The one-month preferential treatment is about to come to an end. People in Shipu have made a lot of money, both in terms of popularity and performance. A few signature dishes have completely opened up the reputation. In the mouths of old gourmets,
This place is also a must-visit destination when visiting Xing'an City.
Meng Yu and Wang Chunxia were sitting together, but opposite them, there was another person, Ye Jinyu.
Ye Jinyu temporarily ended her trip and returned to Xing'an City. She was wearing fashionable clothes today, which was also a change from her usual appearance. Meng Yu and Wang Chunxia had been busy for a month, not to mention that they were haggard. It could be said that they were getting better and better.
Longer.
"Jin Yu, when you come back from traveling, look at us brothers and sisters, hey..." Meng Yu complained a lot. She and Wang Chunxia had been complaining for a long time, saying that they lacked the nourishment of men. Now it's good, a flower
The flowers will wither like this.
Ye Jinyu knew that she had some romantic affairs, but he didn't say anything about it.
But Wang Chunxia said: "I also invited another person. Let's wait for a while. Since Jin Yu is back, I will also convey the boss's message. Our boss listened to my previous report to you and attaches great importance to you.
She also knows that you don’t want to stay in Xing’an City, and she hopes that you will go to another city to help him run a store.”
Wang Chunxia and Xie Liuying have a close relationship. Since Zhou Qishan became busy, Zhou Qishan's position as the second boss has not played much role. To put it bluntly, Zhou Qishan is not good at running restaurants, but his whimsical ideas can be used at key points.
Always help the restaurant avoid danger.
Now Zhou Qishan just takes the shares and seats and collects money. It can be said that Wang Chunxia does this kind of tiring work.
Zhou Qishan and Xie Liuying can be regarded as Wang Chunxia's saviors.
So Wang Chunxia was willing to go to great lengths, and the annual salary Xie Liuying gave her was ten times what her previous boss had given her.
Ye Jinyu smiled and said: "What kind of store is Ganqinghao?"
"This matter has something to do with that boss." Wang Chunxia smiled slightly and looked towards the door, where she saw a woman, Pingting, strolling in.
"Miss Dong, say Cao Cao, Cao Cao will be here." Wang Chunxia looked at Dong Wanwan with a hint of smile in her tone.
Dong Wanwan nodded to the three ladies present. Of course he knew that there were several women with the most powerful operational capabilities in Xing'an City concentrated on this table.
Dong Wanwan was talking to Wang Chunxia. Now Wanghai Tower is in excellent condition. She is an ambitious woman, so naturally she and Wang Chunxia hit it off.
"There's something else going on in the store, and it's such a big deal. I always have to have a good talk with the seniors in the store." He also sat down while he was talking.
"Now that everyone is here, I'll get straight to the point. Our boss wants us to open a brand new Michelin restaurant in Beihai City, co-branded with Wanghailou. Starting from the most basic, the main focus is state banquet level.
The feast is different from the two restaurants we have today. What matters is the grade, layout, and branding." Wang Chunxia opened a tablet and pulled out a plan.
Everyone has circulated it, and the content here is indeed very attractive.
Especially Ye Jinyu. Ye Jinyu has been working in Wanjia Denghuo and is indeed a bit tired of ordinary hotel management. Before coming here, it was also for Wang Chunxia's sake. If it was still such an unchallenging job, he would even
After thinking about working for a few years, I resigned and went free.
Unexpectedly, this suggestion made his eyes light up.
Dong Wanwan said: "I have heard about Beihai City. It is a port city and there are several Michelin restaurants. Their style is mainly seafood, and they pay attention to fresh seafood. They are very competitive.
Moreover, the most important thing for a Michelin-starred restaurant is that there is a chef at the helm, and the relationship between management and chefs also needs to be harmonized, and these all need to be prepared."
Wang Chunxia guessed that she had this question and had already flipped through two pages of the tablet. "The boss has contacted professional chefs. These are all candidates. They have already talked about it and are willing to come and negotiate.
We have set aside plenty of time to let you, Jinyu, choose to talk to the chef you want to work with, which is what the boss means."
Ye Jinyu nodded slightly, but he didn't expect his boss's ideas to be so clear.
"You can rest assured about the store and funds. The boss even allows one to two years of loss-making operations. He hopes that you will treat it with the mentality of building a brand. You also know that brand will be the first element today." Wang Chunxia said matter-of-factly.
But everyone here gradually came to their senses.
Whether it is Wanghailou, Shipu Renjia, or Jinhui Restaurant, these hotels are all independent entities. They are well-known in the food circle and are well-known in the local area, but they cannot change the fact that their popularity has not formed a brand.
The boss's strategy is very clever.
In this era that focuses on IP and branding and marketing, the principle that the smell of wine is not afraid of the depth of the alley is no longer applicable.
The best way is to use gimmicks to create a brand that breaks the circle, use a lot of marketing to promote the operation of this store, and then connect a series of stores together, and then expand wildly.
The most critical link is the step of building a brand, and this stick, the crucial stick, is in the hands of Ye Jinyu. Don't let others use it if you don't trust it, and don't trust the person you employ!
Ye Jinyu also fell silent.
Meng Yu couldn't help but laugh and said: "The boss is really a ruthless person. He dares to do this kind of work. I wouldn't have the courage. In the future, I will use Beihai City as a breakthrough point to directly open the southern market with a brand. As long as this store can afford
If we come here, we will be able to gain momentum, and I am afraid it will become a phenomenon-level chain store.”
"The boss means to make high-quality products and expand slowly, but it must be done at all levels, and word-of-mouth must be built, mainly through acquisitions. As you know, the old store has an extremely good reputation in the local area. Unify the entire old store.
Operating in this mode and building a hundred-store alliance is much better than other methods..." Wang Chunxia further explained.
After hearing such a grand blueprint, even Meng Yu, a careless person, showed a look of yearning for it.
Who in the catering industry doesn’t want such results?
"This matter is of great importance, Jin Yu, are you willing to take over? Moreover, there are many ways here, and the future will be full of thorns. Can you do it?" Wang Chunxia asked seriously.
Ye Jinyu was silent for a while and nodded heavily, "I am willing to take over this job. I feel honored to have this opportunity to challenge..."