Zhao Mingyang understood that Meng Xiaoxian was defined as an Internet celebrity. How long is the life span of an Internet celebrity? One cycle every year.
Two years is considered a long time, and there are few comebacks in the later period. There are only two Internet celebrities who are still active on the stage, the male is Luo Pang and the female is Milk Tea.
But in the end, neither of them developed into the entertainment industry but into entities, because it is too difficult for Internet celebrities to become famous in the entertainment industry, and the three QQ giants are not Internet celebrities, but Internet singers. The word "singer" is very important.
They are talented, and all three of them have original abilities. They are not products created by the Internet, but are things that they realize through the Internet. The definitions are completely different, and even because of the Internet, they will be labeled.
To put it simply, there are no celebrities in the entertainment industry who can show their true side.
Celebrities' personalities are created. The real entertainment industry is very cruel, so cruel that the star you think is a perfect star may be a person with very poor character.
When celebrities reach a certain status, they want to put aside the label of star and position themselves as actors, singers, directors, producers, etc., because these have higher status in the entertainment industry than celebrities.
But in the final analysis, most of them are celebrities. Old celebrities prefer to associate with popular traffic. Why? Cameras, appearance rate, topicality.
The attitude of established celebrities towards newcomers depends entirely on their popularity and talent. Most newcomers cannot get support from their elders.
Only newcomers with market potential will be supported by seniors. These traffic stars have a very large fan base, and these fans can bring new traffic and exposure to established stars.
For example, several artists on the stage, this online Mid-Autumn Festival Gala, invited some old star singers, as well as new popular traffic. They are together, they recognize each other as the same level, and are in the same circle. After all, they belong to the same group.
They are all relatively large companies.
In their eyes, Internet celebrities are actually no different from second-rate people.
At this time, they were standing on the stage rehearsing. The veteran stars were giving pointers to the traffic stars. The traffic stars were also giving face to the old man and learning humbly. They seemed to be enjoying themselves, but this stage belonged to everyone, not them.
Internet celebrities like Meng Xiaoxian basically cannot go on stage because celebrities don't want to be on the same stage with them. To put it bluntly, celebrities are afraid of falling in price.
Directors also come from traditional media and TV stations, and they also subconsciously look down on these Internet celebrities. Their cognitive ability and ratings depend on the celebrities.
In fact, just like many manufacturers taking money to advertise on some TV stations at this time, it is basically in vain, because the overall ratings of TV stations are now not as good as a multimedia platform. The first one to see through this was the toilet seat, and then they set up their own
Our own online broadcast platform puts the best variety shows on the Internet, but the TV stations broadcast less outstanding programs because the TV stations cannot get high advertising fees.
By the way, the only online video platform currently on the market that is profitable is the toilet platform, and the one with the lowest loss rate is the small broken website, which may soon become profitable. The other video platforms are all losing money, mainly because they do not have high-quality original content.
, all content is basically purchased, including exclusive broadcasts on many platforms, and the copyrights are also purchased.
This is the reason why most media companies have collapsed. The previous model was that whatever the TV station showed was what was trending, and the TV station dominated the audience. Later, this group of people joined new media companies and continued to do the same thing. As a result, they went bankrupt and suffered losses.
of losses.
In the new era, the core of the media is to give the audience what they like. The director who is now directing the show, Zhao Mingyang, knows that this show will not be successful because it is completely in accordance with the standards of the TV station. So, why did the audience choose you? Your show can be compared to
Provincial satellite TV does better? The celebrities it invites are bigger?
What is the core of the Internet Gala? Mainstream media will not broadcast it. The audience groups themselves are different. It is not that the mainstream media does not want to introduce too much Internet culture, but the audience is divided into different age groups such as old, middle-aged, young and young.
Most people who watch TV are middle-aged and elderly people, so they must not use too much Internet culture.
The audience of online platforms are basically young people, so we need to reduce too much mainstream culture. For example, the Four Heavenly Kings are famous, right? But that is well known to people before 2000. You let the younger generation know and understand it, like
Most people born in the 80s and 90s don't like the actors and singers that their parents' generation liked. Everyone is right, it's just that times are different.
Zhao Mingyang still miscalculated, because he did not expect that this Internet platform was completely outsourced, that is, the entire party was outsourced to others, and there was no internal intervention.
According to the routine in online novels, Zhao Mingyang should have beaten him up at this time, angrily criticized the director, and then arranged for Meng Xiaoxian to come on stage.
But the reality is that if Zhao Mingyang comes out to speak, he will still be criticized. Who do they think you are?
But Zhao Mingyang can get the top executives of this Internet company to angrily criticize the director, or even intervene.
How to intervene? Zhao Mingyang glanced at Meng Xiaoxian and said: "Go back first, we will come over later."
Meng Xiaoxian looked at Zhao Mingyang and said, "Is it okay?"
"Okay, because we may not be able to go on stage for three to five hours," Zhao Mingyang said.
"Oh~ why don't you wait any longer?" Meng Xiaoxian said, she was afraid that if she left, it would be her turn.
"Okay, wait a while. If there is no queue within half an hour, let's go get something to eat first. Sister Wang, you can go and ask how soon we can rehearse." Zhao Mingyang said to Meng Xiaoxian's manager, then turned around and took out
Leave the phone.
"Arrange a group of reporters to come over." Zhao Mingyang walked to a deserted place and said to Ning Dongsheng on the other end of the phone.
After Ning Dongsheng received the instruction, he quickly sent someone over.
glutinous rice
When Zhao Mingyang established Daotian Entertainment, he also asked Ning Dongsheng to set up a public relations department, which was actually a replica of Empty Ping Media. It was far inferior to Empty Ping Media in terms of scale and overall capabilities. It was at best a small operating company, but with Zhao Mingyang
As a trader, these people are enough for Zhao Mingyang.
