Chapter 861 Preparing to establish a newspaper office!
"Hmph, they are just a bunch of blood-sucking cysts lying on the Tang Dynasty. How dare they try to get involved in such a treasured land like Australia!"
Cheng Chusi smiled with disdain, "Now, Your Majesty, Master, and our Aye have finally cut off these cystic cysts from the Tang Dynasty.
Return to them the blood they have sucked from the Tang Dynasty over the years, and then send them to the poor barbarian lands around the Tang Dynasty, let them guard the borders for the Tang Dynasty, and give them freedom, and they will
Enjoy this freedom!"
In front of his most trusted disciples and disciples, Cheng Chusi could sometimes appear to be both wise and foolish.
Li Chengqian nodded slightly, with a look of agreement, "It's best for these aristocratic families never to come back. Without the constraints of these aristocratic families, when I govern Huazhou, all the government orders I issue will be smooth and unobstructed, and no official will violate it!"
"It's true, it's true, these aristocratic families are like cancer, they can easily block the government orders of a state or a county!"
"Without these aristocratic families in the Tang Dynasty, the Tang Dynasty has become much cleaner in recent years!"
"Those children from aristocratic families who are even more arrogant than us, I don't see even one in a year..."
"Is it possible that all the officials in Huazhou know that you, the governor of Huazhou, are the crown prince of the Tang Dynasty, and you have confidants like Wang Xuance and Fang Yizhi beside you, plus the development of Weinan County, all the aristocratic families and officials have
, do you dare to play any tricks?"
"You can just speak out about these matters."
Li Chengqian hurriedly asked for advice: "Master, please give me some advice!"
Li Xuan nodded slowly, "These blank spaces need to be used to attract wealthy businessmen, aristocratic families, and officials to buy! Only the more wealthy businessmen from these aristocratic families buy, the more money the newspaper can make!"
After thinking about it, Li Chengqian's eyes shone brightly. Newspapers can quickly make an unknown shop famous all over the world.
"Back to Master, one foot is too small, and three feet is too big. Cheng Qian thinks two feet is the most suitable!"
Even if all the profitable shops in Chang'an City were rotated one by one, it wouldn't be enough for one year.
"No matter where in the Tang Dynasty, the people to whom these newspapers were sold were those who could read, and these people must have some money at home and can afford newspapers.
However, Li Xuan waved his hand directly and didn't pay much attention.
"Master, are there any other ways to make money?"
Then, each shop needs to pay 200 coins each time! If there are more shops in the future, the price can be increased as appropriate!"
"Master is kind, Cheng Qian will definitely make arrangements for this matter!"
"10%? I didn't expect it to be so little!"
"Or, the grievances between a certain eminent Buddhist monk and a certain eminent monk; or the secret words between a certain great scholar and a certain noble girl; or even the conquest of a small foreign country by the king of the Tang Dynasty...
"
Li Chengqian's eyes lit up and he nodded quickly.
In an instant, Li Chengqian and Wang Xuance looked at Li Xuan with surprise on their faces.
"Have you thought about it?"
Li Chengqian smiled bitterly and said helplessly: "Master Qi, Chengqian is aware that once the two hundred dollars of publicity expenses are paid out, no shop will pay for it!"
Not only did the newspaper not contribute funds to the court, it also made money of its own.
"However, the benefits of having them delivered to your door are not as good as those obtained by asking for them. In order to allow merchants from all over the world to come to your door in person and beg you to publicize their shops in newspapers, you can first find a few shops as a pilot project.
Let the businessmen all over the world see the power of newspaper propaganda."
Seeing that Li Chengqian understood, Li Xuan nodded with satisfaction.
Li Chengqian, Wang Xuance and others suddenly looked overjoyed.
Li Xuan glared at Cheng Chusi and said seriously: "Of course, it cannot be a rumor. The newspaper was founded by the imperial court and represents the credibility of the imperial court. Eighty percent of the things in it must be true!"
For the first time, Li Chengqian founded a novel object on his own and had to staff it with officials from the Tang Dynasty.
Li Chengqian, Wang Xuance and others were all in a daze.
"I think the first chief executive of the newspaper is either your majesty or you! Furthermore, it can be the prince of Hejian, or the Duke of Wei, or the Duke of Qi. Only in this way can we deter those who are dissatisfied with it.
Officials!"
Hearing this, Li Chengqian and Li Baoding couldn't help but widen their eyes again. They thought they already knew their master's money-making methods very well.
Li Chengqian was startled, sighed softly, and said helplessly: "Returning to Master, according to Chengqian's understanding in Weinan County, not only the common people, but also the wealthy businessmen and aristocratic families, if they have some rich money in their hands, they would rather deposit it in a bank.
