Chapter 197 The little lion of the German team? (Daily transition, poisonous plot.)
European Cup 2016.
The three major sporting goods companies are at loggerheads.
Nike dominates the list.
As the Portuguese team triumphed, Cristiano Ronaldo collaborated with football boys to film "Soul Swap", which quickly became a hit around the world because of its interesting creativity and inspirational plot.
Puma is miserable.
During the match between Switzerland and France, the jersey they sponsored was torn five times.
Adidas isn't much better.
Their football team "beau Jeu" (Wings of France) in the group stage was kicked out by Swiss strongman Behrami.
However, the rolling advertisements on the fence during every game drove a certain Asian brand completely crazy.
"hisense,o.1 tV bRANd."
According to relevant data, billions of people around the world are aware of this Asian brand, not to mention the "long tail" effect of doubling exposure, and the advertising value is immeasurable.
On the other side, the beverage marketing war is underway.
Coca-Cola easily defeated Pepsi again.
In addition to providing free ecological refrigerators and wIFI, they have also developed a mobile app that allows fans to purchase drinks through their mobile phones during live games. After successful payment, the drinks will be delivered to the fans' seats.
This European Cup is not only a feast for fans, but also a marketing war without smoke.
...
Ile de Ré, France.
Adidas Marketing Director Wexler led the camera crew and staff to the Spanish national team training base.
"If Messi and Suarez can play in the European Cup... we will break the 2014 World Cup record sales!"
"Mr. Wexler, we are about to break through. The popularity of this European Cup is beyond imagination!"
“Don’t limit yourself to a year-on-year period, but a month-on-month period.”
"God, why can't Spain and Germany meet in the final?"
Adidas is the jersey sponsor of the Spanish and German teams.
Nike is the jersey sponsor of France and Portugal.
Judging from the current division of the upper and lower halves, Nike has won all the games for the time being.
The global sales of jerseys of championship teams are extremely terrifying.
After a long time.
The on-site photo studio has been set up.
Spanish stars came to the scene one after another.
Wexler kept smiling and greeted everyone warmly.
Especially Diego Costa, he is Adidas' number one striker in this European Cup.
The reactions of other stars were equally enthusiastic. Although there is no endorsement cooperation with Adidas for the time being, they may change clubs one day.
For example, Messi switched from Nike to Adidas.
suddenly.
Wexler saw the haunting figure in his dream.
Li Kang!
The European supernova that global sports brands have been pursuing for a long time!
If it weren't for that damn Worrall asking for so much...
The person in charge of Adidas immediately gave up taking a photo with De Gea and rushed over excitedly.
"Li, it's nice to meet you, you are more charming than on the big screen!"
"We contacted your agent..."
Wexler wanted to continue talking, but when he saw Li Kang's sneakers, he couldn't help but be stunned.
What little German brand?
Leverkusen’s small local sponsor?
Li Kang responded politely.
He hasn't signed a contract with any sports brand yet, but is used to wearing the club's sneakers during training.
....
Shooting content is very simple.
Just an hour later, Li Kang followed his teammates and left the studio.
Wexler wanted to say something, but soon realized that the time was not right.
"Damn it, didn't I tell you to contact his agent?"
"We have contacted, but the endorsement and sponsorship fee offered by the other party is too high... It is 2 million euros more than Pogba every year! And he is not willing to sign a ten-year contract. In the Asian market? We have sponsored for the past twelve years
The national football team has received 1 billion...but the market conversion rate in Asia is..."
"Mr. Wexler, you have to stay calm and be rational when investing! You have to wait for the results of professional market data research. Maybe Spain will be sent home by the German team."
"We are a German brand and we must not be exposed before the game as signing sky-high contracts with opposing players."
Wexler wanted to refute, but couldn't find any reason.
.....
A small white hotel in the town.
The assistant lay on the wicker chair, took a sip of soda, and felt the sea breeze blowing on his face.
He has gained several pounds recently.
Life on Lei Island is so peaceful.
As Li Kang's agent, the work intensity is really not very high.
The strategic advice given by Worrall is simple: wait until Li finishes playing in the European Cup for any advertising endorsements.
