"Because the current periodical was about the restoration of the society, the scholars wanted to ask Zhang Pu. A man named Zhou Zhong made a special trip to Taicang. Zhang Pu agreed to publish the periodical of the restoration of the society and also agreed to write the founding words, but he
He said that the magazine could not be named after Fushe."
He Xianya put down the tea cup and wiped the tea around his mouth with his sleeve.
Pang Yu thought for a while, and the storm in the imperial court was about to come. If what Ruan Dacheng and others said was true, Zhang Pu would certainly not be unaware of it. It would be safer not to use the name of Fushe.
Also, the current periodical was somewhat novel, and Zhang Pu was probably ready to see how it would turn out.
According to Pang Yu's recent inquiries, in the Ming Dynasty, in addition to the Di Bao, private newspapers were concentrated in the capital. There were two or three mastheads collected on the Anqing Pier, with the "Beijing News" being the most common, and it was also published by private newspapers.
But it mainly covers the imperial edicts of the selected people, the appointment and dismissal of officials, etc., and does not deviate from the scope of the Di Bao.
There are some tabloids in the Jiangnan area, but their distribution range is very small. I have never seen a newspaper using time writing like this at this time, so it is understandable that Zhang Pu is cautious.
"Looking at Zhang Pu, a scholar with no official position and no position, who worked so hard to create such a large literary society, he must be a person with a good reputation. This newspaper will be of real benefit to him.
In this way, as long as he sits at home, his works can be spread all over the world without him having to pay."
Pang Yu smiled and said, "It doesn't matter if we don't use Fushe's name. Just add "Fushe So-and-so" to the author's signature. It's all a side issue.
The most important thing is whether to call for subscriptions in Fushe and have them be sold by Fushe members in various places. Only Zhang Pu has this appeal. Without this, the newspaper will lack channels and it will be meaningless to run it."
"He also agreed to this matter and asked the Nanjing society members to handle it. Before leaving Nanjing, the villain was talking about this matter when the society gathered again.
Mr. Fang, Wu Yingji and others are already writing letters to various places, informing friends who are familiar with the society and asking them to prepare for this matter."
Pang Yu rubbed his hands excitedly and couldn't help but stand up and walk around twice, "There are thousands of Fushe scholars all over the world, and there are many goods and ships on the canals. There are also shops on the big rivers and canal docks.
There are few, so the cost of publishing newspapers is the lowest. Once the newspapers reach the local area, they have to rely on this group of people to distribute them to local scholars. They can quickly spread throughout the Ming Dynasty. This network is indispensable."
Pang Ding was with him. Seeing Pang Yu being so excited, he couldn't help but ask, "Master, what's the use of publishing all over the Ming Dynasty now?"
"In our Ming Dynasty, all the rich people are among the scholars, so they will naturally be useful in the future."
Pang Ding asked He Xianya, "How much money does the current magazine need every month?"
"If you print in Nanjing, the price is cheaper. There are many bookstores in Nanjing and the printing effect is the best. Only the engraving is slightly more expensive.
If it is stereotyped in Nanjing, it is calculated by leaves. Each leaf is worth one cent and one cent of silver. Each leaf is only one cent and two-thirds of silver. To brush silver, it is two cents of silver per thousand leaves. Only the paper regulations have not yet been negotiated, so we can use wisdom.
It is said that each submission should use at least six pages of submission paper, but the specific number is decided by the second brother."
Pang Yu laughed twice, "Six pages are not enough. I naturally want a larger one, but no matter what kind of submission paper it is, it is not too expensive. From this point of view, the newspaper itself is not expensive. The most expensive thing is
For sales labor, with Fushe as a channel, we are mainly responsible for typesetting, printing and shipping."
Seeing that Pang Yu was happy, He Xianya also said jokingly, "Contrary to what you expected, second brother, they have no suggestions on typesetting. The three typeset methods explained by second brother have not been discussed with them."
Pang Yu was a little surprised. According to his preliminary discussion with Fang Yizhi, half of the page was set aside for publishing the current affairs. The other pages were arranged by Pang Yu himself. After arriving in the Ming Dynasty, the current affairs was a rare thing that went smoothly.
, Pang Yu feels that his luck is improving.
"They don't even know what the magazine looks like, so naturally they don't care about formatting. It's more convenient for me to do the formatting myself.
The front page of the first issue must use Zhang Pu's founding words to build up Fushe's popularity. In this initial stage, the front page must use Fushe's current text and articles by famous people in the society, and other pages must also use
Half of it will be given to Fushe.
Anyone who uses the article will be given royalties."
"Then what is the young master doing with the remaining half?"
"Find some stories about keeping promises and righteousness, things from the ancients, things that scholars know.
Adding the name of Fushe, readers will read it for a long time, which makes the image of this newspaper appear credible. In addition, the remaining pages will be used to publish some stories about ghosts and ghosts, and then serialize a novel."
The two of them asked strangely at the same time, "What is serialization?"
“It’s just that you don’t log in all at once and divide it into many issues.”
Pang Yu closed his eyes and said, "There is a person who started a big newspaper just by doing this."
Pounding asked suspiciously, "Master, do you have any novels to publish?"
Pang Yu said confidently, "I'm sure they will like to see Legend of Shushan Strange Heroes."
