"If I want to pay you to help us operate, how do you usually charge?" Song Lei looked at Zhao Mingyang and asked.
"Five million in the province, 50 million nationwide, and 500 million globally. The price is transparent and you can check it. Of course, there are cheaper ones. I can recommend them to you. The nationwide operation can be completed with only three to five million." Zhao Mingyang.
He said, "Look, at the critical moment, the good brother stopped talking about benevolence and righteousness, stopped talking about feelings, and started talking about price."
When Song Lei heard this, he bit his tongue and said: 'What effect can fifty million operating expenses achieve?'
"Generally, we calculate the exposure. As for the effect, of course it will not be a single operation like ordinary advertising operations where we just put in ads as hard as we can.
Generally, it will quickly make people remember your brand. However, this operation is not permanent. We will make one payment per operation.
The 50 million yuan is for online operations only, not including offline operations. Unless you are like Tuanmei and directly give 300 million yuan for operations, our empty bottle media will set up a special team to be responsible for all related operations of Tuanmei.
We will provide you with plans including local promotion plans, online and offline marketing, which spokespersons to hire, what type of promotional videos to shoot, and how to carry out in-depth cooperation with merchant channels.
To be honest, with an operating fee of 50 million, we can at most increase your market awareness by dozens of times, but the rest will hardly be able to increase sales by any amount.
Put it this way, a hot search on Weibo costs several million to be listed on the list, and it will be gone after a few times. This is still one channel. If it is omni-channel, it can be placed at most twice per channel.
This is why the big orders we usually receive are like Tuanmei, but if you run a character for 50 million, it will definitely become a hit. Do you want to be a celebrity?"
"What's the use of being a celebrity? How much money can I make? And if I make money, I can't share it with everyone. It's best to start a business. The key is that the investment given by Shen Nanshan is not for me personally.
For businesses.
Let's do this, I personally will give you 2% of the shares, and you will hold 17% of the shares, that's it, this is the largest, and besides Shen Nanshan, you are the largest shareholder." Song Lei said.
"Brother Song, you may have a misunderstanding. Your winery is not worth 200 million in market value.
This 100 million is because Mr. Shen Nanshan hired you to help Tuanmei organize the organization, and it was deducted from your team’s expenses.
Apart from these, what is left is the investment for you, and this investment cannot be given to you all at once.
It will probably take two or three times to give it to you, so for this winery, I think you should find a more suitable person. I don’t care about these shares, because after I finish the Tuanmei order, I will have nothing to do, and there will be no commission.
I got a lot, and the conditions offered by Shen Nanshan were much higher than yours, so I refused them all.
Let’s talk about Tuanmei’s online and offline operation plan. This is more realistic. Of course, as I mentioned above, if you ask us to operate a 50 million project, although it is impossible for you to become a household name for liquor, it can at least make you a household name.
If you have a place in a supermarket, you will definitely spend the 50 million dollars at a loss," Zhao Mingyang said.
Song Lei was thinking, Zhao Mingyang is so smart and realistic, but he still doesn't have enough sincerity to get him to join the gang.
But I have to say that Song Lei is in desperate need of someone like Zhao Mingyang right now. To put it bluntly, he is out of luck.
I thought that starting my own business would give me a sure chance of success. After all, I had served as a sales president in a large company, and a group of people under him worked with him to start his own business.
When he decided to start a business, he expected to go public in three to five years, but he made a fatal mistake. He used his own money to start the business.
This is a well-known mistake. Whether it is people like Lao Luo or other top workers, starting a business starts with investors' money.
To put it simply, it is too risky to find investors first to start the investment project and then use your own money to start the business, especially if you ask your former subordinates to do it with you.
As a result, in one year, we only managed to avoid bankruptcy. The capital chain was broken. It was difficult to find investors during this period, and we lost the opportunity. That is, when he just resigned, many people would still give Song Lei a few points.
Face, I should have used this face to find investors at that time, but I still missed it.
Now the people brought out by Song Lei have strong opinions on him, and some people have begun to denounce him. If he loses credibility and prestige, it will be over. He will never want to make a comeback in the future.
Zhao Mingyang also noticed this. The asking price was too high, and he could add 2%, which proved that Song Lei wanted to cash out and leave quickly to get his money back.
This group of people probably all have this idea, but is Shen Nanshan's money so easy to get? Shen Nanshan must have seen the oil and water in this, and there is still money to be made.
That's the factory building and equipment. It depends on who built it. Shen Nanshan probably focused on the qualifications of the winery, the qualifications for producing wine, and the relevant approval documents. These are the most valuable.
It is already difficult for many areas to decentralize some procedures. Zhao Mingyang wants to try to lower the price and is raising some. Anyway, he has no loss at all and at most he will not do it.
But Song Lei couldn't afford to wait. He could feel that Shen Nanshan might swallow him up in the end. Song Lei knew better than anyone who Shen Nanshan was.
Because the electrical appliance company where Song Lei worked before was eventually swallowed up by Shen Nanshan, and the founders were kicked out.
Zhao Mingyang is the bargaining chip that Song Lei wants to bring in to shoulder debts with them and fight against Shen Nanshan in the next step, because Zhao Mingyang has one thing, that is, he is young and arrogant, and he is easily controlled by friendship.
When the time comes to join them, Song Lei is sure to bring Zhao Mingyang to their side. Shen Nanshan doesn't have that much time to interact with Zhao Mingyang, but Song Lei has. After going back and forth, they have feelings, and they are together. Once the brotherhood is established,
, it would be difficult for Zhao Mingyang to get away.
In addition, Zhao Mingyang knows how to operate. With this combination, he will definitely be able to recover his capital quickly, make a profit after returning his capital, and find a way to get his principal back. As for Shen Nanshan, if he wants shares, he can buy them with money. Song Lei now just wants to buy his own shares.
After getting his pension money back, he invested more than fifteen million in it.
Zhao Mingyang's reaction exceeded Song Lei's prediction. This guy is also a big talker. Seventeen percent is not enough.
I blame myself for raising the price. If I give him 5% first, what if I raise the price by 15%? It's useless, this guy is determined to be more anxious than him now.
Either give him the absolute right to speak, or give him enough shares, and you can only choose one of the two.
"Fifty million in marketing, what kind of effect can you give us? Can you help our wine be put on the dining table during the holidays?" Song Lei quickly calculated the accounts and asked Zhao Mingyang to come in. No matter what,
This money is indispensable.
Even if Shen Nanshan transfers money to the company account, he will definitely keep an eye on the direction of the money. If he really puts it into the market honestly, he will open up channels.
If they still can't make any money in the short term, they will probably end up making wedding dresses for Shen Nanshan. The company will go bankrupt and he will take over the channels, as well as the factory buildings and equipment, as his own.
They were not newbies who had just stepped out of the society. Song Lei suddenly thought of how to let Zhao Mingyang's empty bottle media help them run the business and then quickly distribute the goods to the market.
Before the operation, Shen Nanshan paid for it. The money was fixed and he was not afraid of checking it. But as long as it became famous, they could recruit franchisees and build channels. At this time, the sales of wine would increase, and they could Clear inventory and realize cash.
When it comes to the market, Shen Nanshan cannot monitor them all, and there is enough room for maneuver.
If Zhao Mingyang joins them, he will be a bit passive, because Song Lei already knows that Zhao Mingyang is not only strong in business ability, but also strong in other aspects. He is not suitable for joining them. He has great variables. He can either join Shen Nanshan or replace Song. Lei's location.
Otherwise, it would be safer to let him pay for the operation.
