The concept proposed by Fan Ning was so novel that it seemed that he had never heard of it before. Even Director Humphrey, who was present as a witness, couldn't help but ask more questions.
Everyone is waiting for him to explain.
"A business model that combines art and market." Fan Ning explained with a smile, "Well, although this is commercial in nature, I guarantee that it will be 'very elegant' and 'very culturally tasteful'."
He took out several draft letters of intent for cooperation and asked his attendants to distribute them.
Fan Ning's explanation and characterization made the gentlemen and ladies who took over read it with great interest.
"I will briefly explain to you some of the main sections."
In the first part, Fanning summarized the class and artistic taste of car owners who own Kent cars;
A review of Kent Motors' list of competing car brands;
An analysis was made of the guest groups who often attend artistic occasions such as concerts or art exhibitions.
Various exposure channels for related art activities were also analyzed.
In the second part, Fan Ning listed a series of rights that the company can enjoy after accepting the "art naming" cooperation.
The most important thing is to prefix the name of the concert project with the brand name "Kent Night", and require the media to maintain this format when reporting;
Then, for example, set up “art partner” display areas in several eye-catching locations in the Turner Art Hall for at least one year.
For example, if a luxury model of Kent Motors is shown to the audience in the ticket hall of a concert hall, the company can arrange for a commentator to analyze its artistic concepts and cultural origins from the perspective of industrial design.
For example, concert tickets, posters, and track lists will carry your company's trademark;
For example, their regular customers will receive complimentary tickets and invitations signed by Fan Ning, and can enjoy the exquisite tea break during the intermission;
Large customers can receive limited invitations to watch artists rehearse on stage.
…
The tricks Fan Ning played shocked several family executives from Kent Motors across the street.
Their original intention was to prepare a sponsorship fund to establish relationships with great artists in the name of "commercial cooperation."
But while talking with Fan Ning, these people suddenly realized that it was unclear who was "sponsoring" who in this matter!
Big chaebols care about reputation and taste, but expanding profits is still their instinctive thinking. Their leaders are not fools.
The kind of marketing and publicity resources provided by Fan Ning are much more effective than throwing money at those damn subway, radio or commercial building advertising spaces like a fool!
The audience accuracy of this kind of publicity and the improvement of cultural taste and brand image are not at the same level as before!
Compared with the bottomless pit of marketing funds that the company spends every year, the money invested is really not that much, and there is a high probability that it can be earned back from future market growth!
The idea of "artistic naming" proposed by conductor Fan Ning is so damn interesting!
Why does he want to play art, why doesn’t he go into business!!!
The Kent Automobile Company family executive's original plan was to provide a 5,000-pound grant to the Old Symphony Orchestra in the name of the company, and in the personal name of the second lady of the family, to give Fanning, the artistic director, a luxury car of a similar price.
, that is, the total value of the sponsorship is about 10,000 pounds.
As a result, Fan Ning played some different tricks for a while, and when he finally walked out of the negotiation room, what he signed was replaced by a stack of preliminary letters of intent for cooperation.
The core fund involved is to use 30% of the total box office value to sponsor the symphony orchestra’s concerts in the past.
The price of his plan as told by Fan Ning is not cheap. If the total box office is 30,000 pounds, Fan Ning can directly recover the cost of 9,000 pounds before each concert is sold.
What the two parties have signed is all the games for the opening season at the end of the year!
A whole ten games!!
When they came out, these people had smiles on their faces, looking like they had made a lot of money and climbed higher.
The next two parties to negotiate are Gugova Group and Pioteau Winery Group.
Fan Ning carefully considered choosing these three chaebols as potential sponsors of the old symphony orchestra for a long, long time.
First of all, the brand’s “quality” must be high.
The brand tone of Kent Motor Company is somewhat similar to that of Mercedes-Benz in the early days of modern Europe. If compared with the purchasing power of money at the same time, the price is even higher. Since cars have not yet entered the stage of large-scale industrial production, they are considered semi-handicraft and semi-industrial.
These are rare items that can often be seen by citizens in a few big cities, and Fan Ning specified that what they display in the concert hall must be the company's most luxurious models, which are undoubtedly bulk industrial products that can demonstrate the status of the upper class.
.
Gugova Group is a world-renowned luxury goods group that started out by manufacturing men's suits, pocket watches, walking sticks, belts and other daily necessities. Its sub-brand Tiffany is engaged in feminine perfumes, jewelry, shawls and satchels.
As for the several high-end red wines of the Pioteau Winery Group, the circulation prices in the Tioline aristocratic circle are still high. As long as it is a slightly powerful family, there must be a few bottles of the Pioteau collection in the manor cellar.
.
In short, the partner must be a brand that caters to the luxury needs of the upper class, rather than coal mines, chemicals, smelting, grain and salt, etc. Although they are the lifeblood of the economy, they always sound a bit "unrefined" or "incompatible".
.
