Zhao Mingyang took a whiteboard marker and wrote several keywords on the whiteboard. The first one was belief, the second one was familiarity, and the third one was ordinary people.
Among online public opinions, the ones who are most easily influenced are ordinary people, because the level of contact of ordinary people is limited and the information gap lags behind for too long. What are not ordinary people? Most of them have relatively simple social relationships, and the voices they hear are not
It's just single.
For example, a doctor has very complicated social relationships. He is invited to various dinner parties every day. There may be businessmen, lawyers, SIRs, etc. at a dining table.
The information that can be obtained from professionals at the dinner table cannot be verified and obtained by ordinary people. Some content cannot be published in the media at all, so it is difficult for ordinary news media to follow the rhythm of this group of people.
This type of people rarely do extreme things online or offline. Most of the information ordinary people get is from online media, newspapers and magazines, edited and processed targeted content information.
But ordinary people are also a double-edged sword, because they can trust some big Vs, but they can also trust others. As long as the previous big Vs have some scandalous information, these people will quickly lose their fans.
Zhao Mingyang first listed several big V accounts here, and found someone to dig up the information of these people. When the time comes, they can transfer the conflicts. This is the fastest.
Secondly, we need to start with something that foreigners firmly believe in. Where science is talked about every day, in fact, it is the most feudal and superstitious. They believe very much in gods, Buddhas, and demons in the world, and they still have a sense of awe for some things, although this awe is not much.
, but it is certain that they believe this, but we seem to never believe this.
Therefore, foreigners strongly believe that our kung fu can float on water and fight cattle across mountains. It is because of this that Master Ma is crazy about cutting leeks. If he didn't fight in the first place, it is estimated that domestic characters will not know tower defense, but he can still
He went back abroad to teach because his overseas martial arts gym was still open.
In fact, foreigners will not pay attention to domestic information at all. Everyone thinks that Master Ma must have been ruined, but in fact foreigners do not know or even pay attention to it. Even if they pay attention, foreigners can believe Master Ma’s words that he was plotted by a villain.
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The overseas Chinese community actually accounts for a very small proportion, smaller than most people think, so many people think that if it is popular in China, it must also be popular abroad. This is a misconception. Most of them are a group of foreigners who specialize in making money in the Chinese community.
Bloggers will make many people at home think that what is popular at home is also popular abroad. These people make it clear that whoever gives the money is the father, and they praise it all the time. After returning home, their faces immediately change.
There are great differences between Chinese and Western thoughts and thinking. Many people will bring Eastern thinking to the West, and they will definitely not adapt to it.
In the early years, some people pointed out the differences between the East and the West, saying that the West is a group of elites in charge of a group of fools. There is no generation gap between the thinking of the elites in the West and the thinking of the East, but there is no generation gap for ordinary people.
But here in the East, everyone feels that they are a crouching dragon and a phoenix, they all feel that they are the smartest, and they feel that everyone else is stupid. This is an essential difference.
Therefore, Western netizens are more likely to be led away, and there are even very few controversial incidents. But in the East, an issue must be very controversial, and everyone will dig deep to find the truth they want.
Master Ma inspired Zhao Mingyang. People in China don’t believe in anything more and more, but foreigners may believe it and believe it without doubt. Moreover, this place is suitable for marketing, and foreigners can easily deceive. Otherwise, Master Ma’s chain of martial arts schools
It can't be opened either.
This is just like a Western second-rate guy going to China to talk about how children can grow up scientifically and become future scientists, reverse marketing.
What do ordinary people want most? Money! This is what most people need and want, but for ordinary people, they need money even more.
What can Zhao Mingyang do to help these foreigners understand China better and accept China faster?
No matter how much operations you do, it is better to make them rich. How can you make them rich? Let them know where the God of Wealth is.
They believe so much in gods and Buddhas, what do the Western gods have? It’s nothing. The system is even a bit confusing, and the specific duties are messy.
