Liu Qirong began to develop the concept of a New Year's film. They must have learned something from this.
In the Qingyun Temple in Qingyue Mountain, there is a Taoist named Yu who had some reputation before and had a lot of titles. When Zhou Shaoxing checked around the Qingyun Temple again, he discovered that Wang Jun from Huanuo Pictures had been there before him.
One step ahead, people have already passed Qingyun Temple.
When some people reach a certain age, status, and have experienced a lot, they will always feel the existence of destiny. They are also quite respectful of the so-called Feng Shui, physiognomy, and Yili. Even many big shots
It is not exempt from the common practice. Many capitalist giants in the Chinese world have some so-called "masters" who ask about fate and future at critical moments. Now seeing that Wang Jun has visited them before him, it is obvious that they are no exception.
Zhou Shaoxing arrived and was warmly received by Taoist Yu. The boss of Huanuo Films had just arrived not long ago. It was quite lively at that time, with people shouting and cheering, and a bunch of logistics outside. Moreover, as soon as he opened his mouth, he said that he wanted to accumulate merit and give to the temple.
Donations. Wang Xiangchuan and Liu Qirong were even mentioned intentionally or unintentionally. Only then did Yu Dao know that it was probably because Liu Qirong's Lunar New Year movie was a hit at the box office, so he came to follow the origin of the incense.
There is no shortage of famous people visiting Qingyun Temple, but Taoist Yu clearly remembers that when Liu Qirong and Wang Xiangchuan came here before, they were just looking around. He had interacted with the two people after being introduced, but he wanted to serve tea in the temple and treat them to a meal.
Su Zhai, both of them declined, stayed briefly, and continued climbing Qingyue Mountain without even burning incense.
Of course, when facing the boss of Huanuo, Yu Daoren concealed this process and emphasized that he and Wang Liu had a happy conversation.
Then Wang Jun was drinking tea in his inner room, and as expected, he asked him about the development of Huanuo Pictures. Yu Daoren complained secretly, thinking that he didn't know what you were talking about, but he made a few random remarks,
Wang Jun thought he understood and left happily. He even waved his hand and donated 500,000 yuan to the audience.
As a result, just after Wang Jun left, Zhou Shaoxing from Xiaying Company arrived again. Daoren Yu had previous experience, so he was naturally able to deal with it appropriately now.
Seeing Taoist Yu's familiar appearance, Zhou Shaoxing knew that he had probably found the right person. Drinking tea in the same inner room, Zhou Shaoxing smiled and said, "Taoist Yu's place is really lively. The door has been trampled. I
I heard that Mr. Wang just left. Before that, the six major directors and Mr. Wang Xiangchuan of Light and Shadow also came to visit you. Mr. Yu has a profound knowledge. I am afraid that he has given them all the problems they encountered.
."
Taoist Yu held tea and just smiled.
Zhou Shaoxing felt more confident in his heart, and chatted with Taoist Priest Yu about some trivial matters such as romance, flowers, birds, and Taoist humanities. Finally, Zhou Shaoxing said, "I have a new movie project, imported from abroad. I would like to ask Taoist Yu about it."
What methods should I use to promote and distribute the products to get good results..."
After eating a vegetarian meal, Zhou Shaoxing left with satisfaction. Needless to say, Taoist Master Yu received hundreds of thousands more donations.
…
With his hands in his hands, he watched Zhou Shaoxing and his entourage get into the commercial vehicle. Daozhang Yu knew that this would not be the last group of people, because according to messages from friends in the society over there, people were already inquiring about his affairs. Zhou Shaoxing,
After this wave of visits from Wang Jun, it is conceivable that word spread
After coming, what kind of commotion will it cause? I think that I have really had good luck recently. The movies of Liu Qirong and Wang Xiangchuan, who have passed through the door, are selling well. I am far away in the mountains and forests, and the threshold is about to be crossed.
, what kind of mystery is there?
As for giving them advice, Taoist Yu doesn't have that ability, but it doesn't stop him from making his words thought-provoking and confusing. He sounds logical and logical. The result all depends on his personal understanding. He is a master in this way. He may be there next week in Shaoxing.
What he understood by nodding his head was just what he made up in his own mind.
Anyway, I didn’t say anything! I didn’t say anything!
If something happens, don't come to me!
In the business car, Zhao Hang asked Zhou Shaoxing hesitantly, "Mr. Zhou, you said that our movie "Raptor", co-produced with Japan Citigroup, is a large-scale publicity campaign, and we also plan to name the Bund Pearl cruise ship.
Charity gala held? Launching mobile games and online games, will there be too much noise?
This is more than three times more than our previous publicity expenses. The film itself cost 60 million, and the publicity has already cost 20 million. Now according to your imagined investment, the cost will reach 130 million... Promotion
It’s just more than the production cost of the film, it’s too high...will it be top-heavy?”
"What are you afraid of? How did Liu Qirong's movie become a hit? A light comedy broke many records. Is it nothing more than using the Spring Festival to promote his concept of a New Year movie? And ours is a gangster movie, violent aesthetics, and a big movie.
Larger audience
, can bring more sensory stimulation, the foundation is better than his, and if it is promoted to the point where everyone knows it, it is a sure thing that this film will surpass "Sound and Color"! Daochang Yu previously told my Ji Feng, "Open the window and let the light shine."
,How to explain "The sky will be bright"?
According to Taoism, the sky is pure air and the earth is turbid air. In our film production, the earth in the heaven and earth represents the cornerstone, and the sky is the pure air, which is the promotion of the film. What is the so-called "open the window and brighten the light"?
'Open the window' means to open the window
How to open the skylight, spend money and resources, and let people see it. "Heaven wants to be bright" means that we must be willing to spend a lot of money to create a bright skylight, all-round movie marketing, and trigger a sensation. In this way, the movie
It will bloom naturally!”
Zhou Shaoxing looked at the top of the mountain and said, "Throw out the money and announce an investment of 400 million! Make a big move! Make a big move!"
"Liu Qirong's comedies can sell such a large number, which means that the good days of the market are coming. Wang Jun must have got some secrets. We can't fall behind! With the guidance of such an expert as Taoist Priest Yu... this time
, I want "Raptors" to cross the river!"
Three months later, the movie "Raptor" launched by Zhou Shaoxing's Huanuo Group did create a sensation due to its extremely expensive promotion, and indeed created many firsts.
The first movie in the history of movies where online games and mobile games were released simultaneously. But it was also expected due to publicity.
Big, but the product was wrong, which led to the collapse of reputation. In addition, online games and mobile games were also launched in a hurry, full of bugs, and low quality. This in turn contributed to the erosion of the movie's reputation, causing this movie to become the biggest waste of publicity in the history of Chinese films.
The final box office of a movie was only over 30 million.
This result directly set back Hua Nuo's expansion, which made Hua Nuo no longer dare to act rashly and stayed in place for many years. On the other hand, it also left valuable experience for the history of Chinese film, that is, all-round marketing is a great test for film production.
If you don't succeed, you will be successful. Only truly big productions can play at such a poker table.
What upset Zhou Shaoxing about this fiasco was that he had understood the secret of heaven incorrectly, or had worshiped the wrong master? Could it be that Wang Xiangchuan and Liu Qirong were still hiding the unknown truth?