The intense project commercialization phase has begun.
Based on the mysterious Feli fruit, will Nisto ice soda break out in the beverage market, or will it become one of the tens of thousands of catering brands that disappear every year around the world?
In order to get the best results, Kazama Miyari decided to polish every detail and never take it lightly.
Under the influence of the biological magic of Rat Witch Sally and the Golden Bough, a large number of Feli fruits were cultivated in the Nisto Occult Plantation, providing a continuous supply of raw materials. The magic contained in this raw material is enough to completely sublimate a drink.
After human safety and health testing, the drink taste testing phase begins. Everyone will work together to decide what the drink should taste like.
Beverage formulators from the former Xisheng FMCG department gathered together and were told to conduct flavor tests on some confidential products, taste and report on different samples, and optimize the quality of the beverages.
Kazama Palace ideally wants to have a pineapple flavor, a cola flavor and a peach flavor, but according to their suggestions, different flavor plans can be designed at the beginning, but in the end it should be optimized until there is only one optimal flavor left, so as not to
Consumers are faced with a choice dilemma.
The people in the fast-moving consumer goods department are all experienced trendsetters in the business community. They are responsible for the development of Nisto's personal care, food and beverage, tobacco and alcohol, detergent and other industries. It is perfect to evaluate and debug Nisto ice soda.
——Blind test report——
Ice soda [Coke flavor] (refreshing feeling, feeling that the perspective of observing the world becomes clearer)
Ice Soda [Orange Flavor] (sunshine feeling, inexplicable happy mood, desire to participate in sports as soon as possible, stronger reputation also emerges)
Ice soda [pineapple flavor] (sour feeling, traditional flavor, I feel full of courage after drinking it)
Ice Soda [Peach Flavor] (Sweet, not very good, but refreshing, impactful and complex taste)
Ice soda [mint flavor] (refreshing feeling, after drinking it, you feel as if your brain has been taken out and placed in the bathtub to freeze)
Control - Nuclear Cola (classic taste, provides aroma, sugar and power!)
Control - Cherry Pit Cola (flush toilet)
Control - Spice Cola (flush toilet)
Reference substance - Quantum Cola (the calories, coffee content and taste are twice that of ordinary Nuclear Cola. It slightly increases the level of radiation contamination in the body, but...it's so cool! Trace amounts of radiation can expand in the body, and you're waiting to die.
Enjoy the flavor of the drink and feel uncomfortable if you don’t drink it for a day!)
——
Now it's up to the people at Nisto in the fast-moving consumer goods department to decide which flavor to keep and launch it globally. This needs to be done very carefully.
“Products must be geared toward young people,” Miura Masataka, FMCG department manager, reported on the Nisto ice soda. “We want to create a dynamic new brand that represents the vitality of our Nisto business. Sunset Sarsaparilla once gave nuclear power
Coca-Cola's severe blow shows that Coca-Cola is not invincible, not to mention that its parent company, Burrito Hat, is in a state of splitting up. We must launch products as soon as possible to seize the beverage market!"
After hearing the news, people in the company expressed their opinions.
"'Cola flavor' is the least distinctive. Every cola-flavored product released later is essentially a reminder of how successful Nuke Coke is."
“Targeting the taste of young people, ‘mint flavor’ is the most impactful, satisfying people’s curiosity, and is also very suitable for building momentum on social media.”
"Actually, orange flavor is the most suitable. Sweetness represents pleasure and happiness, conveys the philosophy of our company, and is also the easiest to be accepted by all ages. Just imagine, who would refuse a bottle of sweetness that makes you feel extremely happy after drinking it?
Where’s the flavored drink?”
After voting and flavor calculation, Nisto Ice Soda was finally defined as an orange-flavored sugar-free carbonated soda with a sweet and pleasant taste. The sensory experience after drinking it is extremely satisfying! It was praised by the company internally as
A soda that makes you feel happy after drinking it!
Immediately afterwards, the production department produced 1,000 bottles of Nisto ice soda in advance.
Using technology, magic and hard work, employees package and distribute Feli fruit puree and pour it into the mixing barrel.
