202. The endorsement price shocked the entertainment industry! Can you afford this endorsement?
Chapter 204 202. The endorsement price shocked the entertainment industry! Can you afford this endorsement?
Although, the sound outside is very loud.
However, Wang Cheng still sat calmly on the chair, closed his eyes slightly, rested for a while, and did not look at the many people outside who were crazy about him.
Shen Shenghui, who was sitting in front, looked at the situation outside, feeling a little anxious and worried.
He was afraid that if so many people gathered together like crazy, if something unexpected happened, he and Rubik's Cube Entertainment would suffer losses as a result, and it would be impossible to hold such a grand concert in the future.
Just like a few years ago, a merchant wanted to hold a New Year's Eve event on the Bund. However, because he underestimated the speed of information dissemination in the mobile information era, tens of thousands of people came all of a sudden, blocking the streets where the merchant was located. It almost caused a stampede. The scared merchants immediately canceled the event and contacted officials to disperse everyone.
Then, the merchants also suffered a big blow, and large-scale events were no longer allowed there in the future.
Shen Shenghui quickly picked up the phone and called out: "We are blocked. Evacuate people on the road quickly. Let us go out. Let everyone go home quickly and stop gathering here."
"Everyone from the official uniform team is here? That's just right..."
hang up the phone.
Shen Shenghui breathed a sigh of relief. In the past few days, the official uniform team has been keeping special control over this area and dispatched a large number of additional manpower. Now in this situation, I am afraid that more manpower will be sent over. The nearby The police station definitely doesn't have enough manpower, and may have to deploy manpower from all over the city.
Dozens of security personnel ran out from the entrance not far away, surrounded the car, and fought against the dense crowd of fans who wanted to get closer. Every security personnel was blushing and used all their strength to fight. Forcibly open a way out of the congested road!
"Come on, please go home. Don't stay here."
"excuse me……"
"Be careful with the car..."
Several security guards were shouting loudly with loudspeakers, and they managed to get some sober people to get out of the way.
The road outside the stadium was just over one kilometer, and it took the car a full hour to walk across it, and then we entered the urban avenue where there were not so many people and the roads were not congested.
Along the way, various media and self-media were crazy about filming. Almost the entire process of Wang Cheng's difficult departure was filmed and reported live in real time on major social platforms.
Xiaoning was one of the live broadcasters. She ran out right after the performance and struggled to follow the car in the crowded crowd. While driving the live broadcast, her body swayed with the crowd around her and she said loudly: " Everyone, it is absolutely not advisable to cause congestion in this way. Wang Cheng is very tired from the performance, so he should be allowed to go back and rest early..."
"Wang Cheng's performance today was even more exciting than yesterday..."
The number of people online at the peak of the live broadcast room exceeded 100,000.
The dense barrage never stopped.
Many of them expressed disappointment. They thought they would see Wang Cheng on camera, but they only saw Wang Cheng's car and dozens of security guards struggling to move forward.
but……
With such a monotonous live broadcast, the 100,000 people in the live broadcast room watched the whole process for a full hour. When they saw the car entering the avenue and speeding away, the number of people in the live broadcast room began to decrease rapidly.
Watching Wang Cheng leave, Xiaoning's face was still full of excitement and smile. Although she was exhausted physically and mentally, she just wanted to fall down and take a nap when she got home...
However, she still said to the live broadcast camera: "I just saw the news that Wang Cheng will continue to hold a concert tomorrow. Children, if you can get tickets, I will continue to come to Wang Cheng's concert tomorrow."
To be honest, watching his performance is really addictive."
After saying that, Xiaoning closed the live broadcast room, relaxed her whole body, and then quickly walked outside, her whole body almost ran out of energy.
She stood at the concert for an hour or two, singing and waving along with Wang Cheng, and then she just saw Wang Cheng off in the crowd for an hour, which was more tiring than a day's work in the countryside when she was a child.
The entire scene seemed much quieter because of Wang Cheng's departure.
The overall shouting has stopped, and there are only sporadic sounds.
Everyone started to leave here one after another.
Yu Hong, Chen Yuqi, Jiang Han, and Feng Tingting followed the crowd towards the huge open-air parking lot over there.
Yu Hong's expression was still a little dazed. He had been silent since he came out, his eyes were a little hollow, and his mind was still replaying the scene of Wang Cheng performing on the stage just now, especially when he sang the first song, and those two
The look in her eyes for the first time is still fresh in my memory, as if it happened just now.
That touching song still echoed in her ears.
