219. Horrible advertising effect! How much did I lose? Can I breach the contract?
Chapter 221 219. Horrible advertising effect! How much did I lose? Can I breach the contract?
Shen Shenghui looked wrong.
Qin Yuhai also frowned and stared at Shen Shenghui: "What's going on?"
Shen Shenghui didn't say anything, he just opened Wang Cheng's advertising video on his mobile phone and showed it to Qin Yuhai!
A few minutes of commercial mv.
Qin Yuhai and Shen Shenghui both looked at it seriously.
Listen to the lyrics and watch the performances of Wang Cheng, Zhang Hanwen and Zhu Ziqi.
Qin Yuhai's eyes flashed with surprise, and he whispered: "Is this an advertisement? I think it's more like a song MV, but it's much better than some song MVs I've seen before. The shooting level is very high, and the post-editing is also very good. Gao Ming, which director filmed it?"
Shen Shenghui smiled bitterly and said: "Mr. Qin forgot what I told you yesterday... The director was originally Director Chen Chaoyong invited by Hongxing boss Liu Xing, and he had no independent directing experience. However, later I heard that Wang Cheng and Director Chen The fight for dominance made Director Chen throw it away in anger. My assistant told me that this is indeed a fact."
"At that time, I thought Wang Cheng would make a mess...I didn't expect it to be so effective."
Qin Yuhai's eyes widened and he asked in surprise: "So, this is an MV produced under the leadership of Wang Cheng? Will he also direct the filming? Are you sure he is only nineteen years old?"
As the oldest generation in the entertainment industry, Qin Yuhai has done almost all the jobs in the industry, including directing, producing, acting, editing, etc. Although he is not the best at any of them, he cannot compete with big directors and famous actors. Than, but he is a person who can really direct a film independently, and has also played some supporting roles!
Therefore, he is very clear about the profound foundation and knowledge reserves required to direct a film independently.
Back then, he worked step by step as a scriptwriter for ten years before independently directing a small-production film, but the result was unsatisfactory. Otherwise, he might not have switched careers to become a producer and open an entertainment company. , may have become a famous director for many years.
That's why he felt incredibly shocked at this moment.
Although this commercial MV only lasts for a few minutes, the production level is absolutely excellent. Even if it was shot by only a few major domestic directors, it would be like this at best.
Shen Shenghui guessed: "So, Wang Cheng may still have a good talent for directing! When he gets older in the future, he can also make a career as a director!"
Qin Yuhai nodded slightly: "Then we have to sign him! If I were twenty years younger, I could give him more shares. Unfortunately, I am old now. If I lose the controlling stake, the company may lose control in the future. fell into his hands..."
The two were silent for a while.
Shen Shenghui returned to the topic and said: "Mr. Qin, this commercial has been online on Penguin Video for about half an hour, and the number of views has exceeded 100 million!"
Qin Yuhai asked in surprise: "So high?"
Shen Shenghui nodded: "Yes, it is so high. This is only the playback volume of one platform of Penguin Video. The playback volume of several other platforms is also very high. The total may exceed 300 million. Of course, I think it may be because Wang The reason why Cheng’s song cannot be downloaded from Penguin Music is that if you want to listen to his songs, you can only watch this MV!”
Qin Yuhai frowned: "Why not upload it? Does Red Star's endorsement contract have this clause? Is there any restriction on uploading?"
Shen Shenghui shook his head: "No, there are no restrictions on Wang Cheng's works in the endorsement contract! Hongxing only needs the advertising authorization for this song, and Wang Cheng can do whatever else he wants."
Qin Yuhai: "Then why doesn't Wang Cheng upload it?"
Shen Shenghui shook his head: "I don't know, given his style, maybe he is just too lazy to upload..."
Too lazy to upload...?
This reason!
Qin Yuhai didn't know what to say.
This was the first time he had seen such a lazy artist.
Obviously it doesn't take long to go to the recording studio to record a song, and you can earn tens of millions in income by uploading it, but you are just too lazy to do it, which makes many other busy celebrities and artists look a bit mediocre.
