Everyone showed up to set off the live broadcast room, and all kinds of comments were overwhelming. Ding Hui was used to it, and it shocked others.
Especially Rao Xiaozhi. I heard that Ding Hui has a lot of fans online. The last live broadcast of the God of Medicine sold tickets very well. I thought that unknown people would also benefit from the promotion, but I didn't expect...
There are so many people!
Chen Jianbing was also a little shocked. He was no stranger to live broadcasts. He watched other people's live broadcasts when he had nothing to do. Of course, he had never done it himself.
I didn't really think about it at first. I couldn't resist Rao Xiaozhi's tough talk. Besides, everyone else was here, so let's just broadcast it.
The result was shocking, and more than 60,000 people watched!
"Everyone knows Da Pan, right?" Ding Hui saw that the atmosphere was a bit cold, so he took the initiative to introduce: "Pan Binlong, a good friend who I don't know each other unless I'm a stranger, have I seen him even as an actor?"
"Reading the comments, many people are curious about our relationship?"
"It's very simple. I was able to join the unknown people because Da Pan introduced me through matchmaking!"
Instead of gossiping with others, Ding Hui revealed the inside story, which happened to give Da Pan a step up and increase his favorability.
"Hello everyone, I am Da Pan. I am very happy to come to Brother Hui's live broadcast room today. I never dreamed that there would be so many people!"
After all, he is a comedian and has first-rate comedy skills. The atmosphere of gags gradually became lively. Ren Suxi also actively cooperated and started chatting about filming gossips and anecdotes.
The more we chatted, the more lively it became, even Chen Jianbing got excited!
Half an hour after the show started, the first wave of 3,000 movie tickets sold out instantly. The original 39 tickets were sold at a special discount of 29 each in the live broadcast room, which saved a full ten yuan.
The second wave of 5,000 tickets was also snapped up instantly. Rao Xiaozhi was very excited and performed his talent on the spot.
At the end of the live broadcast, another 2,000 tickets were sold out, and a full 10,000 movie tickets were sold in just two hours!
Don’t underestimate these 10,000 photos, especially for low-budget movies, this is the first step in the snowballing process.
Where do these audiences get their good reputation?
Hundreds of movies are released every year, and only one out of ten that the audience really pays attention to are those with big productions and big directors, and many niche and small-cost movies will be buried.
There are definitely good and bad works, and the quality varies, but good works are buried every year, and only a few can stand out.
The biggest reason is the lack of attention. If a few thousand viewers can enter the cinema at the beginning, the film schedule will at least not be cancelled. Now the theater chain only looks at the box office results for three days.
The box office was not good at the premiere, so the second day's schedule was cut in half, and the third day was even canceled altogether.
As a theater chain, there is nothing wrong with it. People open their doors to make money, and 50% of the final box office share goes to them.
But as a small-budget project, it would be a disaster. After working so hard to make a film, many directors would even go bankrupt and lose money to pursue their dreams. As a result...
The last episode of Medicine God is the best example. Although Xu Zheng is there, there is no guarantee that viewers will buy tickets. If the live broadcast does not have the 10,000 pre-sale tickets, where will the reputation come from?
In Zhao Hong's view, this is the greatest commercial value of Ding Hui's live broadcast room!
In fact, it relies on fan traffic to drive sales, but as an actor, is it wrong to endorse your own work?
Ding Hui is betting on his reputation and using his credibility as an actor to ensure the quality of his work. Last time the Medicine God blew up, he hopes that this time the unknown actor will live up to expectations.
There are many plans that Zhao Hong did not mention. In the long run, he plans to build Ding Hui into a personal brand. Yes, it is a brand.
The selling point is already there, that is, the professional villain. This character has begun to be deeply rooted in people's hearts. Starting from variety shows, Song Sanjiang, Huang Mao, Sun Xing, including the glasses in the unknown...
People are set up!
Why is it difficult for newcomers to get ahead?
It’s just that you don’t have a personality, and you just can’t let the audience remember who you are.
Now that Ding Hui has done it, what's wrong with playing the villain?
A black cat or a white cat is a good cat if it can catch mice!
Of course, there are gains and losses. Now the salary for the film has been quoted to one million, so there is definitely room for negotiation. If Zhang Yimou invites me, I will pay even if it doesn't cost money.
The biggest loss is advertising endorsements, which are also the main sources of money for celebrities. After all, they all play villains, which can easily create a bad impression on the sponsors.
What if Sun Xing appeared on the packaging of women’s products?
Fortunately, Zhao Hong discovered another commercial value, which is the fan economy. It sounds a bit like the routine of monetizing traffic, but it is actually similar.
It’s just that the goods I brought were movie tickets, and the live broadcast was also to promote my own works, such as Medicine God and This Time The Unknown. Fans who like Ding Hui gathered together to watch the celebrities chatting and listen to the inside story of the shooting.
If you want, just spend money to buy a movie ticket to support.
Just twenty or thirty yuan!
In order to avoid doubts, the reward function is turned off every live broadcast. If you like Brother Hui, you don’t have to spend money, just support him.
If you really want to support the actors you like, then spend money to buy a movie ticket, go to a movie when you have free time after get off work, and if you feel good, just post it on Moments with your finger and recommend it to your friends, that's it.
The reason for this is to reduce the psychological pressure on fans. Actors are not fresh meat with small traffic. Most fans only follow actors because they like the works, and they are doing a steady business.
Now Ding Hui can indeed reap the rewards and make quick money through his popularity, but then what?
Zhao Hong doesn't know how to kill a goose to retrieve eggs, and Zhongtian doesn't know how to do it. What the company lacks now is not money, but capable people who can support the scene!
This is the real cash cow for long-term development.
Three days after the live broadcast, The Unknown premiered. Ding Hui sat in the cinema and watched the final result with the audience and media.
I have basically never seen the finished product in advance for the five or six works since my debut. Of course, you can also ask the director to see it. I even heard that many celebrities will check it in various ways and directly ask for deletion if they are not satisfied?
Ding Hui didn't want to, and there was no need. After the filming was completed, the rest was the director's job. What were the actors messing around with?
Wang Yanhui is right. It is impossible for an actor to ask every work to be a high-quality work, nor to avoid acting in bad movies for the rest of his life. So what?
When you receive a script, you study it carefully. Can't you tell whether the character is suitable or not?
Even if you have to accept a role without conscience because of favors and so-called unspoken rules, as an actor, as long as you do your best, be worthy of the pay, play your role well with heart, and have a clear conscience.
Even bad movies have dedicated actors!
This is your bottom line in the future!
Fortunately, the results were pretty good, at least the response to the premiere was pretty good, and Ding Hui was quite satisfied with it, so that's good.
Sure enough, the box office on the first day was 36 million, which greatly exceeded expectations and ranked first in the Qingming Festival.
In the next few days, the film scheduling rate continued to increase, 15%...23%...30%...
Word-of-mouth quickly spread, with a Douban score of 8.6. Many viewers spontaneously promoted it after watching it, and the box office continued to rise.
Starting from the sixth day, it is the box office champion every day!
Two hundred million... four hundred million... six hundred million... eight hundred million!
The final target was 960 million, one step away from a box office of 1 billion!
After I Am Not the God of Medicine, the second low-cost dark horse counterattack!
Many viewers discovered a fact: both works actually have the same actor?