The promotion of the movie has entered a period of stable growth, which means that even if nothing is done, the public will spontaneously search for "The Legend of King Wu". At this time, there is no need for the three main figures Lu Beijing, Liu Wei, and Liang Ping to stay in the promotion
It’s the front line, but it’s the advertisers who take the lead.
Advertisers have been preparing for a long time, and now they are working hard to make money!
"The Legend of King Wu" began to turn its movie into a brand, registering its text, images, character Q-versions and many other elements, and using these elements to sign advertisements.
This is both propaganda and blood replenishment.
Lu Lu took the opportunity to accept a few advertisements for Lu Beijing. He didn't need to do anything, just take a few photos. All he had to do was sell a mugshot and he could earn income. This was equivalent to promoting the movie, and it was also for them.
Boss, please enrich the bank figures.
Most of the products the company chooses are products with good national popularity, such as mineral water, milk, etc. The movie "The Legend of King Wu" chooses T-shirts, shoe bags, mobile phone cases and the like, and the co-branded models are not too expensive.
, Most people can afford it, and it has a certain practicality.
I didn’t think too much about style or luxury.
The most expensive one is a customized case for a domestic mobile phone. It happened that a new phone was going to be released in October. I contacted the film company. After the two companies negotiated the authorization, they specially designed a mobile phone case, with a screen saver and Lu Beijing’s voice.
They made a power-on reminder, but they didn’t specifically raise the price. The mobile phone manufacturers wanted to increase the volume.
After the reservation was opened, there were 50,000 reservations soon, which shocked the merchants. Even if the actual number of purchasers was only two-thirds to one-half of the reservations, this number was far higher than what the merchants expected.
Much more.
After hesitation, the merchant discussed with the film company, but still did not dare to prepare the predetermined number of phones. He only dared to increase the quantity slightly, from the original plan of 5,000 phones to 10,000 phones. The mobile phones that could not be sold later were
The movie side is willing to eat all of it and give it to fans as a lottery to avoid losing the title because it cannot be sold.
However, this good sign surprised the mobile phone manufacturers, and they began to discuss with the film industry to add a limited edition case with film elements to this year's tablet. The stock quantity will definitely be smaller, and they plan to only prepare 2,000 units to test the water.
If this model works, then their company will consider more linkages in culture, film and television in the future. The main reason is that China has too few IPs, many of which are not famous. Buying foreign IPs is not a matter of money, but the image of the younger generation.
The national self-esteem is very strong. It is easy to be wronged by using a foreign IP image. No one can predict the market. There is no need to consider it if the risk is too great.
At this stage, the investment in the film has almost been recovered, that is to say, the investment has been evened out before the release, but if there is no profit, it is actually a loss, because the money will depreciate. It is obtained from advertisers.
The sponsorship only ensures that the film will not lose money so far that investors will jump off the building.
After Lu Lu heard about this mobile phone manufacturer, she just snatched the contract. Because Lu Beijing is from his family, the movie belongs to the movie, and the movie does not have Lu Beijing's portrait rights, let alone his voice, so he can use it in the movie.
There are ready-made lines, but if you want to use advertising slogans, you have to ask Lu Beijing to go into the recording studio and record them now - look, aren't you asking them?
With Lu Beijing, he snatched this advertisement.
He went to sign the contract with the film company, and he even stuffed Liu Wei into it.
On the last day before leaving Beijing, Liu Wei went into the studio to record the startup sound and took a few photos.
Booked 3 million, before tax.
Even before tax, it’s amazing!
Willow Wei:=口=
Lu Lu said with a smile: "There will be many places to make money in the future. Come on, you sign two more contracts. The money in these two contracts is not much, but it's okay."
With Lu Beijing's help, he was able to squeeze in all the contracts that Liu Wei had entered.
Liu Wei looked at the contracts, and one of them was to make her image into a cartoon and sell it to a clothing company to print on T-shirts and dolls.
