Volume E, Chapter 66: The Great Killing Weapon (Sixth update, please vote!)
People in this era are far from realizing the role and power of propaganda and public opinion, but for Feng Ziying, who has deeply felt the baptism of various media public opinions in her previous life, this resource is too powerful.
"Internal Reference" was just a small test, but it has gradually begun to show its power. The reason why Feng Ziying was able to rise to fame and leave a deep and even good impression in the minds of the emperor, the cabinet ministers and even the six ministers was inseparable from "Internal Reference"
》The role of.
The simplest point is that one can quietly control the policy direction of the court and can subtly influence the most powerful and influential scholar ministers in the Zhou Dynasty. This effect is not even achieved by one or two masters who support oneself.
Comparable.
Of course, it seems that it is not yet at that level, but as time goes by, and everyone relies more and more on "Internal Reference", his influence and prestige as the creator and founder will quietly increase.
It is not enough to influence the court officials. Feng Ziying certainly knows that the greatest role of public opinion lies in the breadth of its influence. If "Internal Reference" is to exert its high-end influence and guidance, then she also needs a more powerful one.
Rely on extensive and representative newspapers and periodicals.
Jia Baoyu's writing of the legendary storybook was just an introduction. Without Jia Baoyu, Feng Ziying would still have started the matter.
Cao Yunai is a master of copywriting and planning. When Wang Wenyan, Wu Yaoqing, and even Gu Dengfeng and Qian Guisheng began to clarify their respective responsibilities, he was still a little worried about his own future, but Feng Ziying would soon make them understand that as the first general of the Zhou Dynasty
A true media person will be engraved in history.
Cao Yu listened in Feng Ziying's study for nearly two hours before he understood what Feng Ziying wanted to do.
This new owner would actually want to run something similar to the Di Bao, a post and a tabloid. This shocked Cao Yu, but later Feng Ziying explained that he would not rush for the Di Bao like in the Song and Ming dynasties.
Cao Yu couldn't help but be surprised by this type of tabloid that mainly focused on legendary stories, market news and business information.
This unimaginable creativity is undoubtedly a brain-opening idea for people of this era, but for Cao Yu, who has been planning copywriting for a long time and is also very familiar with the work his colleagues are doing, this kind of combination of fun, gossip and business
The integrated tabloid is undoubtedly extremely attractive and has development potential.
Especially when Feng Ziying inadvertently said that if this kind of newspapers were printed and distributed, they could publish some things for business promotion and call them advertisements as needed, Cao Yu felt that he was completely conquered.
He couldn't imagine how his boss's ideas were so unique yet so tempting. In the capital city, he went from the silk and satin shop to the southern goods shop, from the leather goods shop to the cloth shop, from the oil shop to the sugar house, and from the restaurant
At a time when every field in the theater is full of competition, if this newspaper was published, it would be a murderous weapon.
I briefly exchanged with Cao Yu some basic rules and ideas about running a newspaper in his previous life, including sections, focus, how to be more attractive, how to combine the fun and appeal of legendary storybooks with market gossip, and how to stay still
Connecting the court's trend with business information in a sensual way is an art, which made Cao Yu feel that his eyes were suddenly enlightened.
Of course, running such a newspaper requires a huge amount of information, which requires Cao Yu to proactively identify personnel. Cao Yu is already thinking about how to contact some people who can still be used. There are also expectations in the capital city.
People with this kind of opportunity.
As for Jia Baoyu, it's just a matter of chance. If he can really eat this bowl of rice, Feng Ziying will naturally not hesitate to give him a hand. Anyway, it is for his own use. If he is still the kind of three-day fishing, one stick of incense and enthusiasm,
Then you can't blame yourself, it really means that the wall cannot be supported by mud.
Wang Wenyan was also impressed by Feng Ziying's miraculous strokes. In addition to thinking more about how to make this newspaper profitable and influential, Wang Wenyan paid more attention to the newspaper's communication orientation and influence.
In terms of influence, he already knew that "Internal Reference", which was highly praised in the court, was produced by his own company. However, the coverage of "Internal Reference" was indeed too small and its influence was limited. But this newspaper for the entire capital city was different.
, used well, this is an extremely sharp weapon.
Inciting public opinion has always been the most taboo thing for the imperial court, but it has been stated from the beginning that it does not involve imperial policies, but only limits the scope of publishing legendary stories, poems and poems, gossip and business news. This will undoubtedly make the imperial court and Shuntian Prefecture feel happy.
It is much more practical, but even so, not just anyone can run such a newspaper.
