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Chapter 1474 M {xml} A Opportunities for M {xml} A

I have to say that in life, many important turns are often signs.

But sadly, most people in it often ignore this and feel nothing.

On March 18, 1988, Japan's first all -weather roof stadium "Tokyo DOME", commonly known as Tokyo Dome, was completed next to the Yuanhou Paradise Stadium and was formally put into use.

Under the blessing of 225 white double -layer curtains in the field, this stadium became a new famous victory in Tokyo in one fell swoop.

In April 1988, coin -type shower boxes began to appear in the major money soup baths in Tokyo. This became a symbol of modern and convenient life in the hearts of the Japanese who liked bathing.

In the same month, the graduation season in Japan came.

Due to the abnormal economy of the economy, the graduates of this year are even different from the past.

As early as the graduation season, the courier began to send express delivery to each household in the apartment.

The boxes are all the same books, full of corporate information, industry introduction, and job search guidelines. All companies that require employment are distributed to fresh students.

Many large companies took the initiative to go deep into prestigious schools to actively invite outstanding students to join, and the competition of this talent quickly upgraded into a war.

A strong big company began to entertain their outstanding talents in the club, and entertained it with caviar and champagne.

On May 5, 1988, the Japanese TV station completed the first satellite live broadcast at the peak of Mount Everest, which also made the Japanese believe that their satellite technology has chased to the United States and the Soviet Union and became the third in the world.

In short, everything that happened in Japan now has made the Japanese immersed in the asset bubble more and more confident expanded, and the ambition is growing.

Especially Japan's economic data was announced in the previous year. According to data in 1987, Japan's per capita GDP reached US $ 21141, while the American per capita GDP was $ 20,000.

This also means that in 1987, the per capita GDP of Japan surpassed the United States, marking that the Japanese economy reached a new peak at that time.

This amazing data makes the Japanese almost mad.

Not only did most Japanese people really start to think that Fu Gaoyi's "Japan First" is indeed far away. The United States is really not a much.

It also allows all citizens to believe that the Japanese economy is better, and the Japanese stock market and property market will inevitably continue.

However, not many people noticed that Emperor Showa, the Emperor Showa, frequently warned the body, and had publicly expressed his body to all citizens many times.

The Japanese who are immersed in the bubble happiness will not even think of it. Today, Japan, which is like the emperor Showa as the boundaries of Emperor Showa.

Soon, with the end of the Showa era, it will go down sharply.

And in the future, at least decades need to slowly pay off debt to the bleak days are still waiting for them.

Take it away today, and I will return to the one who will not be bad tomorrow.

This may be called "I don't know the true face of Lushan, but I am in this mountain."

Now that throughout Japan, if you want to say that only a person like Ning Weimin can know the future in advance can he clearly see how stupid the Japanese are. Seeing their desolate ending in the future.

However, he would not interfere with this matter, but he was happy to see it.

Because in his heart, this is a kind of cause and effect.

The prosperity of Japan comes from the national difficulties caused by repeatedly caused by China, and even people who eat Huaxia's blood buns.

As the saying goes, Feng Shui takes turns, and will come to my house next year.

When Huaxia rises, a villain like a villain like Japan should have paid the corresponding price. This is the cycle of heaven.

So in such a day, he did his best to spend time with his wife, conduct a production inspection, and learn how scientific parenting.

It is to desperately borrow money, add leverage to stock stocks, and increase the amplitude of the Japanese bubble for the country and the people.

Even after a while, it was a bit of time, and it was still on the high -quality assets of peeking in Japan.

No, in April, as the Magazine House Publishing Group publicly announced the news that its magazine "Ordinary Panch" is about to stop.

Ning Weimin moved with a clever machine and started the idea of ​​this famous popular publication.

I have to say that Magazine House Publishing Group is not an ordinary publishing company.

When it comes to Japanese magazines, if you want to choose a company that cannot be around anyway, it can only be this company.

The rise of this company not only carries the epitome of the post -war popular cultural drama in Japan.

Moreover, this magazine product line of this publishing group covers almost all aspects of the Japanese life. It has raised a generation of Japanese youths with unique aesthetic and values.

