Chapter 140 Surprise from the other side of the ocean
"You want to use a honey trap to trick me, huh, you are far worse than Sister Bai." Fang Zhe closed his eyes and was still talking "nonsense" drunkenly. The driver standing at the door was very embarrassed and couldn't move forward or retreat.
Sister Bai's eyes narrowed and she was so bright that the driver didn't dare to look any further.
"Leave it to me, you've worked hard." Bai Li supported Fang Zhe encouragingly, not forgetting to thank her.
The driver didn't think about it, so he stepped back and left. Fang Zhe, who smelled of alcohol, fell down on the sofa and fell asleep. Bai Li squatted in front of him with a smile on her face: "Everyone is gone, stop pretending."
Fang Zhe was still sleeping soundly. Bai Li poked his cheek a few times with her fingers. Fang Zhe raised his hand and opened it unconsciously, muttering: "Go away, Sister Bai saw that I couldn't explain it clearly."
The smile on Bai Li's face became even bigger. She got up and hummed a tune and went to the bathroom. When she came out, she took off Fang Zhe's shoes and washed her feet with a footbath.
After that, he put a blanket on Fang Zhe's belly, tilted his head and looked at Fang Zhe sleeping, and then used a pillow to put it on.
Bang, the lights in the living room went out, a pair of eyes opened in the darkness, and they quietly wiped the cold sweat on their heads. Fortunately, I recovered my consciousness in time. I escaped one disaster today, but two. I realized it at night.
By that time, I had drunk a lot of wine.
Fang Zhe didn't know if he had the habit of talking in his sleep. If he spilled the beans, it might cause a lot of trouble. Even if Bai Li heard it, it would be easy to be fooled. Li Shengli and Miao Long were both extraordinary.
of people.
Fang Zhe fell asleep again in a daze. He was woken up in the middle of the night. He got up and went to the bathroom, smelled the smell on his body, frowned and took a shower. After drying himself, he didn't lie down on the sofa and went back to the bedroom to go to bed.
. Teacher Bai in front of me leaned back a few times, found a comfortable seat, and continued to sleep.
Li Shengli simply disappeared. Of course, under normal circumstances, Fang Zhe would not take the initiative to contact him.
Autumn Yiren clothing is launched. Although the tail of the autumn tiger is still there, it still cannot stop the enthusiasm. Even if the price is 500 or even 700 sets, the first batch of four styles launched, no one has 500 sets, the first one launched
A thousand sets were sold every day.
Judging from this data, consumers are starting to become rational, and Fang Zhe doesn't like this phenomenon very much.
It is foreseeable that counterfeit goods will appear soon. Fang Zhe has no choice but to ask Longgang to write an article in the newspaper saying that Yiren Clothing currently has only three stores in China, two in Imperial Capital and one in Songjiang. Others
The Yiren clothing sold in the store are all fake brands, please do not be fooled. The address is also marked below, indicating that there are no models of urban beauties, and they are all limited editions.
The biggest benefit of the limited edition is to raise the B-level. Of course, there are also helpless aspects, such as not being able to make money. It is estimated that a total of 8,000 sets of autumn models will be sold out in one autumn. There is no problem. Add God
Beijing's 8,000 sets, regardless of the American market, the current production capacity is barely enough.
On the night of the opening of the Imperial City store, Li Shengli called one after another with just two words: Explosive!
Half an hour later, Li Shengli expressed that he wanted to open a specialty store in Yangcheng. Fang Zhe did not comment on this, and he was really not optimistic about it. However, Fang Zhe did not persuade him, so he should just take it as revenge for the routine that night. Even if Li Shengli had no ill intentions, Fang Zhe
Zhe also wants to take revenge.
The development momentum of Yiren Clothing is a bit amazing, especially in the Imperial Capital. In the two stores, a hundred sets of urban beauties put on the shelves every day will be sold out. What a scary place! The price of the Youth Storm series is slightly lower, and the styles are suitable for students.
, the advantage is that there is no limit. In Liu Xia’s words, the sales in the Imperial City market went crazy.
The official opening in the United States is already half a month after it was launched in China.
On this day, Wu Mingzhu was uneasy. She walked around the store early and checked every detail for fear of making any mistakes. Because the store belonged to her aunt, she saved a lot of money. But the labor force at Midi made her
It was a bit painful, but in the end we hired two permanent employees and eight part-time college students.
Yun Jue took over the job of creating atmosphere. She was not a shareholder, but came to help out of kindness as a friend. How to create atmosphere? Yun Jue appeared on campus wearing an autumn style, which attracted a lot of questions from classmates. Yun Jue said
The store is in Los Angeles, and I personally led the way. Tomorrow, I will meet at the door of the store with a dozen classmates.
In addition, Yun Jue also asked Fang Zhe for advice on how to create an atmosphere. Fang Zhe thought she had shares and gave her some advice.
In the morning, before the door of the specialty store opened, the cheerleaders Yun Jue was looking for were already in place. Today's labor fee was fifty dollars per person. When Yun Jue and her classmates arrived, they were surprised to see that there were already people queuing up.
, it is indeed beneficial to come early. There were some students who followed to watch the fun, but now they regretted not bringing enough money.
People have a herd mentality. Women in their twenties were queuing up, many of them beautiful women, which naturally attracted countless attention. Passersby stopped to inquire and learned that a new brand of clothing was opening, and the people queuing up were all college students.
Because some of my classmates were wearing clothes from this brand that were very beautiful. Then Yun Jue showed up in time to give her own opinion.
