Chapter 337 Is it possible to sell weapons and ammunition in production?
Everyone recognized the cigarette project proposed by Lu Yuan, including Yu Hua, who also recognized that the cigarette project had low technical threshold, low investment, and most importantly, high profits.
Cigarettes, which may seem inconspicuous, are a legal and purely profitable industry, with profits second only to opium.
According to the market price, each carton of cigarettes sells for about five yuan to eight yuan in French currency. But how much does a carton of cigarettes cost?
It's just a dime for tobacco leaves and a five cent processing fee, and the profit is horribly high.
If it is cigarette brands with brand premiums such as Hardman and Laodao, their profits will further increase. The price of such high-end cigarettes ranges from ten yuan to twenty yuan per carton.
In addition, there are Meili brand cigarettes specially designed for women, such as Fairy brand cigarettes, with an average price of more than 30 yuan.
After Chen Kang finished recording, he looked at Zhuang Qianding on the right and said respectfully: "Professor, can we make a cigarette making machine?"
Whether the Military Industry Bureau can manufacture cigarettes depends entirely on Zhuang Qianding. Without a cigarette rolling machine, the idea of manufacturing cigarettes is empty talk.
"No problem. I have been exposed to the continuous cigarette rolling machines currently used by cigarette brands in various countries. If necessary, they can be made within three days. The continuous cigarette rolling machine can roll about 400 cigarettes per minute, that is, two cigarettes per minute.
Smoke." Zhuang Qianding nodded affirmatively.
"Two cigarettes a minute?!"
Chen Kang was stunned for a moment, with a confused look on his face.
Dear, what is the concept of the output of two cigarettes per minute?
This equates to an income of ten to sixteen fiat currencies per minute!
"Director Chen, in fact, if we really want to produce cigarettes, technology is not a problem. The real problem lies in the sales process. How can we build a cigarette brand that belongs to the base area and open up the market." At this time, Yu Hua said aloud.
He immediately attracted the attention of everyone in the conference room. He looked calm and spoke his inner thoughts slowly.
Sales link?
Everyone was stunned, all lost in thought.
Zhuang Qianding silently agreed in his heart and focused on Yu Hua. His strengths lie in academic and technical fields, not business. From what he just said, it is not difficult to see that this student not only has top talent and wisdom, but also
Have a certain degree of business acumen.
As Yu Hua said, the difficulty in the cigarette industry has never been the cigarette rolling machine, but sales.
In short, how to sell it.
When Chen Kang heard these words, he was thoughtful and said softly: "Deputy team leader Yu, please explain in detail, how do you think we should open the market?"
"For us, the cigarette market is divided into the base market and the market outside the base area. The base market can establish the foundation of our cigarette market by banning the sale of other brands of cigarettes. It is very simple." Yu Hua smiled and said:
"As for the overseas market, we must rely on our true skills, otherwise we will not be able to compete with other cigarette brands. After all, we cannot let everyone smoke only the cigarettes we produce. I have roughly summarized three points. First, the cigarettes are easy to smoke; second,
Reliable quality; third, brand advantage.”
"Brand advantage?" Chen Kang pondered carefully.
Everyone was lost in thought.
It is understandable that the cigarettes are easy to smoke and the quality is reliable, but this brand has the advantage...
"It means we must build a cigarette brand with our own characteristics, right?" Lin Wan said.
"This statement is not too far off. When mentioning Hardman, I think everyone will immediately think of the advertising slogan: No one does not smoke Hardman, everyone smokes Hardman. This is the brand advantage of Hardman
The brand advantage of Daqianmen lies in the three words Daqianmen, which represent our culture. Lu Xiaoman and Lin Huiyin’s favorite Fairy brand cigarettes are high-end and elegant, focusing on high-end women’s cigarettes, and are very popular among women.”
Hearing Lin Wan's words, Yu Hua smiled and nodded, and said slowly and slowly: "We must establish this kind of brand advantage. Whenever we mention something or a sentence, people can think of our cigarette brand.
Only in this way can we open up the external market and sell to the whole country."
During the Republic of China, there were hundreds of cigarette brands, both foreign and domestic. Only a few brands stood out from the cigarette market and became popular throughout the country.
Hard Gate, Daqianmen, Laodao, Three Forts, Fairy, Beautiful.
The first three belong to the three famous brands of cigarettes in the Republic of China. They are hard currency that can be used all over the country in your pocket.
"I see, Yu Hua, then what brand advantage is best for us to establish?" Lin Wan, who comes from a wealthy family, instantly understood the knowledge contained in Yu Hua's words. With clear eyes, she looked at Yu Hua and said bluntly.
Everyone's eyes turned to Yu Hua. Chen Kang's face was serious and focused, as if he was listening to a class like a student.
"There is no best brand advantage, only the right one. I have an immature idea. The cigarette brand is called People's. The brand advantage is in one sentence: People's own cigarettes." Yu Hua said with a smile.
"People's own cigarettes? Good, good, good. This People's brand cigarettes are very suitable for our positioning. Compared with big brands like Hardman, we have our own advantages." Chen Kang thought about it carefully, and his eyes immediately lit up, and he discovered that among them
The beauty and meaning are praised again and again.