Use it to buy newspapers!”
"Exactly!"
And if each newspaper sells for two cents, it can only earn 30,000 guan a year, and it will also cost a lot of money. I am afraid that many courtiers will criticize it!"
Cheng Chusi shrank his neck and nodded repeatedly: "What Master said is true!"
Li Chengqian nodded, "Master, please rest assured, Chengqian understands!"
Li Xuandao: "But if not many people buy it, then the newspaper will be useless. It is better to post notices!"
Li Chengqian said sincerely: "Master, don't be surprised. Before Chengqian's knowledge was shallow, he didn't realize the treasures were placed in front of him. Now that he has become the governor of a state, he knows that there is a newspaper that is more detailed than notices. It is published every few days."
How important it is to show the people of the world how important the decrees and important events of the Tang Dynasty are!"
Li Chengqian frowned slightly: "But Master, a two-foot-long newspaper is a bit wasteful just based on the imperial decree!"
Afterwards, Li Chengqian smiled coyly and continued, "Master, I want to start a newspaper!"
You know, in Chang'an City alone, there are only a few shops that can earn 200 guan in a month.
Li Xuan asked with a surprised look on his face: "Do you think it's a little lacking?"
However, Li Xuan did not expect that the first chief executive of the newspaper was Li Baoding.
Only Cheng Chusi looked nonchalant, laughing, extremely vulgar.
"Thank you for the tip, Master!"
"However, these are only purchased by wealthy businessmen, aristocratic families, and officials from all over the world, but they are not enough for the newspaper to make money!"
After everything about the newspaper was settled, the establishment of a newspaper in the Tang Dynasty was successfully approved by Li Shimin and all the ministers in the court.
"Master, how high is the chief official of this newspaper?"
"Merchant?" Several people were startled.
Li Baoding pondered for a moment and said, "What Master is talking about is the reputation of those people?"
Li Xuan nodded slightly. "If so, then it's two feet!"
"Why is the most suitable size for the newspapers you print?" Li Xuan asked directly.
"Master, this plan is very clever. No matter how noble a person is, they will inevitably like to listen to these rumors. Moreover, the more noble a person is, the more people like to listen to rumors!"
Li Chengqian asked: "I dare to ask Master, but you can use our own shop?"
"Therefore, the empty space left in the newspaper is where you can make money in the newspaper!"
Li Chengqian said cautiously.
"Exactly!"
"In addition, the Supervisory Censor often traveled around the states and counties of the Tang Dynasty to monitor the world, and he had the clearest knowledge of some of the rumors and trivial matters among the officials, great Confucians, and dignitaries of aristocratic families in each state and county of the Tang Dynasty.
Datang News Agency!
"Hehe, Master is wise!" Li Chengqian and Wang Xuance all laughed subconsciously.
As Li Xuan said, Li Chengqian, Wang Xuance and others could not help but gradually widen their eyes. Their eyes were full of curiosity, but due to their respective identities, they could not show it so obviously.
"What if it was in a certain Duke's house, or a certain courtier stayed overnight? Or, a certain state road supervisor did many evil things, was inspected by the censor, and then was beheaded by His Majesty!"
Li Chengqian replied without thinking: "Master, if the printed newspaper is one foot in size, the imperial decree can occupy a page. If the printed newspaper is two feet in size, the imperial decree can occupy at most a quarter.
The printed newspapers are three feet in size..."
"Two hundred guan per family per time?"
There were just merchant shops on the left and right. Since the newspaper had been handed over to Li Chengqian, he was unwilling to change Li Chengqian's wishes too much.
The remaining, which were about ten seventh- and eighth-grade officials, could not bring any impact to the Tang Dynasty.
Li Xuan looked at Li Chengqian in surprise. He had already mentioned the newspaper matter before.
"Master, how can I make money if I leave blank space in the newspaper?"
Li Chengqian was even more excited after receiving Li Xuan's recognition.
Li Xuan smiled faintly and asked: "Are you interested in the rumors in the streets and alleys of Chang'an?"
"That's okay!"
Li Xuan nodded slightly, "But just Confucian articles are not that attractive!"
"However, the newspaper really wants to make money by relying on this kind of publicity, so you can give it a try first. Only five shops can be advertised in each newspaper.
We estimate that the money spent on these newspapers will be around 50,000 yuan, or even more.
"this……"
Li Xuan whispered from the side.
And the reason why it went so smoothly is because the newspaper office only needs to establish one chief official, who is the fourth grade! There are also two newspaper doctor's, who are the fifth grade.
Although there was a more suitable shop in his mind, Li Xuan still nodded directly to Li Chengqian's suggestion.
"Can!"