It can be said that the most famous magazine publishing house in Japan in the 1980s, the most famous magazine publishing house, which is the most popular in Japan, or guide fashion manufacturing.

Even after the bubbles collapsed in the 1990s, the circulation of the magazine gradually downgraded. Many magazines under this publishing house were suspended and closed, but this still does not affect its position in the Japanese miscellaneous world.

Even after entering the Internet era, under the environment where paper publications are unfavorable.

His Majesty's "Popeye", "Anan", "Casa Brutus", "Ginza", these legendary life trend magazines can still be played, always maintaining a certain level of sales, there are almost no opponents in the field of Japanese magazines.

The rivals.

Of course, when it comes to, Ning Weimin is not omnipotent and omnipotent.

In the last life, his understanding of Japan has not been able to pay attention to Japanese popular magazines, and to learn about the related industries in Japan.

It can be said that he didn't know anything about Magazine House Publishing Group before, and he knew nothing about his future business conditions. These pressures were not his attention.

He just had a certain interest in the publication of this publication. He just started collecting information and investigated the background of the publishing group.

But even so, it doesn't matter, it will still not affect his evaluation of this magazine and this will be stopped.

Instead, because of some of the basic information, some basic information he learned, even aroused his desire to start the magazine.

For nothing else, because he found that this magazine publishing house in Japan's industry status and rise process is really awesome, it is existence to lead the Asian trend.

At the same time, because he has never eaten pork, he has seen pig running, and he has a rough understanding of the model of domestic popular magazines in the future.

At least "Ruili", "Men's Clothing", "Fashion Bazaar" he has turned over a few books.

Therefore, he randomly found some "Ordinary Panch" to turn it over, and then it will produce a source of inadvertently discovering the popular domestic magazines and the feeling of finding the legendary treasure.

He couldn't help feeling from his heart. The magazine that was about to be suspended was too in line with his needs.

According to the situation learned by Ning Weimin, this old -fashioned publishing group was founded after the defeat of Japan in 1945.

The earliest time was called "Mortal Society", and the first magazine launched was called "Ordinary".

This name comes from the magazine of the same name under the "ordinary club" founded by the Japanese right -wing politician.

Although, whether it is the ordinary club of Xiaomi Saburo or the "Army Pictorial", it is the ideological product of advocating the war of aggression during World War II.

However, the "ordinary club" was on the collapsed war machine, but it opened the most brilliant flowers in the post -war consumerist thoughts of Japanese warfare.

Tokyo in 1945 was a ruins. The young people in Japan were busy day and night to eat the life of no abdomen. The Japanese's dream of life and the future of the future are out of reach.

Looking at the hard -working Tokyo youth, "showing all the desperate Japanese young people to show the happy side of life", became the help of Iwa Hirizi and Kiyomizu. The two founders pursued their lifetime.

This concept has also been run through them.

And it is necessary to admit that the two founders who founded the "Mortal Society" are not simple characters.

Iwasaki Ziosuke wanted to do text work during the Department of Journal of Meiji University.

Kiyomizufe was called the "God of the Magazine" by the outside world.

He is the only person who can start three different magazines and sells for more than one million at the same time.

They all noticed that the Japanese society, which was extremely scarce after World War II, and the cultural thoughts transitioned from the era of "advanced culture" in the "high -level culture" era to the "mass culture" era.

Therefore, the "Ordinary" they founded not only with a strong tendency to entertainment consumerism and the exquisite mood of the city, but also fully considered the needs of the general public.

They used "7s" to summarize the positioning goals of the "Ordinary" magazine in 1952:

Screen (movie) Stage (stage) song (pop music) SEX (sex) sport (sports) style (dress) story (novel)

This is the original template of almost all popular fashion magazines, and it is also the secret of the success of "Ordinary" magazine.

The earliest establishment of this point of "Ordinary" magazine, in the period of severe transformation of society, has unprecedented comprehensive penetration of the popular culture of Japan.