But the gods in China are different. If you want to get good grades, you worship Wenquxing, if you want to get rich, worship the God of Wealth, if you want rain, worship the Dragon King, if you want marriage, worship Yue Lao, etc.
This system is so detailed, so professionally aligned, and so clear in its division of labor. So, why not operate these?
Many directors and media people in China always want to open up the Western market with delicious food, beautiful scenery and some traditional culture. This is too difficult. Just like some people like to eat hamburgers and some don't like to eat them. It's hard to agree, but everyone likes gold.
When filming Journey to the West and The Legend of the Gods, some big directors wanted to make foreigners feel like they were in charge, and then quickly gain popularity. This is too difficult.
Because the other party doesn’t even understand your mythology system, what can they understand?
Hollywood is very good at finding shooting locations, filming Kung Fu Panda with Chinese elements, Kung Fu is very popular in the West, and Panda is also a unique national treasure of China. When these two are combined, there is a market and a selling point, and then the characters in it are doing
A few of Uncle Long's actions were used to quickly gain recognition and recognition from movie fans by leveraging Uncle Long's international influence.
So if you want to open up the West, what should you do? Probabilistically, attack from the heart, and make them accept and believe something from their hearts.
Three days later, Zhao Mingyang picked up the phone that Hua Qinghua gave him and called a person named Lao K who had noted personnel changes. The other party quickly answered Zhao Mingyang's phone. Zhao Mingyang told the other party what he needed and what he needed.
Something to help with.
The other party asked Zhao Mingyang to wait, and the order would be completed for Zhao Mingyang within five hours at most.
Zhao Mingyang first asked for a few foreigners to perform as extras, and Zhao Mingyang gave them the contact information of several big Vs on American social media.
Zhao Mingyang discovered that these big Vs were simply making money from advertisements. They had no personal intentions or inappropriate comments, but they were very popular because they shared some articles they wrote, videos they shot from colleges and universities, and planted them in their videos and articles every day.
Enter advertising.
You can find this kind of people, at least they recognize the money but not the people, and Zhao Mingyang checked and found that the advertising fees are not low, starting from 10,000 US dollars, but their number of fans is not low.
As for other marketing accounts, Zhao Mingyang specifically looks for small self-media people, gives them money, and asks them to help promote it. It is difficult for big media. There are bosses behind these people. Zhao Mingyang asked Hua Qinghua
Go and acquire some traditional newspapers and magazines, especially those that had a lot of popularity in the past, but have been eliminated and are about to go bankrupt in the Internet era.
After the acquisition, certify official accounts online, and then use these accounts to publish some content that can attract traffic. Do it first without personal inclinations, and finally slowly publish some things.
If you want to publish something here, the most difficult thing is not to be discovered by the other party, because the other party controls the speech very tightly.
So when Zhao Mingyang came here, the first thing he did was not to rush to do other things, but to screen accounts and partners.
And it needs to be released on the same day as the shooting, so it can't stay, and then it will cause popular people on the Internet to follow suit. This is uncontrollable.
The reason is very simple. Even if the senior American officials were exposed and confirmed that the personal privacy they said was all lies, the Americans refused to admit it and had to confront them on the spot to get their money back.
Turf confrontation, for this reason, many netizens still believe that the United States and the United States protect privacy.
Even if they find something wrong with this kind of popular and trendy content, they won’t dare to block it. If they really don’t give a reasonable reason to block it, their lies will not be tenable in the local area, and they are afraid that some hot-headed netizens will block it.
When there is trouble in the streets, senior American officials know better than anyone that these people are the easiest to fool and can be easily manipulated, so they will not easily block the accounts of this group of people. Even if they know that the matter is a trick, they still have to do it, because
Internet public opinion cannot be separated from this group of people, so Zhao Mingyang seized this opportunity and used this point to make a few hits.
Three hours later, a group of foreigners gathered at several designated places. It seemed that the old K whom Zhao Mingyang called should have been very satisfied with the money given to these big Vs. It was at least tripled. There is no money here.