Pang Ding and He Xianya looked at each other, and it seemed that what Pang Yu said made sense. At the end of the Ming Dynasty, the social atmosphere was open, and all kinds of romances and novels were very popular. The more bizarre they were, the more people would read them. If it was well written, many people would indeed like it.
But Pang Yu, the strange man from Shushan, whose name doesn’t sound very attractive. Pang Ding glanced at Pang Yu. This newspaper seemed to be paid out, and he didn’t see any money coming in. I don’t know why the young master is happy, but it’s not good either.
It ruined Pang Yu's enthusiasm.
He Xianya, on the other hand, asked tentatively, "I still don't understand what the adults are using the journal for, but if it is really useful, the society will see benefits in the future, and all the channels on the left and right are in their hands, so they can kick us."
, they can do it themselves.”
Pang Yu pondered for a moment and pointed at He Xianya, "That's a good reminder. Let's first rely on Fushe to capture the market. Once we have the market, we will build our own channels. As expected, my third brother is still the brightest mind."
He Xianya hurriedly said a few words of humility. He was encouraged by Pang Yu, and he was in high spirits. He continued to say to Pang Yu, "The villain also prepared this when he talked with Fushe. Anqing should also do some printing. So,
The villain has agreed with Fushe that after the typesetting is finalized, they will be printed in Anqing and Nanjing respectively. Newspapers from Huguang, Jiangxi, and Guangxi will be shipped from Anqing, and newspapers from Jiangnan, Zhejiang, Fujian, and Canal will be shipped from Nanjing."
Pang Yu nodded with satisfaction, turned to Pang Ding and said, "Go and see if Jiao Guozhao is here. Let us three brothers have a drink together tonight."
Pang Ding knew that Pang Yu had something to talk about, so he went out with a dull head and closed the study door.
There were only two people left in the room. He Xianya also knew that Pang Yu had something to say, so he stood up and waited respectfully.
"Third brother, it's been a hard trip."
Pang Yu paused for a moment, considered his words, and then said, "My third brother previously said that he wanted to be a squad leader in Tongcheng and then donate his background as an official. I originally thought it was appropriate and planned to recommend him to Yang Zhixian.
But after thinking about it again and again, I realized something was wrong.
Now that I am not in Tongcheng, if the bandits come back, Tongcheng is in danger of being destroyed.
Third brother and I are brothers and sisters, and we must not put him in danger under any circumstances."
He Xianya rolled his eyes, "Second brother means..." "It's not a peaceful time now. Being an official in Tongcheng was a good job in the past, but now..." Pang Yu looked at He Xianya, "I won't hide it from third brother. Now I
There is a shortage of reliable manpower here, especially someone as talented as Third Brother.
So I want to ask my third brother to come to Anqing to help me."
He Xianya lowered his head and said nothing, and Pang Yu did not force him to respond immediately. He walked two more steps in the house and said, "I have been in Anqing for more than a month. The garrison office has taken control of the wharf, Liu Ruogu is in charge of Yaxing, and Jiang Fan is in charge of the canal."
Gang, given the time, they will be more prosperous than one official, let alone the official in Tongcheng."
"What does the second brother want me to take care of?"
“Let’s take care of this magazine first, there will be some big things in the future, but it’s too early to say anything now.
If the third brother really wants to be an official in the future, I will take care of it for him."
He Xianya hesitated for a moment and finally bowed and said, "I listen to my second brother."
Pang Yu breathed a sigh of relief. Compared with the plan in his heart, there is currently a shortage of manpower everywhere, especially trustworthy people.
"Then my third brother will go to Nanjing again and contact Fushe to determine the people who will receive the newspaper in each place. We must clearly understand how to transport and distribute the newspaper.
Find a place to stay in Nanjing to set up a newspaper office, recruit some people, and mainly do typesetting and printing."
Pang Yu pondered for a moment and then said, "We cannot rely solely on Fushe for transportation to Nanjing. At this time, we must control the current periodicals in our own hands.
There are boats on the river all year round. There is a large flow of people at Nanjing Pier. Guests can take the boat without any trouble. It is cheap if they have a newspaper to read. We can also sell it at the pier ourselves. If it is not easy to sell at first, we can give it to them. If we see a boat, we will give it to them.
The only purpose of sending one on board is to let this magazine create a reputation and occupy the market first."
"I know what second brother means."
He Xianya looked up at Pang Yu, "Then the name of this magazine..." "It's called Jiangnan Times. Before you go to Nanjing, I will give you the layout and content of the first issue."
"The little man first went to Tongcheng to pick up the little boy and brought him to Anqing."
Pang Yu went to pat him on the shoulder, "It just so happens that I will lead the troops to Tongcheng tomorrow. When I come back, you don't even have to carry your luggage yourself."
He Xianya raised his head in surprise. The army usually did not leave its garrison. Pang Yu suddenly mobilized troops to Tongcheng. Not to mention the cost, it was not welcomed by the local people.
"Why did the second brother lead the troops to Tongcheng?"
Pang Yu said seriously, "I have agreed with Master Pi and Yang Erming on this matter. I need to practice marching maneuvers to see how fast my army can go and let the army become familiar with the roads and terrain.
By the way, I also want to let people everywhere know that Anqing not only has a government office, but also an Anqing garrison."