Regarding the marketing team, Wu Kaiquan had already started preparing for the issue when Li Jianren proposed this idea. As the company's CEO, he had to consider these aspects.
So, what needs to be done at the moment is to expand the team on the original basis, and at the same time, in terms of professionalism, he hopes to find powerful personnel to complete this task.
In terms of advertising and marketing, Li Jianren provided a channel for Wu Kaiquan. Currently, Jianhui Supermarket has so many cooperative manufacturers, which can allow Wu Chengcai to provide a list, and then the marketing team of Qianxun Technology will visit and negotiate in a targeted manner.
This efficiency may be better, saving a lot of effort from a group of people just looking for the corresponding manufacturers. Li Jianren can completely integrate resources, which can also be regarded as his advantage.
Wu Kaiquan understood at one point and went to visit Wu Chengcai in person the next day. The two of them could only meet each other before. Although they were both under Li Jianren, they did not belong to the same industry after all, so they did not have much communication before.
When Wu Chengcai heard that it was Li Jianren's order, he was of course unshirkable. He immediately arranged his subordinates to list the list and gave Wu Kaiquan guidance on the spot.
It tells which companies are rich, which companies are empty, which companies account for a high proportion of advertising investment, and which companies rarely advertise.
This list saved Wu Kaiquan too much time. As long as he followed Wu Chengcai's guidance, he could basically achieve twice the result with half the effort.
Qianxun Technology Marketing Department took action, and all the personnel began to take the initiative to go to various manufacturers. Especially some not-known manufacturers, they even dispatched elite troops to persuade them.
In half a month, more than a dozen marketers visited more than 300 manufacturers, and all the manufacturers with this needs provided by Wu Chengcai.
The results are significant. At least most manufacturers are willing to participate in the advertising conference held by Qianxun Technology at that time. After all, a certain product is not just one brand. If you don’t go, and your competitors will go, you will have it.
Possibly behind.
The advertising conference will be held on May 28. After more than 20 days of running around, the marketing department finally got the matter done. And this matter began to spread outside, and more people learned about it. There are even many manufacturers
He called over and asked about this.
This made Wu Kaiquan overjoyed, so he was full of confidence in the advertising conference held on the 28th.
Qianxun Technology's bidding ranking is based on the user's click rate, which means that those manufacturers also want to place advertisements on Qianxun. Every time the user clicks, they need to pay the corresponding fee to Qianxun Technology.
To give a very simple example, for example, for example, the keyword "instant noodles" is 1 yuan. In order to obtain a better ranking, advertisers bid 2 yuan for the three words "instant noodles".
If the advertisements placed by advertisers for "instant noodles" are clicked 1,000 times by Qianxun.com users within one day, the advertiser will have to pay Qianxun Technology 2,000 yuan.
The bidding ranking of Qianxun.com is that the higher the bid, the more likely it is to get a better ranking. The price factor is that it accounts for 70% of it.
Of course, you can completely decide which position you want to occupy in the ranking. You think you can just have the top three, and you don’t have to compete for the first place, that’s fine. As long as you compare first place, you can do it.
The second bid is enough.
Just say that the fourth place in the future wants to compete with you for the third position, then you can only continue to compete. As long as you are within the expected range in your mind, what price you offer is your freedom. Of course, the price you offer is your freedom.
It is definitely reflected in the relative ranking.
In addition, if advertisers are worried that the daily click-through rate is too high, resulting in high daily advertising fees, they can also set the daily advertising time period, and choose to temporarily remove the advertisement after a certain amount exceeds a certain amount.
.
In this way, all expenses are still controlled by the advertising owner and manufacturer themselves, and they can completely control their expenses without causing the advertising expenses to remain high.
During this period, Wu Kaiquan and the marketing team were very busy. Li Jianren spent more time studying. There were too many things to deal with in the past few months, which made him feel a lot of distracted. Recently, he has obviously studied a little bit.
Not keeping up, this makes him need to adjust and allocate his time.
However, he still attaches great importance to this bidding ranking and often goes to the company to participate in discussions. After all, he only knew in his previous life that Kyodo did this, but now Qianxun Technology does this, is it true?
Achievable the goal.
After all, it was 2002 when a certain degree of bidding rankings. At that time, the number of netizens in China had reached tens of millions, and the click rate was definitely incomparable to the present.
Of course, in Li Jianren's opinion, there is definitely something to make money, which is the question of how much you make.
What's more, Qianxun.com started much more solidly than that of a certain degree, and also the support of Jianhui Supermarket partners. Therefore, although Li Jianren was a little nervous, he was not worried.
For this advertising investment conference, Qianxun Technology specially booked a three-star hotel. There was no way, there were too many people. According to statistics, there were more than 1,200 people from various brands and entourage staff.
Except for the technicians, everyone else, including administrative personnel, was called to help with reception. It is important to make the manufacturers coming feel at home.
On the evening of the 27th, Li Jianren, Wu Kaiquan, the marketing department supervisor and the host specially invited were still following the process, previewing it in advance to avoid being in a hurry. After all, it is the first time that everyone has such a large-scale event, and the experience is basically discussed.
Not on.
"Boss, I have gone through the process three times and I have memorized the words many times. There should be no problem." Wu Kaiquan wiped his sweat and said to Li Jianren.
Li Jianren looked at everyone's hard work and felt that this time it should be successful. "Thank you, everyone, Mr. Wu, after this time, you will ask everyone to have fun on my behalf, and I will pay for the fee."
"Where do you pay every time? After finishing the bidding ranking, I think our funding problem can basically be solved. You don't need to continue investing here for the time being, and you can still operate in a healthy way.
When we need functional modules in the future, we will raise funds again, so that we can do everything with confidence and boldness." Wu Kaiquan said with some emotion.
Li Jianren nodded silently. After more than a year, everyone worked hard together to finally achieve today's results. Among them, Wu Kaiquan and Jiang Yichen made great contributions. Li Jianren is more of an investment.
The role of a human.
Of course, Aren still gave a lot of opinions on many creativity. As the company's technical director, Jiang Yichen quite agrees with this matter.
Especially the creativity of Tieba, the traffic brought to the website is quite amazing. With Li Jianren's relationship in the Xiangdao entertainment industry, many celebrities have joined Tieba.
When mainland celebrities see this situation, of course they will follow suit, which is also the icing on the cake. After all, this is a win-win model.
At 9 a.m. on May 28, the Qianxun Technology Advertising Investment Conference was officially held, which opened up a new model of advertising release. Qianxun.com is the leader of this model.
Although Li Jianren did not come on stage, he and Wu Chengcai also sat off the stage, watching Wu Kaiquan performing with all his heart.
Wu Kaiquan on the stage still showed good incitement ability, and answered and answered the host one by one, and the atmosphere on the scene was very lively. It seemed that if you didn’t spend some money to do some advertising on Qianxun.com, it would be like you were out of date.
The day passed quickly, and the investment conference was held until after 6 pm before it ended. The results can be said to be quite gratifying. More than 80% of nearly 500 merchants invested.
Those who are even richer and more generous are required to rank first and directly cover the year-on-year, and the relevant fees will be immediately transferred to Qianxun Technology's account. Even if the results are good this year, I am willing to increase my investment.
There are quite a lot of rich people like this. Li Jianren saw several of them when he sat down on the stage. Especially a suit brand that was unknown, he directly invested heavily in the year-on-year plan, and he also took it directly with another suit brand.