However, he immediately thought of something and asked: "This advertisement is so popular, will Hongxing still go bankrupt?"
Shen Shenghui took a deep breath and whispered: "Mr. Qin, this is the most important thing I am here to report to you. Hongxing has launched new products simultaneously with this video."
Qin Yuhai recalled quickly, his eyes narrowed, and he became nervous. He immediately asked: "The new product is the shoe worn by Wang Cheng and the three of them, right? It looks very good. How long has it been on the shelves? How is the sales?"
Shen Shenghui said cautiously: "According to the latest news, Hongxing has recently launched several series of new products, and they were sold out within ten minutes of being put on the shelves. Now they are all pre-sale..."
The office suddenly became extremely quiet!
The atmosphere has become solid...
Qin Yuhai's body became tense while sitting on the boss's chair. He stared at Shen Shenghui with his eyes and asked word by word: "You mean, Hongxing's new product is a hit?"
Shen Shenghui buried his head lower and nodded: "For the time being, that's it! Hongxing's new products became very popular as soon as they were launched. Now many people want to buy but can't buy them in stock, so they can only place orders. Pre-sale. However, whether it can continue to be popular later depends on the word-of-mouth evaluation of the first batch of products."
"However, what is certain is that Hongxing will no longer be at risk of bankruptcy in the short term..."
Huhuhu...
Qin Yuhai's breathing quickened, and he quickly recalled the endorsement contract between Wang Cheng and Hongxing in his mind!
Among them, the 10% sales share hit his mind like a sledgehammer, making him dizzy.
This is a sales share, not a profit share.
Therefore, no matter what the profit of Hongxing is, Wang Cheng can take 10% of its sales!
And this part of the sales share was given to Wang Cheng personally by him...
Because, at that time, I thought that Hongxing was about to go bankrupt, so I pretended to be generous and gave it to Wang Cheng!
Huhuhu...
Qin Yuhai's breathing became faster again, and his face turned slightly red. He stared at Shen Shenghui and asked in a deep voice: "How much sales does Hongxing have now?"
Shen Shenghui shook his head: "I don't know. Preliminary estimate is that it is at least over 100 million!"
Qin Yuhai said directly: "Call Liu Xing and ask!"
Shen Shenghui nodded, picked up the phone and called Liu Xing, Hongxing's boss.
Liu Xing was busy giving instructions in the company at this time: "The production department must speed up production while ensuring quality! We must continue to expand production capacity!"
"All the sales money will be sent to the suppliers, asking them to deliver the raw materials quickly and pay attention to quality control..."
"Don't stop advertising, continue to hype Wang Cheng's song and MV..."
"By the way, didn't Wang Cheng join a midnight program on Xiangnan Satellite TV? Send them a sponsorship fee and ten pairs of shoes! From now on, wherever Wang Cheng appears, our products will appear there. …”
Buzz buzz...
The phone rang again.
Liu Xing answered the call immediately and said quickly: "Don't be anxious about the distribution of goods in the store..."
However, Mashan's voice came from the phone: "Mr. Liu, you are so busy, congratulations, I am Shen Shenghui!"
Liu Xing was stunned, looked at the phone, and realized it was Shen Shenghui. He smiled and said, "Hahaha, it's Director Shen! Hello, hello. I'm so busy here that the soles of my feet are smoking. Sorry."
Shen Shenghui immediately said: "Congratulations, Mr. Liu, your company has come back to life this time, congratulations."
Liu Xing smiled and said: "Same joy, thank you very much, Director Shen, for agreeing to Wang Cheng's cooperation with us. I hope we can continue to cooperate and become strategic partners in the future!"
Liu Xing is also someone who knows how to repay his kindness. This time he came back from the dead thanks to Wang Cheng. Although he knew that Shen Shenghui had no good intentions in agreeing to Wang Cheng's endorsement of Hongxing, he would also repay Rubik's Cube Entertainment. After a while, the sales volume would stabilize. Then give some high-priced endorsements to other big-name celebrities under Rubik’s Cube Entertainment!
