An autumn rain added the final nutrients for the harvest, and the empty fields that had been long awaited finally welcomed the green mustard seedlings.
This matter is not difficult. It is similar to transplanting rapeseed in autumn and winter. It is nothing more than picking up the strong mustard seedlings in the nursery field and transplanting them into the field one by one in rows.
But there were a lot of fields, more than ten acres of land, and they had to be planted as soon as possible, so I asked a lot of people to help.
At this time, on the other side, after many days of busy preparations, Unification was finally ready.
The advertisement invited the popular Hong Kong Kung Fu superstar Jackie Chan.
"Unified Laotan Pickled Cabbage Noodles, Sichuan traditional craftsmanship, authentic Laotan, carefully selected ingredients, sixteen processes, fermented for 9981 days, delicious and sour, unbelievable..."
The endorsement fee amounted to an astonishing 3.5 million.
The packaging has also been changed, and even the packaging of the pickled cabbage buns has been changed to a design with purple as the main color.
Stock up, barrel noodles and bags, one million for the southwest region, and one million for the central region, centered on Jiangcheng.
The preparation is not enough.
While the commercial was still being shot and produced, the products were being put on the channels one after another.
And very careful.
Even though the initial launch was very effective, the unification at this time did not blindly and radically spread across the country, let alone publicize it.
So much so that it seemed like this was a relatively normal new product marketing promotion and did not attract too much attention.
Only the senior executives of Tongyi and the group, the two main delivery areas, and the senior executives of the Southwest Branch and the Central China Branch, watched closely and did not dare to relax at all.
Time quietly came to September 23rd.
Today is the autumnal equinox, Saturday.
At this time, the transplanting of mustard greens in the field has been completed, and the climate has obviously become cooler.
Just like the previous two weeks, Jiang Chen went out on time on his motorcycle at three o'clock in the afternoon to pick up Tang Xiao from school.
After picking up people, we bought groceries and some fruits. On the way back, it started to rain, with strands as thin as cow hair.
When we got home, we lit a fire and cooked, just the two of us. At this moment, quietly, Tongyi Laotan Pickled Cabbage Noodles began to be put on the shelves.
Someone bought it.
But nothing could be seen for a moment.
By the time the news broadcast ended at 7:30, the advertisements endorsed by Uncle Long were successively posted on provincial stations and several major market stations, but nothing could be seen.
In a rare moment of silence, Jiang Chen and Tang Xiao ate and watched TV.
What I'm looking at is the market.
Starting from the news broadcast, this is also a habit he has developed recently. Jiang Chen will watch the news broadcast on time every day.
After the news broadcast ended, it was the local news program "Jianghan Style", which he occasionally watched.
But today is different.
Today's news broadcast ends and before Jiang Han Feng begins, there is an extra advertisement.
Not Wahaha!
Not the sun god!
It's Tongyi Laotan Pickled Cabbage Noodles, endorsed by Uncle Long. It's so sour and refreshing that you can't believe it...
So this is where it starts?
The last time Wang Yong came here was September 3rd, and today is September 23rd, so it’s twenty days.
Twenty days, advertising design, filming, production, placement, at the same time, packaging design, production and distribution...
This efficiency is quite high!
And it looks like the ad was well done.
Putting aside Uncle Long's potentially poisonous physique, he was surprised to find that Uncle Long's kung fu actually matched well with Lao Tan Sauerkraut.
It seems to be much more interesting than that Wang So-and-so.
Tang Xiao also saw it, but she didn't know Uncle Long very well, so she didn't feel anything at all.
But the unified Laotan Pickled Cabbage Noodles are related to his own business, so he is still very surprised: "Brother Xiaochen, look, Laotan Pickled Cabbage Noodles will become popular soon?"
Jiang Chen nodded: "It should be soon, this action is quite fast, I thought it would be at least until the beginning of next month!"
After speaking, he took out his cell phone and dialed Wang Yong's number.
"Hey, Brother Wang, I, Jiang Chen, are acting very fast. The advertisements have even hit the TV stations in our city." As soon as the connection was connected, before the other party could speak, Jiang Chen announced his home and said with a smile.
Wang Yong laughed: "As you said, we have to break the situation as early as possible. What's the point if we don't hurry up? If we wait any longer, we'll celebrate the New Year!"
"Indeed, do you want to order more?" Jiang Chen said with a smile while eating.
Wang Yong couldn't laugh or cry: "It's not so fast, it's just the beginning, I don't know what the effect will be yet!"
"Okay, give me a call when you see results, but my personal suggestion is that you can let go when it's about time, and bet when it's time to bet.
Take me for example. Although I don’t have any orders for the time being, I will definitely make sauerkraut. Regardless of whether you want it or not, I will increase my annual output to at least 1,000 tons per year.
So do you want these sauerkraut or not? I think you can think about it carefully."
It sounds a little nerve-wracking.
At least Tang Xiao didn't understand what it meant.
Wang Yong didn't understand at first. When he turned a corner, he couldn't help but smile bitterly and said: "Brother, you are not authentic. Listen to what you mean, if it succeeds, we will have to eat your pickled vegetables even if we don't eat them?"
"No no."
"I definitely didn't mean that. I just made a small suggestion. If it were me, I would do this. Not only would I swallow it all, I would also swallow as much as possible."
"Being ahead of the curve, hoarding necessary raw materials in advance and hoarding the time and space of competitors is also a kind of preemptive opportunity, right?
After all, sauerkraut is not created out of thin air, and bread is easy to make, but sauerkraut has to be planted first, and it needs to be cleaned and pickled, which all takes time."
Jiang Chen yelled haha.
The main reason is that sauerkraut has not yet officially formed an industry and has not been commercialized into a relatively representative product.
Under such circumstances, resources may be monopolized in a short period of time.
Once it is monopolized, it means that more goods will be put on the market, and it also means that it will be difficult for peers to compete with it.
What is a head start?
The three armies have not moved yet, so food and grass go first. This is also an opportunity.
Of course, there is also an element of gambling in this.
Although he would definitely have done so if he had changed his mind, it was based on the premise that he had foresight and a very clear view of the future of Laotan Pickled Cabbage Noodles.
Without this foresight, it would not be that easy to make such a determination.
Wang Yong thought about it and felt that it still made sense.
He also knew what Jiang Chen meant. In one sentence, love or not, I am going to do it anyway, you don’t want me to sell it to others.
But when he thought that the operation had already begun, and although there was no feedback on the effect for the time being, it would definitely not be too far away, he smiled and said: "That's the truth, but it's not in a hurry, right?
The advertisement has been put out now, and I estimate that the results will be visible in five days at most, so it won’t be too late to talk about it then.”
After a pause, he joked again: "Brother, you can't wait for so many days, right? Even if you want to sell to others, you have to wait until we succeed. If we don't succeed, others won't do the same?"