It's like when you meet your friend on the street and ask him if he has eaten today.
This way of speaking makes it easy to build a relationship with each other!
In Ding He's "bargaining", the price of this acute allergy medicine has been reduced again, tentatively priced at 88 yuan per box.
Fifty dollars off!
This range is very large!
Generally speaking, drug price reductions have a range, usually between five and ten percent.
So far, the largest price reduction in history is 10%.
But today, this record was broken.
The medicine that costs 138 yuan has dropped to 88 yuan, which is a drop of almost 40%.
Among them, Ding He's art of speaking takes part of the credit, and the public opinion influence of "I'm Not the God of Medicine" takes part of the credit.
Obviously, during this interview, most pharmaceutical companies had a hemorrhage mentality.
Interviews in previous years failed, and major pharmaceutical companies did not want to see this result.
It's just that Hai Chong's words are too unpleasant.
Therefore, the pharmaceutical company got angry and refused directly.
But this year is different!
First of all, the National Pharmacy Bureau has changed its main negotiator. As long as it is not Hai Chong who speaks, the heads of pharmaceutical companies like them feel much more at ease.
Secondly, the public sensation caused by "I'm Not the God of Medicine" was too great.
If we don't give some feedback, it may really arouse some public outrage.
Due to these two factors, the twenty pharmaceutical companies were not surprised by the high price cuts.
As time went on, one drug after another announced price reductions under Ding He's eloquence, and the price reduction for each drug ranged from 20 to 40 percent.
unprecedented!
This phenomenon has never happened before.
Three hours later, Ding He felt a little thirsty, took a sip of tea, and looked at the last pharmaceutical company.
To be honest, the previous drugs are not the most important.
Take that acute allergy medicine as an example. It doesn’t mean that you won’t get better if you don’t take that medicine.
If you are willing, you can stay in the hospital for a month, control your diet, and receive regular infusions every day, and you can recover, but it will take a long time.
In other words, similar to allergy medicine, it has other ways of healing.
It’s just that after taking this medicine, it will heal very quickly!
But some medicines don't work. The patient must take them, even every day. If he doesn't take them, his life will be in danger.
The last pharmaceutical company is called Pharmaceutical Biotechnology Co., Ltd.
This pharmaceutical company produces many drugs, the most famous of which is the 1.2 million Agilent injection, which is specially used to treat some tumors and cancers.
In addition, the drugs produced by this pharmaceutical company are all high-end.
What is premiumization?
He doesn't make ordinary small money, but he makes big money if he wants to.
The market price of the cheapest drug in the company is as high as 5,800 per box. Of course, this is not a gimmick, but this drug is really worth the price.
Not only that, Pharmaceutical Biotechnology Co., Ltd. has gathered a large number of biological experts and drug doctors. The company has granted them funds, and their task is to research new drugs.
The annual project expenditure is huge!
In order to cover these expenses, the price of the drugs developed cannot be low.
It can be said that the highlight of today is this pharmaceutical company.
Ding He felt very stressed.
The camera showed the person in charge of pharmaceutical biology, who was also a young man who looked to be about the same age as Ding He.
But in fact, this young man is already a doctor of pharmacology.
"Team Leader Ding, how do you want to talk?"
The young man adjusted his glasses frames, his eyes full of sharpness.
According to the list, there are two drugs that we are going to discuss today, one is Akilenza injection and the other is glenide.
Both drugs target cancer.
But the former is for tumor cancer, while the latter is for chronic leukemia.
Both drugs are very expensive!
Calling it sky-high is not an exaggeration at all.
After hearing the question, Ding He was silent for a moment.
He couldn't find a suitable starting point for the topic. As long as the conversation started, the subsequent price reduction would be smoother.
After thinking for a moment, Ding He asked softly: "I don't think there is any need to be subtle anymore. What is your company's expected price reduction?"
There is enough foreshadowing ahead.
Ding He thinks it should be more direct.
really!
The young person in charge smiled: "I like Team Leader Ding's way of chatting."
"Frankly speaking, before the Chinese New Year, our company did not have any plans to reduce prices, especially for those two drugs. There is no possibility of price reduction."
It’s expensive for a reason!
Just like Zhang Changlin's line in "I'm Not the God of Medicine": "The most difficult disease in the world is the disease of poverty."
This disease is the most despairing.
From the very beginning, the consumer group positioning of Pharmaceutical Biotechnology was not the general public. They focused on wealthy but terminally ill customers.
Rich people cherish their lives!
They are willing to spend a lot of money in order to survive.
1.2 million per injection is very expensive.
But as long as you can survive, no matter how expensive the medicine is, people will rush to buy it.
The words of the person in charge of pharmaceutical biology made everyone in Guoshangdao fall silent.
There was even a brief blank barrage in the CCTV live broadcast room.
Very heartbreaking!
But in the eyes of some people, ordinary people's lives are indeed worthless.
For a moment, everyone watching the live broadcast felt a sense of negativity and world-weariness.
Life is so tiring!
Even Chen Ming had mixed feelings in his heart when he saw this scene, and he was very melancholy.
The next second, the person in charge spoke again: "But the release of the movie "I'm Not the God of Medicine" touched everyone in our company."
"Ordinary people also have the right to live."
"After unanimous discussion by our company, we regret that there is no way to reduce the price of Akilenza Injection. This drug has been developed for nine years and the total investment has exceeded 3 billion."
"But the price of meglitinin medicine can be reduced appropriately. Our company expects to reduce the price by 8%."
A box of Glenin costs RMB 48,000. If the price is reduced by 8%, the price will be RMB 44,000 per box.
About 4,000 yuan lower!
To be honest, this is the greatest sincerity that pharmaceutical companies can show.
Ding He was slightly silent.
At this moment,
Hai Zhan behind him suddenly said: "How about a 10% price reduction?"
"On behalf of the Chinese people, I would like to thank your company!"
Hai Chong stood up and bowed to this young man who was several rounds younger than him.
Before,
Hai Chong might say: "Are you Chinese?"
but now,
His posture was very low.
He no longer pretended to be a leader of the National Pharmacy Administration and regarded himself as an ordinary citizen.
for a moment,
The whole place fell silent.
It was the first time they saw Hai Chong's posture, and their eyes couldn't help but turn red.
This kind of haichong is very cute and respectable.