Chapter 22 Promoting Business through Science and Technology
This judgment was confirmed and proved effective in the following days.
After a period of struggle, the chicken breeding corridor has continued to expand in scale and improve economic benefits. The original facilities and sites can no longer meet the needs of production.
It was Long Fei's strategizing that enabled the Chicken Corridor to further develop and achieve new changes in its business model.
At that time, every household in Tianhe Town had the tradition of raising chickens. Because this chicken-raising corridor was large and well-known in the local area, villagers came here to buy chicks one after another.
Villagers who are interested in raising chickens within a radius of dozens of miles feel that it is more cost-effective to go to the town to buy feed and sell the chickens by themselves during the raising process. It is more cost-effective to entrust the Fengshan Chicken Breeding Association to purchase the feed and sell the chickens on their behalf.
Opportunities often favor those who are good at capturing information and seizing it.
Long Fei learned this information and keenly captured the needs of the villagers. That is to say, wherever there is a need, there are business opportunities. A new turn for the chicken breeding corridor is about to come.
Longfei also decisively adopted the method of "integrating chicken corridors with chicken farmers' villages with a radius of dozens of miles" and "purchasing and selling on behalf of others." Longfei called it the "chicken corridor chicken farmers" model.
Soon, this model was called the "Fengshan Model" in the industry.
This model transformed a large number of chicken farmers from single-family status into a joint effort, effectively improving the operational and economic benefits of this chicken corridor.
In the practice of raising chickens, a suggestion and an idea from Long Fei gave birth to a model that made the entire chicken-raising corridor full of vitality.
This model has brought the 700-mile chicken-raising corridor into the "fast lane" of unconventional and leap-forward development. It shines with the critical thinking and business wisdom of an aspiring young man who grew up in the hot era, making this chicken-raising corridor
The number of linked farmers in the corridor has increased significantly, and the number of broiler chickens has also increased sharply.
Unfortunately, the good times did not last long.
In the second half of this year, the domestic market underwent drastic changes. Broiler chickens were unsaleable and prices plummeted.
Faced with the crisis, Long Fei thought carefully and decisively proposed: "We must change our thinking and turn the original purchasing agency into a guaranteed purchase!"
Guaranteed price purchase can not only protect the interests of farmers, but also protect the enthusiasm of farmers to cooperate with the chicken corridor. It is really the best of both worlds!
Under the leadership of the association, all employees of the Chicken Corridor have been making great progress. The Chicken Corridor, which was originally connected by small chicken farms, has turned around and become Longmen County Fengshan Food Group Co., Ltd.
As the scale of chicken farming continues to expand, the company's existing technology is not enough to enable the company to develop better, faster and more stably.
Chicken farmers are most worried about encountering chicken plague. Once they encounter the problem, their hard work will be in vain, and their capital will be lost.
Every time Long Fei thought of these, he still felt frightened and woke up in the middle of the night, covered in cold sweat.
In order to ensure the economic benefits of raising chickens, Long Fei also proposed that if the company wants to develop, it must put science and technology first.
However, his strategy was not recognized by other field directors and most senior executives.
Because the introduction of technology means a large cost of investment.
On the major issue related to the development of science and technology, Shi Wenbin and others who had come to invest after hearing the news have become the company's senior executives and major shareholders. They believed in Long Fei and stood firmly on Long Fei's side, withstanding the huge pressure of one-sidedness.
, launched a fierce debate with the opposition.
With Long Fei's insistence, Long Fei's "science and technology development" was finally implemented in the company. Professor Gong Zhengdao and relevant experts from the Department of Animal Science of the Guangxin Academy of Agricultural Sciences were successfully invited to join the company as technology shareholders, with 10% of the shares.
Shares are exchanged for technical support from expert professors.
…
In the land of Fengshan, people often see a strange middle-aged man.
He is tall, wears glasses and speaks fluent Mandarin.
He often came on Saturdays, stayed one night, and left on Sundays, and occasionally stayed for several days in a row.