Li Xuan said directly: "In this case, you can directly report to His Majesty and let the imperial court jointly establish the newspaper, or you can establish the newspaper in Chang'an, and then make several trips to Zheng County and Chang'an every few days, or you can let Xuan
Ce, Yi Zhi, Baoding and others founded newspapers in Chang'an!"
"..."
As soon as these words came out, the faces of Li Chengqian, Cheng Chusi and others suddenly froze.
Li Xuan said: "However, you need to follow rules when doing things. Even if you use your own shop to publicize it in your own newspaper, you still need to pay."
In this way, as long as one shop enjoys the benefits, the newspaper can make a lot of money every day!
Hearing this, Li Chengqian worried again and said: "Master, Chengqian, Xuance and others have calculated that since the newspaper needs to be checked by all the states and counties in the Tang Dynasty, the approximately 2,000 states and counties in the Tang Dynasty will need at least 200 newspapers each time.
About 200,000 newspapers would be needed at one time.
You can ask them to provide you with some distant rumors in newspapers or rumors among certain officials. For each rumor or Confucian literature, you can give some royalties as appropriate!"
"Master, is it possible that there is something more wonderful in the world that can attract literati, aristocratic families, wealthy businessmen and officials at the same time?" Li Chengqian asked with some doubts.
Li Xuan sighed softly, "Maybe you haven't realized the beauty of using newspapers to promote your shop!"
"Do you think that just by relying on imperial decrees, how many people can be attracted to buy newspapers?"
"It's natural!"
However, if the newspaper is full of imperial decrees, it will seem very boring. These people will buy it a few times, and after the novelty wears off, they will not buy it again.
"Cheng Qian decided to put the Tianxia Library, Weinan Chamber of Commerce, dried beef, dried pickles, and woolen clothes on the newspaper!"
Li Xuan asked: "Do you think that if a newspaper is published on the fifth day, can the entire newspaper be occupied by just relying on the imperial decree?"
"If we leave a blank space in the newspaper to specifically introduce certain shops and the items they sell, but these shops need to pay publicity fees to the newspaper based on the time of publication in the newspaper, how many shops do you think?
Are you willing?"
Therefore, every shop advertised in newspapers will be the best shop in the world in the hearts of millions of people in the Tang Dynasty. At that time, what will it bring to that shop?
You only need to think about it to know the impact!"
Li Xuan smiled lightly, "It doesn't matter, you have to understand that this newspaper will be the official propaganda agency of the Tang Dynasty. This newspaper will represent the Tang Dynasty, your Majesty, and you, the crown prince of the Tang Dynasty.
Li Xuan waved his hand indifferently, "Don't you just want to get some attention from me, make some money by setting up a newspaper, and silence the courtiers?"
But he didn't expect that his master would be more cruel every time.
"I respectfully ask for your teachings, Master!"
Then, under the expectant eyes of Li Chengqian and others, he said again: "However, I do have some opinions on this matter!"
"What Master said is to invite some great scholars to write some articles or poems on it?" Li Chengqian suddenly realized.
Li Xuan nodded slowly, "What do you think the shops on the streets and alleys rely on to attract many customers and make money?"
"The most profitable place in newspapers is businessmen!" Li Xuandao.
Li Chengqian, Wang Xuance and others couldn't help but look at Li Xuan again.
Li Xuan glanced at Li Baoding with admiration and continued: "The aroma of wine is also afraid of the depth of the alley! If you want customers to enter the shop to buy things, you first need to let the customers know what is in his shop and what is in his shop.
How good is the quality?”
"There should be 10% of shops..."
"In addition, the sales of newspapers in various states and counties can be left to the children in each state and county, giving these children a way to make some money!"
"Thank you Master for your teaching. Cheng Qian understands!"
However, Li Chengqian and Li Chongyi did not pay much attention to it. Unexpectedly, Li Chengqian, who had only served as the governor of Huazhou for less than half a year, began to take the initiative to mention this matter.
Such a large number of newspapers requires hundreds of paper consumption alone, plus the ink and craftsmen used to print the newspapers. Then, there are the personnel who deliver newspapers to various states and counties, which is another huge sum.
cost.
"Cheng Qian understands!"
And in these blank spaces, we need to write something that these literati and officials from wealthy business families like to read!"
Therefore, Li Chengqian took Li Baoding, Wang Xuance and others back and forth to Lijiazhuang for five days.
However, letting a Tang Dynasty prince serve as the chief official of the newspaper was enough to intimidate all the civil and military officials of the Tang Dynasty, and it also allowed the newspaper to be controlled by Li Chengqian!
Everyone is happy!
Therefore, after the Datang Newspaper was opened, some officials and forces just looked at it out of curiosity and did not attract much attention!