"Have the customer survey forms been counted?" Fang Zhe asked back. Fang Lihua looked at a few busy little girls and said, "They are still counting. Is it important?" She added in her mind, it is more important than the sales results?
"Of course it is very important. We must find out through what channels these customers know about Yiren's store. Whether they are passing customers or they have read reports in the media. At present, we only use these two channels to figure out the proportion.
Be targeted. In the early stages of starting a business, any resource is precious, so don’t waste it if you can.”
"The workshop production will be adjusted as follows!"
Fang Lihua immediately took out a small notebook to record Fang Zhe's speech: "Deploy thirty skilled workers from the workshop and add them to the fashion group. For the Urban Beauty series, each set will be discontinued before the total number of production is reached and announced to the public. Increase the number of youth series.
The production system can be handled as appropriate according to specific circumstances."
"Mr. Fang, why does Urban Beauty sell so well but have to reduce its production quantity?"
This time it was not just Fang Lihua who asked, Bai Li also sat over to listen to the lecture.
"Urban beauties have a relatively high personality, and their target group is urban petty bourgeoisie white-collar workers. Today's customers who buy clothes can be roughly classified into the following two types of people. One is government cadres, those with a certain level. The other is corporate white-collar workers.
Through chatting with customers, it is not difficult to see that most of them are middle-level people in foreign companies. When selling clothes to them, they only pay attention to one feature, and I have people who don’t.”
Fang Zhe said as she habitually reached for the teacup, but found it empty. Bai Li handed her cup to him. Fang Zhe didn't refuse, took it and drank. Fang Lihua turned her face away, not looking at the couple.
Bai Li saw clearly that this guy was a man and a woman, and she thought to herself that today this guy is killing both young and old. If he doesn't keep an eye on him and declare his sovereignty, the danger will be too great and he can't bear it.
"Although the sales volume of the youth series is not large today, in fact, the larger sales volume will be later. The student group will become the main subscription group, especially college students, who will have more money. They are starting to fall in love, and they are more particular about what they wear. And
They spend their parents’ money, and their distress is greatly reduced. Unlike those urban white-collar workers, most of them have married and are somewhat rational in their spending. However, this type of people are currently the mainstream consumers of high-end series.”
As he spoke, Fang Zhe paused for a sip of water: "Starting from tomorrow, there will be a big promotion event for the new semester, all youth series are discounted at 10%. First, we will catch all the female college students in this city, and then we will harvest a wave of girls when school starts in a month.
"Fang Zhe reached out and grabbed it, Fang Lihua laughed, turned around and left after recording, Bai Li rolled her eyes and left.
Fang Zhe..., haha, woman.
Several female shopping guides sat eating lunch boxes and talking in low voices while eating. The young girl's eyes were very bold, and she kept looking around Fang Zhe. Unfortunately, Fang Zhe had no interest in these young branches, even if she was interested
I pretended not to see it. As a scumbag, you still have to have the desire to survive.
"We sold 400,000 yuan today, and you're not excited at all?" Bai Li glanced at the calm Fang Zhe, who was standing in front of a row of clothes, touching his chin, wondering what he was thinking about?
"Four hundred thousand is a lot? This is hard-earned money. You see, my voice is dumb." Fang Zhe looked at me with a look that said, "Don't reward me quickly." Bai Li glanced around: "I really can't do anything to you." She stood on tiptoe.
He hurriedly came closer and took a bite. Not only was he afraid that others would see it, but he was afraid that others wouldn't be able to see it.
He saw the traces of lipstick in the dressing mirror, but Fang Zhe thought about it and didn't wipe it off. He talked all morning, drank water and wiped his sweat, but didn't he make the lipstick lighter? Fang Zhe thought to himself, this is what he just added.
Yeah. Terrific sense of territory!
"Let's go, I'll go to the bank to deposit money." Bai Li smiled and asked Fang Zhe to go out. When she reached the door, she stopped and turned around. She wiped Fang Zhe's face with a handkerchief: "Look at you, you don't even know how to wipe it.
"Fang Zhe...
There is a bank on this street. The two of them walked there. Today is the first day. What about the future? It’s not okay to take so much cash with you and be targeted by someone who is interested. There is no full-time security guard in the store now, so we will have to arrange two security guards later.
It is much safer to save money every day with two people following you. But today is a bit special.
After depositing money in the bank, the customer questionnaire statistics came out. In the urban beauty series, 40% are white-collar workers from foreign companies, 30% are women within the system, and the remaining 30% are other types. There are self-employed people, and some employees of state-owned enterprises, such as electric power
For units such as the company's water plant and telecommunications department.
The youth series is relatively simple, 90% of them are students, either high school students or college students.
The statistics of all customers show that 60% of them came here specifically after reading the contents of the newspaper. The others happened to be shopping today and came to take a look when they saw the excitement, and then queued up to get in. The Evening News is indeed the number one sales volume in the local area.
The effect is amazing.
After seeing this, Fang Zhe put down the report with a relaxed expression: "Tomorrow will be even busier, so everyone should go back and rest early today."
When Bai Li returned home, she was so tired that she didn't even want to move her fingers. Fang Zhe glanced at Sister Bai lying on the sofa and said, "Go and have a nap. Let's have dinner when I come back." Bai Li sat up straight and said, "You
Still want to go out?"
"Go to the factory and take a look, otherwise you won't be at ease. Previously, I was worried about insufficient inventory, so I kept an eye on the production in the workshop. Lao Gu didn't have enough cutting staff, which was the reason for the lack of production. But this is not an excuse for shoddy manufacturing, Yi Ren.