Sweetener, coffee ingredients, fruit pulp formula, carbon dioxide, magic fruit puree and purified water are mixed in the mixing barrel, then injected into the tank, and then packed and packaged through the sealing and filling process on the assembly line.
This early batch of drinks, under the name of "ice soda", was tested on a small scale and secretly tasted at Beijing University, and received good feedback.
After drinking the samples, college students of both sexes were full of praise!
“So delicious!”
"What is this? New product from Nuka-Cola?"
"It's like drinking a lot of sunshine and hope!"
"Wow, I feel so happy after drinking it!"
"I'm super ice!"
"I'm sorry, I just couldn't get rid of it. This drink... I'm sorry, I can't get it. In general, its taste... I'm sorry I just couldn't get it. Its flavor feels like... I'm sorry but I can't get it.
I can’t sell it anymore. For me, the main problem is... I’m sorry, I couldn’t sell it just now. I personally rate this drink very highly... Sorry, I can’t sell it anymore.”
…
After collecting relevant feedback, we enter the production, promotion and marketization stages.
At the business marketing meeting, Nisto Marketing Director Kojima Yoko attended, accompanied by several female ninjas around her. They were all well-educated, precise and efficient.
"Both concentrated fruit juices and carbonated drinks are already sunset industries," Ye Zi pointed out. "We want to position Nisto Ice Soda as a brand-new beverage with zero burden, highlighting innovation and trendy features."
"Then, should we still cooperate with Kyoto Mugen's marketing department?"
"Yes, we will use Kyoto Unlimited's channels for promotion and quickly seize all the traffic entrances that young people can access." Ye Zi announced neatly, "We have already experienced Kyoto Infinite's marketing capabilities in promoting Micro-October.
This time we will also entrust them to create publicity for our products. We will also do relevant advertising myself."
This chapter is not over yet, please click on the next page to continue reading! "Are we entering offline channels?" another employee asked.
"No, our distribution capabilities are not yet available overseas. At present, we can only place advertisements in company cities in the northern archipelago. The number of local daily active users in Kyoto Unlimited has reached 140 million, and the user profile is also very clear: students and company people. They originally have nothing
Hope, but the social environment has changed. Now, under the influence of our company, social resources have been reallocated, social vitality has been reactivated, and their willingness to pay is also increasing as their lives improve."
"According to Domokumo's calculations," a person from the marketing department explained, "the pricing strategy is most suitable at 2.5 yuan per bottle. Nuclear Cola betrayed all of us and has already raised the price to 3.5 yuan. We entered the market at 2.5 yuan.
The market is enough to serve as a gimmick."
"We will first launch beverages on e-commerce platforms such as 'Best Buy', 'Cheap Buy', 'Federo-Magee Online Supermarket', 'Tianji Express', 'Grand Home', and 'Tristan Shopping'"
Sales flagship store." Ye Zi began to use her skills to quickly seize business opportunities. "Initial sales will only be on the e-commerce platform. Once it becomes famous, it will be distributed to convenience stores, supermarkets and shopping malls to avoid retail terminals from raising prices."
"oh oh!"
"It's time for us to show our strength!"
“Nisto Ice Soda is the best!”
"Sales elites, attack!" The employees in the marketing department were very enthusiastic.
Entering the production stage, Nisto's factories have started working one after another. Technical engineers adjust machine parameters to ensure quality control. Employees in the logistics chain actively transport water and Feli magic fruit raw materials to ensure the production cycle.
It is more economical to get spring water from mountainous areas, but you still have to get water from water purification plants. After natural purification, the groundwater in the northern archipelago is already drinkable, but residents have historical inertia and will do it as soon as they have money.
Installing a water purifier at home, putting air purifying films on the windows, and modifying yourself with a radiation purifying implant shows people's distrust of the natural environment.
In any case, Nisto Ice Soda, which combines multiple features such as magic drinks, carbonated drinks, sugar-free drinks, functional drinks, and internet celebrity products, has officially entered the market!
Through Kyoto Unlimited’s promotion and advertising in the community, almost overnight, Nisto Ice Soda became a trending topic and began to be shipped and sold through e-commerce platforms.
