Text Volume Ren Zi Volume Chapter 128 Public Opinion Controlling At this point, Feng Ziying knew that it was time for her to leave. It was not her turn to dictate the next specific business plan.
Zhang Huaichang and Xu Dahua, two big men from the Ministry of War, specially joined. In fact, they had already made clear the court's plan, which was to prepare for the use of force. There was no other choice. Feng Ziying saw this as soon as he came, so he took a firm attitude.
express one's point of view.
Currently, the Minister of War is Zhang Huaichang, and the left minister is Xu Dahua. There is currently only one right minister, but he is appointed temporarily. The right minister of the Metropolitan Procuratorate, the censor of the capital, and the governor of Yunyang, Yang He, are concurrently appointed. However, the imperial court may feel that Yang He's performance in military affairs is unsatisfactory.
Satisfied, willing to make adjustments.
"Ziying, it's your unconventional views that have opened up our minds, otherwise we would still be struggling here." Ye Xianggao nodded, "Your Majesty, the court will consider it, Guyuan Town
We will not be dismantled for the time being, and the armies in the four northwest towns will be used. If necessary, they can shrink in Gansu and return to Jiayuguan. Hami and Shazhou can retain nominal troops, and they can re-garrison them in the future..."
Feng Ziying nodded silently.
Now the imperial court is too busy to take care of itself. The troops in Liaodong and Jizhen are limited. Except for Shanxi Town, there are almost no mobile troops on the three sides. To deal with Xuanfu and even Huaiyang, they have to be at a disadvantage, so naturally they have to attack the four northwest towns.
The idea of the border army.
This is also what it should be.
"Masters, Huguang still needs to be controlled as soon as possible. It must be a two-pronged approach. It is important for the court to compete for the hearts and minds of the people, but it cannot be left to Prince Teng to occupy Huguang. The students ventured to suggest that it is best to unify the power of Bozhou's military affairs, and Lord Sun Chengzong should take over from He Gong.
The Jingxiang army came to resolve Yang Yinglong's rebellion as soon as possible, and competed with Wang Ziteng for Huguang..."
Before leaving, Feng Ziying knew it was inappropriate, but Feng Ziying still had to intervene, otherwise letting Banzhou drag it on would only make many problems more and more difficult.
After returning home, Feng Ziying had removed most of the burden from his heart. All that should be said and done had been said and done, and he also felt that the princes in the court had already made up their minds, and it was nothing more than seeing whether he could give
They just come up with some ideas that they have never thought of, which is considered to be checking for deficiencies.
In fact, Feng Ziying's guess was correct, and the cabinet also decided to take drastic measures.
Not long after Feng Ziying left, the news came back from Captain Long. Although there were still people in Prince Yi Zhong's palace in Anfu Hutong, and even someone saw Prince Yi Zhong yesterday, it was not certain whether it was Prince Yi Zhong himself, because he lived far away.
To put it bluntly, except for a few people close to him, no one else can get close to him and cannot be judged.
From this point of view, all the cabinet ministers can understand that Prince Yoshitaka should have fled south long ago, and the one who is in the palace is just a substitute.
Prince Yoshitaka has not yet appeared to speak out, but the cabinet has concluded that once Prince Yoshitaka appears in Nanjing, various actions will definitely be taken. Although the cabinet cannot do anything directly against Prince Yoshitaka himself, there are many things to be done.
It has risen, such as mobilizing the army, replenishing grain warehouses, and preparing land and sea routes for possible interruptions in water transportation, as well as the stability of people's hearts in the entire Gyeonggi region, which is also closely related to the control of public opinion.
At this time, the cabinet discovered that the ubiquitous newspaper now plays a much greater role than the Dibao. Feng Ziying’s original proposal that the Ministry of Rites should review and manage the newspapers issued was so important, otherwise it would have to deal with it in a hurry when the problem comes.
, I’m afraid many consequences have already been caused.
When Feng Ziying returned to the mansion, Wang Wenyan, Wu Yaoqing and Cao Yu all arrived.
In addition to such a big thing, these few personal confidants of Feng Ziying will naturally come to report and understand the situation and accept the task.
"The current situation in Beijing is relatively stable, because the vast majority of people have not actually understood what happened. They are just hearing rumors and spreading rumors. Fortunately, we have our "Daily News", so many times we can
After hearing this, my subordinates also followed the wishes of adults and distributed more newspapers for free in teahouses, restaurants and theaters. They also considered setting up some signboards in some downtown areas for posting. However, this may be different from Wanping and Daxing counties.
call,……"
"I will arrange for Fu Shi to negotiate with the two counties about this matter. You should find a suitable location as soon as possible. Every district should have one, and you can consider setting up one or two more locations. A few newspapers are not worth a lot of money. You can also consider publishing a supplement.
Now." Feng Ziying said meaningfully: "Now that the authority and impartiality of "Today's News" have been gradually established, we can work hard on content expansion..."
"If there are too many posts, will it affect the sales of newspapers and periodicals?" Wu Yaoqing couldn't help but ask.