They bypassed the platform and contacted some smaller operating companies and individuals to assign tasks. The field reporters who came to interview later were all pretending to be members of Daotian Entertainment. There were not too many people. The public relations department currently only has ten people.
On the left and right, Zhao Mingyang carefully selected those who had relevant work experience.
"Director, please ask, when can we have rehearsal?" Meng Xiaoxian's manager asked with a smile, taking some afternoon tea.
"Wait a minute, I'm not paying close attention. Didn't you see that there are still people rehearsing on the stage? After they finish rehearsing, their band and backup dancers will be rehearsing aside, and they have to use the stage for multiple rehearsals at any time. Let's wait a little later.
, it has to be after nine o'clock in the evening." The director said impatiently, and then the staff on the side asked Meng Xiaoxian's agent to leave quickly so as not to delay the director's work.
Meng Xiaoxian's agent smiled and said goodbye to the director, and returned to Meng Xiaoxian and said, "I really have to leave. We won't be able to use the venue during the day. Let's go later."
Meng Xiaoxian nodded and stood up. The other newcomers looked at each other and the Internet celebrities looked at each other. They didn't want to leave yet. If there was a chance, at least they could take a photo with the seniors and get familiar with each other.
They didn't find a problem, and the staff went off work after the evening, so there was basically no rehearsal. Finally, they were given a temporary rehearsal, only a few hours the day before the performance, so that everyone could fight for the last chance.
Zhao Mingyang watched Meng Xiaoxian come out, and he said to Meng Xiaoxian: "You and Sister Wang will go back to the company first. Then we will arrange for you to go to a music room. There will be specialized teachers to teach you and give you rehearsals."
Meng Xiaoxian felt disappointed for the first time. These days, she was really treated as nothing. The only time the director called her was to ask Meng Xiaoxian to accompany him to a wine party. Meng Xiaoxian refused, and then she was left out indefinitely.
These directors don't necessarily want to unspoken rules themselves. Most of the time they act as pimps and introduce them to the powerful. If the powerful are happy, they may invest in one of their movies, but Zhao Mingyang will never let Meng Xiaoxian suffer that injustice.
"Go to the rehearsal with peace of mind. Soon, I will let you stand in the middle of the stage." After Zhao Mingyang said that, he put on his sunglasses and separated from Meng Xiaoxian.
When Meng Xiaoxian walked out of the gymnasium, a group of reporters swarmed up with microphones and almost hit Meng Xiaoxian in the face. One reporter was the first to ask: "Master Meng, I heard that xx Network Company invited you to attend the Mid-Autumn Festival Party this time.
is that true?"
Another male reporter asked: 'Sister Xian'er, I heard that xx TV station invited you to attend the Mid-Autumn Festival Gala. Can you give us some information?'
"Ms. Meng, I heard that you are here for rehearsal today. It is the Mid-Autumn Festival Gala special program on the 271 platform. Is this true? What performance are you about to bring?"
"Sister Xian'er heard that your relationship with 271 fell apart and you haven't attended rehearsals these days. Can you tell me more specifically? Which one are you going to for this year's Mid-Autumn Festival Gala?"
·······
When Meng Xiaoxian's agent heard this, he understood that this was the company's effort.
"Sorry, we have no comment at the moment. The specific content will have to wait until it is implemented. We haven't decided yet." What the manager said was wonderful and wonderful. It means that we may not perform at the 271 party now.
Soon, the topic about Meng Xiaoxian appeared on the Internet.
A large number of netizens commented: We will go wherever Meng Xiaoxian goes and will always support Leader Meng.
This kind of voice will be transmitted to the top management of 271, because they will also monitor the voice on the Internet in real time. Most Internet company executives are basically active in the Internet for a long time to capture useful information, because this is their main battlefield.
What Zhao Mingyang wants is to let the outside world know that Meng Xiaoxian is not currently cooperating with any specific company, and he is hinting that she is very popular.
The most important information is for 271. Meng Xiaoxian may not have appeared at the 271 Mid-Autumn Festival Party. Now, Zhao Mingyang has arranged for all topics related to 271 to be tied up with Meng Xiaoxian.
There are still about ten days left, and if everything is available in time, Meng Xiaoxian can go to the next one.
This is to use public opinion to put pressure on 271, and if 271 doesn't care, Zhao Mingyang will directly ask Meng Xiaoxian to leave. If you dare to demand liquidated damages, I will dare to expose you for not giving Meng Xiaoxian a rehearsal, and Dai Dong and everyone will boycott 271.
271 Do you know? Yes, I know the seriousness of the consequences, but the senior management may not know the details, so they will investigate it in advance.
No, at this moment, some senior officials asked what was going on and what the media interviews and reports meant. Meng Xiaoxian had already determined it, so why did it happen like this?
After getting the answer, the top management knew what was going on. Meng Xiaoxian had been left out for several days and had no chance to rehearse. This was because he was getting emotional. From 271's perspective, Meng Xiaoxian also had a backer, so he was expressing his dissatisfaction.
Although I don’t know who is behind Meng Xiaoxian, he is not just a cat or a dog, he is all upright.
Soon, the arranger over there went over and told the outsourcer that Meng Xiaoxian should be rehearsed immediately, otherwise the director would be changed.
After all, 271 is Party A, and they are paying real money. Meng Xiaoxian is not the contractor to negotiate with. 271 directly contacted Daotian Entertainment to negotiate. If you don't let Meng Xiaoxian rehearse, you are slapping 271 in the face. The other party must be angry too.