Bottles of Nisto ice soda were sold, and people came to buy them with various attitudes.
The atmosphere was lively, especially now that the giant advertising screens in the streets and alleys were playing the October drink advertisements in a loop. She was seen holding a bottle of Nisto ice soda in both hands, slowly moving to her side, her slender legs slowly
It moves slowly and is extremely charming. Although there are no words, it still makes people fall in love instantly.
Nisto ice soda, sales are booming!
…
On the other side, far away in Tianshu Manufacturing, Lu Sizhou also paid attention to the news about Nisto Company.
When Nisto ice soda came on the market, out of curiosity, she immediately placed an order for a whole box, which was flown to her office. As Lu Sizhou, she could still do this, with a box of 24 bottles of Nisto
The ice soda arrived at the building immediately and was tested by specialized inspectors to ensure its safety on the human body before being presented to Lu Sizhou.
"It may trigger some non-dangerous hallucinations and affect people's emotions." Sapphire Machine Puppet explained, "Nistor Ice Soda is confirmed to contain some magical ingredients, but they have been diluted to a safe range."
"I would like to see what new tricks Nisto Company has come up with this time." Lu Sizhou nodded slowly.
The Sapphire Machine Puppet picked up a can of ice soda with a well-shaped outer packaging, opened it, poured it into a cup and gave it to Lu Sizhou.
Lu Sizhou looked at the glass of soda. It was as if Nisto Company had integrated gold, sunrise and flowers into 500 ml of liquid, exuding a pure aroma.
Poor quality. Lu Sizhou could imagine how many industrial flavorings were included in such products. She made a disdainful comment, then picked up a glass and took a sip.
I feel strange when liquid enters my throat.
She frowned slightly and couldn't help but take another sip, and then another sip.
Lu Sizhou was silent for a while. She raised her hand and moved it to her smooth chin, her expression constantly changing.
"Miss Lu?" The green jade machine puppet couldn't help but move forward, "You need us..."
"No." Lu Sizhou raised her hand, with a strange smile on her face, and walked towards the bathroom step by step. She stared at her face in the mirror, and moved her hands on her shoulders, "Perfect, perfect, flawless. I
It gives you a sense of courage knowing what kind of magic they have put into this drink. The illusion of domination and the memories of your childhood linger before your eyes, making you feel like you can do anything.”
"Nisto Company..." analyzed by the Sapphire Machine Puppet.
"Quiet." Lu Sizhou ordered the entire floor to fall into silence. For a long time, she looked at herself in the mirror, her tone mysterious and cold, "...It's amazing. A bottle of drink can remind me of so many things. This is the first time.
Giving an order to kill, directing a military operation for the first time, eradicating the roots for the first time, liquidating and revenge for the first time. Deciding wisely who should live and who should die. I am so... perfect that no one else in the world
Can match me."
Lu Sizhou breathed slowly, her gaze became deeper and deeper. Her thoughts became clearer, to the point where she crossed the line.
…
A few days later, after finishing training, Linyin heard about this and wanted to get a bottle of Nisto Ice Soda no matter what, but the supply of soda at the headquarters was limited, and the e-commerce platforms were all overcrowded.
Adopting a hunger marketing strategy, a limited number of 25,000 bottles were released each time, and they were all sold out in an instant. People rushed to praise and share the magical experience after drinking Nisto Ice Soda, which was joyful, joyful, full of confidence and courage.
It seemed that everyone had drunk it, but Linyin didn't, which made her upset!
With an idea, Linyin ran back to the Solid Gold Building, and sure enough she saw several bottles of Nisto Ice Soda in the refrigerator, which should have been prepared for Xu Yang.
Linyin quickly took out a bottle and tasted it, wondering how magical this exciting drink was. It was said that it could turn the most cowardly person into a hero.
Gudu Gudu, Linyin drank it in a big gulp, it was so sweet!
Um……
Um……?
That's it? I didn't feel it at all. Linyin shook her head, threw away the bottle, and lowered her head to connect to Xu Yang's communication channel.
"What's going on? I'm working."
"It's the most boring thing I've ever heard," Linyin said, "Hurry up and drive the piles."