Duan Lianshan sat down next to Lin Xu. Before, he was afraid of asking too many questions, as if he didn't trust Lin Xu, so he held back his words, but now he was holding back too much and couldn't help but speak out!
“There’s something that Boss Duan doesn’t understand, but it’s okay to ask!”
Lin Xu put down the cup and said.
"The thing I don't understand the most is that each person is limited to buying five feet of fabric. Anyone who opens a store to do business is to sell more goods, but we sell in limited quantities. Doesn't this mean that we are having trouble with ourselves?
"
After Duan Lianshan finished speaking, he patted the back of his hand.
Yang Min also pricked up her ears. She was also very confused about Lin Xu's sales strategy. Although she had guessed Lin Xu's intention, she still wanted to hear Lin Xu himself say what was hidden in it.
Mystery!
"Haha, this sales method has a special vocabulary called: hunger marketing."
Lin Xu said with a smile.
"Hunger marketing?!"
Duan Lianshan and Yang Min repeated it in unison.
In the 21st century of Lin Xu's previous life, thanks to the education of a group of marketing masters headed by Mr. Lei, hunger marketing has become a bad sales plan, selling mobile phones, houses, cars, and even
Even the burger seller has a weekly limited supply to whet your appetite!
But in the current era of focusing on agriculture and suppressing business, hunger marketing is still a very new concept. Apart from Lin Xu, a time traveler, probably no one else knows about it.
Lin Xu explained: "The so-called hunger marketing, simply put, means that merchants use quantitative sales to create a sense of scarcity of goods, creating the illusion that goods are in short supply, thereby achieving the goal of hot sales or even price increases."
"In other words, we use this method to attract customers and whet their appetite."
“I don’t know if you feel this way, but the vast majority of customers have two obvious characteristics: first, they do not have the ability to think independently. They will buy from someone else when they hear that their products are good; second, they do not have the ability to think independently.
Second, most of them like to take advantage of others."
"Of the three tactics I used, the first two were for publicity to let the people know that we are selling high-quality and low-cost cotton here, and the third was to whet everyone's appetite and even create a little panic to make people
They feel that if they come late, they will suffer a loss and won’t be able to buy anything!”
"However, this time I used the hunger marketing strategy not to increase the price of the product, but to stimulate customers' strong purchase intention and build brand awareness!"
"After they compared our fabrics with Song Ji's fabrics, they realized how high-quality and affordable our fabrics are!"
"Each person is limited to purchasing five feet of fabric. As long as they are not particularly tall, it is enough to make a piece of clothing. They put on clothes made of this fabric and experienced the quality of the fabric firsthand. In addition, it can only be purchased in limited quantities.
The gimmick will definitely become a topic of conversation for the common people after dinner!”
"The popularity of our kind of fabric makes it difficult not to make a name for ourselves!"
"In the future, when our brand awareness is established and we win the market, if we want to make more money, it will not be too late to increase the price of our products."
"These three axes are simple to say, but the effect is absolutely immediate!"
"Just wait and see!"
After listening to Lin Xu's confident explanation, both Duan Lianshan and Yang Min had thoughtful looks on their faces.
Although Lin Xu said it very simply, the amount of information in these words was still too much for the two of them, and they had to be digested carefully! This chapter has been completed!