"For the cigarette formula, I recommend using local tobacco leaves from northern Shaanxi, which are strong and long-lasting. In the early stage, we will focus on the northern market. After the Renmin brand cigarettes become famous, we will launch modified cigarettes suitable for the southern region. The product quality must be good. This is the people's
The basis for the best-selling brand of cigarettes."
Yu Hua continued: "In addition, I personally suggest that cigarette production and sales be separated. The Military Industry Bureau establishes a cigarette factory to be responsible for production, and Taihang Industrial Company is responsible for the sales part. This way, efficiency can be improved, and profits earned can be turned over uniformly."
"I see."
Chen Kang nodded repeatedly, already having a preliminary plan in his mind. He looked at Zhao Shu on the left and gave instructions: "Comrade Zhao Shu, you are responsible for the preliminary preparations of the People's Cigarette Factory. Give me the indicators for the two cigarette production lines."
Let’s put the framework together, and we’ll talk about the subsequent construction of the cigarette factory and transportation of materials after I report on it.”
"Yes!" Zhao Shu, the person in charge of the Public Works Department, immediately stood up, standing in military posture, and responded in a serious voice.
"Let's continue to discuss, besides cigarettes, what other industrial products can we produce." Chen Kang nodded and motioned with his right hand for Zhao Shu to sit down. He looked around the crowd and spoke a little more relaxedly.
The cigarette industry can provide the base area with substantial and fixed financial income, but cigarettes alone are not enough. Several money-making projects must be developed.
Everyone at the conference table looked at each other, lost in thought.
"Director Chen, I have a question." Suddenly, Zhuang Qianding spoke up and asked.
Chen Kang responded: "Professor Zhuang, please speak."
"Can we sell the weapons and ammunition we are producing to external parties?" Zhuang Qianding tried to be as euphemistic as possible, using academic and formal descriptions to avoid being too straightforward.
"Gulu..." Upon hearing this question, Chen Kang was stunned and swallowed his saliva subconsciously.
Can weapons and ammunition in production be sold to foreign countries?
This question...
He didn't know how to answer.
To put it bluntly, in one sentence, why don’t we do the arms business?
"With all due respect, whether it is the cigarette industry or the production of other industrial products, it is actually a matter of looking far away for us. Are cigarettes good? They are indeed good, but the construction of cigarette factories and personnel training, as well as the construction of sales channels and brand advantages, etc.
Everything takes time, and what we lack most is time, so why waste precious time doing these things? What is the most profitable business now? Arms."
Zhuang Qianding's words were sharp and direct: "And what is the biggest advantage of our Military Industry Bureau? That is the production of weapons and ammunition. Now that the war situation is becoming more and more tense, the prices of various weapons and ammunition in the northern region have skyrocketed. A 60% new weapon on the black market is
The price of millimeter mortars has risen to more than 3,000 oceans. Considering the performance of the 37-year-old mortar, there is no problem in selling it for 4,000 oceans. Now the trial furnace of Yulin Iron and Steel Plant has passed the trial production and can mass-produce high-strength steel resources.
To supply military production, the daily output of mortars can be increased by at least five times, and the monthly output can reach 900. Based on this calculation, we can earn 1.4 million yuan every month by selling one third of the monthly output.
."
sluggish.
Shocking.
silence.
There was a brief silence in the conference room.
Except for Yu Hua, who was smiling, everyone else was stunned.
"In addition to the 1937-type mortars, we can also sell grenades, landmines, bullets and other weapons and ammunition. Except for the Japanese, as long as someone gives money, we can sell them all," Zhuang Qianding said.
Decisive and resolute: "First use our own advantages to overcome the current difficulties and ease financial pressure. Only then will we have extra time to engage in the cigarette industry and other industries, and then build an industrial system. Didn't the boss say that? We will try our best.
Make money by any means you can!"
Try every means to make money...
When Chen Kang woke up from his dream, he suddenly realized this situation. Yes, why should we produce some industrial products at the expense of the near and distant? Wouldn't it be over if we could just produce weapons and ammunition and sell them to others?
The stunned people's eyes were as wide as copper bells, and their hearts were shocked. Faced with what Zhuang Qianding said, they did not dare to refute, firstly because of Zhuang Qianding's authority, and secondly because they felt that it made sense.
time!
Precious and scarce time!
The Military Industry Bureau is most short of time, and the finances of the base areas that are on the verge of collapse are even more short of time. High-profit products such as cigarettes are not actually suitable. On the contrary, it is most practical to directly produce arms to make a quick buck.
There is a ready-made arsenal with mature technology and highly skilled personnel. The raw material supply problem that has long plagued military production has been solved. If you want to mass-produce weapons and ammunition, all you need is a word from Chen Kang.
"Chen Kang has learned a lesson, but I still need to report to my superiors about the sale of weapons and ammunition." Chen Kang reacted, held his breath, regained his thinking slightly, and said seriously: "In addition, if we want to mass-produce weapons and ammunition,
, there is an urgent need to solve the problem of limited transportation capacity.”
Putting everything aside and just talking about reality, the most serious problem of the Military Industry Bureau at present is insufficient transportation capacity.
"Regarding the issue of limited capacity, I am about to tell you some good news. Before the meeting started, Yu Hua and I had successfully manufactured the first 12-horsepower single-cylinder engine prototype." Zhuang Qianding said with a smile.