Jiang Han said excitedly: "Wang Cheng's performance was in better condition today and the performance was more exciting. Will you come again tomorrow?"
Chen Yuqi smiled bitterly and said: "I want to come too, but I really have no money..."
Feng Tingting and Jiang Han are also a little helpless. They don't have much living expenses. Together, they can barely afford the tickets for the middle area, but they don't know if the price of tickets will continue to increase tomorrow!
The price has increased for three consecutive days, and they all expected that the price of tickets might increase again tomorrow.
But even so, they still want to go.
Yu Hong suddenly said: "I'll treat you tomorrow. I'll invite you to come and see me again!"
Chen Yuqi looked at Yu Hong: "Teacher Yu, do you want to see it again?"
Yu Hong nodded: "Of course! I just don't know if I can get tickets tonight."
Chen Yuqi, Jiang Han, and Feng Tingting hurriedly promised that they would rob them, and Yu Hong would just pay...
Chen Yuqi put her arm around Yu Hong's shoulders and said with a smile: "Teacher Yu, look at you, are you unable to forget Wang Cheng after seeing him? Don't think about it, let's just watch his performance. Everything else is just delusion."
.The first time I went to watch the live performance of Tomorrow’s Idol, I was like you. When I came back, all I could think about was Wang Cheng. But he and we are from two different worlds, and we will never be able to cross paths in the future."
This chapter is not over yet, please click on the next page to continue reading the exciting content! Jiang Han said: "That's not necessarily the case, what if we meet him in the future? If Fairy Hong is willing to pursue Wang Cheng, there may be a chance.
, Wang Cheng can’t resist Fairy Hong’s fairy-like appearance, right?”
Yu Hong hurriedly pushed the two of them: "Don't talk nonsense, there is no such thing as pursuing someone backwards..."
After saying that, Yu Hong quickly walked towards the parking space, but his heartbeat was speeding up crazily.
If there is a chance, I might get together with Wang Cheng.
She's really willing to do anything.
…
call……
The car finally started running and headed towards the city.
Shen Shenghui breathed a sigh of relief, picked up the phone and called the security staff again to promise the bonus. He also contacted the official uniform team to promise that he would do a good job in security work next time. Then he relaxed and looked back to see where he was still sitting. He closed his eyes and meditated there, wondering if it was Wang Cheng who was asleep.
Shen Shenghui wanted to say something, but he didn't say it.
Because he knew that Wang Cheng might not even bother to listen to what he said, nor would he reply.
but……
When the car arrived at the apartment dormitory where Wang Cheng lived, Shen Shenghui still said: "Wang Cheng, the fourth concert will end tomorrow, and there will be an endorsement for you in the next two days over the weekend!"
Wang Cheng nodded: "It doesn't matter, but remember that the endorsement contract time cannot exceed the agency contract time."
Advertising endorsements are one of the daily jobs of celebrity artists. Most celebrity artists have more opportunities to be exposed to advertising endorsements than running variety shows, which proves the speed of making money. After all, celebrity artists run variety shows to gain exposure in order to earn money from endorsements...
Therefore, Wang Cheng is not opposed to this at all. Even if he guesses that the endorsement arranged by Shen Shenghui may not be so smooth and sincere, it doesn't matter. As long as it is a serious job that does not violate the law, he will do it.
He accepts advertisements, variety show announcements, concerts, and even appearances in movies and TV series!
However, the contract time cannot exceed the time agreed by his agent.
This is the basis!
He didn't want to be able to truly retire and rest when his agency contract expired, and he still had some advertising contracts and film and TV series contracts with him...
Shen Shenghui immediately said: "Don't worry, the contract I signed for you is a one-year short-term contract. After all, Mr. Qin and I hope that you can stay in Rubik's Cube Entertainment for a long time in the future and we will make a long-term plan for you." Development plan, no contract will be signed for too long!”
"Moreover, this endorsement is definitely in response to the country's call..."
Wang Cheng hummed, then got out of the car and left, not bothering to listen to the specific information about the endorsement that followed.
Anyway, that is work for the day after tomorrow.
Now……
He just wanted to have lunch and have a good rest.
The performance started at ten o'clock, and it was now ten past one, ten minutes beyond his normal off-duty time.
Therefore, Wang Cheng did not want to discuss work matters with Shen Shenghui anymore.
After getting off the car, I walked directly to the small restaurant I often go to next door.
Shen Shenghui watched Wang Cheng leave and then asked the driver to drive back to the company.
