As expected, after hearing about the effects of hawthorn fruit, Li Shimin immediately decided to write it into the Li family's genealogy, and all royal blood must eat hawthorn fruit regularly.
When Xu Shanying went upstairs with half a bag of hawthorn fruits, he picked up a few and threw them into a tea bowl, washed them, and then threw them into his mouth.
"Well, it's sour with a little sweetness, and it tastes pretty good." After he praised it, he spit out a few kernels.
Chen Jingke smiled and said: "Hawthorn core and pulp have the same effect, and the essence of hawthorn seeds can be extracted through dry distillation, which can not only reduce blood pressure, but also sterilize and treat diseases caused by various bacteria."
Li Shimin glared at him and said: "Go back and write down all these things... Well, let Master Sun study it carefully and see if he can prepare the corresponding medicine."
Chen Jingke said: "Okay, I will tell him when I get back."
While they were talking, there was a loud noise outside. The three of them looked up and saw that the glass museum was opening its doors and letting people in.
But not everyone can enter, it seems they have to pay.
Changsun Wuji said: "If you want to enter the auction house, you have to pay one hundred yuan in cash as a deposit. The money will be returned in full after the auction."
"But if you bid randomly during the auction, or if you bid something without paying, the deposit will be confiscated."
One hundred coins is definitely not a small amount, but it still couldn't stop everyone's enthusiasm, and soon more than a hundred people entered the store.
This wave of security deposit alone amounted to more than 10,000 yuan. Considering that the court's tax revenue was only more than 3 million yuan in food and grain, this was definitely not a small amount.
Subsequently, another forty or fifty people paid deposits to enter the museum. At this time, the door of the glass museum was closed, and the latecomers could only scream at the door and were not allowed to enter.
Changsun Wuji explained again: "I plan to divide the three hundred pieces of glass into six days for auction, fifty pieces each day. There is no point in letting too many people in. About one hundred and fifty people are just right."
"These people who have been shut out will come tomorrow and spend money earlier and more happily than others. In Jing Ke's words, this is called hunger marketing."
Li Shimin praised: "Hunger marketing, the word is well chosen, and the method used is also good."
Chen Jingke shook his head and said: "Second brother only releasing 300 pieces of glass every month is the most successful hunger marketing. These ideas of ours are just a supplement."
Li Shimin was extremely proud of himself.
Although the door of the Glass Pavilion was closed, the crowd of onlookers outside did not disperse. Instead, they gathered in small groups.
Discuss which treasure can be sold for how much, who will buy it, etc.
Chen Jingke's heart moved and he said: "We can let people in the museum announce the auction situation to the public at any time, so that people outside can also have a sense of participation."
"But be careful to protect customer privacy. Don't announce who bought it. Just announce which piece sold for how much."
Li Shimin's eyes lit up and he said: "That's a good idea, but you can ask the buyers if they are willing to publish their names."
Glass is a luxury product. Some people buy it to resell it to make a profit, while others want to buy it and take it home to appreciate it themselves.
The former hopes that others will know that they have glass in their hands, so that buyers will take the initiative to find it and sell it at a better price.
The latter also wants to be known by others that he owns a piece of glassware and spent a lot of money to buy it, so as to gain a sense of vanity.
Of course, it is not ruled out that there are people who don’t show off their wealth. So seek advice before making a decision. All kinds of people can be taken into consideration.
After saying that, he called the servant at the next table, made arrangements like this, and asked him to go to the glass shop to deliver the message.
About half a quarter of an hour later, the window on the second floor of the glass pavilion opened. A boy knocked on a gong "dang dang dang" several times, attracting everyone's attention.
Then he shouted: "The green jade peony was bought by Quanzhou wealthy businessman Zhao Guangzhi and Zhao Langjun for 3,440 taels of gold."
"Boom..." The people outside were boiling as if a pot had exploded.
Li Shimin's hand holding the tea cup shook and the tea soup spilled out. But he didn't care at all and asked in disbelief: "How much?"
Changsun Wuji swallowed his saliva and said, "It seems to be 3,440 taels of gold."
Zhao Guangzhi? Chen Jingke always felt that this name was very familiar. He seemed to have heard it somewhere, but he couldn't remember it for a while.
