Hot water is boiling on the small red clay stove, the aroma of tea floats in the air, and four fishing rods with pulleys are thrown out. The atmosphere is quite harmonious. It seems like fishing, but in fact it is not the same thing at all.
.
Chen Lin didn't say a word, just sat on the edge and listened quietly. As for Li Zunxu and Cao Yi, they looked at Ye An with wide eyes, waiting for his reply.
Ye An gently lifted the fishing rod, and sure enough, it was empty. After putting it down, he quickly picked it up again. After repeating this several times, he said to Cao and Li: "I just don't understand, why are you two brothers so anxious? Look at me.
If you are anxious, the fish will not take the bait. In the same way, if we do not prepare enough supply and reserve enough, the department store will be sold out within a few days of opening, and the subsequent production will not keep up. The two brothers feel that this
Is it good or bad for our Puhui store?”
"But what if it's not easy to sell? If you hoard too much, reserve too much, and end up not being able to sell it, then it's a big loss. This department store is the biggest player in the business, and we can't afford to lose!"
Cao Yi is more anxious than anyone else. He was a late investor in Puhui Company, and now he can only get out. He doesn't know how much the Cao family will get from it at the end of the year, so he is naturally a little anxious.
Ye An shook his head gently: "Brother is a little impatient. Think about it, why do we want to do this department store business? Why should we integrate department stores? Why should we buy such a large store? Why should we save for so long?"
"Of course I think this department store must be profitable!"
Li Zunxu interjected, and this sentence hit the point. Ye An smiled and said: "That's right! We do this business just to make money. If we don't make money, why do we hoard goods like this?"
Cao Yi was immediately speechless. He found that he was indeed a little anxious, but he still asked Ye An uneasily: "What do you think is the most appropriate time to open a business, Brother Changsheng?"
Ye An touched his chin and said: "Brother Cao, when do you think there are the most people in Tokyo, when is the busiest time, and when are people most willing to spend money?!"
"Of course it's the end of the year... Ah! You kid, if you had told me earlier, my brother wouldn't be so anxious, right?"
Cao Yi, who understood, immediately breathed a sigh of relief and sighed at Ye An's cleverness. Finally, the problems he had been worried about during this period were solved. She leaned comfortably on the tiger leather chair she brought and looked at the water leisurely.
Chen Lin secretly sneered at the side. The Li family and the Cao family each had 30% of the dry shares, and Ye An seemed to have 40%, but it was actually only 30%. The remaining 10% of the dry shares were said to be used for annual survival and development.
It was used, but the interest actually received belonged to the Wang Zeng family!
During this period, Ye An, this kid, often ran to Zhuangzi outside the city. From his understanding of him, he knew that he must be making the most secure preparations during this period. But that said, Ye An never
No news was revealed.
Even the saint is extremely curious about how profitable this department store can be, and also curious about Ye An's methods.
Thinking of this, Chen Lin asked curiously: "Changsheng! I have heard of your department store for a long time, but I still don't know where it is? Is it just like the grocery stores in the north and south?"
Following Chen Lin's words, Li Zunxu and Cao Yi beside them immediately pricked up their ears. Although Ye An had revealed some information to them one after another before, he was still a little uneasy. Seeing Chen Lin ask this question, he naturally became even more worried.
Attentive.
"Actually, this "department store" is not worthy of its name. It should be called a "market" more appropriately. It not only sells daily groceries, but also cloths, ready-made clothes, and all kinds of cakes. Everything you can see in the market is available in the store, as small as an ear spoon.
It includes everything from tables, chairs and benches!”
Chen Lin was very surprised, and Cao and Li were also dumbfounded. They didn't understand how Ye An came up with this idea, let alone making money for such a store!
Seeing their appearance, Ye An knew that they didn't understand consumer psychology or marketing methods at all. He just smiled helplessly: "Think about it, if you go to a store like this to buy something, what will happen in the store?"
When you walk back and forth in front of the shelves full of goods, do you only have one thing in your hand when you put it on? Only the things you want to buy?!"
"Otherwise?" Chen Lin, a person who rarely goes to shops, asked blankly, while people like Cao Yi and Li Zunxu, who had accompanied the woman to the market, instantly understood Ye An's intention.
Ye An shrugged: "If Chen Daguan went to the Puhui Department Store to buy wine and passed by the shelves full of various foods, do you think he would buy a bag of fried peanuts or a stick of roasted peanuts?
Chicken as an appetizer?”
Chen Lin was slightly startled: "This shop also sells wine?!" After saying that, she smiled bitterly and said: "Oh, by the way, you have your own tavern. Now your tavern is one of the best wine places in Tokyo.
Knives and throats are the best-selling drinks. If it is true as you said, a certain family will probably buy a few of them to go with the drinks!"
Even people like Chen Lin would buy more things, so the profits should not be underestimated. Li Zunxu and Cao Yi who were nearby immediately discovered the business opportunities.
"So it's really hard to make money!" Cao Yi looked at Ye An with straight eyes and said slowly.
But Ye An said: "Where is this? Not only that, the convenience brought by the complete range of products, entering a "department store" can be as hassle-free as visiting an "East Market", and when you finally pay the bill,
There are discounts and promotions. How many of the imperial ladies in Tokyo would not go to such a store? How many ordinary people would not go to such a store?!"
Without waiting for the other three people to answer, Ye An added: "There are a lot of things involved. We need to fully prepare the supply of goods, and also rent out some counters to some stores for them to come in. In this way, the training of the clerks cannot be neglected.
While treating others politely, you must also be careful about theft. Hey, these are all ready, it’s time to celebrate the New Year...don’t you think so?”
Cao Yi whispered: "The workshops and shops you opened before were actually prepared for this department store?!"
Ye An nodded but shook his head and said: "Yes, no, even if there is a department store, it cannot replace the role of other stores. After all, some people still identify the stores they often go to, and the habit of buying things is still there.
, I know what you are worried about, but don’t think that the two sides are competing, and maybe they are complementing each other. Whose store has better products? Department stores can buy them and put them on their own shelves. As long as they put them on their own shelves,
If the source tells the customers, those regular customers will naturally buy it. As for the price, large quantities will be discounted, and the department store will just make a profit from the price difference. After all, our Puhui store can't have everything, right?"
The three of them were completely impressed by Ye An's business acumen. They didn't know what to say for a while, but they didn't know that this was what the supermarket would look like in later generations. Ye An didn't copy it, but he also copied it and built on the original basis.
Just make some changes to make it more suitable for the Song Dynasty.
As for popularity, Ye An has never worried about it. He still remembers the opening of the first large supermarket in the city when he was a child, and the street was almost crowded!