As someone who is used to wearing various advertising T-shirts, she can finally wear her own advertising T-shirts.
…
How to say?
Still a little excited!
Liu Wei seriously decided that she would wear this T-shirt until she entered the coffin!
Another thing is that she signed an agency contract with Lulu.
During this year, she discovered that Lulu kept his word.
He said that he regarded her as his own artist, and even if there was no company around, he would wholeheartedly consider her interests. He really did that.
She did not sign the contract with Lu Beijing's company, and Lu Lu was the same as before, treating her as she should.
For contracts like these, if Lu Lu hadn't fought for her, how could she have made money by taking a few photos and recording a few sentences in the studio?
Every time Lulu negotiates a contract for her, she has to sign a separate agency contract with him, indicating that she agrees with the contract Lulu negotiated for her.
He found three contracts for her, and she signed an agency contract with him three times.
Then Liu Wei asked him if he could sign something that would be less troublesome.
Liu Wei: "Can I sign it to you directly, and then you can negotiate for me, so I don't have to sign it every time?"
Lulu thought for a moment and said, "That's the agency contract. I'll think about it and I'll reply to you tomorrow."
His current official position is actually the vice president of Lu Beijing's company, and he is the one with the most responsibility. Lu Beijing no longer has this principal-agent relationship with him, but in fact he is still in charge of Lu Beijing's affairs.
Now when he was stuffing Lu Beijing's meat, it didn't take much for him to let Liu Wei take a sip of the soup, but once he signed the contract, he would have to seriously plan for Liu Wei.
He went back to think about it and asked Lu Beijing if he wanted to sign Liu Wei as his artist.
Lu Beijing asked: "What's the difference? Would you put the company's interests above Liu Sisi's? Or would you put Liu Sisi's interests above the company's?"
Lulu thought for a while and shook her head: "I don't know how to do both." He would be too busy.
Lu Beijing: "How is that different from now?"
Yes, nothing is different.
Lu Lu figured it out. With his character, he was meticulous about everything. Even if he didn't sign, he wouldn't throw Liu Wei's matter aside. He must have caught everything before 996's sudden death.
Lulu: "Then do you have any objection?"
Lu Beijing: "How can I have any objection? No matter whether she signs to you or to the company, it means that the person will not run away. It's not too late for me to be happy."
The filming of "Summer" has already started, but the heroine has not yet signed back to the company. He can't sleep even thinking about it at night.
Lu Lu brought the contract and after explaining it to Liu Wei point by point, the two signed the contract.
Lu Beijing: "How many years did you sign the contract?"
Lulu: "Ten years. Twenty percent."
He simply told everything, there was nothing to hide.
Lu Beijing nodded, "That's fair."
It's a really fair contract, and it's Lulu. To put it bluntly, the outside world thinks that Lulu doesn't sign people. If they know that he is willing to sign people, the number of years will be doubled, and the commission will be doubled.
Some people were crying and shouting that they were willing.
But Lu Lu himself was not happy to be so tired. He and Lu Beijing used to think that he was still Lu Beijing's person, and the two were never separated. Under such circumstances, he never thought of signing a new artist.
Liu Wei was given to him by Lu Beijing.
The promotion in Beijing came to an end for the time being, and Liang Ping returned to the filming location first.
He first went to see my dear screenwriter~
Zhang Shushan is talented, and as long as the pressure is high enough, he can write very good scripts.
And quite bold.
As soon as Liang Ping came back, Zhang Shushan threw the script to him.
Liang Ping was surprised: "Is it finished?"
Zhang Shushan nodded, puffed out cigarette smoke, and sat on the sofa in front of the floor-to-ceiling windows. He was mysterious and unpredictable. He had the aura of the boss in early Hong Kong movies. He was the character who was always shot dead by the hero in the end.
Zhang Shushan: "Take a look first and then tell me."
Liang Ping sat down and read through the script, and found that Zhang Shushan had made a lot of changes to the script.
