On the third floor of Ruiyi Pavilion, Lin Xu, Yang Min, and Duan Lianshan are all sitting here.
In order to entertain Lin Xu and Yang Min, Duan Lianshan specially brewed a pot of the best Mingqian Longjing. The tea soup is bright yellow and green, and the tea is fragrant and refreshing. After a sip, the orchid flavor is full and the lips and teeth are fragrant!
However, Duan Lianshan was not in the mood to drink tea at all. He was always impatient, and now he was more like an ant on a hot pot, walking around anxiously.
Lin Xu was sitting very leisurely on the Taishi chair, with his legs crossed, holding an exquisite white porcelain cup in his hand, and savoring the tea soup.
Yang Min was sitting next to Lin Xu. Although she was not walking around anxiously like Duan Lianshan, she was not confident and was not in the mood to drink tea at all.
All this stems from the "marketing plan" formulated by Lin Xu himself!
Originally, according to her and Duan Lianshan's wishes, they should just follow the conventional method and sell Linshan brand cotton cloth in the store. As long as customers come to the door and see such high-quality and cheap cotton cloth, they will definitely pay for it!
However, Lin Xu felt that this method was too slow!
The aroma of wine is also afraid of the deep alley!
To this end, he created a "three-step" marketing plan!
First, I immediately went to the printing factory to print out a batch of leaflets. The content was very simple, with only a few lines of text: In order to give back to new and old customers, Ruiyige joined hands with Linshan Textile Factory to give away a big gift! One foot of top-quality azure cotton
Only 27 cents! Each person is limited to purchase five feet, first come first served!
Second, he asked the clerk from Ruiyi Pavilion to set up two tables at the entrance of the store, with cotton cloth neatly stacked on them to attract customers to buy.
Third, no matter who comes, everyone is limited to purchasing five feet, and there will be no compromise!
Although Duan Lianshan has been in business for decades, he has always done it strictly. Where has he ever seen such fancy marketing methods?
In addition, due to underdeveloped commerce, people in this era are generally very reserved. If a customer comes to the door, it is normal for the clerk to introduce the goods or even brag about them.
However, they specially printed a batch of promotional leaflets, hired some teenage children to distribute them on the street, and asked the clerk to set up a table in front of their store... This is almost equivalent to opening the store directly in
On the street, what's the difference between it and those hawkers selling food along the street?
If these two points only made him feel a little embarrassed, in theory, he could still figure it out.
However, Lin Xu actually asked everyone to purchase a limited amount of five feet of fabric, and no one was exempted. This really made him confused!
When other people do business, they all think about selling as much as possible, but Lin Xu does the opposite and actually sells it in limited quantities. If someone wants to buy more, it won't work!
This method was really unbelievable. He was thinking about it and couldn't figure out what kind of logic it contained.
However, based on his full trust in Lin Xu, he still did what Lin Xu said.
At this time, the children had been let out and the table had been set up at the door, but he really had no idea what the effect would be!
As for Yang Min, although she is very familiar with weaving, dyeing and other processes and is quite talented in management, she has little experience in marketing. She is very novel about Lin Xu's marketing plan.
I also feel a little confused.
"Boss Duan, stop walking around all the time. It's such a pity that you brewed such good Longjing tea but didn't drink it yourself!"
Lin Xu saw Duan Lianshan walking around without taking a break. He felt tired for Duan Lianshan, so he gave some advice.
"Mr. Lin, I still can't understand the method you used!" This chapter has been completed!