If it can't be done, it means you don't have enough money and you need to add more money.
The other party followed the content requirements sent by Zhao Mingyang. As long as two or three big Vs produced the results, others would know how to shoot.
A blond and blue-eyed young man with curly hair held a scratch-off ticket in his hand. He said to the camera at his home: "Hi, hi, hi, everyone! We meet again. I am your old friend Jason. I am here today.
I saw a very interesting piece of information on the Internet, which showed that there is a god in China called the God of Wealth, and the Chinese call him the God of Wealth.
It is said that worshiping the God of Wealth can make you rich. The God of Wealth specializes in blessing people to make money. Do you think this is true or false?
I bought three lottery scratch cards at the lottery shop. I got a God of Wealth card from a Chinese friend. It is said that if you stick this at home, you will get rich. So now we stick this on the wall. I am very happy with him.
Make a wish and let me win a prize.
Chinese people always like to say that things can only come in threes, so at least we should give the God of Wealth three chances, right? What do you think?"
In the video, Jason showed a smile, as if he didn't believe this at all, and held three scratch cards in his hand.
Then the recording was paused and another camera was used to start recording. At this time, Jason was scratching the lottery card with coins. Old K, whom Zhao Mingyang contacted, bought Jason three hundred scratch tickets, and all the winnings were Jason's.
Each time you scratch three cards, it depends on your luck to ensure that all three are successful. If one is successful, it will be very simple, but all three will have a sense of shock and program effect.
If there are no three winning pictures, then the winning picture will be re-manufactured to make it look unscratched, and then let Jason pretend to scratch the prize. After taking the picture, the effect will be three winning pictures.
In the end, Jason scratched out three hundred cards. The largest winning amount was five hundred dollars, and the smallest was five dollars. The prop master found a five hundred, one hundred, and a fifty three.
A winning card, and I started to repair it using the powder that I had scraped off previously.
In fact, this cannot be fake at all. For scratch cards, you need to scratch off the anti-counterfeiting code and scan it with a machine to display the winning amount. If you make a fake one yourself and use it to redeem the prize, it is impossible to redeem it.
But who would have thought of scratching the winning piece and then repairing it again? This operation is very confusing and few people will do it.
An hour later, everything was done. The prop master repaired ten pictures and used seven for practice, just to adjust the lens so that it looks fake.
Jason made an OK gesture to the photographer, and then the camera started recording, saying hello and introducing him again, and then holding a coin and scratching off the scratch-off ticket in one shot. It looked so real, and he was not afraid of anyone saying it was splicing.
Clip.
When scratching the lottery card, Jason kept scratching sideways. The photographer was holding a mobile phone and seemed to be using a mobile phone holder to record the video.
The angle was very tricky and nothing fishy could be found. When Jason was about to finish shaving, he stretched out his hand as if to get his cell phone. The photographer handed the cell phone to Jason.
Jason said to the camera with a look of disbelief on his face: "Oh my God, my God! It's unbelievable, I can't believe it. Is it really useful to worship the God of Wealth? I spent fifteen dollars to buy three scrappers."
Scratch the card, how many do you think I won?
Six hundred and fifty US dollars, although it’s not a super grand prize, at least it’s more than forty times won. Oh my God, it’s unbelievable. This God of Wealth is so smart. Now I want to take this to redeem the prize.”
The people in the house had already evacuated. Jason took his mobile phone and scratch card, put on his shoes, opened the door and went straight to the nearest exchange point. His shooting style was similar to his usual, as if he was recording himself with a mobile phone.
This lottery ticket was not bought by Jason, but by Old K, and it was not a scratch card bought at the same place, so it would not arouse others' suspicion.
When Jason arrived at the place to redeem his prize and got the money, he made a gesture of kissing the banknotes to the camera and said: "I have enough food expenses for this month. To be precise, I can eat as much as I want. You said I still want to go there?"