Tioline has entered the industrial age, and there are many groups with strong financial resources, but the partners that can be tied to concerts, art exhibitions, art salons and other elements cannot be the "Grand Godiver Coal Mining Company" or
"West Waverler Pig Slaughterhouse" right?
So a certain Earl Gardner who has been trying to contact Fan Ning has been ruthlessly rejected.
Then, the second condition must also be met:
It cannot be a completely monopolized industry!
It is normal for Theoline Railway Company to use a small amount of money to sponsor artists, but it will never invest a large amount of advertising funds to promote people to take its trains or subways.
Do the people have a choice?
Such companies have no real concept of "customers" at all.
There must be peer competition for the original motivation to seek publicity and exposure to be strong.
Last but not least: your partners should belong to different industries and there should be no direct competition.
You can't collect money from several parties and let them fight with each other, right?
Luxury cars, collections of red wine, jewelry, perfumes, pocket watches and other luxury goods. Under the positioning of the above three conditions, Fan Ning's selection work is very precise.
The effect is fully realized.
On the one hand, these things themselves are artistic in design or cultural heritage. For Fanning himself, their appearance throughout Turner Hall will not lower the image of the old symphony orchestra.
Some media are keen to ridicule commercial practices in the art field. Once artistic activities are related to money, they cry out for "destroying purity", as if artists should not eat and art careers should not burn money. But these elements selected by Fan Ning, through appropriate expressions
The carrier will only make the external environment of the art hall more elegant and bring a better experience to music fans and guests.
On the other hand, for these chaebol groups who pursue fame and fortune,
With this investment in "art naming", the style of your own brand will be tied to keywords such as concerts, art exhibitions, and art salons, and your high-end image and cultural taste will be further clarified.
More importantly, their existing or potential customers are highly overlapped with the upper class groups who visit art venues!
They are treated with courtesy, and their customers are treated with courtesy. Their image becomes elegant, and the image of their customers seems to also become elegant.
In fact, this is not the case, but the psychology is so subtle.
Imagine a rich kid who is wavering between several major car brands.
Or an aristocratic lady who is planning to buy other luxury brands
After listening to a concert, they suddenly discovered, what happened!? Why is there "Kent Night" in front of the name? Why does the owner of the Kent car have an invitation letter and complimentary tickets from the old symphony orchestra, as well as the signature of conductor Fanning? Why
Those ladies who own the Tiffany satchel brand owned by Gugova, can be invited to the exquisite coffee break area to socialize and enjoy drinks and snacks during the intermission?
Everyone is a luxury consumer, why are they more elegant?
For upper-class people who pursue nobility and respectability, the impact of this consumption choice is very interesting!
"They spend money to create the atmosphere in their new venues, but you charge money to create the atmosphere. It's hard for people to find fault with it, but even the sponsors benefit from it. Maybe a public school in Tiolean should hire you as a business administration professional."
Professor Emeritus.”
Director Humphrey, who acted as a witness, sighed after learning about the cooperation plan drawn up by Fan Ning during the discussion.
The band received substantial sponsorship;
The atmosphere for music fans to enjoy the music and watch the exhibition is more elegant;
The chaebol's style and turnover can be improved;
Customers received noble treatment.
A pattern that benefits all parties.
In the second and third negotiations, the person in charge of the other party showed an increasingly strong interest, and was already eager to try another wave of "Gugova Nights" or "Piodo Nights" naming cooperation.
This will not only be an art investment that is rumored to be a good talk, but also a pioneering luxury goods marketing case!
Fan Ning, however, suppressed the pace of cooperation.
What he conveyed was that it was still early.
The opening season at the end of the year has been negotiated with Kent Motor Company, and the performance plans reserved for these two companies are the first and second quarters of the new year.
After "testing the waters" this time a year ago, he will adjust subsequent cooperation methods based on the market response from both parties.
Prices and other aspects will be optimized, and of course, the various benefits provided by the brand after naming it will also be expanded to more and more.
It's all a good thing. With experience, the effect will definitely get better and better in the future. The people in charge of the Gugova Group and the Piodo Group readily agreed and kept emphasizing to keep in touch before leaving.
When Fan Ning stepped out of the office building of the Ministry of Culture and Media, dusk fell again.
"The luxury goods industry already relies on premium prices to gain high profits. Now I will help you improve the so-called 'taste' and 'nobleness' again. If there is more excess, please share more with me."
"You can't just take advantage of your comrades when you're short of money. These chaebols are so rich, it doesn't matter if they spend more."
"We can't let Sheeran worry about the band running out of money every day."
Fan Ning sat in the taxi with a smile on her lips, admiring the flowing street scene to relieve her fatigue.
There was a dinner hosted by the Adair family in the evening, and Fan Ning did not refuse for Lu's sake.
Early the next morning, Fan Ning started to visit or accept appointments again. This time he was dealing with several well-known investors, publishers or collectors in the art circle.
