Compared to the successful success of the tasting session, the subsequent hot searches are already predictable.
There are many gourmets in Xing'an City, and seafood is the lifeblood of these gourmets. There are only a handful of delicious seafood restaurants.
Shipu people were the holy place in the hearts of these old-school diners back then, with high quality and high quality. Although there were many troubles before the closing, everyone was willing to give this old guy a brand new opportunity.
This is also a very common thing.
Early in the morning, many diners gathered at the door of Shipu people's house. Their opening ceremony was scheduled in the morning. Shipu people had breakfast, Chinese and dinner orders, and the food provided at the three time points were different.
However, more people have never arrived.
Zhou Qishan also saw that there was something wrong with the number of people. He found some tricks on the portal yesterday. In addition to the hot searches of Shipu, there are also other restaurants with discounted benefits, including the largest and the most.
It is coveted, including the Yunshang Restaurant and Wanjia lights, and even an extremely conspicuous Lanling.
As a Michelin restaurant, Lanling lost in the last competition with Wanghailou, but he is not low in his own right and is a big restaurant and has a good income in catering. Not only that, but there are many more.
Diners visit.
To put it bluntly, netizens’ memories are very shallow.
Although most netizens still remember the situation at that time, as time goes by, these memories are quickly washed away and nothing can be left behind.
Zhou Qishan also knew that this incident would not have a great impact on Lanling in the future.
But Lanling would actually go against them at this time, and stand on the opposite side of them, standing with Wanjia Dinghuo and other merchants, which also surprised him a little. This is equivalent to self-destruction. To put it bluntly,
The overlap between the Michelin restaurant customers and Shipu people is not particularly high, especially Lanling's minimum consumption trend starts at 3,000 yuan, and a service fee is also required.
This is so out of place in Shipu people who focus on affordable prices and also have high-end prices.
This is the focus of attacking high-end customers in Shipu.
Moreover, Lanling has the gimmicks that he has set up to eat, so he doesn't need to wait. If he doesn't know, he thought Lanling was about to go bankrupt, so he did this.
Zhou Qishan stood aside and watched the diners discussing, "Will people in Shipu not do promotions this time? In this case, I can eat again. Look at the discounts of other people's lights and other stores, 30% off.
This is not low, seafood discounts are very low... Shipu people are delicious, but if they don’t have discounts, there is no advantage."
"I heard that I will announce it later. If you get breakfast, isn't this a discount? It's also a 30% discount. I think other seafood products are mysterious..."
"Yes, you'll get a 30% discount sooner. This other highlight is difficult. Everyone knows that seafood is expensive. It hurts like this if you continue to have a knife, even if it opens."
"Let's go, let's go to Wanjia Lights to wait for the Chinese food to open. The boss personally told me that the discount was made, so it would definitely not be fake."
“…”
The crowds are surging, and I have to say that price is very important driving force. These people are obviously very concerned about the price. After all, no matter how good seafood is, it is useless to not afford it. Shipu people open a business and reward guests. If the price is not reduced, they still have no advantages.
.
Although we can definitely gather customers by relying on quality in the future, it is definitely not a way to meet the business strategy after a long time and slow results.
"By the way, I heard that other restaurants have also made a lot of ruthlessness this time. It is said that they all bought the best ingredients. The goods purchased from Wen's, and Wen's actually have high-end chains. You also know that the Shipu family was the first to be a Shipu family.
Isn't it also purchased from Wen's?
Those seafood are comfortable to eat. This time, it’s no different for us to eat at their house…”
"Let's go, I'm so greedy!"
The crowd gradually moved outward, but Zhou Qishan was not in a hurry. Soon the team had already left empty in the morning. Zhou Qishan walked into the store and saw Wang Chunxia talking to Meng Yu. After the ribbon was cut, they got together.
When Meng Yu saw Zhou Qishan coming in, she was a little impatient.
"Look at all the guests, I said, "The discount is released sooner or later, otherwise I will suffer losses..." Meng Yu was well aware of the idea, and even Wang Chunxia showed difficulty and hesitation. Obviously, the loss of customers,
To his surprise.
"It's okay, the quality of seafood in our store is there. The most important thing is that the pricing power is also here. What we have to do is not just to grab the market, but also to completely suppress the dare to compete with us.
The opponent... also includes Wen's." Zhou Qishan smiled, his tone was calm and casual.
For some reason, Zhou Qishan said something, and these people looked infected and were honestly relieved.
"What should we do next?" Meng Yu was quite anxious.
"Just wait." Zhou Qishan gestured to silence, "and then release the price step by step. Since they dare to encircle us so crazy, we will be even more crazy than them. This is how they deserve their efforts, right?
”
...
Tang Jingye saw that the guests had gradually come to the door. I have to say that the price tactics gave them a lot of space. Even Tang Jingye hoped that this competition would not end. These seafood with high quality and low price were delivered to them early in the morning.
The price given in the store also satisfies him, which makes him sigh that Wen finally did some personnel.
"Do you think Shipu people have no preparations or actions for price reduction promotions?" Tang Jingye clamped the phone and the secretary not far away spoke to him like this.
"No, I can't see that there is at the moment." The secretary was also very cautious. They hired people to go to Shipu to do differentiation. To put it bluntly, it was also the most common strategy, but Shipu's family had almost no movement, so they also let them go.
Fog.
"Then they don't cut the price, we're still cutting the price..." Tang Jingye also knew that Renshipu people are taking the high-quality route, and it's reasonable that they don't promote it, but this made him feel that he lost this time.
...
"We will also adjust the discount intensity, just like before..." Tang Jingye thought about it and took out a plan from the drawer. This was the previous promotion method. In fact, such promotions are more important than buying normally.
It is three points expensive, and it looks like customers make money on the surface, but in fact, it is not the case.
This trick has been criticized by many customers for a long time, but it is very good to deceive Xiaobai.
The secretary beside him said, "Boss...is not good."