As for Wang Cheng, he couldn't think of how to repay him for the time being. After all, the price he paid for asking Wang Cheng to be an endorsement was also very high. Paying Wang Cheng a 10% sales share on time in the future would be the best reward.
Thinking of this 10% sales share, Liu Xing's mouth twitched with distress.
This share is not a profit share, but a share of sales. His net profit is only about 20%, which is equivalent to giving up half of the profit. This makes Liu Xing take a deep breath. Suppressing the regret in his heart, he, the boss, does not earn as much as Wang Cheng, because he does not hold 100% of the shares, and still has part of the equity outside, and he still has to pay dividends to others!
It seems that he has become a worker for Wang Cheng!
When I agreed to this contract...
I'm really out of my mind.
However, reason told him that if it happened again, he would still give the same conditions.
Because if Hongxing wants to hire Wang Cheng as its spokesperson, it is impossible to succeed without paying such a high price.
Shen Shenghui's voice came over the phone: "Mr. Liu, I see people online are complaining that they can't buy your new products, and your production needs to increase rapidly!"
Liu Xing smiled bitterly and said, "I'm already trying my best. Thank you Director Shen for your concern."
Shen Shenghui then asked about the topic: "By the way, how much are the sales now? Well, it's a bit abrupt, but I think you should understand. Wang Cheng's endorsement contract includes a sales share. He told me in advance, You need to pay attention. So as his agent, I want to know your current sales in advance..."
A disdainful smile overflowed from the corner of Liu Xing's mouth. Of course he knew that this was definitely not what Wang Cheng wanted to ask. Although he had not been in contact with Wang Cheng for a long time, only two days, he could see that Wang Cheng was a talented and extremely talented person. A person who is self-disciplined but too lazy to take care of other things.
Liu Xing did not hide anything. The other party did have the right to know. He replied: "It has just been put on the shelves not long ago. Our latest production line has only been in production for a few days, and there is not much stock. Therefore, the current sales volume has just exceeded 300 million. Half of them were pre-sold…”
Sales just exceeded 300 million, half of which were pre-sales, but it also proved the appeal of Hongxing's products.
Shen Shenghui's phone was on speakerphone.
Therefore, Qin Yuhai also heard clearly. When he heard this number, his fists were clenched together, his whole body tensed with emotion, his breathing became more rapid, and he looked like he was about to explode at any time.
When Shen Shenghui saw Qin Yuhai like this, he hurriedly said to Liu Xing: "Okay, I understand. Thank you Mr. Liu for your cooperation. I hope we can continue to cooperate happily in the future!"
Liu Xing agreed: "Of course, I hope so too!"
He has a clear self-awareness and knows that Wang Cheng is responsible for 99% of the success of his product so quickly. He naturally hopes to maintain a good relationship with Wang Cheng and Rubik's Cube Entertainment in the future.
The two said goodbye and hung up the phone.
Liu Xing thought for a while, found Wang Cheng's number and dialed, but still no one answered. He smiled bitterly, shook his head, and murmured in a low voice: "This young man, I don't know if he is in the Xiangnan Satellite TV program group, does he know his commercial MV?" It’s popular! But maybe he doesn’t care or maybe..."
…
Rubik's Cube Entertainment, Qin Yuhai's office.
Shen Shenghui hung up the phone and stood quietly in front of Qin Yuhai's desk without daring to make a sound.
Qin Yuhai's face was flushed with emotion, and his gray hair seemed to stand on end. He stood up, grabbed the laptop on the table, and smashed it out. It smashed to pieces on the ground, almost using up all his strength. After the fall, I was still gasping for air.
Shen Shenghui still didn't dare to speak, letting Qin Yuhai vent, and stood quietly aside, fearing that Qin Yuhai would scold him if he spoke.
Huchihuchi...
Qin Yuhai breathed rapidly for a few minutes before gradually calming down. He stared at Shen Shenghui and said in a deep voice, "What are your expectations for Hongxing's future?"
