The sales of Feida mobile phones have been affected, which is an inevitable result. The competition in the low-end market of domestic brands is fierce, and the competition in the high-end market of folding machines is even more intense.
At the beginning of the year, Feida Mobile Phone adjusted its strategy, focusing on high-end mobile phones, investing a lot of advertising, focusing on the domestic market, and competing with several major foreign brands, and its market share has not been compressed too much.
This year, Fang Zhe was based in Songjiang. He rarely appeared in the media, and there were some government meetings. Fang Zhe attended all the meetings he could, but he didn't give many interviews.
The reason for this is very simple. Firstly, Fang Zhe doesn't like to be a life mentor to others. Secondly, he is too famous and will be observed under a microscope. Finally, this is a critical moment for Fang Zhe, and he doesn't want to
In the future, if smartphones are launched late and lose at the starting line, it will really be a shame for those who have traveled back in time.
As long as the hardware functions can keep up, the manufacturing of smartphones is not a big problem. As long as you are willing to spend money on technology, it can be solved. The problem lies in software. Creating a software ecological environment around smartphones is
The most important thing.
Fang Zhe told the R&D team that the smartphone is positioned as a handheld computer that can make calls. When the hardware cannot implement too many functions, unnecessary functions can be appropriately reduced, but there is one section that is indispensable. One is games.
, but the social platform, and the third is film and television broadcasting.
In fact, there is another more important section. Fang Zhe did not tell the mobile phone R&D team that this was the most important section. Fang Zhe did not dare to reveal it until there was a major breakthrough.
For this reason, Fang Zhe made a special call to call Yun Jue. After closing the door in the study, Yun Jue saw that he was so serious and knew that the matter was important. It was rare for him to wait for him to speak with a serious expression.
Fang Zhe lit a cigarette, his fingers still trembling slightly. After calming down, Fang Zhe said: "I have been keeping this in mind for a long time, and I have never dared to tell others."
Yun Jue's heart trembled slightly, and he said with expectation: "You tell me."
Fang Zhe took out a hand-drawn picture, placed it on the coffee table and said: "This is my description of the image of a future smartphone. It is not difficult to achieve the goal of a mobile phone being a handheld computer. Feida has already produced a tablet computer, and its sales volume is still high."
But, at the same time, it also meets the requirements in terms of wireless Internet technology.”
"After these prerequisites are met, the next step is a very important node. Now banks can already provide online banking services, which is another important convenient payment method. But this is not the end of convenient payment. Real convenient payment begins in
This is what I have in mind. Regardless of any payment, just use the camera on your phone to scan the QR code and pay directly through your phone. This is not difficult to implement technically. You should be able to think of the real difficulty.
."
When Yun Jue heard this, her heart was filled with turmoil. She forced herself to calm down and nodded slightly: "Bank!"
"Yes, as long as we have a good relationship with the bank and achieve win-win cooperation, we can achieve convenient payment. I can't do this. This can only be done by you. Of course, I don't ask you to do it now. I'm just thinking of you.
Go talk to Wu Mingzhu. It’s not too late to build an online trading platform, but the specific model needs to be changed..."
The two of them stayed in the study from morning to midnight. Fang Zhe described to Yun Jue a magical but within reach world. There are many benefits of digital transactions. A mobile phone can solve all consumption problems. There is also another problem.
It is also very important. The money in the mobile phone account is just a number. When you spend money, you will not feel as distressed as when you make a cash transaction. This is a very scary thing. After the individual needs a certain amount of time to adapt, the impact will be far-reaching.
, so at the software level, users must be reminded that the numbers in the account are money.
It’s okay to consume, but don’t consume passionately.
To be honest, Yun Jue's expression was dull when she heard the words "Don't spend passionately". Why are there still such people? Don't businessmen wish to spend money faster?
Fang Zhe further explained: “Capital has the least ability to restrain itself. In the credit card era, Japan and South Korea both experienced major credit card crises. Things like credit consumption must not be rampant, otherwise the social consequences will be very serious.
We have no control over the credit cards issued by banks. At that time, using online credit payment as a way to obtain profits was harmful to the world."
"I see, how do you think you have such a brain? These can all be connected in series. I guess when you were working on the smartphone project, you thought about the so-called mobile convenient payment, right? To do this, you need
It’s not as simple as one or two people, it needs to unite many, many interested parties to get things done.”
In response to Yun Jue's praise, Fang Zhe smiled and shook his head: "These things are not technically difficult, they are just a layer of window paper. I just thought of it first. Even if I can't think of it, someone else will think of it and put it into practice in at most three to five years.
For things like mobile convenient payment, the technology has matured, but it is difficult to implement in first-mover countries."
Yun Jue is an expert, so after a brief thought, he came to the same conclusion: "Yes, first of all, the Internet population. There are not many countries that can match it in a single country. In developed countries like the United States and Japan, the consumer population can match
In this country, because credit cards have been around for too long, even if they know that mobile convenient payment is more advanced, the old forces will still block this new payment method."
"This is inevitable. You and I have all used credit cards and have to pay credit card fees to the bank every year. If a card like American Express does not provide additional services, it is limited to the consumption payment itself, and is different from other forms of payment.
There are not many advantages compared to the card. The card is nothing more than creating a derived identity value based on the services provided. But in our country, with a huge population base, mobile convenient payment brings not only the payment itself, but also the lifestyle.
Changes in security alone can change many things. The most important thing is that in the future, when the scale of the mobile phone industry reaches a certain base, aunts can pay with mobile phones when they go shopping for groceries. Think about it, what will it be like when that day comes?
A sight?"
Yun Jue closed her eyes and pictured the scene in her mind. Suddenly she opened her eyes and said with a smile: "Science fiction, a scene only found in science fiction novels."
"The QR code was invented by the Japanese. Most of the products in supermarkets now have QR codes printed on them, but that's all. Did the Japanese not think of taking it further? If you have been to Japan, you will know that the convenience store model has already
Going deep into every corner of Japanese society, if one day you can pay all kinds of bills using your mobile phone at home, will the various paid-for services in convenience stores still have value?"