"Hello, I am the sales manager of Shennong Sauerkraut. We provide the sauerkraut used in Tongyi Laotan Sauerkraut Noodles. This is our product brochure."
"Shennong brand Laotan sauerkraut is the best sauerkraut in China. It follows the ancient method and has ninety-nine and eighty-one processes. It has a sour and pleasant aroma. Sir, please let me know."
"Hello, do you want to try our sauerkraut? We have the best sauerkraut in the world. Our sauerkraut has been eaten for thousands of years. I also have a recipe here that teaches you how to eat sauerkraut."
"Uncle, do you want to see sauerkraut? We have the best Laotan sauerkraut in the world. Tingting loves to eat it."
"..."
That's how it started.
In fact, everyone's strategies are similar, including tasting food, shouting, and handing out flyers. The differences are mostly in details.
This area of Yangmei was handled very well, from clothing to packaging, from leaflet content to language categories, everything was done in every detail.
We even bought a color TV with a VCD to play short films specially designed and produced by someone else.
The content of the short film is also very rich and delicate. It starts with the sun rising and the villagers getting up to wash their faces and brush their teeth. Those who didn't know it thought it was a documentary.
There are two major categories of target customers. One is domestic instant noodle companies. The strategy is very simple. The core is just one sentence: Laotan pickled cabbage noodles are our creation, and all of them use our pickled cabbage.
One type is foreign buyers, who rely on details such as language, packaging, and process standard quality control to win.
Jiang Chen was also unambiguous.
Although today he is just a soldier and dispensable, his target is foreign buyers.
Even if his English is very poor, even if his Japanese is worse than plastic.
But the effect is so-so.
Because this is a relatively new export category, there is no precedent for participating in exhibitions or purchasing before.
On the contrary, foreign trade companies have already put up kimchi and pickles on their booths.
Among them, kimchi is more eye-catching and has become a frequent exporter to Japan and South Korea in recent years.
Until the scene is open, pickled fish, stir-fried bamboo shoots with pickled cabbage, pickled cabbage tofu soup, braised chicken with pickled cabbage...
The scene exploded in an instant.
The master came here with a group from the company canteen.
Cooking on-site at the Canton Fair is nothing new. The second phase of the kitchen utensils exhibition area is about the same as a food court.
And these dishes are clearly far more attractive to people than beef noodles and pickled cabbage noodles.
As a result, the third issue, which was not known for its hype, suddenly appeared in the world, and many foreigners, Goodness, gave thumbs up and exclaimed.
At the same time, it also attracted a large number of merchants from Hong Kong and Taiwan.
Then the orders came in, three hundred tons, five hundred tons, and so on.
A buyer from Germany directly placed an order of 3,000 tons, which was larger than the one-year order given by Uni-President.
The price is also good.
The domestic price is RMB 1,200 per ton, and the export price is RMB 300 per ton, which is almost twice the price.
Seeing this scene, Wang Yong, who was promoted to the Shanghai Magic City headquarters and came to participate in the exhibition as a representative, was a little dumbfounded: "Okay, Mr. Jiang, you have broken through the constraints of the industry in one fell swoop."
"No, the industry still needs to focus on hard work. We don't make instant noodles, but we hope that all instant noodles use our sauerkraut."
Jiang Chen is very humble.
To this day, he has long ignored the small order from Uni-President. In fact, he has never noticed it.
Because the dosage is really not large, just like Master Kong’s braised beef noodles, which can’t slaughter a few cows in a year.
Wang Yong's mouth twitched: "So you are trying your best to sell to your peers and make enemies for us?"
Jiang Chen laughed: "You can't blame me, Mr. Wang, you should think so, even if I don't sell it, wouldn't they just do it?
On the other hand, since you are going to have a foot in it anyway, why can't it be me? At least I am clean, hygienic, and the quality is guaranteed."
Wang Yong was speechless: "Okay, since you say so, then give us two thousand tons."
"Two thousand tons?" Jiang Chen laughed dumbly: "Are you going to get it?"
"It's okay, it's not a big problem." Obviously not wanting to reveal too much, Wang Yong said it very implicitly.
Even so, Jiang Chen roughly understood that the current sales of Laotan Pickled Cabbage Noodles were probably even better than expected.
In addition, the unified harvest from this exhibition must be very good.
Then he nodded and said: "Okay, you can send someone to talk to Mr. Yang about this later. I guess you don't want to buy it with US dollars."
"Well, it's settled then. When we're free later, I'll be the host and we'll have a meal together."
Wang Yong was pleased, but felt a little emotional in his heart.
The man in front of him had been eating and drinking with him in that dilapidated house a few years ago, but now, only half a year later, he could only look up at him.
Jiang Chen didn't think too much, he agreed with a smile, finished his work and continued working.
And what happened next, to be honest, was no different from the first period. It started off well, then went soft on the second and third days, and then started to enter garbage time on the fourth day.
By noon on the fifth day, statistics showed that the products were exported to more than 20 countries and regions. This order alone amounted to more than 16,000 tons, with a total order value of more than 5 million US dollars.
This result is quite good.
Of course it can't be compared with the first issue, let alone the sprayer, it can't even compare with the washing machine.
But in horizontal comparison, he is a well-deserved star.
Coupled with the special meaning represented by agricultural products, it accidentally became popular again.
In the evening, there was a celebration banquet as usual.
Jiang Chen was also invited, but he didn't go. Instead, he went to a small restaurant with Wang Yong alone.
At this point, this year's Canton Fair Spring Trade Fair has come to a successful conclusion, and we will return the next day.
Luo Qing left alone and returned to Beijing. For Jiang Chen, the city specially chartered a plane.
"Mr. Jiang, congratulations!"
"Mr. Jiang still has face. I have participated in the Canton Fair more than ten times. This is the first time that the city specially chartered a plane to pick me up!"
"Mr. Jiang, you didn't come last night. You have to make up for it when you get back, otherwise you'll look down on us!"
"..."
The atmosphere is warm.
I remember that when we had the meeting, we were still very clear-cut, and most of them were reserved and aloof. But now, everyone is smiling brighter than the other.
Because this time Jiang Chen's report card is so impressive that he doesn't seem to be at the provincial or municipal level.
It’s also because when I go back this time, there will be big changes, and the city’s business landscape will be completely rewritten.
Jiang Chen knew it very well, but he didn't show off. It was time to shake hands and make appointments for drinks. Afterwards, he was the first to get on the plane after some humility.
The plane is not that good, it is almost the same as before. It is a domestic regional passenger plane, transporting 7.
It's grand, but it's really grand. As said, it's a treatment that has never been seen in decades.
Especially when the plane lands and the door is opened to get off the plane, there are cameras, banners, city leaders, organized student teams, and civil society groups who spontaneously come to greet them...
Good guy, that's a lot of fun.
Tang Xiao is also in the sequence.
There was a team of ten high school students, holding flowers and neatly dressed, and she stood first.