"Boss, I've booked the tickets, but you really don't want to come and watch the game? That's a peak competition comparable to the quality of the European Cup finals!"
"Of course the seats are in the stands for the Spanish team... No, we are Germans."
"It doesn't matter, I can make a profit by reselling the tickets."
hang up the phone.
The assistant shook his head vigorously, subconsciously thinking that Li Kang would definitely be able to advance, but on the other side was the German team.
As a West German, he felt very conflicted at this time.
Due to historical reasons, the new generation of Germans will subconsciously avoid the word "**".
But as German football has been full of honors in international competitions, the most primitive and simple emotions deep in people's hearts have been awakened unconsciously.
Damn football, how can it have such magic?
....
That night.
Li Kang received a message from Claudia.
The two rarely communicate on the Internet.
The content of the message is very simple. It is nothing more than greetings about the current situation and asking about the customs and customs of Lei Island.
He quickly took photos of the small handicrafts he bought locally and sent them over.
Thousands of miles apart.
You can still feel the other person's smile.
With Li Kang's outstanding performance in the European Cup, Veltins was unable to support the high endorsement renewal fees, and the investment in advertising funds could not violate the laws of the market.
The former Bayer Leverkusen genius has now left the Nordschleife and is about to become the hottest new star.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! The chances of the two meeting each other may become less and less in the future.
After the transfer for the new season is completed, and with the overall strength of the team, Li Kang may not even be able to find a reason to "recharge."
No reason is needed to meet.
There is no need for a reason not to meet.
He will go to new environments, encounter new things, and meet new girls.
Time is like sand, no matter how beautiful people are, they will eventually become passers-by...
It's a pity that the other party is not a kind person.
'Will you ever come back to Bei Laiyin to see me?'
'meeting.'
Li Kang subconsciously touched his temples and vaguely recalled the muzzle of the gun in the night of the ancient town.
...
Catalan Television.
Enrique is once again a special guest.
The Barcelona coach looked haggard.
"Yes, Mr. Del Bosque has completed the reform of the Spanish national team."
"The path he and I pursue is the same."
"Spain's results in this European Cup confirm my suspicion: the era of passing and controlling is over."
"This summer window, Barcelona will invest nearly 200 million euros in signings! We will complete the overall replacement of the old and new teams."
"Lee is a very good midfield star, but he is not irreplaceable for Barcelona."
"The German team is the real test that Spain has to face. Ter Stegen is no worse than Neuer, but he just doesn't have a chance to play."
"Yes, Barcelona has many good players."
"La Masia's No. 4 position? Mr. Cruyinf has left a valuable legacy to Barcelona. With the development of the times, this legacy has been reflected in the wave of football changes..."
Enrique said that he was so excited that he almost didn't have time to stop.
It doesn't matter.
The German team is a very strong opponent.
As for bragging about Ter Stegen? There is no responsibility at all.
Anyway, as long as Neuer is here, the Barcelona goalkeeper has no chance to play.
....
German team station.
Loew is very sad.
Neuer injured his sphincter and was unable to play against Spain.
The German team has only three goalkeepers in this European Cup.
Assistant coach Sorge comforted:
"Boss, Ter Stegen is in very good condition."
"That kid Neuer has been scored by Lee several times. Ter Stegen will not be threatened too much under the protection of Boateng and Hummels."
"His ball-playing ability is much better than Lenno's."
A training ground not far away.
Laino spread his hands: "Li's shooting angle distribution last season? The coaching staff has already given the statistics. You should go find the goalkeeper coach. Don't bother me. I really don't know his fucking habits!"
He really doesn't know.
He even thought that Li Kang himself did not know his shooting habits.
Ter Stegen said angrily: "We are a team and you should not show this attitude."
Some German media once joked: If there was no Neuer in the world, Ter Stegen and Lenno would be the new generation of "Kahn" and "Lemann".
The two people also very avoid talking about each other in public interviews.
Boateng quickly grabbed the Barcelona goalkeeper.
"Okay, okay! Stop arguing, Li is a midfielder, why should we study him as a forward?"
"He plays the role of a finisher for very little time in the national team."
"You have to respect Lenno, he is the only goalkeeper in the German team who has not been beaten by Lee."