The Juxing Industry Alliance issued a new industry announcement, naming a group of theaters for stealing tickets and dual-system behavior, and introducing penalty procedures. The exposure of this move caused a lot of criticism and became the focus of recent public opinion. The reputation of the alliance
And authority seems to have some necessity again.
Wang Shidong, the boss of Halo Link Cinemas, said with a serious face on the phone, "Yes, yes, this kind of thing is not investigated by the theater chain. The relevant parties are already being dealt with. We are also cooperating with the market supervision to investigate and rectify!..."
After hanging up the phone, Wang Shidong took a deep breath. He was now on the verge of being anxious and angry. The alliance pushed them out, which was nothing more than revenge for defection. Everyone knew very well that those institutions that were heavy on assets and had good relations with the alliance were
The line is not on this list. They are the only ones who kill chickens to scare monkeys and use them for surgery, which means they are determined to be unable to resist.
Box office theft and dual systems are almost common problems in the industry, and franchise theaters like them can't manage it. They just charge service fees. In the old film and CD era, franchise theaters, as industry resources, could still control the theaters.
There are some restrictions. Now is the era of data copying. The theaters are controlled by the owners. When you need services and promotional materials, you will contact them. There is no way to enforce restrictions on the film schedule. You can also prevent individual theaters from making money.
Money is not enough? To put it bluntly, it is difficult for theater chains that have no financial connection with theaters to restrict their theaters.
"Mr. Wang, the person you made an appointment with has arrived."
"Let him in."
Seeing the man in a tight-fitting suit with deltoid muscles walking in, Wang Shidong smiled and said, "Boss Li, why do you let such a big shot like you come to my place?"
Li Qiyun, Wang Shidong knows this person, he is considered the number one boss in the industry. He was the director of the distribution department of the Light and Film Group. After Wang Xiangchuan was expelled, he fell silent for a while like Liu Qirong. Later, "Journey to the West" turned out, and his title was
One of the producers of "Journey to the West".
This person has suddenly become the producer of a record-breaking film. It is a qualification that many people cannot ask for, and it has extremely high gold content. After all, "Journey to the West" was bombarded by two blockbusters: Pirates and Robots. This strength is extremely terrifying.
, the total box office volume of the entire market driven by it also broke the record, but there is a hidden danger, that is, theaters are generally afraid of the "virtual cinema" launched by the cooperative smart glasses, which is a bit like the foundation of end-end cinemas. If it is not domestic
There is a law prohibiting it, and maybe theaters will boycott it.
But no matter what, it's already bad for such a person to appear in his office. Wang Xiangchuan and Pineapple Network are already a thorn in the alliance's side. Don't you understand why the alliance is cracking down on these "disobedient theaters" this time? If Li Qiyun and Li Qiyun today
The news of his secret meeting reached the top of Juxingye and reached Luo Wen's ears. He might not be able to live with it in the future.
However, Wang Shidong is not a person who is afraid of trouble. He was a man who had gone through great storms when he started a theater chain like Halo Link with nothing, so he still wanted to know Li Qiyun's purpose.
The two people took their seats after being polite. Wang Shidong made some insinuations. He was afraid that Li Qiyun was here for "Wandering Planet", which was about to be released by Pineapple Network. It was obvious to the alliance that the purpose of attacking these theaters now was to prepare for blocking "Wandering Planet"
.
Generally speaking, film scheduling is a purely commercial activity. It is understandable that theater managers will schedule more films if they think they are profitable. The alliance cannot interfere, but if the alliance introduces large-scale productions at the same time and instructs theaters to provide support, then basically it will
If you schedule more films that are not within the scope of the instructions, it is an act that offends the alliance. After all, I let you earn the money, but if you don't obey the command and transfer resources to someone outside the control of the alliance, then I won't cause trouble for you.
Who to go to?
Last time in Journey to the West, they broke out and defeated the blockbuster films introduced by the Alliance, which also damaged the prestige of the Alliance. Now the external film producers think that China did this on purpose, using their big productions to enhance the cultural prestige of their country. This thing is in their eyes.
National competitors are making a fuss, which is a stain on these film studios and distributors who have contacts in the political and business circles.
Originally, the original intention of the establishment of Juxing Industry Alliance was to increase the bargaining power over foreign products in the form of an industry federation. Those well-made commercial films with huge investments have a strong influence. Every time they are introduced, it is a carnival in the film and television industry.
Of course, everyone hopes to get more benefits from this.
Now Wandering Planet Productions and the alliance have immediately arranged some blockbuster movies to deal with the schedule, so this time they are rectifying the theater chain to prevent the theater chain from getting out of control again.
When the two talked about the rectification issue this time, Wang Shidong complained, "Over the years, our relationship with our theaters has become increasingly alienated. Several of the regional managers I have have resigned, and their successive resignations have been in the news. Why?"
Some theaters are not even willing to pay a few points of management fees. I have to go to each one personally to collect them, steal the box office, use dual systems, and make false accounts. Do you think this is our fault? We have no control or restraint.