"What is your purpose and intention in running such a newspaper?" Qi Yongtai found that his disciple was getting more and more confused. He was not sure what the appearance of such a newspaper would bring, but he could not deny it.
Yes, there will definitely be some unexpected things.
"Master Qi, this is what I think. Capital City is the capital of our Zhou Dynasty and the center of our Northland. However, the industry and commerce in our Northland is far inferior to that of Jiangnan. This is an indisputable fact. So if there is such a newspaper, it can
Making a lot of industrial and commercial information more widely known may help the development of our northern industry and commerce..."
Before Feng Ziying finished speaking, Qi Yongtai interrupted him, "This is not a reason, Ziying, are you planning to fool me as well?"
"Well, of course there are some reasons, such as not being able to do it now, but in the future, I think about using this newspaper to publicize and explain some of the imperial court's policies. For example, I know that many scholars in the North are skeptical about the strategy of opening the sea to the North.
If the benefits are not understood or recognized, and the impact on the future of Liaodong cannot be seen, then the "Internal Reference" has limitations. Such a book for the general public can be used..."
Qi Yongtai's eyes sharpened. Sure enough, he knew that his disciple would never keep to himself. How could such a big move be without purpose?
"Ziying, are you doing this to guide public opinion, or to coerce it? Aren't you afraid of saying that you are inciting public opinion?"
"Master Qi, some things cannot be avoided. Just like a knife, if it is held in our hands, it can be used by us. If it is put in the hands of others, it may be a weapon that hurts us, so I think we should pick it up first.
"Feng Ziying said leisurely: "This disciple will not overly express this for the time being. Legends can attract the interest of ordinary citizens, poems and songs can provide a stage for scholars who desire to show their reputation, and gossip in the market can also be seen by the court.
Some of the sufferings below, understand what the people in the capital city are thinking, business information can help industrial and commercial development, and by the way, provide financial support for this newspaper, my idea is that simple."
Qi Yongtai stared at Feng Ziying. Perhaps this disciple had brought him too much surprise, so such a move only made him feel a little wary and surprised. He did not realize how big a threat this big killer weapon would cause in the future.
There was a turmoil, but his intuition told him that this thing seemed to be really different, and it was different from "Internal Reference".
He even had a feeling that many things brought by his disciple were beyond his expectations and control.
Although the word "control" doesn't sound so nice, but for a disciple who is unable to predict and control, even in a sense, I am still guaranteeing it. If something goes wrong, I will be implicated.
It's just that his disciple has really reached such a situation in such a short period of time? This also makes Qi Yongtai feel a little unacceptable.
Maybe it's really time to let this disciple go somewhere to hone his skills. He is so independent and bold, and Qi Yongtai, who has always expected him to stay in the court, has such thoughts.
"Ziying, I'm not sure what the newspaper you are going to do will bring, but I think it will definitely not be as simple as what you said. Let the court see the suffering of the people. You are going to do it for the Metropolitan Procuratorate.
Do you want to act as your agent?" Qi Yongtai thought for a moment and then said: "What if someone imitates you?"
"Master Qi, now this disciple just has an idea. It will take time to prepare. As for people to follow suit after it is done, I think it is expected, so some regulations may be needed in the end, but that is all for the future.
Feng Ziying said with a smile: "The key now is to get it started and see what it will bring."
After leaving this matter to Wang Wenyan and Cao Yu, Feng Ziying stopped interfering.
There is no doubt about Wang Wenyan and Cao Yu's ability to do things. They only need to explain their purpose and some ideas, and they don't need to give much guidance on other specific methods and strategies.
Wang Wenyan was in charge, and Cao Yu was in charge of the specific operations, from finding another location to purchasing a printing workshop, then starting to look for people, and starting to collect relevant information. In less than half a month, these activities were started in an orderly manner.
Feng Ziying only listened to Wang Wenyan and Cao Yu's thoughts and reports every day in the first few days, and then basically asked them questions every ten days and a half.
If nothing unexpected happens, such a newspaper will be officially released by December at the latest.
Cao Yu even planned to make the wedding of the world-famous Xiao Feng Xiuzhuan the headline of the gossip section of the first issue of this newspaper. This made Feng Ziying couldn't help but admire this guy's entertainment-oriented mentality. He must have
Many people like to know the inside story of this gossip.
Similarly, Haitong Yinzhuang Jingshihao also plans to cooperate with this newspaper named "Today's News". All the funds will be provided by Haitong Yinzhuang Jingshihao as a loan. At the same time, Haitong Yinzhuang will also become the first advertising cooperation of "Today's News"