He deleted Liu Wei's role.
The entire movie is Lu Beijing's one-man movie from the beginning, and all the supporting characters, except for the human trafficker, are all faceless background voices.
In other words, the audience will only see two characters in the cinema, namely Lu Beijing and the human trafficker.
Liang Ping did not refute the script, but pondered while watching it.
Zhang Shushan has greatly enriched the humanity of the character Qiao Ye. In this version of the script, there are two characters in the film script, Lu Beijing’s Qiao Ye and Liu Wei’s Qin Qing, both of whom are very human.
On the other hand, human traffickers are a symbol of evil, but they do not embody so much humanity.
But Zhang Shushan added parents to Qiao Ye in the new script, although it was just a phone monologue, and he also added a lover to him, although it was just a WeChat screen.
Qiao Ye also chatted with the courier boy at the door of his house, and had conversations with the old man at the gate and the property manager, which were all full of life-like content.
The traffickers also have similar content.
The young girl trafficker asked the middle-aged woman trafficker for money to buy shoes. Obviously, the two were mother and daughter.
The young boy trafficker was grabbed and beaten by the middle-aged man trafficker because he had a haircut and dyed his hair, because the two were father and son.
And they had already met Qiao Ye.
When Qiao Ye first arrived at that place, a middle-aged man trafficker drove by in a van and asked him if he wanted to take a ride.
When Qiao Ye was eating on the street, the young girl trafficker was looking at him longingly at the table next to him. It was obvious that the girl was in love for the first time.
When Qiao Ye was on the road and wanted to buy a cheap electric bike that would be more convenient to ride, a young boy trafficker suggested that he buy a second-hand one, which was cheaper and easier to ride.
The boy said: "Your shoes are really nice, are they expensive?"
Qiao Ye smiled and said: "Cheap stuff, fake ones bought on Taobao."
In the end, Qiao Ye met each of them separately in the mountains, including the two elderly traders. They had all helped Qiao Ye in a friendly or friendly way, showing him the way, picking melons from the fields without taking his money.
Invite him to eat, etc.
But when Qiao Ye took the girl to escape, these people all changed their faces.
When Liang Ping saw the front, he thought it was normal, but when he saw the back, he felt a chill running down his neck.
This script has become a horror movie script, with a bit of a psychological drama.
When Liang Ping looked at it, he found that these designs could be used.
For example, when Qiao Ye was in the city, he could pass by Qin Qing.
They can get on the same train and meet on the platform, but it is just a meeting of strangers, and they will be forgotten after that.
Liang Ping read the script several times and couldn't put it down. He wanted to kiss Zhang Shushan, but he couldn't bring himself to do it.
Liang Ping was worried: "Why did you delete Sisi?"
Zhang Shushan was also in a dilemma: "I realized after I finished writing that I forgot to arrange for her."
In fact, he discovered in the middle that there seemed to be no arrangement for the heroine to appear, but the writing was too smooth, so he had to postpone it all the time. As a result, the heroine was not assigned a position after writing, so he had to give the script to Liang Ping to worry about.
Liang Ping is also having trouble with this.
Because after reading it, he found that the script was very complete and interlocking. It was not impossible to force the heroine into it, but it would not be as exciting as leaving Lu Beijing and the human trafficker alone.
Why do movies like to be shot in black and white? Because the simpler the relationship, the easier it is to shine. In just two hours, the more complicated it is, the less flattering it is, but the simpler it is, the better it is.
Then... no more heroines?
After Liang Ping thought about it again and again, he quietly called Lu Lu.
Lulu Agent: "Oh, did you delete our Sisi scene? Deleted all of it? Just wait a minute, I'll be there tomorrow."
Liang Ping I don’t know what Vice President Lu signed: “Ah? You still want to come over? No, can we just say no on the phone?”
Lu Lu said gently and kindly: "I can't tell you clearly on the phone. I'll see you tomorrow."