Shen Shenghui still didn't dare to look at Qin Yuhai. He stared at the table and whispered: "I have understood it. The main reason is that Wang Cheng did not upload the song "Descendants of the Dragon" to the music platform, so his fans want to listen to this song. , I can only watch advertising videos, so I can continue to attract traffic to Hongxing’s products.”
"And the new products designed by Hongxing this time are also very good. This is the effect of one plus one being greater than two."
"It has only been on the market for about half an hour, and the demand for the product is already in short supply. I predict that Hongxing's products may not worry about selling for a long time, and will continue to grow in the future. There will no longer be the risk of bankruptcy, and it will once again rank second only to Ma Ning. and Tayun’s second-tier brand!”
Qin Yuhai still asked in a low voice: "How much do you expect Hongxing's sales to be in a year?"
Shen Shenghui didn't dare to say anything and fell silent for a while.
Qin Yuhai stared at Shen Shenghui: "Just tell the truth. It was my mistake. I said to give the share to Wang Cheng! I want to know now how much I have lost."
Shen Shenghui said helplessly: "Based on the current sales of several second-tier sports brands, it is estimated that Hongxing's annual sales should exceed 10 billion! The new series launched by Hongxing are indeed very amazing. If the product quality passes the standard, Maybe sales will increase a bit and may approach 20 billion next year..."
boom……
Qin Yuhai punched the table again, and there was a trace of blood on his fist, but he didn't care at all. He just calculated quickly in his heart and said in a deep voice: "So, I lost one billion to two billion in cash a year. Divide?”
This has exceeded the annual net profit of Rubik's Cube Entertainment in previous years.
Shen Shenghui looked at Qin Yuhai's bleeding fist and did not dare to speak. He just nodded lightly and did not dare to speak out more of his thoughts!
That is……
If Hongxing can take this opportunity to continue to develop and develop into a first-tier brand like Tayun and Ma Ning in the future, he will not dare to reveal the number of losses!
According to what he learned, Ma Ning and Tayun's sales for the whole of last year were more than 50 billion.
This loss may not be compensated even if Wang Cheng is tied to Rubik's Cube Entertainment for a long time!
Qin Yuhai turned around and walked to the floor-to-ceiling window, looking down at the city panorama of the Magic City. The negative emotions in his heart gradually calmed down, and he said in a calm tone: "Shen Shenghui, tell me, what will be the consequences if we breach the contract?"
obviously!
Qin Yuhai also thought about the future development momentum of Hongxing. His long-term losses may be immeasurable, and its value may exceed Wang Cheng's value, so he wants to breach the contract and get Wang Cheng's 10% sales share to himself. In hand!
Shen Shenghui took a deep breath, fell silent, and began to calculate rapidly in his heart!
If there is a breach of contract...
Then Wang Cheng will definitely be lost.
In addition, a liquidated damages must be paid.
And there is...
Will Redstar let Rubik's Cube Entertainment distribute the 10% sales share?
After all, Hongxing is the one who holds the initiative when it comes to this share.
Shen Shenghui felt like his head was heavy and he didn't dare to speak again for a while.
Qin Yuhai said in a deep voice: "Don't be afraid, just say what you think!"
Shen Shenghui said in a low voice: "First of all, if we breach the contract, there is a high probability that Wang Cheng will also breach the contract and jump out of the brokerage contract with us. We will receive a liquidated damages of 200 million, but from then on we will directly lose Wang Cheng Secondly, the liquidated damages are about ten times the contract amount, which is ten times Wang Cheng’s endorsement fee. We have to pay Wang Cheng 900 million in liquidated damages. In this way, we lose 700 million in liquidated damages. This amount Of course money is nothing!”
"But Mr. Qin, do you think Hongxing supports us or Wang Cheng? What if we breach the contract and Hongxing also breaches the contract and does not pay the share? Or does Hongxing unilaterally support Wang Cheng? After all, Hongxing unilaterally supports Wang Cheng. Wang Cheng's diversion takes most of the credit for Xing to come back to life, and Liu Xing definitely knows that."
