The Internet video platform is in a mess. The first track of their content war, the science fiction season, was just given to Pineapple.com to stir up chaos. But then they turned around and issued an announcement to play the science fiction card. Now they were passive.
, after the sci-fi season originally planned for Platform War, the next track would be costume films.
The current data matrix of the Internet is a comprehensive analysis of various sites, and the user retention rate, retention rate, and hot search rate obtained from big data are clear at a glance. This is also a content determination mark.
The data matrix shows that whether it is a web page or an app, Pineapple.com ranks first in user retention rate!
This is completely different from market concentration and daily active users. In the content war, what stands out is the word content. A large website platform may have a high market share and a large customer base, which leads to a large number of daily active users. However, users can stick to one
Only by watching the program from beginning to end can the appeal of the content be demonstrated.
In the long run, this kind of attraction will bring about loyalty and increased share.
The crisis has arrived.
In the video platform, the giants have the largest market concentration. The scale effect brings barriers and is almost indestructible. But the only thing that can destroy this and bring down the giants may be the user retention rate indicator in the data matrix! This is a rip-off
The market can be a powerful tool to remove wages from the bottom of the cauldron!
Therefore, the daily active users and the number of users of major platforms are not important at the moment. What many people closely focus on is the user retention rate to prevent themselves from being capsized unexpectedly.
Now the Data Matrix Center has announced that Pineapple.com ranks first. They may not be too big and their market concentration is not high enough, but the data shows that the users of this website are the most loyal!
The completion rate reaches the top, which means that the content has the strongest appeal. Maybe the big platforms will spend a lot of money to launch a few big content projects, and the content is good, but the big platforms themselves are broad and have some investment-led trends.
As a result, the overall user retention rate has still reached a bottleneck period.
According to the conventional content war, in the first season, Pineapple.com won the first track of the content war, which is equivalent to the fact that several masters of the martial arts conference were crowned by a weakling. So how will we fight next?
Moreover, the science fiction season was defeated by light comedies. They, martial arts masters, used old tricks, but turned around and the other party still focused on science fiction? What's going on with this contrarian operation?
"I don't believe it anymore. How can he turn the world upside down?" Zhao Chaoyang said, "They beat them, and we at Chaoyang Video still beat ours. We have to sort out all the reports for the first quarter. Losing is not terrible. We have to understand.
Where do I lose? In terms of publicity and marketing, seize the blind spots of the opponent. Start the elimination system at the end of the performance. If anyone tries to fish behind my back this time, get out of here!"
Kiwi Video Network director Liu Xianing said, "Since the rules are messed up, there is no need to be rigid. We can also lead the trend, take the initiative in our own hands, and launch the finale of the film directed by Haoyu first.
"
Someone here said, "Mr. Liu, our work with Korean director Haoyu is not scheduled to be promoted until the second half of the year. If we do it early now, will it disrupt the original arrangement?"
"Director Haoyu just won the Ghana Award and is now gaining momentum. Let him endorse our Kiwi video. This time we will get to the front of the track!" Liu Xianing said.
"clear!"
Qiu Guo was united, and Liu Xia Ning understood that there was now a chaotic battle in the Red Sea. The people in charge of various platforms were like the people steering the ship. It was up to them to see who could win by surprise. The captain of his ship had to take advantage of others' failure to react in time.
Rush to the front.
Pineapple.com has disrupted the positions of all parties, so at this stage, isn’t it just that everyone is showing off their special abilities?
…
Zhuo Fei, who had just become famous, turned down the commercial performances and advertisements that he had been invited to, and usually only worked in the troupe. Ning Tao also eliminated external interference, returned to the drama school, went in and out in a low-key manner, and continued his studies.
Then after the announcement of Pineapple.com was released, the two of them opened their eyes every day and checked their mailbox and mobile phone messages, full of expectations. After a brief period of loss, they concealed their inner uneasiness and continued their daily lives.
It is a state of waiting for something lucky to happen, and if you miss it, you will feel that your life is empty.
Then, Zhuo Fei, who had just finished the troupe's performance, got the mobile phone in the box backstage, cheered loudly, and hurriedly sent the good news to the tree hole, "Look for me, look for me!"
Ning Tao, who was having a meal in the Zhongxi opera cafeteria, accidentally saw the message popping up on his phone. He stood up, swallowed hastily with his mouth full of rice, and then casually wiped his hands on his clothes regardless of his appearance.
That was a message from the contact person on the phone: "Are you interested in the role of Gao Shuren in "The Wandering Planet"? Just reply to this message."
As if being summoned, Zhuo Fei held the text message and felt excited for a long time. Zhuo Fei's fingers trembled slightly in the background: "I understand, report it immediately!"
After wiping his hands, Ning Tao took a deep breath and replied solemnly: "I've been waiting for a long time. Everything will follow the arrangements!"
