The market in Xinlingfang has been called the busiest street market in Tokyo. Although in the eyes of some people, it is still a small business, but only Ye An knows why it is done. Cultivating the market and establishing a brand are very important.
s method.
During this period, Xinlingfang's advertising did not decrease. Ever since he fell out with Luo Qingshan and his beggar gang, Ye An no longer had to worry about the problem of beggars.
The beggars in Tokyo, at least the beggars in the second room from the left, all know that Xinlingfang is not a place they can go.
Moreover, Ye An also discovered a more perfect propaganda medium than beggars, the storytellers in Tokyo. These are people who really make a living by talking and can be regarded as a kind of public opinion mouthpiece.
It's just that in the Song Dynasty, storytellers were also divided into different levels. The better ones would be in places like Goulan and Washe, but they were all hired by the shopkeepers with money. The rest were mostly those who worked in the main restaurants or in the store.
It is the existence of the "wilderness" in the foot shop.
Of course, there are quite a lot of storytellers in foot shops, because foot shops are willing to let these storytellers attract business for their own shops, and they only need to give some money to talk about it, and it does not cost much. As for these storytellers
His source of income depends entirely on rewards from officials.
But this group of people are valued by Ye An. Their publicity is much more beneficial than those of beggars. Although the cost is more expensive, it is still a drop in the bucket compared to Xinlingfang's income.
Ye An, who was sitting in front of the wonton stall, looked at the man standing at the intersection, pulling his neck in the sun and spitting out the jingle he just came up with like a cannon, and suddenly felt that the money was meaningless.
Ge Shanshu on the side felt that this was money that he had nowhere to spend. After all, the storyteller jungler He stood on the roadside and said flattering words, and he could make sixty bucks in half a day. This money was pretty good.
But Ye An and Qin Mumu listened with great interest, especially when they heard the wonderful stories the storyteller made up from nowhere, and they cheered with the passers-by.
In the view of the couple, this is the best advertisement and one of the best marketing tools.
This kind of marketing by inserting advertisements can often attract more people. Not only Xinlingfang, but also restaurants and boutiques are full of such storytellers, which is somewhat meant to snatch resources.
Ye An knew that soon these storytellers would not be able to enter the main restaurants they were familiar with, because this would mean destroying their jobs in other people's shops.
When you said in Gaoyang Zhengdian that Xinlingfang's drinks are the best in Tokyo, with fair prices and good taste, aren't you just saying that the drinks in Gaoyang Zhengdian are "junk"?
After a long time, not to mention Gaoyang Zhengdian, even the foot shop on the roadside will not allow storytellers to promote the goodness of Xinlingfang.
More and more people come to Xinlingfang's shopping mall, which inadvertently creates an advertising effect. After all, Ye An's requirements for the shops in Xinlingfang are to be high-quality, low-priced, and honest.
If it is done well and cheap, it can quickly occupy the market in Tokyo and create a subconscious consumption concept among the people, thinking that they must go to Xinlingfang to buy things, otherwise they will spend their money in vain.
"Only buy the right ones, not the expensive ones!" This joke between Ye An and Qin Mumu has inadvertently become the marketing concept of Xinlingfang, and it has been very successful.
Until now, no one knows who said this first, but everyone agrees that price is king and quality is capital, and Xinlingfang's goods occupy exactly these two categories.
Ye An and Qin Mumu were just like ordinary people, eating steaming wontons just out of the pot at Ge Shanshu's wonton stall.
With the screen blocking it, naturally there won't be so many rumors. In this open society, women are still a relatively conservative part. Of course, more of them are aimed at ladies and Qin Mumu.
lady.
Qin Mumu was very dissatisfied with this, but there was nothing she could do about it. Even a bold woman like her did not dare to compete with the feudal ethics of this era.
In fact, the deliciousness of wontons lies more in the soup. The white soup made from mutton bones has no smell at all. It has a milk-like flavor emitted by the fatness of the mutton. This is what even Ye An wants.
Marvel at the unique skills.
Ge Shanshu smiled and looked at Ye An holding the wontons in his mouth and breathing, and said: "Master Hou, I can't eat hot wontons in such a hurry!"
Ye An managed to blow the wontons cold in his mouth, and frowned after taking a bite: "How many times have I told you that the meat must be wrapped in sauce before being wrapped. If it can be mixed with frozen bone soup,
, then the taste must be better.”
Qin Mumu on the side nodded repeatedly, and the jade steps on his head jingled, which made Ge Shanshu, who was still full of pride, instantly fall into disgrace: "Master Hou, my good Master Hou! I used mutton soup."
The cost is already extremely high, but you still need sauced meat? Do you also need pork bone soup? How much does it cost! If you want to eat it, can’t I make it for you in the future?"
Ye An waved his hand: "That's not necessary, but third uncle, if you want to teach others how to do it, it's okay, right? If you consider your skills as a share, you'll get dividends every year!"
Ge Shanshu smiled nonchalantly: "Third uncle, I don't care about money. If the Marquis wants to learn from me, just send him over. There is no need to be polite to me."
Ye An and Qin Mumu looked at each other. Even now, they still haven't figured out why the entire Xinlingfang has an interest connection with the Hou Mansion, but Ge Shanshu is the only one who doesn't want to get rich together.
He looks like Zhou Zheng. It shouldn't be difficult to find a wife. How can he plan for his future life?
"Third uncle, we are the first to know each other. Although we haven't known each other for a long time, our relationship is naturally close. Why don't you plan to have anything to do with my family? Do you dislike me? Or do you dislike this prince's mansion?"
Seeing Ye An's strange eyes, Ge Shanshu not only did not feel nervous, but instead burst into laughter: "Master Hou, tell me which of our families in Xinlingfang has not signed a contract with you? Everyone who signed a contract has benefited from you.
Although I know that you are not a boss who covets Xinlingfang, and you are very good to everyone, as long as you have money dealings with the Hou Mansion, as long as you are from Xinlingfang, that one will not treat you as the boss.
Although I don’t say it with my mouth, I think so in my heart. Naturally, my behavior is unusual. Third uncle, I don’t care about the bad smell. Our two families are real neighbors. I won’t take advantage of you.
I’m not coveting your wealth, I’m just a good neighbor with you, and if I climb a little higher, I’ll be a year-end friend, a carefree kind of person, that’s enough! I have a bit of a reputation when I go out, and I can chat with you about daily life when I come back.
What else is there to be dissatisfied with?”
Qin Mumu was stunned, and so was Ye An. The two of them suddenly understood what Widow Zhang meant by what she said back then. It was true that in the entire Xinlingfang, only the Ge family had no contact with the Hou Mansion, and only with him.
Talking is the most comfortable. As for others, although it is casual, there is still that kind of estrangement, which makes people uncomfortable.
Thumbs up, Ye An nodded slightly and said: "Third uncle is a sensible person. If you plan to get a wife, Ye An will definitely support you!"
"Thank you, Lord Marquis. I will definitely keep the table for you!"
The relationship between people is sometimes as simple as that. Some people value the friendship with you, and some people value your value.
Qin Mumu whispered: "Compared with the Li family, it's a pity that we don't have many people like Third Uncle around us."
Ye An smiled and said, "If the third uncle is like this, then we won't even be able to run our family's business. Having such a friend as a neighbor is enough."