After running around Santa Ramburg for the past few days, apart from recording records and learning piano on the first day, Fan Ning only felt one thing: tired.
For him, decent and extensive social interaction is something he can do but needs to be maintained deliberately. Like some people, he cannot enjoy this process from the bottom of his heart.
Sometimes he fantasizes that he also has a rich family background, so that he can follow his own temperament and purely choose the interesting parts of the music career to do.
But the reality is that the museum is about to open, there are many joints that need to be opened in advance, and the daily operation of the huge team, the high-level platform promised to followers and companions, its own artistic concepts and popularization plans. They all require a lot of funds.
It's not a fun thing, but I did a pretty good job.
The most important thing about art is high-quality works and interpretations, but art management is also about human nature. Many people are in poverty during their lifetime, and their value is discovered only after their death. If possible, Fan Ning does not want to be a tragic figure. He is a mixture of idealism and realism.
Physically, the progress of artistic career is the desire for control, and the breakthrough of artistic creation is the sense of mission. Both are needed.
It's been a week since I returned from Fort Santalan.
During this period, led by Sheeran, Joan, Roy, Lou and the Kaplan couple, and supplemented by several outstanding former principals who have graduated from the Santa Lenia Symphony Orchestra, the screening of the resumes that have been received has been basically completed.
Work.
As soon as Fan Ning came back, he began to rely on the school's temporary venue to organize the first round of interviews.
Those performers who passed the preliminary examination, or those who applied for administrative positions, received a mysterious final notice.
That night, Fan Ning fell into a dream and recited the prayer about "Endless Fugue". His spirit body penetrated the astral world and landed lightly on the wooden altar of Qiming Church.
He walked down the stage, passing through the redwood benches separated by corridors, and on both sides were rows of candles on the corridors.
He raised his right hand slightly, and the thread of inspiration delineated the small area of the candle wick, and the other end probed for an existence outside the dome skylight.
He imagined himself pulling the distant light and heat here, and slowly moved his raised palm.
Bang - bang - bang -
The candles lit up golden flames one by one. In the light and shadow of each circle of candles, Fan Ning "saw" different hints of dream scenes, and distinguished the different spiritualities of the protagonists.
But what they have in common is that these dreams all echo some sound background with Fanning's own characteristics.
Applicants who received the final interview notice all followed the above requirements and strengthened their recall of the "Giant" fragment of Fan Ning's "Symphony No. 1 in D Major" before going to sleep.
"It shouldn't be a problem if it doesn't exceed 30 people." Fan Ning thought carefully, "Well, I have to drag Xilan and the others into Lianmeng to help me evaluate the reference. To be on the safe side, the number of people for the final interview will be limited to 20 people.
Enter in three batches, so that there will be no chance of things falling apart midway.”
Fan Ning, who had made a plan, swiped his fingers and first casually threw the thread of inspiration into the firelight of a candlestick.
In the Pushor District at night, in the boudoir on the third floor of a small single-family villa, a girl with fluffy blond hair was lying on her side on a soft sleeping blanket and breathing evenly. She graduated from the same class as Fan Ning and participated in the "First Symphony"
” premiered by Enid the Harper.
The girl's sleeping image is filled with fragmented things such as lake water, breeze, sprouts, morning mist, etc. Coexisting with them is the sound of the wilderness theme in the presentation of "Symphony No. 1". At a certain moment, she suddenly felt something in her heart,
She squatted in a field of flowers and smelled the fragrant scent. When she stood up again, she was already on a dark wooden ceremony platform.
In her dream, Enid looked around in surprise at the church in front of her.
The golden mist is thick, the atmosphere is solemn and tranquil, and the dancing candlelight makes the shadows of the thick hanging curtains flow on the curved pillars.
The next moment, her eyes fell on Fan Ning.
Wearing a white shirt, he sat in the middle of the first row of the empty auditorium and was leisurely looking at himself on the podium.
"Hi, Professor Fanning, good evening?" The scene and atmosphere of being alone made Enid shyly raise her hand and say hello.
This sense of unreal fantasy convinced her that Mr. Fanning was really an extremely powerful official mystic.
"Hello." Fan Ning smiled at the blond girl in a nightgown, "Welcome to the interview. I was deeply impressed by your performance at the premiere of "Symphony No. 1"."
Great! This is definitely a plus! Thinking that she was one step closer to this job with unreal pay, Enid's inner excitement overshadowed her nervousness.
"What, how to interview? What do I need to do?" But she still asked weakly.
"As soon as everyone is here, you can follow the prompts and imagine what your favorite instrument looks like," Fan Ning said.
After a few breaths, the outline of a harp emerged from the golden mist, and gradually became clear, stable, and rich in texture.
"Please take a seat." Fan Ning raised his hand, and the chair and music stand also materialized next to Enid.
The girl carefully sat down in front of the harp, and when she tried to play a series of crystal clear arpeggios, she couldn't help but cover her mouth and exclaimed: