The business houses of this era, like the enterprises of later generations, were all frantically harvesting profits.
The pursuit of profit is an eternal theme, but the expression is different. The same is true for Puhui Company, but it is more excessive and extreme. Under the planning of Ye An and Qin Mumu, they are frantically harvesting the hearts of the people.
The vision of these two people transcends the times. They know what is most important in the ancient business system. In an era when information can only be transmitted by word of mouth, the reputation of a company is the most precious thing.
This wave of operations by Puhui Company obviously caused misfortune to other companies, and also caused the price of originally worthless coal to soar. Many people saw business opportunities. After all, coal was not something controlled by the imperial court. As long as it could make money, who would do it?
Would you hesitate?
Although it was the feudal era, the market economy still existed. Major companies, led by Fufeng Company, began a crazy purchasing mode, leaving Tokyo like wild dogs to monopolize every coal mine they could see.
For a time, the price of charcoal in Tokyo was extremely high, forcing some small and medium-sized blacksmith shops to switch to using wood to burn fires. However, the temperature of wood was far lower than that of charcoal, so efficiency and craftsmanship were naturally greatly reduced.
At this time, someone pointed the finger at Puhui Company, and at the same time, at the helm of Puhui Company, Yunzhong County Marquis Ye An Ye Changsheng!
"There is a night man in Tokyo, a cunning man has a righteous funeral, the price of coal is at a low level, and the stove is like frosting sugar!"
Even Ye An admires the skill of the person who made up this nursery rhyme. Although it is written in vernacular and comes from the mouth of a child, it arouses people's curiosity from the first sentence, and then the coal and
The contrast between the frosting and sugar is even more amazing.
So the people in Tokyo began to doubt Puhui Store. Even though it had accumulated a lot of good reputation before, and even though Puhui Department Store gave a huge discount before the Spring Festival, there was no public discussion.
few.
The facts are there. Everyone knows that the price of charcoal in Tokyo skyrocketed only after the stoves of Pratt & Whitney Company appeared. No one is a fool, and they can understand the logic after a little thought.
Even if Puhui Company did not manipulate the price of carbon stone, the inducement lies with Puhui Company, and it is almost impossible to remove it completely.
Ye An never thought of clearing up the relationship. Although it was the market behavior of Fufeng Company and other companies, it was not wrong, but the shamelessness was used to perfection by Zhao Zongli.
Now everyone is pointing the finger at Puhui Company and himself. This is Zhao Zongli's counterattack. Of course, Ye An's counterattack will also continue.
Since it is a market behavior, then the strength of both parties is compared. The shopping mall is like a battlefield, and the fight here is always life and death. The main reason why Zhao Zongli's Fufeng Company still exists is because of the huge capital he has behind it.
Quietly, Fufeng Company imitated Puhui Company's behavior. Ye An believed that as long as Puhui Company collapsed, the prices of most commodities in Tokyo would immediately be decided by Fufeng Company and Zhao Zongli!
By that time, the market in Tokyo and even the entire Song Dynasty will definitely be greatly shaken, and of course it will also cause heavy damage to Puhui Company.
Therefore, a difficult problem was placed in front of Ye An and Qin Mumu. Puhui Company was now facing infamy, either by raising the price of carbon stone like other companies, or by lowering the price to gain others' understanding.
Either way is a compromise and a devastating blow to his own brand. Ye An finally chose to keep the original price unchanged. Looking at his persistence, Qin Mumu, who had just returned from Lan Kwai Fong, was a little puzzled.
Doing nothing is the most dissatisfying thing. If you lower the price, some people will be happy. If you raise the price no matter how much the store recovers its costs, it will also lose its reputation. As for you doing nothing, it will offend people even if you make no money!
"Now that we have been stigmatized, no matter what we do, it is wrong. Why don't you choose a more advantageous one?"
Ye An knew what Qin Mumu was thinking, and shook his head helplessly: "Everything you do at this time is wrong, so why don't you just do it? You understand criminal psychology, but that doesn't mean you understand sales psychology. Trust me.
After years of accumulation, as long as you sell a cheap product, everyone will take it for granted that your product should be cheap. After this storm is over, when you want to raise prices again, you will no longer be able to meet the expectations of consumers.
It’s expected that people’s desires are so difficult to satisfy, so there’s the idiom “desires are difficult to satisfy, isn’t it?”
"Then we had discounts in Puhui Department Store before. Why aren't you worried about this situation? Don't forget, the intensity is quite strong! Who kept saying after coming back that if they made less, they would lose?!"
Ye An shook his head slightly and said: "These are completely different things. You were originally offering discounts and told others without hesitation, but it's different now. We are forced to lower the price helplessly. Do you know the difference between the two?"
Following Ye An's explanation, Qin Mumu suddenly realized, and then looked at Ye An and said: "You are still cunning, one is active and the other is passive! So how are you going to turn passive into active now?"
Ye An looked at the west side and sighed helplessly: "There is no way now, we can only wait until next year, but fortunately we have inventory, coupled with the previous bundled discounts, we should be able to overcome this year's carbon stone crisis.
Don't buy any more stoves. Since Zhao Zongli likes making money so much, let him make enough. When we own a coal mine, that's when he will cry!"
Qin Mumu also knew that Fufeng Company had spent a lot of money this year. The bulk commodities were compared with Puhui Department Store, and they were not even willing to let go of the stove. The purpose was to launch an encirclement and suppression of Puhui Company.
Biting his silver teeth, Qin Mumu glared at Ye An and said, "Then use some means! We have endured for so long, it's time to fight back. He wants to start a price war, so let's pull the battle line to the stop loss line.
As long as he doesn't lose money, as long as he makes money, even if it's a 10% net profit, we'll fight him!"
Ye An smiled, and Qin Mumu was also driven to panic. Fufeng Company has already launched several rouge and gouache spots that compete with Lan Kwai Fong. They even opened a beauty salon. That small salon is not as good as Lan Kwai Fong.
The difference between Guifang.
Finally, the price is even more "beautiful". Each product is more than 10% cheaper than the one in Lan Kwai Fong. Don't look at the small 10% discount. For these women in Tokyo, the price difference of a few pennies is worth it.
It is worthy of joy.
What's even more commendable is that the products made by those rouge and gouache stores are genuine and the service quality has not been reduced due to the reduction in prices. Qin Mumu bought almost all the products in those stores and compared them one by one.
In the end, it was helplessly discovered that the quality of the products between the two parties was almost the same, and strangely, even the workmanship was almost the same.
The rouge in Lan Kwai Fong does not dissipate when exposed to water, and the gouache is white and even, and the same goes for the rouge and gouache in those stores. The service in Lan Kwai Fong is excellent, slow in detail and caring, and the same is true in those stores.
When thinking about the betrayal of the previous stove maker, it is obvious that Fufeng Company intends to fully replicate the success of Puhui Company, and this is the moment that Ye An and Qin Mumu are waiting for!
Qin Mumu took out her private seal from her arms and put it together with Ye An's to form a star surrounded by green leaves. The two looked at each other and pressed on the letter with a cunning smile, and counterattacked.