When he came to Fengshan Village, he walked directly to the chicken coop of the cooperative farmer without paying attention to any courtesy or trivial details;
Sometimes I go to the chicken farm to check the growth of the chickens;
More often than not, he stands in front of the association's blackboard and instills his chicken-raising theories to members.
His name is Gong Zhengdao, a professor in the Zoology Department of Guangxin Agricultural College.
He is a nationally renowned poultry disease expert, very influential in the poultry industry, and has a wide range of contacts.
He is the first scientific and technical personnel to join Fengshan Food Group Co., Ltd.
Of course, he is just a "Saturday Engineer".
When an enterprise develops to a certain level, it must rely on science and technology as a guarantee!
Facts have finally made shareholders understand: Only by relying on science and technology can enterprises develop by leaps and bounds!
Previously, Gong Zhengdao had also been to Fengshan Village at the invitation of Long Fei and gave lectures to association members and other chicken farmers.
Gong Zhengdao had long heard that his student Long Fei had returned to his village to start a chicken farm after graduation, and had contacted him and invited him to give lectures.
Now, Long Fei, with the greatest sincerity, asked the department to cooperate with him in the form of technical shares, and Gong Zhengdao had to seriously consider it.
The college leaders held a serious meeting to discuss this.
As a result, all leaders present agreed that cooperation was possible.
Because Longfei exchanged 10% of the shares for the technology taught by experts, the loss would not be affected, and the profit would be divided into dividends. This was a very cost-effective cooperation intention.
Naturally, with rights and interests, there are also responsibilities.
Guangxin Agricultural College must provide disease prevention and breeding technology, provide support from information talents, and provide biological security guarantees.
However, they had this question: How could a small company located in a remote mountainous area be willing to spend such a high price to change technology?
To be cautious, department chair Wang Bin decided to ask Gong Zhengdao to go on an on-site inspection.
Fengshan Village is located in a remote mountainous area in western Guangdong. At that time, the journey from the provincial capital Lingnan to the closed Fengshan Village felt very bumpy and far away, with steep mountains all the way, and it took a day to travel by boat and road.
Since he wanted to cooperate, Gong Zhengdao couldn't care less about all the hard work.
He was wearing cloth shoes and smoking "Double Happiness" cigarettes. Although his face was thin and slightly dark, he was very energetic. This was Gong Zhengdao's first impression when he came to Fengshan Village and saw Long Fei.
That time, Gong Zhengdao chatted with Long Fei at the Fengshan Village Chicken Breeding Association.
What Gong Zhengdao didn't expect was that Long Fei was not like a nouveau riche. Although he was low-key, he was forward-thinking, optimistic, and full of unlimited hopes for the future development of rural areas. This made Gong Zhengdao very popular.
move.
As a university with a sense of social responsibility, it should provide the society with services within its capabilities, not to mention that the conditions given by Long Fei are so satisfactory and he is a student who graduated from the university.
The more Gong Zhengdao thought about it, the more he realized it was worth it: Cooperating with Long Fei is a win-win cooperation!
Before Long Fei formally signed a cooperation agreement with Guangxin Agricultural College, Gong Zhengdao visited Fengshan Village many times to have in-depth exchanges with Long Fei.
Long Feiyinbai and Professor Gong Zhengdao are breeding experts who understand theory and practical operation. They often attend industry conferences across the country and are familiar with the policies and regulations of the country's entire breeding industry. By cooperating with such experts, the future prospects will definitely be brighter.
good.
During the in-depth conversation, Gong Zhengdao learned about Long Fei's twists and turns and hardships in returning to his hometown to start a business, and understood his life sentiments of expanding the breeding business and benefiting the majority of farmers, which increased his respect for his career.
After many discussions, Guangxin Agricultural College has initially determined a cooperation plan with Long Fei.
Zheng Cheng, director of the Animal Husbandry Department of Guangxin Agricultural College, and other experts made a special trip to Fengshan to formally sign a technical cooperation agreement with Long Fei.
Since then, the Animal Husbandry Department of Guangxin Agricultural College and Fengshan Enterprise have become one family.