But immediately he no longer cared about this person. Three thousand four hundred and forty taels of gold. No wonder they all said that glass is a magical tool for cutting leeks. It is indeed true.
In his previous life, he saw someone on the Internet saying that a floor-length mirror during the Guangxu period could be sold for up to 40,000 taels of silver. He thought it was bragging, but now he has to believe it.
Rich people are really not stingy with money at all for the things they like.
The price of gold in exchange for copper coins is one tael to ten min, so three thousand four hundred and forty taels of gold equals thirty-four thousand four hundred copper coins.
One percent of the imperial court's annual income, this is only the price of one piece of glassware, and there are two hundred and ninety-nine more pieces to follow.
Although most of them cannot be sold at such a high price, they are still amazing enough. No wonder Li Shimin is so uneasy.
Another quarter of an hour later, the second piece of glassware was successfully auctioned. It was a floor-length mirror, and the transaction price was 27,000 yuan, but this time the buyer hid his name.
Next came three more pieces of glassware, all of which were sold for more than 10,000 yuan.
Every time the transaction price is announced, it will trigger bursts of exclamations from the onlookers. Such a huge transaction is too impactful for them.
The total transaction volume of the five pieces of colored glazeware exceeded 100,000 yuan, and Li Shimin was also shocked.
First, the transaction price turned out to be higher than expected. Everyone knew that glass was precious, but no one expected that those rich people would be so crazy.
Second, by obtaining so much money at once, the imperial court's financial predicament was instantly reversed, and many of his plans could be implemented in advance.
The subsequent transaction prices are not so exaggerated. The highest price is only 6,000 yuan, the average price is 300-500 yuan, and the cheapest is only 85 yuan.
Adding up the last forty-five items, the total auction amount did not exceed the first five items. After all, the price of high-quality items and ordinary utensils are very different.
The auction lasts for six days, and it is impossible to sell all the fine products on the first day.
The top 30 pieces of glass in the rankings are divided into six batches, and one batch of five pieces is auctioned every day. This can not only maintain the popularity, but also maximize profits.
Changsun Wuji quickly calculated: "Today fifty pieces of glass were sold for 150,000 yuan. If they can be sold at the same price in the next five days, the total will exceed 900,000 yuan."
"Hiss." He couldn't help but take a breath and said: "A quarter of the annual income..."
Li Shimin's breathing also became rapid. If this happened once a month, it would be an income of tens of millions of dollars, nearly three times the annual income.
However, he was still sober and said: "This is the first auction. Everyone is curious about glass, so the price is artificially high. It will be difficult to sell it at such a high price later."
Changsun Wuji also agreed and said: "What Sheng...Erlang said is true. When everyone gets used to the existence of glass, they won't charge such a high price."
"And there are only a limited number of people who can spend tens of thousands of dollars at a time. After they make a successful purchase once, they will not sell it a second time. It will be difficult to sell it at such a high price in the future."
Chen Jingke also agreed with this point of view and said: "So from now on, only one or two pieces of this kind of fine glass will be produced in each issue, and the shapes must not be the same."
"We want every piece of fine glass to be a unique work of art, which will help keep prices high. At the same time, we should also open up foreign trade as much as possible and sell glass abroad."
"Only by opening outward channels to gain a larger market can we absorb so much glass and prevent its price from falling in a short period of time."
Li Shimin nodded and said: "You heard the auxiliary machine, we must open external channels as soon as possible."
Changsun Wuji is responsible for allocating glass shares to the powerful, and when the time comes, he can ask them to sell glass through external channels.
And there is no need to worry about the powerful people not cooperating. Whoever uses foreign trade channels will be given a certain amount more, and there is no need to worry about them being disobedient.
However, not everything is so perfect. He frowned and said: "The trade routes to Liaodong and the northern grasslands are ready and can be opened easily."
"It's just that the Gaochang Kingdom fell to the Western Turks and showed signs of cutting off the road from the Central Plains to the Western Regions, so the direction of the Western Regions is very troublesome."
Li Shimin said coldly: "With the money from selling glass, the imperial court will have the capital to use troops."
"Next year I will use troops to attack Gaochang and destroy its country to frighten the Western Regions. I want to see who else dares to disrespect the Tang Dynasty."
