Chapter 287 Reasonable Pricing That Young People Like
Ye Xingyu continued: "The small bottle is 125 ml, which can be used for a week; the medium bottle is 250 ml, which is enough for half a month; the large bottle is 500 ml, and one bottle can be used for a whole month. The three packaging capacities are available at the same time
Launched to facilitate users to choose and purchase by themselves.”
Lin Shanya agreed very much and echoed: "I think so too, but the price is a bit uncertain. Can you tell me how to price it?"
"It's very simple!" Ye Xingyu chuckled, "The small bottle is 198, the medium bottle is 328, and the large bottle is 648. Don't ask me why. This is the standard pricing commonly used in the world. Users have the highest acceptance and are willing to pay for it. Just follow this
The price is reasonable, it will definitely sell well, and the profit will be enough to meet expectations!”
"198? 328? 648?" Lin Shanya chewed these three numbers in her mouth, feeling as if she had heard them somewhere before, but couldn't remember them for a while.
However, she didn't bother with it seriously, but calculated the unit selling price based on these three bottle prices.
The small bottle of 125 ml sells for 198 yuan, which is equal to 1.584 yuan per ml; the medium bottle of 250 ml sells for 328 yuan, which is equal to 1.312 yuan per ml; the large bottle of 500 ml sells for 648 yuan, which is equal to 1.296 yuan per ml.
From the perspective of cost-effectiveness, naturally the larger the bottle, the more cost-effective it is. The price per milliliter will be cheaper, and it is in line with the law of progression. It is indeed a very scientific pricing plan.
Ye Xingyu went on to say: "We are launching a 50ml trial size, which can be used for three days at a discount of up to 10%. It is a great value experience. You can enjoy this newbie benefit for only 6 yuan."
Lin Shanya nodded and said: "This is good. Each person is limited to purchasing one bottle. We don't make any money, so we just treat it as promotion."
"Yes!" Ye Xingyu said with a smile, "You can also get a first-time purchase discount for three types of bottles: large, medium and small. Buy one and get one free, but it is only for the first purchase of each user account. There is no gift for the second bottle.
"
"User account?" Lin Shanya didn't react for a moment.
"Of course! Now that online sales are so developed and so convenient, you can set up an online mall and sell it, right? You don't want to put it in a drug store to sell it, do you?"
"Uh... I really plan to promote this product through Changfeng Pharmaceutical's local agents and distributors. Although the sales cost will be higher, the goods can be spread quickly and the results will be quick. If it is only sold online, there will be no
With word-of-mouth fermentation and advertising, it is estimated that it will be difficult to sell.”
"Then why don't you just find someone to advertise? Judging from the current production capacity, we simply can't sell that many goods. It's better to set up an online mall and sell it online. When it becomes popular in the future, there will naturally be distributors
When a businessman comes to your door to ask for an agent, you will have the initiative in the negotiations at that time. Isn’t it much better than asking your grandfather to sue your grandma now?”
After hearing this suggestion, Lin Shanya was deeply touched and fell into deep thought.
Because of the difficulties of Changfeng Pharmaceutical and the pressure from the masterminds behind the scenes, many agents and distributors who had good relationships with them began to intentionally avoid the Lin family. If they want to sell beauty serum through these offline channels, it will not go well, not to mention being left out.
, what’s the point if someone else is doing it for you, without even bothering to push it, and even putting the goods in a corner where no one cares?
Online sales, traffic and promotion are very important. Lin Shanya is not very familiar with this aspect and is not fully sure about it.
Take advertising as an example. You have to find at least one celebrity to endorse you. Small-name celebrities don’t work, but big-name celebrities ask for high prices. This is a huge investment. It’s even difficult to decide which celebrity to find. Lin Shanya is not star-chasing. The entertainment industry doesn't understand it at all, so it's not possible to make decisions in this regard.
There are also media placement and network operations, etc. If you want to achieve results quickly, the various expenses are not low. If you invest a lot of money, if the effect is not good, you will really lose your wife and lose your troops. It is a good hand to play. A piece of shit.
Lin Shanya told Ye Xingyu all the problems she could think of now and sincerely asked him for advice.
Ye Xingyu immediately replied: "I know a famous celebrity who I can introduce to you. If she is willing to help, the publicity effect should not be bad. As for the price, you need to discuss it in detail. I can't guarantee this, but in It seems to me that her price should be within your acceptable range."
Lin Shanya asked curiously: "Who are you talking about?"
Ye Xingyu smiled slightly: "Shen Menghan, have you heard of it?"
"It's her?" Lin Shanya looked surprised.
Although she is not a star chaser or pays attention to the entertainment industry, she has heard of the name "Shen Menghan". She was famous all over the country at that time. She was a true superstar in film, television and singing. It was a pity that she suddenly suddenly became famous when she was at her most dazzling. It is a pity to retire.
Although many scandals were reported later, causing Shen Menghan's popularity to plummet, until now, there are still many die-hard fans leaving messages online, hoping for the stars and the moon for Shen Menghan's comeback.
It can be seen from this that as long as Shen Menghan is willing to help endorse the beauty serum, there should be no problem in winning the first battle. At least her fans will pay for it.
As long as the beauty serum can sell the first batch, people who have tried it will understand its magical power, and then word of mouth will spread, and it will become more and more popular, won't it become a hit?
As the saying goes, "Everything is difficult at the beginning." When a new product is launched, as long as it takes the first difficult step and gets recognition from users, it will sell better and better. This is the purpose of hiring celebrities and advertising.
When Shen Menghan first debuted, Ye Xingyu was still Luo Xiu, walking in the underground world and not chasing stars.
When Shen Menghan became famous, Luo Xiu had already died, his soul was wandering, and he fell into a deep sleep.
But Ye Xingyu knew from the memory of his predecessor how popular Shen Menghan was at that time. In his opinion, the other party was a good candidate. They happened to know each other. As long as he was the matchmaker, he believed that she would agree to help.
But there is a difficulty, that is, Shen Menghan is currently in a state of retirement, and there needs to be a suitable reason for her to stand in front of the stage and speak out.
Judging from the previous chat, Shen Menghan probably still wants to come back, but the resistance lies with Yan Shaoze and Zhao Ziqiang.
But if the Xu family is willing to help, and she cooperates with Lin Shanya and makes a comeback by endorsing beauty lotion, it may be a good opportunity and eventually form a win-win situation.
Regarding the issue of celebrity endorsement, we are just chatting casually now. It is hard to say how to operate it specifically. We will wait until we contact Shen Menghan and have a detailed discussion in person before making a decision.
Ye Xingyu's various suggestions are very inspiring to Lin Shanya, especially the transformation of offline physical sales into online sales, which has overturned Lin Shanya's original plan. She needs to carefully compare and analyze and think about the pros and cons, and finally make a decision. Make the right decision.