Buzz buzz...
Shen Shenghui's phone rang. It was an acquaintance from the public relations department calling: "Director Shen, I got some news from Penguin Music."
Shen Shenghui: "What news?"
"Penguin Music is holding an internal meeting and wants to pay Wang Cheng in advance the sales share of all his songs so far, which may reach one billion before tax!"
Shen Shenghui was slightly surprised: "Why? Why didn't they follow the normal process for such a large amount of money? They could have spent half a year longer, so why did they give it to Wang Cheng in advance?"
"I heard it's because they want to use this money to express sincerity and goodwill to Wang Cheng, hoping that Wang Cheng can upload new songs quickly! Now, most users of the Penguin Music platform are urging them to let Wang Cheng release songs. They want to I contacted Wang Cheng, but I couldn’t get in touch. It seemed that I sent a message to Wang Cheng through Han Xiao, but there was still no movement from Wang Cheng.”
"They have no choice but to pay Wang Cheng first to show their sincerity..."
After hearing this, Shen Shenghui's mouth twitched.
Penguin Entertainment is a behemoth in the industry, and its major platforms have always been superior in the industry. So far, he has not heard of anyone in the industry who can get royalties from them in advance.
Even big names such as Liu Qianhua, the number one person in the entertainment industry with over 100 million fans, have never received advance payment from Penguin Music. They follow the process and pay the sales share of the previous quarter every quarter.
This shows that Wang Cheng’s importance to Penguin Music far exceeds that of other big-name star singers, and Penguin Music was forced to do this.
Of course, Penguin Entertainment may be behind the promotion, with the purpose of wooing Wang Cheng in advance and preparing for the recruitment war after Wang Cheng's contract expires.
Shen Shenghui thought for a moment and said quickly: "Okay, I understand, thank you!"
"It's okay, this is my job. Goodbye, Director Shen!"
hang up the phone.
Shen Shenghui's phone rang again. He was the vice president of the number one sports brand in China.
"Director Shen, I didn't bother you, did I?"
The other party said very politely.
This is also the first time Shen Shenghui has received such a polite attitude from the other party.
After all, the brand owner is usually the real party, the upstream industry of the entire entertainment industry, and the father of the funder, so the attitude is always relatively high.
Especially the number one sports brand in China like Ma Ning, which has great influence at home and abroad. It is also a guest of major entertainment companies. Every big-name celebrity artist wants to be its spokesperson, not only can Bringing in a large amount of income can also improve your own grade and style, and increase your influence among young fans.
Big-name sports brands are definitely one of the endorsements that all celebrities and artists want to accept.
And this is the fifth time the opponent has practiced Shen Shenghui.
Shen Shenghui also smiled politely and said: "Mr. Ma, you're welcome. You can come to me anytime."
Mr. Ma smiled and said: "Don't dare! Director Shen, I also want to talk to you about inviting Wang Cheng to become our chief image ambassador."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Before Tomorrow’s Idol ended, Mr. Ma had already contacted Rubik’s Cube Entertainment and wanted to invite Wang Cheng to become the spokesperson for a certain sports series owned by Ma Ning.
However, Shen Shenghui kept delaying and refused to agree.
After all, Shen Shenghui didn't want to give Wang Cheng such a big name that could enhance his status and class so easily, especially when Wang Cheng didn't agree to renew his contract.
Later, after Wang Cheng clearly refused to renew his contract, Shen Shenghui directly rejected Ma Ning's invitation to endorse Wang Cheng.
However, Mr. Ma never gave up, and the conditions became better and better. Last time, he directly invited Wang Cheng to become the spokesperson of the entire Ma Ning brand. This is better than the endorsement of a certain sports series, with a higher level and natural contract benefits. It's also better.
Mr. Ma quickly said: "After we held a meeting and discussed it, we can offer Wang Cheng an endorsement contract worth 70 million a year, with a contract period of three years! Director Shen, you should know that this is absolutely a sky-high price."
A 70 million-year endorsement contract is a top-notch contract even for the world's top sports stars. For domestic celebrities, it is an unprecedented super contract.
Generally speaking, for other super giants in the entertainment industry who accept big-name endorsements, the maximum endorsement fee in a year is about 30 million, and usually it is more than 20 million!
For Wang Cheng, the Ma Ning brand offered an endorsement price that was more than double that of other super giants. For a three-year contract, the price was 210 million!