! If the root cause is not changed, what is the use of mere punishment? It’s just that this time the punishment will stop for a while, and the supervision will be weakened, and the old state will be restored immediately! "
"What if I say there is a way for Mr. Wang's theater chain to regain a mutually binding relationship with your theater?" Li Qiyun smiled faintly.
Wang Shidong was stunned.
"That's it. I brought a notebook so I can show it to Mr. Wang..." Li Qiyun opened the computer he carried with him and showed it to Wang Shidong.
"This is……"
"Mr. Wang must be aware of the Tianyuan capsule technology that is currently being talked about... It is a revolution that allows actors to film immersively. You also know that Taixu Glasses, Virtual Cinema, and Smart Manufacturing Company's glasses will ship 50 pieces this year.
Thousands of sets, technology is becoming more and more mature, and the impact on cinemas in the future may be inevitable. Therefore, cinemas must also find ways to upgrade. Just now you saw the "Mirage" cinema technology of Intelligent Manufacturing Company. It is actually the cinema version of Tianyuan Cabin. Now
The Tianyuan cabin filming technology can be put into theaters. Holographic projection has now reached the application stage, allowing people to be in the cinema, and the lighting, shadow and smell effects can be directly integrated into the scene. In the future, if VR glasses become popular, virtual cinemas will allow people to stay at home.
There is a Guanyin effect in a real cinema, so how do cinemas attract these people? The answer is an experience that is more powerful than the virtual scene!"
Li Qiyun kept talking, remembering how he had been "trained" and brainwashed by Gao Shuren before.
After Gao Shuren announced the film development plan, their "Shuren Foundation" has now established a distribution company. He, Li Qiyun, is the general manager of Shuren Distribution. With the explosion of intelligent software technology, Tianyuan Cabin seemed to have been hacked and was directly released.
This set of technology has been adapted and developed at the cinema level, both upstream and downstream. This is the benefit of technological breakthroughs, just like the birth of a steam-burning boiler device to the breakthrough of internal combustion engines. This process is the industrial revolution and the birth of mechanical civilization.
Wang Shidong saw Li Qiyun's display just now. The theater was renovated. The theater seemed to have turned into a time and space shuttle device. It was like being on the screen, right around the movie scene, watching the plot of the movie. A scene of deep sea diving, theater
Everyone felt like they were in a submarine, traveling in the holographic sea water. In a battle between gods and demons, people shuttled through the thunder and lightning scene, watching an unprecedented visual feast.
"How does this manifest?" Wang Shidong asked.
"Of course, we have to cooperate with the Tianyuan cabin studio. The special effects will be produced at the beginning of the shooting, so that in the theater, falling rain, lightning, and waves on the pavement can all appear with the appearance of the camera. Some are more realistic.
The scene needs to be used with VR glasses, just like the current 3D glasses, and there will be no more steps than the current imax3d."
"I use virtual glasses to watch virtual movies in the cinema!?" An idea popped into Wang Shidong's mind.
"How about investing in this thing?"
"Fortunately, it won't be much more expensive than a giant screen hall, or even cheaper, because giant screens are not mandatory. The investment for a giant screen hall is about six or seven ordinary halls. It also requires larger space requirements, but for Mirage
For a cinema, the highest configuration is just to install VR response projection equipment around it. If top-level effects are not required, the basic configuration is just to wear smart glasses for people entering the cinema."
"How do we control the theater?" Wang Shidong asked.
"In the past, theater chains controlled their theaters by controlling copy channels. Now we can give you key link access rights to smart glasses. After all, we also need a unified theater chain to manage theaters. If we all use smart glasses to watch Tianyuan in the future,
If we use cabin technology in movies, then the double-system behavior of stealing box office and making false accounts will also be eliminated, and we will promote changes in the industry from the official level."
Wang Shidong felt that he was really about to be persuaded. He thought for a moment and asked, "Why do you think theaters will make such changes? Why should they accept mirage technology and purchase equipment?"
"Do you think this is a multiple-choice question?" Li Qiyun laughed, "In fact, it is not, because there is no choice. Tianyuan cabin technology will lead the film and television industry, and will occupy the market and become mainstream in the future. If theaters do not make changes, then virtual glasses will
Eliminate offline cinemas. Only when the viewing experience provided by virtual glasses is better and more excellent, will people be willing to go out and contribute income to the cinema. What we propose is a plan for the survival of cinemas in the future. This is not an option, this is the future."
"I believe that theaters that are willing to believe in return on investment and output will accept this proposal. After all, everyone is seeking innovation and change to better adapt to the market."
Wang Shidong sat there and pondered for a long time before he said, "You...won't just be looking for us, right?"
Li Qiyun said, "There are other theater chains, we are all talking about them."
Wang Shidong said, "I have a request. If there is no better offer, can we convince my theaters to use our technology and system?"
Li Qiyun was like a billionaire seller at this time, and said with a smile, "No problem, Mr. Wang, even the first batch of the crowdfunding platform has a family reward price. If Mr. Wang's theater chain is the first batch to sign the contract, I can give
You can get it at cost price!”
When he saw Li Qiyun's smile, Wang Shidong suddenly had a chilling thought at that moment. If this thing spreads and becomes successful, the industry will be turned upside down, right?