Lin Xu smiled slightly, picked up the cup, drank the tea in one gulp, then walked to the window, stretched out his head and took a look outside!
Good guy, these two tables were set up before even a stick of incense was taken, and there was already a long queue outside!
"Boss Duan, Xiao Min, come and take a look."
Lin Xu waved to them.
Duan Lianshan and Yang Min quickly walked to the window and saw that there was already a queue of tens of meters on the street, and people continued to join the queue. They were all very excited!
Lin Xu said that the effect of these three axes was immediate, and it was indeed so!
Facts have proved that for ordinary people in this era, the marketing strategy adopted by Lin Xu is simply a dimensionality reduction attack!
Whether it was going to the streets to distribute leaflets or purchasing a limited number of five feet of fabric per person, it was something new that the common people had never heard of before, and it attracted them all at once!
When they arrived at the entrance of Ruiyi Pavilion, they saw with their own eyes the sample fabrics specially placed aside, and after comparing them with the same cotton fabrics from Song Ji, they were immediately attracted by the color and quality of this cotton fabric!
Consumers' eyes are sharp. When they see this kind of fabric that is of better quality than Song Ji's but much cheaper than Song Ji's, coupled with the panic caused by the limited supply, they immediately
Just vote with your money!
Once there are many people taking the lead, although the customers who come from behind cannot squeeze in to check the fabrics, their desire to buy fabrics becomes even stronger, as if they have suffered a big loss if they cannot buy fabrics today!
This psychological reaction of customers is the essence of how hunger marketing can work!
In less than one afternoon, all five carts of cloth were sold out!
Despite this, there were some customers who knew it too late. By the time they arrived, all the fabrics had been sold out. Unwilling to suffer such a big loss, they gathered at the door and asked Ruiyi Pavilion to continue to provide fabrics!
Finally, after the clerks tried their best to persuade and promised that the same fabric would be available tomorrow, and also sent a note to those customers who had not bought the fabric, asking them to buy it first tomorrow, they reluctantly left.
went.
In just one afternoon, Linshan brand cotton became popular in Jiangling County!
That night, in the entire Jiangling County, from the dignitaries to the common people, almost everyone was talking about the same topic, which was Linshan brand cotton!
...
Swallow Wing Tower.
Duan Lianshan booked the largest room and served a sumptuous banquet as a celebration banquet.
Holding the wine glass, Duan Lianshan's face flushed with excitement: "To be honest, if I hadn't seen it with my own eyes, I would never have imagined that selling fabrics could be so popular! My old Duan has also worked hard in the fabric industry for decades.
Let alone seeing it, I have never even heard of such a thing before!"
"I think there are two main reasons for this grand occasion. First, the quality of Linshan brand cotton is indeed good enough; second, the marketing plan launched by Mr. Lin, especially the limited purchase of five feet per person
What is the method of cloth called... Oh, yes! Hunger marketing! This method is really powerful!"
"When I first heard Mr. Lin say that he wanted customers to buy in limited quantities, although I didn't say anything, I was really murmuring in my heart! When other businesses do business, they all think about how to sell more, but we did it.
The supply is limited and customers can’t buy more if they want. What’s the point?”
"However, it turns out that Mr. Lin's method is so powerful, it is simply a genius!" This chapter has been completed!