This sincerity cannot be said to be insufficient.
but……
Shen Shenghui still smiled and said: "Mr. Ma, I'm sorry, this is really not about money. You should know that in recent times, I have rejected more than a dozen big names at home and abroad, and they all came to Wang Cheng. I just I would like to say sorry to all of you. However, this situation is only temporary and we will have other arrangements for Wang Cheng’s work in a short period of time.”
"When this period of time passes, we will still have opportunities to cooperate. How about it, Mr. Ma?"
Mr. Ma on the other side of the phone took a deep breath and said: "Director Shen, of course I am not qualified to say anything about the work arrangements between you and Wang Cheng. However, as far as I know, you have already reached a preliminary cooperation with Hongxing, and Hongxing Xing is also a sports brand, and we certainly don’t want to give Hongxing a chance.”
Shen Shenghui smiled and said: "Mr. Ma, don't be ridiculous, are you still afraid of the rise of Hongxing? They were a second-rate brand at their peak, but they have been losing money for three consecutive years because their style has not kept up with the trend, and now they are almost going bankrupt. No, there's no way they could threaten you, Ma Ning."
Mr. Ma asked: "Since you know their financial situation, why do you still want to cooperate with them? A brand that can go bankrupt at any time, will this lower Wang Cheng's external image? They must have made a desperate move by inviting Wang Cheng this time. With your endorsement fees, do you still have money to make products?”
"If they go bankrupt just after Wang Cheng finished shooting the endorsement commercial, I think this will be a big blow to Wang Cheng, right?"
Shen Shenghui: "We will consider this. Thank you, Mr. Ma, for considering it for us. If there is nothing else, I will hang up first!"
But Shen Shenghui was thinking in his heart - this is what he wanted to see. If he went bankrupt just after filming the commercial, the bigger the blow to Wang Cheng, the better...
Mr. Ma quickly said again: "Director Shen, we will add another 10 million to 80 million a year and sign the contract for two years! This is our greatest sincerity and the real bottom line. We signed an NBA superstar last year for one year. The endorsement fee is only 13 million US dollars, which is less than 80 million US dollars."
"This is our greatest sincerity!"
When Shen Shenghui heard this number, his heartbeat accelerated again.
The biggest brand under Rubik's Cube Entertainment is Hu Fei. Hu Fei also endorsed a sports series under Ma Ning. The endorsement fee for one year is only 25 million, which is already very high.
Ma Ning's endorsement for Wang Cheng is 80 million per year. Once this figure is revealed, it will probably cause shock in the entire Chinese entertainment industry.
Why do you all join the entertainment industry? For art? For fun?
No……
In the end it's all about money.
The coffee status is determined by the number of fans, but the coffee status is also recognized by the sponsor’s father. That is to say, the real celebrity must have an income equivalent to the coffee status. Otherwise, the number of fans will be empty and there will be no corresponding gold. If the main supporter earns income, the circle will not recognize it and will only think that those fans are robots!
If everyone knew about Ma Ning's endorsement of Wang Cheng, other super giants would definitely have conflicts with the brand!
They are both super giants. Even if they have fewer fans than Wang Cheng, the price shouldn't be three times the difference, right?
Liu Qianhua has more fans than Wang Cheng and has more works. Should he have a higher endorsement price?
Other top celebrities and top celebrities will also increase their endorsement prices based on the number of fans and popularity...
Anyway!
If this price is announced, Rubik's Cube Entertainment and Ma Ning Brand will be under tremendous pressure from their respective circles.
but.
The contract Hongxing gave Wang Cheng was not small.
As Mr. Ma said, Hongxing's financial situation was not good, so it made a desperate move and hired Wang Cheng as its spokesperson. It wanted to give it a final try, so the price offered was not low.
Shen Shenghui was silent for a moment and then responded: "Mr. Ma, I can only say sorry..."
Mr. Ma over there was also a little angry: "Well, in that case, we will also carefully consider our future cooperation!"
Shen Shenghui was shocked and wanted to explain, but Mr. Ma over there had already hung up the phone.
Shen Shenghui looked at the phone and was speechless for a while, then murmured in a low voice: "I have offended another big sponsor! If Wang Cheng fails to renew the contract in the end, the losses are not just superficial..."
During this period, Shen Shenghui has rejected more than a dozen major brands because of Wang Cheng, and most of them are a little angry. It will not be so easy to continue cooperation in the future, and some prices may have to be paid...
"I just hope that this advertising endorsement can bring some results."
"A brand that is about to go bankrupt, Wang Cheng, can you take over?"
Shen Shenghui looked at the company, his eyes full of expectation.