Women can't be quiet when they get together, they chatter very lively.
After the official opening, girls poured into the store. Wu Mingzhu learned from Fang Zhe's mistakes and pulled up the red rope early, letting ten people in at a time, and immediately pulled up the B box.
There were many people queuing up one after another. After the cheerleaders entered, they saw the beautiful clothes and couldn't help but try them on. But once they tried, they couldn't take them off. They looked so beautiful in the mirror.
The price tag was one hundred and fifty US dollars, so I couldn't help but add the money to buy it myself.
The number of people queuing up turned out to be more and more, and the effect of letting ten people in at a time was reflected. The line remained about 50 meters long. It lasted until noon. There were still many customers waiting in line. Wu Mingzhu had already prepared.
Ask someone to bring you a box of lunch and water, express your apology, and ask the guest to forgive you.
The lunch box was Chinese food, and many customers were surprised by this. The bosses of Midi really couldn't be so considerate. At least not in this era. The point is that these clothes are not expensive. Compared with clothes that often cost thousands of dollars,
The clothes here are cheap and good-looking. The only drawback is that the Chinese brand can be ignored. Who makes the clothes look good after wearing them?
Wu Mingzhu, a shady boss, doesn't know how to sell in limited quantities. He wishes he could sell out more than 3,000 sets of clothes in one day.
As a result, there was not much inventory in the store that night. Wu Mingzhu looked confused and said to Qiu Xiaoyou: "It seems to be successful." Qiu Xiaoyou raised his head and raised his forehead: "I have to remind you,
There isn’t much left in the store.”
"Then hurry up and send a fax to Fang Zhe to request the goods. What are you waiting for?" Wu Mingzhu laughed so hard that he couldn't even open his eyes. Qiu Xiaoyou lamented that this guy had a good life. At the same time, he complained in his heart that waiting for you to think of this matter will make the day lily cold.
In the morning, I saw that the sales situation was good, and Qiu Xiaoyou's fax came over. Fang Zhe was probably stocking up, and would ship the goods as soon as the money was received.
Qiu Xiaoyou said that she had sent the fax in advance, so Wu Mingzhu hugged her embarrassedly: "You are so capable. I will give you 5% of the shares in this store, and we will open this store in New York."
Qiu Xiaoyou was indeed tempted. She was now Wu Mingzhu's assistant. She had done her job well, but she didn't expect to receive dividends. This lucky woman was very generous.
"Let's build up the reputation of this store first. Our positioning must be stable and we can stand firm at this level. In addition, the inventory is less than 1,000 sets now. Purchase restrictions will begin tomorrow. Otherwise, it will be embarrassing if there is no goods in the store.
.”
The sales restriction was of little use. After a week in a row, the clothes in the store were completely sold out. When the sign saying "sold out and closed for business" was put up, the freighter with the container was still on the ocean. It was expected that the goods would arrive in four days.
Wu Mingzhu regretted it, but she did not regret taking the medicine. She invested 200,000 US dollars in the second batch of goods, twice as much as before. In fact, she wanted to invest all her wealth in it, but Fang Zhe persuaded her not to be excited and continue.
Limited sales, keep the B format.
"Ma Geji, what kind of limited edition are you doing for clothes worth 150 US dollars?" Qiu Xiaoyou cursed on the overseas phone.
Fang Zhe responded with a sneer: "What do you care? I have a limit of fifteen dollars a set. I am so willful. Are you going to bite me?"
Qiu Xiaoyou said: "You wait, I will check the air tickets now."
Wu Mingzhu, Yun Jue, and Qiu Xiaoyou, the three women decided on their future cooperation intentions after emergency consultation. Qiu Xiaoyou received 5% of the dry shares, and Yun Jue received 10% of the human resources shares. Wu Mingzhu insisted.
Give it to her, don't give it to her. This woman is very smart and knows that the relationship between Yun Jue and Fang Zhe is the root of this success.
Yunjue refused to take advantage, and finally invested US$20,000 before agreeing to take shares.
Fang Zhe immediately became busy here. He had really underestimated. He thought that no matter how easy it was to sell, it would not be out of stock. He never thought that when the style of the clothes was attractive enough, the price would be the decisive factor.
This time, it took Fang Zhe three days to send out the goods. Before he could take a breath, Yin Hong from China Construction Bank came over with a sad look on his face. Did he agree not to be optimistic about the future? It took less than a month.
Another two hundred thousand dollars has arrived.
"I'm sorry, I'm really busy right now. I'm rushing the goods everywhere. Please let your bank take care of it. I have no problem here." Fang Zhe really doesn't have time to talk nonsense with her now. Yiren is selling well in China and also in the United States.
Explosion, I had to keep an eye on production all day long. There was also a commotion from the low-end market. This time, Qiu Xiaoyou actually planned to bring back a batch of four-piece sets, saying that he could try selling them.
Fang Zhe disagreed with this. Don't you make clothing? Qiu Xiaoyou said that he couldn't explain it clearly on the phone and would wait until he got home.
A four-piece set, Fang Zhe's price would not exceed five dollars a set. If it really sells something famous in Midi, something big is going to happen. Fang Zhe was really feeling emotional at this time, those who make OEM clothes
My colleagues made their shirts cheap, and now I seem to have a share of the credit.
Yin Hong left with satisfaction, and Fang Zhe once again lamented the lack of manpower. He really needed a secretary, someone who could do the work.