Due to the popularity of television, movies and ballad stars have unprecedented exposure and fans, and Japan was born at the time of the new generation of TV stars, such as Miki Hibari, Nakamura Jimu.

"Ordinary" seized this opportunity and devoted heavily on all the gossip information about the popular stars and behind the scenes of the popular star.

In order to follow the popular Dongying Star Nakamura Jimura, "Ordinary" once sent a editor to shoot from Tokyo to Kyoto, and followed Nakamura Jinzhi to visit the streets of Kyoto every day. This report spent 1 million yen.

Then, then

In order to take a photo of the artist of Mount Fuji, the three editors lived in a high -end hotel in Mount Fuji for a few days and spent 2.5 million yen.

Although the Japanese publishing community, Iwab Bookstore, Central Public Discussion, Xinchao Society, Literature and Art Spring and Autumn, Lecture News Agency, Elementary School's style of publishing giants were mainly enlightened or literary criticism.

The publishing industry has not evaluated the publishing house, such as "Mortal Society", which relies on Aidou gossip and photo to win the lower half of the mountains and mountains, and believes that they are really "annoying people".

"Ordinary" magazine is also considered by the traditional industry as a vulgar street reading.

However, the founder of Shimizu Dafu was unwavering about his beliefs, and he disagreed with these prejudices.

He believes that the current popular trend and lifestyle are the driving force for promoting the progress of Japanese society. The popular culture of singing and dancing, and the green and green popular culture can represent modern Japanese society. The prejudice against "Ordinary" is the cultural discrimination of Japanese intellectuals.

The facts are also as expected that any opposition cannot stop the needs of the people, and it cannot stop the success of the trendy magazine.

By the 1960s, the Mortal Society was renamed ordinary publishing, and it was a super large -scale publishing company with three million -level sales.

Like it aimed at the younger groups, the "Ordinary PANCH" magazine, which is mainly college students, was launched during this period.

This magazine benefited from the population structure at the time. It was launched at the time of the first wave of Japanese infant tide to enter university.

Compared to the frugal young people around the age of 20 and down in the early days of the war, young people born in this wave of baby want to participate in the emerging consumer society in Japan, and they can afford it economically.

Therefore, the innovation number became red, selling 620,000 copies.

In less than two years, the circulation has exceeded 1 million copies.

By 1973, the general publication was officially renamed Magazine House Publishing Group.

At this time, the earliest "Ordinary" magazine, which was founded, reached the peak of 1.51 million copies in a single period. It was the veritable first -card entertainment magazine in Japan.

And as the Japanese trend vane at that time, many magazines under the Magazine House Publishing Group had competitors' imitation products.

Like the first brand magazine "Ordinary" imitates the "Star" of Jiying Society. Later, "Ordinary PANCH" includes the "Weekly Magazine プレ ー ボ ー イ" of the British Society, "ANAN" includes "Non-NO", "Popeye" and "Popeye". Hotdog-Press ...

It can be said that the magazine of Magazine House Publishing Group is the leader of the Japanese trend magazine, and even the objects imitated by the Asian trend magazine. Almost every magazine has the corresponding imitator.

So as sales rose, the editor of "Ordinary" also became an enviable profession.

Go abroad to get materials, make a big budget, participate in media screening, interview stars, live in the best hotels, and enter and exit the most advanced restaurants. This is exactly the most yearning for Japanese young people during the take -off of the economy.

Even in the bubble period of the 1980s, Magazine House Publishing Group still continued this success and continued to lead the industry's fashion trend.

Therefore, the suspension of "Ordinary PANCH" is definitely not because the magazine really can't go on.

Although sales have gradually declined in recent years, the circulation of magazines has fallen below 500,000 sales, but this magazine is far from the loss.

The main reason for the real suspension is that the Magazine House Publishing Group believes that its magazine products are overlapped. "Ordinary Panch" is inside the group, and the distribution results have retired to the ten of its magazine products.

For the group, this is a chicken rib, tasteless, and it is a pity.

That's better to stop publication, integrate high -quality resources, and then make every effort on better magazine products.

And this provides Ning Weimin with rare opportunities for mergers and acquisitions.


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