"Red Star can live without our Rubik's Cube Entertainment, but it can't live without Wang Cheng. I dare say that if Wang Cheng immediately terminates the cooperation with Red Star, Hong Star's sales will come to an immediate halt, and it may still rely on design and quality to survive. Come over, but at best you can survive, and you can only develop slowly. It is impossible to reach the sky in one fell swoop and sell out in half an hour..."
The voice paused, and Shen Shenghui concluded: "So, Mr. Qin, there is no need for us to breach the contract, otherwise the losses will be even greater."
Qin Yuhai understood the pros and cons and asked in a deep voice: "Why did we overextend his popularity with ultra-high-priced concerts and offend his fans with Lin Mi's interview? He still has so many fans supporting him? Let Hongxing leave." Don’t drive him?”
Shen Shenghui smiled bitterly and said: "I don't understand this point either. I don't understand why Wang Cheng's fans support him so firmly. This is obviously not in line with the rules of the entertainment industry. In fact, Mr. Qin, I have secretly asked our company to The public relations department of Wang Cheng’s public relations department promoted Wang Cheng’s negative public opinion without leaving a trace! The Internet is also full of Wang Cheng’s negative public opinion, and his fans and fans are everywhere saying that they want to stop being fans..."
"However, his influence is still so terrifying! The resurrection of Hongxing this time proves that his appeal cannot be measured by these negative public opinions."
Qin Yuhai gradually calmed down, thinking about Shen Shenghui's analysis just now, and knew that what Shen Shenghui said was true.
The 10% sales share has already been given away.
There was no way he could get it back.
Even if he breaks the contract with Wang Cheng.
It is impossible for Red Star to give the 10% sales share to Rubik's Cube Entertainment.
At that time, it will easily turn into a three-way gossip lawsuit...
And Hongxing will most likely support Wang Cheng.
After all, Hongxing still relies on Wang Cheng to attract traffic and sell goods.
The combined traffic-drawing effect of all other celebrities under Rubik's Cube Entertainment is not as great as that of Wang Cheng alone.
Sitting back on his boss chair again, Qin Yuhai closed his eyes, calmed down his tone, and asked calmly: "Should Hongxing's share of the profit go to the company's account, or should it be paid directly to Wang Cheng?"
Shen Shenghui had obviously done the work in advance and had carefully checked the contract again. He replied directly: "Pay it directly to Wang Cheng! Because this share is not part of the brokerage agreement, but a supplementary clause. This The share of the money will always belong to Wang Cheng personally."
This chapter is not over yet, please click on the next page to continue reading! Qin Yuhai opened his eyes, stared at Shen Shenghui, and asked in a deep voice: "Doesn't it belong to the brokerage agreement? So, all this money belongs to Wang Cheng, and we will share it." You can’t even get the money?”
Shen Shenghui nodded: "That's it..."
If it belongs to the brokerage agreement, then it's okay. At least during the period of Wang Cheng's brokerage agreement, 90% of the money belongs to Rubik's Cube Entertainment.
However, it is not a brokerage contract...
Then there's really nothing you can do.
Rubik's Cube Entertainment really won't get a penny.
The contract also stipulated that Hongxing would pay directly to Wang Cheng’s personal account on each quarter’s financial report date.
Therefore, it is impossible for Rubik's Cube Entertainment to even touch this money.
Sensing Qin Yuhai's anger, Shen Shenghui explained: "At that time, we all thought that Hongxing would definitely go bankrupt, so we didn't take the details of the contract seriously. We all thought that the contract was just a show. As long as Hongxing's endorsement fees were paid, everything would be over. That’s it…”
Qin Yuhai was silent for a moment, knowing that it was useless to get angry at this time, so he could only say in a deep voice: "In the future, Wang Cheng's contract must be carefully reviewed before being approved."
Shen Shenghui nodded: "I understand, Mr. Qin."