…
How many opportunities do you have to change your destiny in life?
At least for the previous Qin Qing, destiny was something she could neither think about nor touch. There were no big waves in life, and it would not be like a small boat drifting with the current. There were only calm and obscure turns, the alienation of her parents, and her grandmother.
They depended on each other, and more often they had no choice but to change schools in the face of family changes.
There was a period in school when she played very well with a girl named Thirteenth Sister. Thirteenth Sister was not a student at school, but she was the most powerful girl in those streets. She could play the guitar, smoke and drink, and
Fighting, but what they did most together was go shopping and enjoy the breeze and climb railings. However, she seemed to always maintain a boundary with Qin Qing. She was very afraid of her participating in her karaoke fights, and she didn't like those gangs hanging out together.
Her friend was so close to Qin Qing that she even threw a glass bottle on her head to help her stop the harassment from gangsters.
Later, Thirteenth Sister left without telling her where she was going. She also changed her mobile phone and did not leave any contact information for her. On the day she left Qingshan, she found her and said, "Qin Qing, you and we have always been different people. Still.
Some people love you, and some are looking forward to your future. You can't be like me and can't see the future. You are different. You can go to college, graduate, and do what you want to do. Maybe one day
I will hear the news about you and know that you are doing well, and I will be very proud. I believe... you will become a great person, because, everyone who is willing to save themselves should be great."
The past with Thirteenth Sister is like the fine sand in yellowed memories, and those confused days like getting lost in the desert feel like a long time ago, but they are indeed in a life where we can’t see the future.
My own special people and experiences.
Now the thirteenth sister has also lost contact. What is she doing? If she sees herself, will she scream out in surprise? The one who went crazy and made trouble with her back then, and who was looked upon by others as a lesbian tomboy,
She has become what others call a “national girl”!
Ding Shimei has a life that seems smooth to outsiders, but in fact she knows that her family's conditions were really bad before. Her parents relied on the relationship between her third brother and her ancestors to take care of her. Her parents seemed to compensate her and would give her everything.
Her best. But on the other hand, they didn't say a word about the situation she faced at her third brother's house. They wanted her to get valuable academic qualifications and resume to become their most powerful brand.
.I hope she is well-educated and sensible, I hope she is gentle and elegant, and I hope she will become an impeccable daughter-in-law recognized by her third brother's family.
It's just that she is a good girl in front of others, but she is a crazy girl behind her back. She wore frame glasses when she was a child. Her parents said that she was short-sighted because she loved reading so much, but in fact, besides loving reading, she preferred to stay in the bedroom and play sloppy games.
. When she went to college, she was a goddess on one side and the captain of the Super Shadow Team on the other. She had a group of "brothers" who robbed houses. She actually didn't like to go home every holiday. Her parents didn't like to see her dressed casually when she came home. They liked her clothes.
The exquisiteness attracted everyone's amazement at the banquet. They were like businessmen who like to hold exhibitions. They love to put exhibits like hers into exquisite boxes and then open them in front of the guests to enjoy the praise and teach them.
Fang’s admiration.
Until she met a man named Chen Yiwen because of a game.
Then, as Chen Yiwen's incredible story unfolded, a small door opened in her heart. She ran to participate in a variety show on Pineapple.com, and used a video documentary to show off her hard work and youthful spirit. She filmed the roadside at night
The delicious food and various aspects of life at the stall became a reality. She did not become the socialite her parents hoped for. Instead, she embarked on another path that caught them off guard, a path that they could not argue, reverse, or control.
Liu Yu, who skipped classes and failed classes with Chen Yiwen, has now become the number one figure in the film and television photography industry and a variety show director. He has a bunch of projects on hand, all of which are full of imagination. At night, he takes people to explore ancient towns and go to abandoned hospitals to tear things apart.
Famous brands, in short, all kinds of inappropriate plans, are already preparing to harm the world. The guiding ideology still comes from Chen Yiwen's sentence, "Use all creativity to attract attention and stimulate. Just play!" in How to Play!
In terms of excitement, Liu Yu is indeed an experienced entertainer, but now he can act openly and can even call celebrities to perform together. At the end, the audience and netizens come to laugh and watch together, immersing themselves in the scene. This is simply the highest level of entertainment.
Zhuo Jun used a movie "Father" to reconcile with his father and bought a high-end commercial house in a new commercial district for his family living in Tongzilou. However, his parents were still unwilling to leave the old building where the family had lived together and was full of market atmosphere.
, Zhuo Jun got a new opportunity. He was invited by Gao Shuren's crew and he had a role. Zhuo Jun thought this was the beginning of a new challenge for him.
There are also Zhuo Fei, Ning Tao, and the crew members from the new studio who were invited to Gao Shuren Studio.
For many of them, this was an idea and a decision at that time.
But then I thought about it, and it was indeed the wave of fate that faced the rising sun and set off a glorious tide.