"She came to talk about consignment sales, but unfortunately she found the wrong person." Mei Ying's words reminded Lu Feng that the next negotiation would not be easy. At least Yiren's clothes would not have to be sold. Only after full opening up
But at the beginning, before productivity was released, it was really a seller's market.
Fang Zhe was still very polite and did not act like a boss. He stood at the door and waited. Even though the business was very good, it did not mean that he could neglect his customers. After the productivity of the Chinese people exploded, the seller's market quickly turned into a buyer's market. These channel dealers are
It will actually be very important in the coming period.
If Yiren wants to expand in the domestic market, it is extremely important to use the last five years to accelerate the pace of expansion. Although he is a time traveler, Fang Zhe was already over thirty when his career started to improve in his last life. The general trend in the next few years is certainly clear.
, but we don’t know much about the details of what we actually do to make money and how to do it. Rebirth is not a panacea, and no one who can make some achievements in this era is simple. At least the Lu Feng in front of me is about thirty.
At his age, he appears extremely calm.
"Hello, Mr. Lu." Fang Zhe took the initiative to say hello and extended his hand. Lu Feng was already at a disadvantage, so it was naturally more difficult for him to take the initiative at this moment.
After shaking hands, Fang Zhe greeted and sat down, but took the initiative and said: "Thank you Mr. Lu for your visit. Since we are here to discuss cooperation, I would like to introduce Yiren's development strategy first."
Lu Feng was probably not prepared for this, so he was stunned for a moment and said, "Please tell me."
"The strategy of Yiren brand is to base on the domestic market and explore foreign markets. It has achieved certain results in the United States, but what I want to say is that the domestic market is the focus of Yiren. When I was building this brand, I had
Due to careful planning, there are currently six specialty stores across the country, all with uniform prices and uniform appearance."
"That is to say, Yiren's prices are the same in any store in any place. There is no bargaining, everything is clearly marked. Of course, there are no discounts. We will launch a membership system and tip
If you reach a certain level, the specialty store will give you certain discounts. There are very clear regulations in all aspects."
Fang Zhe talked for about five minutes and explained some of Yiren's marketing models clearly, which surprised Lu Feng. He had gone to the Jianghai Road main store to see it, and was surprised at the service level at the time. Now he understands that this is
Yiren brand marketing strategy.
"What does Mr. Fang mean, if we cooperate, our requirements must be met?" Lu Feng probably understood what Fang Zhe meant.
Fang Zhe nodded: "That's what you mean. We have strict requirements for service quality, and we will never accept any excuses in this regard." Lu Feng was not concerned about this, so he asked in return: "What about the purchase of goods?
I don’t have enough funds.”
People in this era are relatively simple, especially when they are in a weak position. Lu Feng has this mentality now. He is worried that cooperation cannot be negotiated, and is a little unwilling. He has been here for several days, and it is uncomfortable to go back like this.
"It's definitely not possible to buy goods, but there is no solution. We can buy shares in your store."
Lu Feng immediately became vigilant, Bi Qian would definitely die miserably, so once this store opens, it’s hard to say who will own it in the future.
"No, I can't accept the stock purchase." Lu Feng simply refused, and Fang Zhe didn't force it. He smiled and said nothing.
The negotiations were suspended. Lu Feng did not expect that the process would be like this, and it would be over in a few words.
"Mr. Fang, I sincerely want to cooperate." Lu Feng took a deep breath and continued. He found that he was excited.
"I believe in Mr. Lu's sincerity, but when it comes to the development of the company in the next ten years or even longer, I must persist."
"Let me go back and think about it." Lu Feng stood up to say goodbye, and Fang Zhe stood up to see him off.
When Lu Feng left, he couldn't help but feel very embarrassed. He didn't expect that his condition would not be considered at all.
It really doesn't matter to Fang Zhe. It's good to have outside customers join, but it's better to send people over to open a branch. In the future, sales channels will be king, until Papa Ma turns out to overturn the tradition.
It is inevitable to speed up the pace, but it must not be done simply to speed up the pace without considering whether the channels are in hand.
The future development prospects of large-scale comprehensive shopping malls are undoubtedly the mainstream, but Fang Zhe's current strength is insufficient. Fang Zhe will not consider this direction in two or three years, but it can make arrangements in advance. Especially in Songjiang, the financial district on the other side, now
The model has not yet been released. The Pearl Tower has been under construction for more than two years and will be completed next year.
Time waits for no one! If Fang Zhe was a proactive and reborn person, he would definitely cheer up like this.
However, Fang Zhe doesn't have much aggressive thoughts, he just wants to make more money.
Before getting off work at noon, Fang Lihua came in with an anxious look on her face: "Something happened to the specialty store in Hangzhou."
Fang Zhe looked at her calmly: "Calm down and speak slowly." Fang Lihua took a deep breath to calm down and said: "There is no big problem so far, but someone came to the store today and said harsh words. What can you say to put your eyes on
Be brighter and don't think that anyone can be offended. Some people are beyond our ability to offend."
"Let Mei Ying continue the negotiations with Lu Feng. I will go to Hangzhou now." Fang Zhe thought for a while and said.
Fang Lihua said: "Bring a few more people with you. Take ten of those veteran security guards."
Fang Zhe shook his head: "No need for any of them." He said with a smile and said: "Don't worry, you clown, you can destroy them with a snap of your fingers."
