In the past, Tong Daqiang was white and fat, but now, he has become darker and thinner.
Unless there are any accidents, this should all be tiring!
On the document in front of Chen Hai, there are two people, Sun Jinzhong and Tong Daqiang, a factory director and a deputy factory director.
As for the salary standard, both people are the same, two hundred yuan a month.
To be honest, in this era, the average worker's salary in an eighteenth-tier city like Liuyuan County is only a hundred yuan.
This is the salary standard offered by Peach Blossom Wine Industry.
The original workers in the winery have all bought out their seniority. Now they work in the winery and can only be regarded as contract workers.
Of course, there are a small number of workers who are unwilling to return to the winery as contract workers after buying out their seniority, but after all, they are only a very small number.
In addition to the original workers, some of the current workers in the winery are also recruited from the society.
Even though the wages in the factory are not high, there are still many people who want to work in the factory despite their brains.
On that day, when the winery was recruiting, there were twenty recruitment places, and the number of people who could apply to join the winery was at least two hundred.
Tong Daqiang, the deputy director of the factory, worked himself into such a horrible state just for the monthly salary of two hundred yuan.
It seems that he really regards this job as a career and works hard to run the winery successfully!
Unfortunately, running a business cannot always be accomplished by just working hard.
Whether Sun Jinzhong or Tong Daqiang, they were born from the grassroots and had too little experience.
Their perspective on things, or their overall view, is somewhat lacking and needs more practice.
"Tell me, how come you two thought of selling bulk wine? In terms of price, how can you make it so cheap?"
Taking a deep breath, Chen Hai glanced at Sun Jin, Zhongtong and Daqiang, and spoke again.
"When we first started trial production, we did get a batch of bottled wine out and wanted to break into the market!"
"However, when I took these wines and went out to sell them, others saw that our brand was a brand they had never heard of. They refused without saying a word."
"Seeing that the produced wine cannot be sold and can only be stored in the warehouse, Brother Zhong and I decided not to use bottles at all and just sell bulk wine!"
"In the bulk wine market, the retail price is basically around two yuan. We don't want to be cheap, it will be too expensive and we won't be able to sell it..."
Tong Daqiang lowered his head and spoke again, explaining.
What makes a good winery what it is now is not because they don't care about running the winery, but mainly because their thinking is somewhat fixed.
Bottled wine is not famous and cannot be sold, so they sell it in bulk!
The price of bulk wine is too high and no one is buying it? As long as there is still a little profit, they will just cut the price...
Tong Daqiang and Sun Jinzhong cannot think outside the traditional boxes when considering problems!
Both of them only graduated from junior high school, had read too little, and had not received higher education at all.
In the past, they were just street kids, and they had never been exposed to corporate companies. Asking them to do business management was just a matter of chasing ducks to the shelves.
Perhaps in the future, when their horizons broaden and they come into contact with more people and things, they will naturally understand some things!
But now, letting them manage the winery is really difficult for the two of them!
Thinking of this, Chen Hai felt a little headache again.
After a moment of silence, he looked at Qiu Dazhi, who had remained silent, and said, "Dazhi, you are a senior talent from Xiangjiang. Do you have any opinions on the management of the winery?"
"Boss, the master craftsmen in our winery are very good at their craftsmanship!"
"The liquor they make has a mellow taste and an absolutely first-class texture. It has plenty of stamina but is not overpowering."
“In my opinion, selling liquor of this quality in bulk without taking the high-end route is simply a waste of natural resources.”
Having said this, Qiu Dazhi paused deliberately and glanced at Sun Jinzhong and Tong Daqiang.
It seems that because of this incident, he and Sun Jin Zhongtong Daqiang may have had some unpleasant troubles.
He is here representing the Xiangjiang Neptune Group, which acquired the winery.
But in fact, he is just a person who makes up the numbers to support the appearance.
With him as a Xiangjiang native, it will be much easier for Peach Blossom Winery to deal with the government, and they can also obtain many preferential policies.
There is no way, the times are like this, only monks from outside can recite sutras!
In fact, Qiu Dazhi, a native of Xiangjiang, has little involvement in the affairs of the winery.
Once Sun Jinzhong and Tong Daqiang made a decision, even if they were dissatisfied and put forward any opinions, they would be of little use.
Qiu Dazhi had nothing to do about this.
After all, he knew very well that in the eyes of his boss, his status was far inferior to that of Sun Jin Zhongtong Daqiang.