Do you want to ask the God of Wealth?
I want to change a car recently, but I need money, some money. If I can double my wealth every day, I think I can buy a Lamborghini soon. What do you think?"
The video recording is completed, the video is quickly edited, and then ready for release.
On the other side, a travel blogger was live broadcasting. A dark-skinned woman wearing a halter top, sunglasses and holding a mobile phone came to Chinatown in Los Angeles.
An interesting story about my mother coming here to eat dumplings.
Then she discovered something interesting. There was a portrait posted in these shops. She was curious and asked the boss what it was.
The boss told her that this was the God of Wealth, and she asked what it was for.
After getting a detailed answer from the shop owner, the blogger asked the boss where he could buy this?
The boss said it was difficult to buy at this time, and they were only sold on the streets during the New Year and festivals, so he asked her to look online.
The female blogger suddenly had an idea and picked up her mobile phone to take a picture of her boss's God of Wealth and said: "I can use this as a screensaver and I have the God of Wealth, right?"
boss······
With a look of helplessness and bewilderment, the blogger laughed loudly and left and said to the recorded mobile phone: "Friends, I have the God of Wealth. It is said that this person can bless me with wealth. So I ask him to help me make money. Okay.
Well, let’s go here today, I’m going to drive back, if you have any interesting places, you can recommend them to me.”
The blogger walked to his car with his cell phone. After getting in, he started the car and put the live broadcast phone aside. As if he didn't notice that she had not turned off the live broadcast, he was humming a song there.
When she was about to leave, she heard a bang behind her and her car was rear-ended.
She hurriedly got out of the car to check and found that her cell phone was left in the car and was not closed. The car door was not closed and she could hear sounds outside the car.
The driver behind got out of the car and communicated with the female blogger, and found out that the driver behind the car was a novice driver who mistakenly used the brake as the accelerator.
The other party is willing to pay for the car repairs and also provide a certain amount of compensation to the female anchor.
Someone suddenly commented in the comment area: Oh my God! This God of Wealth is so accurate, it directly made the anchor rich. If I remember this car correctly, she is planning to dispose of the car that is close to scrapping at a low price. She
My mother has owned a grocery store for ten years.
The comment area became lively all of a sudden. Someone brought up the topic, and everyone started commenting, saying that the female anchor had made a lot of money, really made a fortune, and met a noble person and sent money.
Because the other driver was in a hurry and had other things to do, he left a number for the female anchor and compensated her for the repair fee of two thousand US dollars. He also asked the female anchor to repair the car carefully and contact the other party if the money was not enough.
The female anchor returned to the car, and her personal phone kept ringing. When she answered it, it was her mother calling.
Her mother asked her how she was doing and if anything had happened. She also asked how her mother knew.
The mother of the female blogger told her that she had been secretly following her live broadcast, and she just saw that she was rear-ended while watching the live broadcast.
The female anchor told her mother that nothing was wrong, then picked up the live broadcast mobile phone and looked at it. She looked surprised as if she didn't know that her live broadcast was turned off and said: "Oh my God, I thought my live broadcast room was turned off. As you can see
It's the same as what I heard. My car was rear-ended. Can anyone who knows anything tell me how much it will cost to repair? I'll show you."
As a result, someone took the lead again in the comment area, and no one would have thought that this was a planned live broadcast.
Someone saw the scene of the rear-end collision taken by the female anchor, and the back of the car was dented a little. Someone in the comment area commented: Give me five hundred to help you fix it.
Someone else commented: It's too dark upstairs. Give me four hundred and I'll fix it for you.
…
Just like that, the comment area became lively. Everyone felt that the blogger had made money and that this God of Wealth was really awesome and accurate.
This is just the beginning. The next step will be for Zhao Mingyang to make this completely popular.
Popularity can be created, especially for network operating companies. This is a basic operation. For example, the star who did gymnastics before and a certain host who became popular recently are both operated by an Internet company.