"Mr. Fang, don't underestimate me. Even if you can't do anything, you can still make me feel sick, right?" Fang Lihua smiled bitterly.
Fang Zhe said with a smile: "I will deal with it myself. Let's just go on a trip this time."
After a simple lunch, Fang Zhe drove off. It was already dark when he arrived in Hangzhou. He checked into a hotel near the store and went to bed early. He got up early the next morning and drove straight to the store.
Store manager Zhou Qin was waiting at the door. After seeing Fang Zhe, the serious expression on her face relaxed: "Mr. Fang is here."
Fang Zhe parked the car calmly, with a calm expression on his face, which made everyone else in the store feel much more relaxed.
At this time, the phone in the store rang. Zhou Qin went to answer it and then handed the phone to Fang Zhe: "Director Fang."
"Well, it's me." Fang Zhe probably guessed the situation, and Fang Lihua reported: "Cheng Xiuxiu is here again."
"I know, let's send her away." Fang Zhe didn't take it seriously at all, and he definitely couldn't be polite when dealing with such a person.
Sure enough, after hanging up the phone and chatting with Zhou Qin about the situation in the store for a while, a man came in. He was in his thirties, with a rough face, and he looked like he had just come out of the bar.
"Are you Boss Fang?" the visitor asked rudely. Fang Zhe sat still and said, "If you are here on behalf of Cheng Xiuxiu, you can leave. You are not welcome here."
"That's not a small tone. I think you don't want to open this store anymore, right?" The visitor showed no intention of moving.
Fang Zhe shouted at the door: "Please get him out." Two security guards came in, stared at him with unkind expressions, and made a restrained gesture: "Sir, please."
The visitor raised his finger angrily and pointed at Fang Zhe: "Wait."
Fang Zhe waited for him to go away and said to Zhou Qin: "If someone comes to make trouble later, tell everyone not to stop them, let them make trouble, and send people outside to take pictures of the situation. I have my own countermeasures."
Fang Zhe is not short of money now, so he certainly doesn't care about a little loss. The biggest mistake of these people is that they lack sufficient understanding of the state machinery. As the saying goes, justice will only be late, not absent. For Fang Zhe, late justice is meaningless.
.To put it bluntly, who will be responsible for Fang Zhe’s losses during his late arrival?
Carrying a folder, Fang Zhe drove off and headed for the largest local daily newspaper.
After parking the car at a certain place, he took the big brother who usually kept it in his bag and asked the doorman. Fang Zhe found the office of a leader in charge of advertising. He knocked politely and entered, introducing himself: "
My name is Fang Zhe, general manager of Sino-foreign joint venture Yuanda Co., Ltd."
The leader behind the desk immediately stood up: "Gu Wen, director of the advertising department of the daily newspaper, what do you do for me, sir?"
Fang Zhe said with a smile: "Of course I am here to advertise. My company has a Yiren brand of clothing. I plan to advertise in the newspaper for a month. I don't know the price?"
"It depends on the layout." Gu Wen didn't expect the other party to be so straightforward and answered instinctively.
"A full page." Fang Zhe was still so straightforward. Although newspapers nowadays have advertising business, such large customers and such straightforward customers are really rare. Generally speaking, employees in the advertising department have advertising services.
It’s a task. Even though the daily newspaper is the number one newspaper, isn’t it because the advertising trend is not that rampant? No ordinary advertisement requires a full page, let alone one that lasts for a month.
"If it's a full page, it can only be arranged on the eighth page." Gu Wen said this. Fang Zhe looked at a newspaper on the table. After opening it, he looked at two pages of the eight-page newspaper and shook his head. Gu Wen thought to himself.
Thinking about how to adjust it, when he attracted this customer, Fang Zhe said: "I want two editions, seven and eight. I'm worried that the full edition will not have enough influence."
Gu Wen was stunned on the spot, and thought to himself, I was still thinking of adjusting it to the previous version for you, but I didn't expect you to just go to two versions.
"I need to ask the leader for instructions on this. After all, there is still a need for content arrangement."
Fang Zhe sat down and said, "Then I'll wait for you to report." Gu Wen hurried out and came back soon: "Seeing that I was anxious, I didn't even make tea for Mr. Fang." Fang Zhe smiled and said nothing, Gu Wen
After making tea, I went out and rushed to the president's office.
Such a large business must be reported to the superior.
Fang Zhe didn't wait too long, that is, less than five minutes later. Gu Wen came back, but he was standing by the door. Standing in the middle was a man in his forties with gold-rimmed eyes.
The air of elegance comes to my face.
"Mr. Fang, I am Zou Tao, the vice president of the newspaper."
"Hello, hello, I am Fang Zhe, general manager of Yuanda Company."
When the two of them shook hands and exchanged greetings, the eldest brother on Fang Zhe's table made a loud noise.
Fang Zhe apologized, answered the phone, hummed a few times, and said with a stern face: "I'm at the Hangcheng Daily. You call the police first. I'll finalize the advertisement and then go back."
After hanging up the phone, Fang Zhe smiled and said, "Sorry, let's continue."
Zou Tao smiled and said, "Mr. Fang, is there something urgent?"
Fang Zhe smiled: "I'm not particularly anxious. The store was vandalized and a few pieces of glass were smashed. I've already called the police to deal with it. Don't worry, the police will take care of it. Let's continue talking about advertising. Two editions.
Advertisements, one promotes Yiren’s clothing, and the other promotes Yiren’s nationwide chain of stores.”