"Dazhi, you don't have to worry. If you have any good suggestions, just say them directly!" Chen Hai nodded and said.
He himself was very dissatisfied with selling bulk wine.
If the wines from their Peach Blossom Winery were really high-end, he would be happy to see them.
"Boss, since there is no problem with the quality of our wine, the only thing we need to enter the high-end market is reputation."
"Famousness can be created through speculation. As long as we are willing to invest, it is not impossible to make our wine a household name."
"This is what I think. To improve the reputation of our wine, we can first find some foreign wine-related organizations and get some honorary certificates!"
"For example, the Asian Liquor Association, the Southeast Asian Liquor Association, etc., are just names that deceive people. In fact, they are just pheasant organizations and have no influence at all."
"Get a gold medal from them, get a few certificates of honor from them, spend a little money, and you can get it."
"With medals and certificates, then we can make up stories."
"Let's just say that our Peach Blossom Wine Industry's wine was ignored when we participated in overseas exhibitions."
"As the boss, you didn't want to be humiliated. In a fit of anger, you smashed the wine in the exhibition to the ground. The aroma of wine suddenly filled the entire exhibition, attracting the attention of all the judges!"
“In the end, all the judges were impressed by our wine and rated it as the only gold medal in this exhibition.”
…
Qiu Dazhi kept talking for more than half an hour.
It seems that the suggestions he made now must have been considered for a long time.
It's just that Chen Hai didn't come over, so he didn't have the chance to really say what he was thinking.
“Aren’t you just making up these outrageous stories to deceive people?”
Sun Jinzhong seemed a little unhappy that Qiu Dazhi had stolen the limelight, and he muttered dissatisfiedly.
"What does it mean to deceive people? Shopping malls are like battlefields, and soldiers are inherently deceitful."
"The gold medal our wine received is genuine. As for the international organization that awards the medal, is it reliable? People in the country don't know?"
"In the current environment, as long as it comes from abroad, most people in the country think it is good."
"A wine that has won several gold medals abroad is synonymous with high-end wines. This level has risen instantly!"
"Of those people who drink, some of them will be bored and go abroad to investigate the pheasant associations. How influential are they?"
Qiu Dazhi simply sneered at Sun Jinzhong's words. He was merciless and retorted on the spot.
After these words, Sun Jin, Zhongtong and Daqiang were completely speechless.
After all, after they thought about it for a moment, they had to admit that what Qiu Dazhi said was indeed the truth.
Today's Yanhuang Kingdom is just about to open its eyes and see the world.
In most people's minds, the moon abroad is rounder than at home.
There is a trend of going abroad, and people with some ability and background are thinking of sending their children abroad.
There are even some people who would rather go abroad to wash dishes than live a comfortable life at home.
If our own wine is really as Qiu Dazhi said, can we win several gold medals from abroad?
Regardless of the gold content of this gold medal, I believe many people will feel that winning an award abroad is bringing glory to the country. The wine of their Peach Blossom Wine Industry is good wine and is synonymous with high status...
"Bah bang bang..." After applauding, even Chen Hai recognized Qiu Dazhi's words and felt that his proposal was indeed very feasible.
"You're right. Since our wines are going to be high-end, we need to find a few students from the Academy of Fine Arts to design the bottles and make them as beautiful as possible!"
"Ordinary glass bottles have dropped in price a bit. We can go to JDZ to customize a batch of exquisite porcelain and use them as wine bottles."
"Ordinary wine is called Taohua Niang. In terms of price, it should start at least ninety-nine. In terms of bottles and wine boxes, the more exquisite the better. Don't be afraid of spending money."
"A nine-dollar box contains ninety-cent wine and sells for ninety-nine. After all, we all make a profit!"
"The high-end brand is called Peach Blossom Fairy Brew. The price is at least ten times higher and it will cost 999."
"Some people don't buy the right ones, they just buy expensive ones just for a drink. If you set the price too low, they think it's not up to par, not worthy of their status, and they don't like it!"
With a chuckle, Chen Hai added: "After the product is settled, and the gold medal is returned, we have to keep up with the promotion."
"Publish an advertisement in the newspaper to brag about our Peach Blossom Fairy Brew. The price should not be expensive."
"After I return to Kyoto, I will look for connections and see if I can give us wine and advertise directly on TV!"
The number of TV stations these days is very limited. To say that the most influential TV station is undoubtedly CCTV.
Although Chen Hai has no channels in this regard, if he opens his mouth and asks Uncle Bench for help, it shouldn't be a big problem if he wants to solve this matter.