"No, those who really subscribe to "Today's News" are respectable gentry officials or businessmen. They don't care about the money. If they are asked to show their faces in the streets and crane their necks to read, that is a price drop. They will never do it.
.”
Cao Yu shook his head. In this regard, his analysis, judgment and thought of the readership group is unparalleled. "My subordinates are even considering distributing it for free to places with large passenger flow, such as teahouses, restaurants, brothels and theaters, to expand coverage and influence.
Instead of fighting for these few benefits,..."
"Xueqin's opinion resonates deeply with me. "Today's News" is a gun in our hands, and it is a gun that no one can match. It has an irreplaceable influence on the public opinion of the capital. This will become more and more important in the future.
To show that we should not compete for short-term interests, but should focus on the long term, expand content, expand layout, and further enhance influence. At the same time, we can also consider accepting some advertisements in supplements to make profits."
Cao Yu's eyes lit up, supplement, advertisement!
Although Wang Wenyan and Wu Yaoqing still don't understand the word advertising, Feng Ziying has already told Cao Yu that big businessmen will definitely like it very much.
Feng Ziying even told him clearly that first of all, it was clear that the Gyeonggi Coal, Iron and Building Materials Consortium would place advertisements on iron materials and cement to expand its influence and expand business opportunities. This would be a long-term major customer.
If the gunfire hadn't been lost to the outside world, the Gyeonggi Military Manufacturing Factory would have been a big advertising customer.
In fact, the Gyeonggi Coal, Iron and Building Materials Consortium is not the most suitable customer for this kind of newspaper. The most suitable customers are those that mainly focus on ordinary consumer goods such as cloth and fur, grain, pens, inks, paper and inkstones, pharmacies, southern goods, and jewelry.
Because once this kind of advertising is deeply rooted in people's hearts, it can cultivate customer loyalty, especially in this era of lack of information circulation, it has almost a brainwashing effect.
"Sir, what do you mean by this supplement and advertisement..."
Cao Yu's sensitivity made Feng Ziying feel that she had seen the right person. He was a natural media person with both market sensitivity and content acumen.
"Yes, it's time to issue a supplement. The content of the supplement does not have to be as serious as the main issue. The main issue can maintain its seriousness and sharpness, because the group it targets is the high-end crowd, and current affairs are always their favorite. They
The influence of the magazine is also greater, but the supplement is different. The supplement should pay more attention to popularity, so some popular columns in the main issue can be slowly moved to the supplement in the future..."
"The official journal can pay more attention to the reading and analysis of current affairs, instead of being more statements like now. It can read and evaluate from multiple angles, and even publish some controversial articles to arouse readers' interest and even trigger
They participate in writing articles, while the supplement pays more attention to market content, trivial matters, street business, folk customs, and market changes, all of which can be included. This is the key to attracting and expanding the appeal of advertising..."
Feng Ziying took the opportunity to make clear her goals for the future of "Today's News": "In the future, the official publication of "Today's News" will gradually develop into the mainstream, and its readers will include gentry officials and mid-to-high-end businessmen throughout the Zhou Dynasty, as well as ordinary scholars.
, this is the most loyal supporter of the imperial court, so what about the supplement? Common people, middle and low-end vendors, laborers in the city, and women, even if they are illiterate, can use it through family members, postings in public places, and
Obtain this information by listening to the narrations of literate people in teahouses, restaurants, theaters and brothels. These are the largest audiences for advertising..."
Cao Yu silently remembered Feng Ziying's description of the prospect, and his heart became increasingly hot.
If such a newspaper is not limited to the capital, but extends to Jiangnan, Lingnan, and Huguang, then its status and significance will be completely different. It can affect the mainstream groups of the entire Zhou Dynasty, and every article it publishes will
It has resonated and shocked many people, and its meaning is extraordinary.
Feng Ziying's opening to advertising also pointed out another path, that is, large merchants will become more and more favored by this kind of publicity effect, and the attraction will become stronger and stronger.
When Cao Yu went to take a closer look at the experience of working in the media, Feng Ziying still focused on Wang Wenyan and Wu Yaoqing.
Wang Wenyan’s report mainly focused on the reactions from both the government and the public.
As expected, the capital city has been in a blank period for a period of time. Although there are various rumors in the market, there is still no dispute about the orthodox status of Emperor Yonglong's lineage in the capital. More gossip
The focus was on which prince should succeed the crown prince or supervise the country. Among the people in Gyeonggi, the reputation of Prince Yi Zhong was firmly suppressed and weakened by Emperor Yonglong's rule for more than ten years. On the contrary, among the gentry, especially
Among the scholars, Emperor Yonglong and Prince Cheng had a better reputation.
"The minds of the Jiangnan scholars in the capital are more complicated. Ye Fang and the others are in high positions, so it goes without saying that their attitudes are unquestionable. But among the fifth and sixth grade officials, because the court has not clarified it, they must have other thoughts. But in the north,
The attitude is still relatively consistent with that of Huguang scholars..."