Qin Yuhai's eyes flickered and he asked: "How is Wang Cheng's program team at Xiangnan Satellite TV? This endorsement has caused us such a huge loss. I want to ensure that Wang Cheng can stay in Rubik's Cube Entertainment. Otherwise, someone must be responsible for this double loss... "
Shen Shenghui's heart trembled. He knew what Qin Yuhai meant. If Wang Cheng failed to renew his contract at Rubik's Cube Entertainment later, he would have to take the blame. Leaving Rubik's Cube Entertainment was easy. A bad thing might be the same as before. Like Liu Jinfeng, he left the entertainment industry forever, and the struggle of the first half of his life was wiped out...
"I will definitely try my best. However, there are some changes in the program team of Xiangnan Satellite TV..."
Shen Shenghui said carefully.
Qin Yuhai frowned: "What happened?"
Shen Shenghui: "The rural life program team not only invited Wang Cheng, but also Wen Yixiao, Han Xiao, An Keru, and Zhu Ziqi! With the five of them recording the program together, the broadcast ratings are unlikely to be as high as Low… …"
Qin Yuhai's brows furrowed even more tightly: "Why did they participate in this show? For Wang Cheng?"
Shen Shenghui nodded: "Maybe it's for Wang Cheng!"
Qin Yuhai said disdainfully: "They are really so infatuated with Wang Cheng! It doesn't matter... It's just a midnight show. Even if so many big names are invited, the ratings will not be too high. The plan will continue to be implemented!"
Shen Shenghui: "Okay, Mr. Qin, I'll leave first."
Qin Yuhai waved his hand.
Shen Shenghui quickly turned around and left Qin Yuhai's office. As soon as he walked out and closed the door, he heard loud noises coming from the office again...
I don't know what happened again.
after all!
Red Star’s endorsement contract has resulted in losses reaching tens of billions...
Shen Shenghui knew that Qin Yuhai might be carrying a grudge against him for a long time in the future, and even for the rest of his life.
If possible, he would never want to see Qin Yuhai again.
Weng buzzing...
As soon as Shen Shenghui returned to his office, the phone rang. He picked it up and looked at it. When he saw that it was Mr. Ma from the Ma Ning brand last time, he immediately connected the phone: "Mr. Ma, hello!"
Mr. Ma on the opposite side smiled bitterly and said: "Director Shen, your cooperation with Hongxing is so hard to hide from us! If we had told you that you had such a good advertising plan, we would have given Wang Cheng a higher price in the first place. For a single series It’s not impossible to get a share of the sales...”
The resurrection of Hongxing and the madness of the new product series after the advertisement was broadcast have caused shock in the industry.
Many other sports brands in the same industry are very jealous of the advertising music video shot by Wang Cheng. The steady flow of traffic is like a money printing machine that works day and night, constantly printing money for Hongxing.
if it is possible……
They are willing to pay any price to buy this money printing machine under their own brand.
Therefore, Mr. Ma immediately called Director Shen.
Shen Shenghui was stunned for a moment, then understood and knew that Mr. Ma had misunderstood, and immediately said: "Mr. Ma, you have misunderstood! We had no plan in advance, this was all an accident."
Mr. Ma: "Director Shen, it's now time, there's no need to hide anything. I'm calling you just to ask, is it possible for our Ma Ning brand to sign Wang Cheng? Your endorsement contract with Red Star, Is there an agreement for exclusive endorsement of competing products? If there is no agreement for competing products, we, Ma Ning, are willing to give Wang Cheng an endorsement price of 200 million per year. After one and a half years of signing the contract, the 300 million endorsement fee will be paid in one go! However, we also ask Wang Cheng Cheng can compose a song for our product..."
"If the song advertisement is effective and the traffic is obvious, we will give Wang Chengdan a series of sales shares, and we can sign a gambling agreement..."
Mr. Ma was afraid that Shen Shenghui would refuse, so he expressed his sincerity at one time: "Our Ma Ning is the largest sports brand in China and the second largest brand in the world. Even if it is a single series of sales, the annual sales are only 50 More than 100 million, no less than what Hongxing gives!"
As for the previous conflict with Shen Shenghui, it was meaningless to the businessman. Profit came first and was the most important.
Shen Shenghui fell silent.
He once again felt the terrifying commercial value of Wang Cheng.