After some rectification, the skin care product store opened as scheduled.
Hua Yanxi specially chose a name for the brand.
Yan Ruyu.
The meaning is very obvious, I hope that women who use this skin care product can have a beautiful face, as beautiful as jade.
Hua Yanxi's location was very selective, specifically on Baofeng Street, where wealthy people like to shop. Even the shop floor was built with three shops in it. It is spacious and bright, and at first glance, it looks like one word, noble.
The shops are surrounded by antique jade, silk and satin shops, and Liuyun Pavilion is located on this street.
In order for this store to open smoothly, Hua Yanxi had already promoted it in her own stores.
However, because this store does not follow a people-friendly approach, Hua Yanxi did not choose the discount promotion and full discount event as before, but adopted a trial event.
Any woman, young or old, who purchases something in a new store within the first three days of its opening will be given a small sample of Yan Ruyu products as a gift.
Most people cannot afford this price, but good things will definitely be promoted by others. No matter how well you promote yourself, it is not as good as what others say casually.
In this way, those with money will naturally want to buy a copy and try it.
And those ordinary people will choose to buy something and get a trial package.
Some of them are so good that they will come back the next day to buy some daily necessities that they need. Of course, there are also people who deliberately buy the things they need in multiple batches to get trial supplies.
For such customers, Hua Yanxi has also told the people below that as long as they don’t come back and buy again immediately after purchasing, the trial packs will still be distributed as usual, which will increase the popularity of the store.
Because this event of giving away trial packs was only in the capital, many people from other places didn’t know about it in advance. When the news came, they all came to the capital from other places to buy things, just to try out what the ladies in the palace had used.
After talking about skin care products, some people plan to wait until the opening day of the new store to buy formal clothes.
This kind of marketing method has to be said to be very good. It not only boosts the economy of the company, but also creates a wave of hard advertising for the opening of Yan Ruyu's new store.
Early in the morning, there were more than a dozen graceful and graceful women standing outside Yan Ruyu's door, wearing custom-made lavender dresses.
The uniform color of lavender is eye-catching, and every woman has the same smile on her face, and her makeup and hair style are exactly the same.
Some lively people were already watching the excitement at the door early.
As soon as the firecrackers were set off, Yan Ruyu officially opened.
Several aunts from the Yang family came in with their ladies and friends, and immediately there were receptionists to guide them, carefully asking about their needs and observing their skin types to introduce them to suitable skin care products.
Hua Yanxi was wearing a dark purple dress and delicate makeup on her face. She was standing on the second floor, putting one hand on the railing and looking down.
Many official wives came today, some were invited, and some took the initiative to join in after hearing the news about Yan Ruyu.
It is easy to see which people are here to buy things sincerely and who are here to have a relationship because of their status.
In addition to official wives, many ladies and ladies from wealthy people in Beijing also came.
Most general shops have a counter, with shops for sale on the counter, and inventory placed in the cabinets. After customers select the items, they can directly pay and take them away.