A brand cannot be made into a mass market product, but must be made into a fashionable high-quality product.”
"Should I wait for you to have dinner?" Bai Li asked, and Fang Zhe shook his head: "I'll deal with you casually, so don't worry about it."
Driving to the company, there was a busy scene in the workshop. Wu Longbin stared at the panda eyes, it was because he didn't sleep well at night.
Seeing Fang Zhe appear, Wu Longbin stepped forward excitedly and said, "Mr. Fang, today's first shot has been fired. It's great."
"The sales volume of the previous four-piece set was not bad. Why haven't I seen you so excited?" Fang Zhe joked with a smile. Wu Longbin shook his head: "That can't be compared. The threshold for the four-piece set is very low. We win by volume, plus
The Red Star Factory is making trouble and the profit is not high. The Yiren series is different. This is a flagship product. From now on, our main focus will still be on Yiren clothing."
"The high-end market must be developed, and the low-end market must also be defended. Don't underestimate the low-end market. Salaries and bonuses are all solved there, and there is still a lot of wealth. The high-end market is destined not to be too big. The sales volume of the Urban Beauty series is
There are a lot of mid-range youth series, and the profit is definitely lower. The most important thing is that the low-end market can solve the employment problem. This is our talisman."
"Amulet?" Wu Longbin was quite puzzled, and Fang Zhe didn't explain either: "You will know later."
"I plan to use the entire first floor of the office as a warehouse and expand the workshop." Wu Longbin said about his idea.
Fang Zhe shook his head: "It's just a drop in the bucket, but it can't solve the fundamental problem. Our product is right, and the development speed is unimaginable." Wu Longbin scratched his head: "The only way is to rent another workshop and recruit other people. Recruiting people is easy, the workshop
It's easy to rent, but it takes time. It will definitely be difficult to get it done in a short time."
Fang Zhe nodded: "I understand, you do what you want first, and I will think of the rest."
This is an era of barbaric growth. Fang Zhe knows very well that this is a rare opportunity. If he misses it, it will be much more difficult to develop and grow in the future. After leaving the workshop and going upstairs, the office is very quiet and everyone is busy. Enter
After entering his office, Fang Zhe picked up the phone, dialed the number and said with a smile: "Director Hu, do you have time?"
Hu Shuo smiled and said, "Mr. Fang has invited me, but I have to invite him even if he doesn't have time." Fang Zhe heard his brisk tone and couldn't help but ask: "Director Hu is in a good mood." Hu Shuo laughed and did not explain.
After making an appointment to have dinner together, we each hung up the phone and came out.
I borrowed Hu Shuo at the factory gate and got on the bus. The place was designated by Hu Shuo. It was a small restaurant with only four small tables. The business was average, and there was one empty table. Fang Zhe didn't ask, so Hu Shuo took the initiative to explain: "Laid-off workers are not in good health.
Okay, let’s set up a small restaurant.”
After ordering four side dishes, Fang Zhe did not order wine because he was driving, so the two of them ordered drinks.
"The Red Star Factory is having a hard time, and the lessons of the Sixth Cotton Mill are not far away." Hu Shuo took the initiative to speak, and Fang Zhe nodded: "Lao Wang is too selfish, and he doesn't know that a win-win situation is the best."
"Our factory has more than 10,000 people. Now it is working with less than 3,000 people. It is not as good as the Red Star Factory." Hu Shuo laughed at himself.
"The burden of state-owned enterprises is too heavy. Not to mention other things, the wages and medical expenses of retired workers can crush the Sixth Cotton Spinning Factory." Fang Zhe agreed with his statement, and Hu Shuo sighed: "Who says it's not the case? But these
The old workers have worked hard for the factory all their lives, so we can't ignore them, right? As long as the Sixth Cotton Spinning Factory still exists, we have to take care of them."
"Two methods are technological transformation and transformation, and relying on new products to solve the profit problem. Declare bankruptcy and it will be over." Fang Zhe gave a very pertinent opinion. Hu Shuo took chopsticks and wanted to knock him to death: "Bankruptcy? This is a state-owned enterprise, okay?
It’s a company with more than 10,000 people.”
"The other way is to use ginseng to hang one's life." Fang Zhe was obviously not optimistic about the future of the Sixth Cotton Spinning Factory. Hu Shuo had no intention of arguing, but asked: "Tell me about other ways. Now I am water."
The rats in the house, grab every life-saving straw you can, but you have to hold on to it tightly anyway."
"You provide the venue and people, I provide the equipment, and we jointly produce four-piece sets, cheap clothes, focusing on the rural market."
"No, I'm a cotton spinning factory." Hu Shuo frowned, and Fang Zhe said with a smile: "You are just trying to survive now. If it weren't for the fact that we have a good relationship, I don't care whether you live or die. It's not like those laid-off workers can't do it.
Temporary workers.”
"No, doing this will definitely drag you down. If you change the leadership later, you will be blinded." Hu Shuo explained his words like a good friend, and Fang Zhe said with a smile: "Then I can only rent your space and manpower."
Hu Shuo put down his chopsticks and pondered for a moment: "Okay, there are many female workers in our factory, and it's easy to learn how to be a tailor."
"You don't need to learn many skills. Most people can just operate a sewing machine. Everyone can work on the assembly line as long as they learn one process. Let's talk about it first. Since we are renting space and people, we can only get piece-rate wages. No
Basic salary statement.”
Hu Shuo rubbed his face vigorously: "Thank you, you have done me a favor."